Professional Business Catalogue (Spring 2015)

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CONTENTS 2

Introduction

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business, society & culture

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Innovation & Entrepreneurship

13

Global Business

17

Human Resources & Organizational Behavior

23

Marketing, Branding & Advertising

33

Management & Strategy

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series & imprints

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sales information

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index

Introducing Professional Business from Palgrave Macmillan Who we are‌ Palgrave Macmillan publishes innovative and influential books for business professionals. Written by the best minds in business, Palgrave’s professional program combines topical writing, cutting-edge research, and strong industry case studies, giving professional readers a head-start, whatever their needs.

how can we help‌ To receive all the latest news, information on our forthcoming books, author interviews, videos, discounts, and more, follow us on twitter at @palgravebiz or sign up to our monthly e-newsletter at www.palgrave.com/professionalbusiness.

If you are a bookseller and are interested in receiving advanced reading copies, bespoke leaflets, or promotional material please feel free to get in touch at booksellers@palgrave.com.

The Professional Business team

Key to Symbols W

World rights, all standard subrights including first serial, audio, and translation

BH

Backlist Highlight

NEW

New titles publishing from January to June 2015

For more information on rights and permissions, please contact rights@palgrave.com 2

& CULTURE

business, society

The business world is always evolving and professionals need to keep up. Covering a range of industries and topics that will appeal to the general reader, our Business, Society and Culture books take a wider look at the current issues and emerging trends that will affect our professional lives and our outlook on the future.

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The Business of Sharing Collaborative Consumption and Making it in the New Sharing Economy Alex Stephany A definitive guide to collaborative consumption businesses and the sharing economy

9781137376176 March 2015 UK and US £16.99 • $28.00 • CN$32.00 Hardback • 240pp NEW

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The Sharing Economy is a new way of doing business.

It’s already letting people earn over $26 billion a year by sharing what they already own: from cars to power drills to time. And it’s predicted to be worth $150 billion a year by 2025. Time magazine called it “One of 10 Ideas that will Change the World.” Written by one of the business leaders of the movement, and providing vital first-hand advice to anyone wanting to capture the energy of this important new trend, The Business of Sharing provides colorful insights on the people and businesses at the forefront of this emergent economy with practical tips on companybuilding, high profile interviews with key players including the founders of Airbnb and Zipcar, and case studies from many international brands.

Alex Stephany is the CEO of JustPark (formerly ParkatmyHouse), one of Europe’s most renowned sharing economy businesses. Backed by the venture capital arm of BMW, JustPark is the world’s largest website for shared parking with over half a million customers. Educated at Oxford University where he read English, Stephany is also a mentor at TechStars, a leading tech accelerator program. Stephany and JustPark have been featured by ABC, CNBC, NPR, The Daily Telegraph, The Financial Times, the BBC, Wired, The New York Times, and Bloomberg among many others.

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Generation Jobless?

Turning the Youth Unemployment Crisis into Opportunity Peter Vogel Explains the global youth unemployment crisis, monitors employment trends for Generation Y and the millennials, and offers solutions on how the situation can be turned into business advantage Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the world’s youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mindset.

9781137375933 April 2015 UK • May 2015 US £22.99 • $35.00 • CN$40.00 Hardback • 208pp NEW

Dr. Peter Vogel is an internationally renowned serial entrepreneur, writer, and researcher. Peter advises governments and universities on their labor market, innovation and entrepreneurship strategies.

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Fusion Economics How Pragmatism is Changing the World Laurence Brahm An insightful look at global strategic models that could help solve our economic woes The current international financial system has created a huge gap between the wealthy and the rest. Grounded and straightforward in his approach, Brahm calls for a turn away from economic systems dangerously steeped in ideology and stymied by politics, outlining a new global consensus based on pragmatism, common sense, and grass-roots realities.

9781137444172 November 2014 UK • October 2014 US £24.99 • $35.00 • CN$40.00 Hardback • 272pp W

Laurence Brahm is an American-born lawyer, social entrepreneur, and independent film director. He serves as a member of the UN Theme Group on Poverty and Inequality, as an NGO observer at the Durban UN Conference on Climate Change, and was one of the 200 global opinion leaders at Rio+20.

