CONSULTANTS THAT STAY WITH YOU A dynamic new series from Palgrave Macmillan Professional Business. Authoritative, practical guidance for building your business – be your own expert and have the advice you need at your fingertips.
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Palgrave Pocket Consultants is a new series of concise, market driven, technical guides which provide actionable solutions to specific, high-level business problems. Written for aspiring middle-to-senior managers working for start-ups, through to multinational corporations, Palgrave Pocket Consultants cover a range of key topics in modern business, including: Marketing, Branding and Advertising; Entrepreneurship and Small Business; HR and OB; Management and Strategy; Global Business; Business, Society and Culture; and Innovation.
Risky Business in China
The New Chinese Traveler
The Workplace Community
Jeremy Gordon 9781137433213 I $27.00 October 8, 2014 I Paperback
Gary Bowerman 9781137397287 I $24.00 October 13, 2014 I Paperback
Ian Gee and Matthew Hanwell 9781137441676 I $27.00 December 26, 2014 I Paperback
Risk is a major reason that companies fail in, or fail to enter, China. Packed with case studies, this unique book demonstrates how correctly applied due diligence can not only reduce business risk in China, but also provides excellent business intelligence to support negotiations and business relationships.
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires, and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
A structured, practical guide for understanding and developing creative and effective communities in the workplace, from introducing employees and managers to new ways of working, to measuring effectiveness and providing corrective interventions for those who haven’t achieved the desired results.
ALSO IN THIS SERIES
Myth Busting China’s Numbers Matthew Crabbe 9781137353191 I $24.00 May I Paperback A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future.
Attracting and Retaining Talent Tim Baker 9781137411730 I $24.00 June I Paperback Many companies are striving to adopt an “employer of choice” strategy in an attempt to attract and retain quality staff, although few do this well. This book offers a practical roadmap for developing a more productive workplace culture -- one that reflects the changing needs of the modern employee and the progressive organization.