ALIBABA
AND THE ARRIVAL OF CHINA The expansion of Chinese businesses outside of the domestic market continues to take the world by storm, but perhaps none more so than Alibaba. Incredibly this internet giant remains little known outside of Asia, but is already the world’s largest ecommerce company. In September 2014, their massive IPO on the NYSE raised some $21.8 billion, dwarfing Google, Facebook and Twitter combined. Palgrave Macmillan’s China business books provide clear insight and practical advice at the cutting edge for professionals looking to work with and develop in Chinese markets, from pitching for IPOs to deciphering the complex statistics and economic data emerging from the world’s fastest growing ecommerce market.
HOW ALIBABA COMPARES WITH THE BIGGEST TECH FIRMS
80%
Market cap, as of Sept. 23, in billions
Apple - $615
of China’s online shopping market is dominated by Alibaba
Google - $397
Source: CLSA
Microsoft - $384 Alibaba - $215 Facebook - $204
NET INCOME 2Q 2014, in billions
IBM - $191
$4 3
Oracle - $172
2 Samsung Electronics - $170
1 0 -1
Intel - $170 Alibaba*
Amazon
eBay
*Alibaba’s net income boosted by one-time asset revaluation. Source: the companies
Tencent - $142 Sources: S&P Capital IQ; staff reports
9781137433213 | PB £16.99 | August 2014
9781137397287 | PB £14.99 | September 2014
9781137353191 | PB £14.99 | April 2014
PROFESSIONAL
BUSINESS
9781137370051 | HB £14.99 | June 2014
9781137412935 | HB £29.99 | May 2014
9781137467591 | PB £12.99 | February 2015
9781137293923 | £19.99 | April 2014 | Hardback
KEY TITLES
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AUTHOR
TITLE
FORMAT
PRICE
ISBN
Backaler, Joel
PUB DATE ORDER QTY
China Goes West
HB
£19.99
9781137293923
Apr 2014
Bowerman, Gary
The New Chinese Traveller
PB
£14.99
9781137397287
Sep 2014
Crabbe, Matthew
Myth-Busting China’s Numbers
PB
£14.99
9781137353191
Apr 2014
Espinasse, Philippe
IPO Banks
HB
£29.99
9781137412935
May 2014
Gordon, Jeremy
Risky Business in China
PB
£16.99
9781137433213
Aug 2014
Kumar, Nirmalya; Steenkamp, Jan-Benedict E.M.
Brand Breakout
PB
£12.99
9781137467591
Feb 2015
Simpfendorfer, Ben
The Rise of the New East
HB
£14.99
9781137370051
June 2014