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The Social License

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How to Keep Your Organization Legitimate John Morrison

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a “Social License to Operate.” Featuring case studies of what is and isn’t working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. 9781137370716 • September 2014 UK and US £22.99 • $35.00 • CN$40.00 • Hardback • 192pp

Criminal Capital

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How and Why the Finance Industry Facilitates Crime Stephen Platt An engaging but authoritative account of how financial structures and products can and are being used to evade proper scrutiny and enable criminal activity and what can be done about it. Based on the analysis of the financial methods that are frequently used by criminals, it deals with the widespread abuse of financial systems.

9781137337290 • January 2015 UK and US £19.99 • $30.00 • CN$34.50 • Hardback • 256pp

Rising Stars

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Developing Millennial Women as Leaders Elisabeth Kelan An in-depth examination of how to develop the next generation of female leaders, Rising Stars takes a closer look at the motivations, attitudes, and perspectives of Generation Y and what this means for the workplace. Invaluable for Generation Y women to make sense of their own careers and the path they should take next.

9780230294011 • November 2012 UK and US £27.50 • $44.00 • CN$50.00 • Hardback • 208pp

Morals and Markets

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The Dangerous Balance, 2nd edition Daniel Friedman & Daniel McNeill Friedman and McNeill draw on recent research in evolutionary game theory and behavioral economics to explore the relationship between our moral codes and our market systems. They show how imbalance between morals and markets is at the root of the recent corporate scandals in the US as well as the continuing global financial crisis.

9781137282583 • June 2013 UK and US £13.99 • $22.00 • CN$25.00 • Paperback • 304pp 6

ENTrePRENEURSHIP

INNOVATION &

What are the new ideas that will create the next generation of Googles, Amazons, and Twitters? What are the top entrepreneurs and market leaders doing to ensure they remain successful and relevant? Looking beyond technology, Palgrave’s Innovation and Entrepreneurship books examine the exciting new ideas that are changing the business world forever.

Profit from Science Solving Business Problems using Data, Math, and The Scientific Process George Danner An innovative guide to solving business problems using data, math, and methodical processes

9781137474841 June 2015 UK • May 2015 US £21.99 • $35.00 • CN$40.00 Hardback • 256pp NEW

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Most of us learn about the scientific method when we are young and make ample use of it throughout our schooling. Yet once we join the world of work, somehow this process is left behind in favor of experience, rigid adherence to rules, or decisions based on get feeling. Profit From Science seeks to subvert this trend. George Danner presents solutions to the big problems that modern business face—solutions that are grounded in the logic and empiricism of the scientific method. Companies from around the world have turned to Danner for help solving some of the most complex problems faced by organizations today. Here he instructs business leaders in how to add the discipline and technical precision of the scientific method to strategic planning and decision-making.

George E. Danner is Principal and Founder of Industrial Science, LLC, a consultant group specializing in applying quantitative methods and simulation modeling to highly complex business problems. His particular specialty lies in agent-based simulation modeling, Monte Carlo simulation, System Dynamics, Game Theory, and Real Options. George has 20 years of experience in corporate strategy, including both operational and financial analysis, across a wide variety of industries, including manufacturing, energy, telecommunications, transportation, and financial services. Prior to founding Industrial Science, George was a leader in the US National Strategy Practice of Arthur Andersen Business Consulting, based in Houston, Texas, USA. He is also affiliated as a director of UK analytics firm Torus Business.

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Scaling up Business Solutions to Social Problems A Practical Guide for Social and Corporate Entrepreneurs Olivier Kayser & Maria Valeria Budinich A guidebook for social entrepreneurs wanting to take their business to the next level A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. This book uncovers why impressive solutions fail to scale up, featuring global case studies and practical solutions.

9781137466525 February 2015 UK • March 2015 US £29.99 • $47.00 • CN$54.00 Hardback • 280pp NEW

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Olivier Kayser is the founder and MD of Hystra, a consulting firm specializing in hybrid strategies.

Valeria Budinich is a social entrepreneur with 25 years of experience in developing innovations designed to improve people’s lives while creating new wealth.

