The new Theophile programme is a year old!

At Palais des Thés, we are committed to helping everyone cultivate their passion for tea. In 2021 we launched the new Theophile programme.

Customers earn “buds” for every euro spent on teas or infusions, and can then enjoy the benefits. Depending on your status, you will receive invitations to member-only events, unlimited free delivery in France, and priority access to news and other goodies. We also want to encourage and support environmentally-friendly habits, so you will earn an extra bud every time you bring your own container into one of our stores to be refilled. A year after launching the scheme, we have given out more than 57,000 buds. With your help, we are reducing our packaging!