America’s bi-lingual community magazine
magazine
media kit
2010
about palacio
Palacio Magazine is: • America’s Community Bi-lingual Magazine • Specifically created for each individual local community • Free to the public with managed local distribution • Magazine is in ENGLISH and SPANISH • Articles focused on: • Business • Food • Housing • Health Care • Entertainment • Insurance • Local Community • Communications • And Much More!
Magazine Circulation & Distribution • 10,000 Copies per issue • 150+ Distribution points per market • 29,000 Print READERS PER PRINT ISSUE (2.9 readership rate) • Digital and Print versions for EVERY issue • Over 60,000 page views monthly at www.Palacio.com
our partners: Palacio is printed and audited by Network Communication Inc, in Atlanta, Georgia NCI is Palacio’s Distribution Partner and has: • Over 10 million print publications each month • Over a million unique web visitors each month • Over 320,000 distribution points in the US, Canada, and Mexico • 90% of print publications are picked up each month Hispanic Digital Network, a division of PR Newswire • Hispanic Digital Network (HDN) is Palacio’s online Distribution Partner • Palacio Digital Versions and articles are distributed though HDN’s Network of Affiliated sites. • HDN reaches 1 million page views per month
did you know?
Hispanics are the fastest growing population in the US and has more Spanish speakers than SPAIN.
about our readers
our readers: • Age 18 – 34 53.1% 35 – 49 29.4% 50 -17.5% Median Age 33.6 • Household Income Median Household Income $45,192 • Education Graduated High School 67.3% Attended College 37.2% • Employment Employed 71.5% Retired 5.4% • Marital Status Married 49.4% Source: Magazine readers Source: MRI Fall 2006
• Most Hispanics are Bi-lingual 75% of Hispanics speak a language other than English at home. 25% of the Hispanics living in the U.S. cannot function in their daily lives without speaking Spanish. 25% are bilingual and prefer to communicate in English. Source: The Gonzales Group
• Hispanics LOVE Magazines! 75.4% of Hispanic Adults Read Magazines Number of Magazine Issues Read by Hispanic Adults in a Month is 11.6
did you know?
Hispanic buying power in 2010 topped 1 Trillion Dollars
Magazines Combined with Online Advertising Succeed
Magazines Combined with Online Advertising Succeed • Magazines combined with online presence yield the highest ROI available for advertisers across all mediums source: Dynamic Logic 2009
• Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options Source: BIGresearch Simultaneous Media Usage Study)
• Magazines are the MOST efficient medium in four out of five stages of the purchase funnel for consumers source: Dynamic Logic 2009
did you know?
By 2013, one person out of six in the U.S. will be Hispanic.
Hispanic Level of Agreement with Statements about Advertising • Magazine advertising provides me with useful information about new products • Magazine advertising gives me good ideas of what to buy • I like magazine advertising • Magazine advertising entertains me • I trust magazine advertising • Magazine advertising provides me with something I can’t find in other media like TV, radio or the Internet • I prefer to see ads in magazines than on TV, radio or the Internet Source: Synovate Research 2006 for Hispanic Magazine Coalition
Hispanics are more inclined to purchase brands which are advertised in Spanish “I would be more inclined to purchase brands which are advertised in Spanish.” 71%
Agree
62% 55%
64%
58%
46%
1990
1992
1994
1997
2000
Source: Yangelovich, 2002 Hispanic Monitor
2002
72.6% 68.8% 63.0% 62.3% 49.5% 48.8% 41.7%
why advertise in palacio?
Advertising in palacio gets RESULTS for your business! • Sales Increase 70% of regular custom publication readers purchased a product/service as a result of what they read • High Reader Interest 64% of consumers and 67% of business professionals read the cover-to-cover or some pages in detail, and pick it up an average of two times before finishing it. source: Custom Publishing council; Hispanic Business Weekly
• Palacio Magazine is Cost Effective Magazine advertising produced the greatest number of consumers impacted per media dollar spent source: Dynamic Logic 2009
• Most Purchases are made LOCALLY 90% of purchases are made within 50 miles of a person’s home (Accenture) Product research and comparison-shopping happen online, but 67% of those purchases happen offline source: Accenture
did you know?
Magazines Drove Purchase Intent Nearly 3x more than TV and 6x more than internet source: Dynamic Logic Cross Media Studies 2009
rates • specs • calendar
Andrea Sulsona, Editor-in-Chief
Direct: (562) 234-5930 Email: andrea.sulsona@palacio.com advertising specifications: Rate Card: Advertising Rates *3x $499 $279 $170 $749 $749 $749
Full Page 1/2 Page 1/4 Page Inside Front Cover Inside Back Cover Back Cover
*6x $449 $249 $150 $699 $699 $699
Editorial Space is offered to minimum commitment issues and page larger. Ads are billed in monthly installments, so for each issue, there willof bethree 2 payments over the ½ course of or 2 months.