Why Serious Games Are Good For Business Why Playing Games is the Secret to Organizational Growth and Success Helen Routledge with Mike Johnson Discover how to use games for training, scenario simulation, and employee engagement

9781137448965 June 2015 UK • July 2015 US £29.99 • $47.00 • CN$54.00 Hardback • 256pp NEW

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By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They’re called Serious Games. This is a practical toolkit for those who want to learn more about serious games and how to apply them in the workplace.

Helen Routledge is one of Europe’s leading designers of serious games and a regular speaker on the subject.

Mike Johnson is Chairman and Founder of the FutureWork Forum, is a leading commentator, consultant, and writer on the future of work.

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Winning At Innovation The A-to-F Model Fernando Trías de Bes & Philip Kotler Now available in paperback, the winner of the CMI Business Book of the Year Awards 2013 (Innovation and Entrepreneurship category) Innovation is a responsibility normally assigned to R&D departments, but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Trías de Bes and Kotler present a unique, flexible A-F model for innovation for all companies that want to succeed in the global field.

9781137479174 March 2015 UK • April 2015 US £14.99 • $25.00 • CN$29.00 Paperback • 288pp NEW

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Philip Kotler is a world leading marketing expert and the S.C. Johnson Professor of International Marketing at the Kellogg School of Management, USA. Fernando Trías de Bes is an economist and Associate Professor of Marketing Management at ESADE Business School in Barcelona, Spain.

The Seven Sins of Innovation A Strategic Model for Entrepreneurship Dave Richards A comprehensive strategic framework for implementing and improving the success rates of innovative and entrepreneurial endeavors in organizations Offers a psychology-based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavors. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

9781137432513 • November 2014 UK • December 2014 US £22.99 • $36.00 • CN$41.50 Hardback • 240pp W

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Dr. Dave Richards is an experienced and highly successful serial entrepreneur, innovator, and master strategist. He is honorary visiting Fellow with the Faculty of Management, Cass Business School, and an honorary lifetime member of the MIT Innovation Lab he co-founded with Eric von Hippel.

The Trend Management Toolkit

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A Practical Guide to the Future Anne Lise Kjaer In a fast-moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyze market changes and determine the way ahead.

9781137370082 • October 2014 UK and US £22.99 • $40.00 • CN$46.00 • Hardback • 216pp

The Curve Ahead

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Discovering the Path to Unlimited Growth Dave Power Why do most growth companies stop growing? What can leaders do to overcome the obstacles to growth? The Curve Ahead tackles these questions using examples from brands like LoJack and Myspace which experienced a similar decline. This book will help SMEs overcome the growth hump by providing tools to succeed and thrive.

9781137279224 • August 2014 UK • July 2014 US £16.99 • $25.00 • CN$29.00 • Hardback • 224pp

The Frugal Innovator

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Creating Change on a Shoestring Budget Charles Leadbeater This insightful book looks at the phenomenon of low-cost innovation and explores what we can learn from the innovators in developing nations who are making amazing technical and social advances with scarce capital and resources. Charles Leadbeater shows how these methods can be applied wherever you are and whatever your capital.

9781137335364 • April 2014 UK • May 2014 US £16.99 • $27.00 • CN$31.00 • Hardback • 218pp

A Better World, Inc.

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How Companies Profit by Solving Global Problems…Where Governments Cannot Alice Korngold This inspirational book shows companies and their executives how to profit by developing solutions to the world’s most daunting challenges – those that governments cannot, and have not yet addressed. Using case studies, A Better World, Inc. delineates best practices for businesses to maximize revenues and reduce costs.

9781137327659 • January 2014 UK and US £19.99 • $35.00 • CN$40.00 • Hardback • 224pp

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Überpreneurs

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How to Create Innovative Global Businesses and Transform Human Societies Peter Andrews & Fiona Wood Exploring the lives and achievements of 36 extraordinary individuals from across the globe, this books champions innovators: the disruptive individuals whose heroic visions and indomitable spirits are redefining the world’s economic and social structure.

9781137376145 • December 2013 UK • January 2014 US £22.99 • $35.00 • CN$40.00 • Hardback • 338pp

Second Stage Entrepreneurship

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Ten Proven Strategies for Driving Aggressive Growth Daniel J. Weinfurter Second Stage Entrepreneurship shows the aspiring entrepreneur how to create significant growth as their company scales its way to the top through the development of organizational structure: from setting up an effective company culture; to structuring an effective sales team; to helping create stand out customer interactions.