JAN
FEB
MAR
*12x $399 $229 $139 $649 $649 $649
APR
Full Page 8.37 1/2 Page(Bleed (Ver Full Page 8W Half Page Vertic 2/3 Page 4.66 Half Page Page Horizo 1/3 Squa 1/3 Page Vert Quarter Page Ver 1/4 Page 4 W Quarter Page Ho 1/6 Page (Ver 4.66
Ad Material Specs: Free Using Palacio Graphic Designer • Column: 4 Column MAY JUN JUL AUG Comments ___________________________ • All Artwork should be submitted via email to Fran Sherman • Binding: Saddle Stitch ________________________________ at fran@shermanstudios.com • Trim Size: 8.375 W x 10.875 H SEPT OCT NOV DEC • Ad copy must be___________________________ submitted with artwork as well as any • Full Page Bleed: Extend bleed 1/8” beyond trim on all sides specifications of________________________________ ad design • Full Page Bleed Safely: Type and other image area not • Artwork submitted at a minimum of 300DPI intended to bleed or trim must be held at least 1⁄4” in • Artwork pulled from the Internet is not accepted from trim Size:__________________ Starting Issue:__________ • Advertising Unit Dimensions Width Height Insertion Rate:___________ Free Translation Service • Full Page _______________ (Bleed, Trim) 8.375 x 10.875 Year Palacio provides free translation service to all advertisers. • Half Page Vertical 4 x 10 Total Per ••Issue:__________ All Palacio translators are certified. (However, There • Half Page Horizontal 8 x 5.25 I•hereby Palacio Magazine to distribute their course through meansIffound most successful isn’tguide any universal Spanish. you have changes to your in promoting its busines Quarterauthorize Page 4 x 5.25 will ad copy within thethe guidelines supplied including copy. Sulsona of Palacio Magazine reser translation camera-ready feel free to contact yourAndrea local Community • Adsubmit Submission: High written Resolution PDF are only Accepted thefileform or content of proposed copy. Director) format Neither I nor the business I represent will hold Palacio Magazine, Andrea Sulsona or its agents liable for damages resulting in any in graphs. All advertising is subject to Palacio Magazine approval. Palacio Magazine reserves the right to cancel any ad for any reason a and it publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. The advertiser represents that the advertising submitted for publication contains nothing which can result in claims against Palacio editorial calendar: it agrees to indemnify Palacio Magazine and its publisher against any damages and expenses arising from its publication. In case of Palacio’s error of commission or omission relating to advertisements covered in this contract, Palacio’s liability shall be res ISSUE AD RESERVATION ARTWORK DUE Concept rected advertisement in its next issue at an appropriately reduced cost to the contracted advertiser. The above terms representJanuary the full agreement and payment between the parties of this contract. There are FEBRUARY/MARCH 13 January 15 Landscaping/ Art/Living In Ano other promises or un either party that have not been fully set forth herein. I understand and agree that payment in full is due prior to publication and mu Garden, Art And Unity Global Community issue deadline. All payments must be made payable to Andrea Sulsona (not Palacio Magazine). I am authorized to and do hereby authorize the participation of the below named business in the monthly issues of Palacio Magazin APRIL/MAY March 3 March 5 Sustainability/Earth Day/ this purchase is non-cancellable and non-refundable. Environment, Technology Mother’s Day And Family
Insertion:
Payment:
Charges:
Company Check
Personal Check
Money Order
JUNE/JULY May 7 Vacations/Life Changes/ Visa May 5 Mastercard American Express Discover Travel, Discovering Health Taking Care of Yourself And Happiness Card Number: Expiration Date: AUGUST/SEPTEMBER July 7 July 9 Local Schools/Community Name on Card: Education, Sports and Food Programs and Restaurants
Billing Address:
OCTOBER/NOVEMBER September 8 September 10 Long Beach as a City:Of Long Beach State: The Best Hometown/Best Fall Fall Activities
Zip + 4:
DECEMBER/JANUARY November 3 November 5 Charity/Gifts/Traditions Advertiser’s Signature Holiday and Inspiration Holiday and Inspiration
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CVV2 Code (3 digits on back of Card): Publisher’s Signature
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Andrea Sulsona, Publisher/Editor-In-Chief Direct (562) 234-5930 • Fax (562) 951-9590 • andrea.sulsona@palacio.com
Date