9781137302588 • November 2013 UK • October 2013 US £20.00 • $32.00 • CN$37.00 Hardback • 224pp

The Power of Customer Misbehavior

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Drive Growth and Innovation by Learning from Your Customers Michael Fisher, Martin Abbott & Kalle Lyytinen To stay competitive, firms need to build great products but they also need to tailor them to the uses and misuses of their customers. This is the first book to explore the idea that allowing customers to adapt features in online products, or services is the key to viral growth.

9781137348913 • November 2013 UK and US £19.99 • $34.00 • CN$37.00 • Hardback • 200pp

Beyond the Business Plan

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10 Principles for New Venture Explorers Simon Bridge & Cecilia Hegarty This practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. Ten principles demonstrate how to respond better to uncertainty during the business development process.

9781137332868 • October 2013 UK • November 2013 US £19.99 • $33.00 • CN$37.00 • Hardback • 294pp 12

BUSINESS

GLOBAL

Do you know your BRICs from your MINTs? From small startups to multinational corporations, our Global Business books provide clear insight and practical advice for professionals looking to work with and develop in global markets.

India’s New Consumers Lessons on Success and Failure in the Indian Market Dheeraj Sinha Expertly assesses the nature of the Indian consumer market based upon first-hand experience, exploring long-held beliefs and offering the reader clear guidance on how to attract India’s new consumers

9781137367099 June 2015 UK • July 2015 US £16.99 • $28.00 • CN$32.00 Hardback • 256pp NEW

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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions.

This book takes a critical look at these myths and contradictions, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture, and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Dheeraj Sinha heads planning for Grey (WPP Group) in India, South & South East Asia. He is the author of Consumer India: Inside the Indian Mind and Wallet. He has spoken at the Harvard Business School, the Asian Marketing Effectiveness Festival, the CII Marketing Conference, and the Global Youth Marketing Forum.

Dheeraj has won several marketing effectiveness awards - Jay Chiat, AME, APAC Effies, and Yahoo Big Idea Chair. He has twice been the winner of Atticus, WPP’s award for best published thinking.

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Asian Brand Strategy 2nd Edition Lessons for the Future from Asia’s Best Brands Martin Roll Updated and revised edition of the bestselling guide to understanding branding in Asia This new edition of Asian Brand Strategy takes a look at how Asian brands continue to gain share-ofvoice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

9781137359162 March 2015 UK • April 2015 US £29.99 • $45.00 • CN$52.00 Hardback • 280pp NEW

Martin Roll is a world-renowned global consultant and speaker. He brings more than 20 years of management experience as a senior advisor to corporate boards, and is a senior advisor to Burson-Marsteller Global Strategy Team. He is a frequent guest lecturer at INSEAD; Nanyang Business School; and CEIBS, and is a weekly business columnist for Forbes.

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The Rise of the New East Business Strategies for Success in a World of Increasing Complexity Ben Simpfendorfer Influential author and Financial Times columnist Ben Simpfendorfer explores the next generation of thinking on the East Taking the reader on a tour of the fast-changing East, Ben Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

9781137370051 June 2014 UK and US £14.99 • $26.00 • CN$30.00 Hardback • 240pp W

Ben Simpfendorfer is Founder and MD of Silk Road Associates, a strategy consultancy based in Hong Kong.

Ben was the former Chief China Economist for RBS and Senior China Economist for JPMorgan. He writes a regular column for FT.com’s beyondbrics coloumn and is the bestselling author of The New Silk Road.

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China Goes West

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Everything You Need to Know About Chinese Companies Going Global

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Joel Backaler Presenting an unrivaled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book provides the sorely needed context to the rise of Chinese companies in home and overseas markets.

9781137293923 (UK/Row) • 9781137410122 (US) • April 2014 UK May 2014 US • £19.99 • $32.00 • CN$37.00 •Hardback • 208pp

The Power of Global Teams

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Driving Growth and Innovation in a Fast Changing World Elisabeth Marx This highly practical book explains how executive teams in global companies can work together to successfully drive change, enable fast growth, or restructure the business. It demonstrates a clear correlation between team development and business results and deals with special issues for teams in the not-for-profit sector and emerging markets.

9781137008114 • November 2013 UK • December 2013 US £24.99 • $42.00 • CN$46.00 •Hardback • 214pp

Conquering Global Markets

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Secrets from the World’s Most Successful Multinationals Nancy A. Hubbard Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions, joint ventures, and alliances throughout the world. Using information gleaned from interviews with CEOs, the book provides insights into making global M&As successful.

9780230293557 • March 2013 UK • April 2013 US £24.99 • $44.00 • CN$50.00 • Hardback • 240pp

Global Trends

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Facing up to a Changing World Adrian Done Looks at the bigger picture, and the future trends that are going to affect the global business world over the next few years. The author analyzes traditional themes such as technology and sustainability, but also takes into consideration the effects of developments in other areas such as health, education, and demographics.

9780230284869 • October 2011 UK • December 2011 US £29.50 • $46.00 • CN$53.00 • Hardback • 304pp 16

Organizational Behavior

HUMAN RESOURCES &

Companies are changing – technology and the economic climate have had a huge effect on how organizations create a company structure, workforce, and culture.

These books give managers and Human Resources professionals the skills they need to develop, retain, and inspire staff, and revolutionize the running of their business.

The New Influencing Toolkit Capabilities for Communicating with Influence Tim Baker Written by a seasoned HR and leadership consultant, this practical guide diagnoses and develops managerial influence

9781137470140 March 2015 UK and US £22.99 • $36.00 • CN$41.50 Hardback • 224pp NEW

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Without influence, managers are ineffective.

There is growing recognition that this is a core leadership competency for managers across industries, geographies, and sectors. In today’s workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating, and collaborating.

Dr. Tim Baker is an international consultant and Managing Director of WINNERS-AT-WORK Pty Ltd, a consultancy that specializes in change management and assists managers to develop productive workplace cultures. Dr. Baker has 18 years of experience working with small, medium, and large public and private sector enterprises across most industry sectors. In 2013, Tim was voted as one of The 50 Most Talented Global Training & Development Leaders by the World HRD Congress, which is awarded by a distinguished international panel for professionals “who are doing extraordinary work” in the field of HRD. He is the author of several books on HR, including The End of the Performance Review and Attracting and Retaining Talent.

People Data How to Use and Apply Human Capital Metrics in your Company Tine Huus A powerful, solutions-based approach to using human capital data, a vital new trend in HR People are an organization’s biggest asset and easily amount to 30% of company costs, so even small improvements can have a bottom-line impact. A guide to an important new trend, People Data demystifies and simplifies the process of understanding and working with human capital metrics.

9781137466945 May 2015 UK • June 2015 US £16.99 • $27.00 • CN$31.00 Paperback • 244pp NEW

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Tine Huus has over 25 years of experience within organization development, change projects, and consultancy, primarily within the high-tech industry.

She has held management positions at Carlsberg, Nokia, Ramboll Group, and Nabisco Brands and was responsible for designing and implementing human capital metrics.

HR in the Boardroom The HR Professional’s Guide to Earning a Place in the C-Suite Lance Wright A timely look at HR’s role in the C-Suite, both as an analysis of the strategic role that HR can play, and a career pathway for ambitious senior HR professionals This unique guide explores how senior HR executives can build strong working relationships with the CEO, other members of the executive team, and the board of directors. With case studies and interviews with HR professionals from a range of industries and locations, this is truly the first book of its kind.

9781137450890 May 2015 UK • June 2015 US £22.99 • $36.00 • CN$41.50 Hardback • 272pp NEW

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Lance Wright is managing partner and CEO of Lance Wright & Associates, LLC a management consulting firm based in Washington, DC. He has broad global business experience and has lived and worked in the USA, Saudi Arabia, the Netherlands, Belgium, and the UK.

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The Workplace Community

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A Guide to Releasing Human Potential and Engaging Employees Ian Gee & Matthew Hanwell Offers a structured guide to developing collaborative knowledge-based communities in the workplace, from introducing employees to new ways of working, to measuring effectiveness and providing corrective interventions for those who haven’t achieved the desired results.

9781137441676 • November 2014 UK • December 2014 US £16.99 • $27.00 • CN$31.00 • Paperback • 256pp

Do We Need HR?

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Repositioning People Management for Success Paul Sparrow, Martin Hird & Cary Cooper Written by a leading team of authors with contributions from top HR professionals, Do We Need HR? is an important book which addresses issues surrounding the role, structure, and challenges for HR departments and how the field may be affected by new types of organizations, networks, and methods of working.

9781137002327 • November 2014 UK • December 2014 US £29.99 • $48.00 • CN$55.00 • Hardback • 240pp

Stress in the Spotlight

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Managing and Coping with Stress in the Workplace Brian Claridge & Cary Cooper Based upon interviews with individuals in high pressure positions, from business leaders to a bomb disposal expert, Stress in the Spotlight provides practical insight about how to identify, tackle, and overcome any kind of stress.

9781137292346 • October 2014 UK • November 2014 US £29.99 • $45.00 • CN$52.00 • Hardback • 208pp

Revealed

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Using Remote Personality Profiling to Influence, Negotiate and Motivate John Taylor, Adrian Furnham & Janet Breeze It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. Revealed is a book for those who need to assess and make decisions about others using remote personality profiling for business purposes.

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9781137291981 • October 2014 UK • November 2014 US £22.99 • $40.00 • CN$46.00 • Hardback • 264pp

Measuring and Maximizing Training ImpactT

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Bridging the Gap between Training and Business Result Paul Leone This book shows trainers how to create building blocks, construct the right linkages, and measure the impact of training programs from the first step (Level 1 – reaction) to the final destination (Level 5 – ROI). Including a new ground-breaking Level 6 exploring training sustainability, this is a must-read for HR professionals.

9781137414793 • September 2014 UK and US £19.99 • $30.00 • CN$34.50 • Hardback • 224pp

The Worldwide Workplace

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Solving the Global Talent Equation Mike Johnson Traditional notions of work are transforming rapidly as we enter into the global workplace. Through interviews with leading experts, The Worldwide Workplace gives readers a vital understanding of how to prepare for and capitalize on changes to the working environment.

9781137361264 • May 2014 UK • June 2014 US £22.99 • $35.00 • CN$40.00 • Hardback • 222pp

Future Work (Expanded and Updated)

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Changing Organizational Culture for the New World of Work 2nd edition Alison Maitland & Peter Thomson This newly updated guide to the challenges of the 21st-century world of work sets out a compelling case for change in organizational cultures and working practices to boost output, cut costs, give employees more freedom over how they work, and contribute to a greener economy.

9781137367150 • March 2014 UK • April 2014 US £18.99 • $29.00 • CN$31.50 • Hardback • 252pp

The End of the Performance Review

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A New Approach to Appraising Employee Performance Tim Baker A thoroughly tested, distinctive alternative to the appraisal process that draws on well-established principles of organizational behavior. Based around Tim Baker’s “5 Conversations” approach, and with a timely focus on fostering innovation, this book is practical and easy to use— featuring case studies, interviews, and useful templates.

9781137347497 • October 2013 UK • November 2013 US £19.99 • $35.00 • CN$40.00 • Paperback • 256pp

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Luxury Talent Management

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Leading and Managing a Luxury Brand Gilles Auguste & Michel Gutsatz The first book focusing specifically on talent management, retention, and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.

9781137270665 • March 2013 UK • April 2013 US £27.50 • $42.00 • CN$48.50 • Hardback • 280pp

The New Workforce Challenge

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How Today’s Leading Companies Are Adapting for the Future Andrés Hatum Few books go into enough depth to really understand the differences between the past and future generations of professionals. This book examines how the next generation of the workplace will be shaped, and shows organizations how they will have to adapt to succeed.

9781137302984 • March 2013 UK • April 2013 US £24.99 • $42.00 • CN$46.00 • Hardback • 210pp

Building Resilience for Success

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A Resource for Managers and Organizations Cary Cooper, Jill Flint-Taylor & Michael Pearn Resilience is a word that is used in many different ways in different contexts. This new and innovative book focuses on psychological resilience in the workplace, examining other key aspects such as physical health and resilient teams, drawing from the latest research and the authors’ own practical experience.

9780230361287 • July 2013 UK • August 2013 US £26.00 • $44.00 • CN$46.00 • Hardback • 244pp

Untapped Talent

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Unleashing the Power of the Hidden Workforce Dani Monroe A hands-on guide packed with examples of organizations that have successfully tapped into the hidden talents of their workforce.

Managers will learn to recognize and mine some key, fundamental leadership traits that are essential for a competitive business.

9781137282224 • April 2013 UK and US £20.99 • $32.00 • CN$37.00 • Hardback • 192pp 22

& advertising

MARKETING, BRANDING

Essential reading for commercially-minded professionals, our Marketing, Branding and Advertising books explore the most innovative concepts with an international scope, covering issues from consumer behavior to brand building and digital marketing.

agency Starting a Creative Firm in the Age of Digital Marketing Rick Webb a guidebook for freelancers looking to take their next step and start their own advertising agency

9781137279866 February 2015 UK • January 2015 US £15.99 • $30.00 • CN$34.50 Hardback • 256pp NEW

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An A-to-Z guide for young startups and entrepreneurs in the advertising, marketing, and digital services arena, this book covers all the skills necessary to compete and succeed in a modern digital small agency. Written by the founder of an award-winning ad agency, this book is packed with advice that ranges from getting funding, to valuating the company and selling it, to hiring your first employee, winning business, and managing your day-to-day. rick Webb currently serves as a venture partner at Quotidian Ventures, a mentor to Tech Stars NY, a revenue consultant to music platform SoundCloud and as the founder and CEO of Secret Clubhouse, a tech co-working space in Williamsburg, NY. In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency, and worked for clients such as Apple, Kellogg’s, Google, Bloomberg, and Volkswagen. Webb is also a writer and an avid blogger on technology, advertising, economics, politics, and the government. He’s been a columnist for Boards Magazine, and The New York Observer’s tech section, Betabeat. He has been interviewed by countless advertising publications as well as Fortune, Fast Company, The New York Times, and The Wall Street Journal.

Managing Online Reputation How to Protect Your Company on Social Media Charlie Pownall A structured approach for medium-to-large companies to assess and manage their online reputation in today’s complex and challenging communications environment

9781137382290 March 2015 UK • April 2015 US £14.99 • $24.00 • CN$27.50 Paperback • 176pp NEW

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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Charlie Pownall is a communications consultant and trainer with over 20 years experience in PR, reputation management, and social media, and the founder of online reputation consultancy CPC.

Connecting with Customers Making the Most of the Networked World Jed Hallam A unique combination of business strategy, technological insights, and cultural understanding that results in innovative guidance on connecting with your customers Dispelling the myth that brands are at the center of a consumer’s universe, this ground-breaking book analyzes the behavior and psychology of networks to reveal how businesses can understand what people want and how to communicate it to them effectively, featuring case studies, interviews, and practical guides.

9781137397195 March 2015 UK • April 2015 US £29.99 • $45.00 • CN$52.00 Hardback • 200pp NEW

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Jed Hallam is head of social strategy at Mindshare, a leading marketing and communications agency, and has worked with brands including Ford, HSBC, and Unilever to understand how technology, culture, and the evolving face of media are changing the way in which their businesses operate.

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Why People Don’t Buy The Go and Stop Signs for Consumers Amitav Chakravarti & Manoj Thomas A thoroughly researched but accessible guide to consumer behavior Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively tested “Go-Stop Signal Framework,” which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

9781137466679 May 2015 UK • June 2015 US £29.99 • $47.00 • CN$54.00 Hardback • 224pp NEW

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Amitav Chakravarti is Professor of Marketing at the London School of Economics, and previously Associate Professor at the Stern School of Business, New York University.

Manoj Thomas is Director of the Business Simulation Laboratory and Associate Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management at Cornell University.

Big Social Mobile How Digital Initiatives Can Reshape the Enterprise and Drive Business Results David F. Giannetto A holistic approach to integrated technology initiatives from social media to mobile, to incorporating big data Big Social Mobile shows that big data, along with social and mobile media have the potential to improve enterprise performance significantly, but only when implemented in a holistic fashion. Giannetto offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, leading to transformative results.

9781137410399 • January 2015 UK December 2014 US £19.99 • $30.00 • CN$34.50 Hardback • 256pp NEW

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David F. Giannetto is Senior Vice-President of Professional Services and Marketing at Salient Corporation. He has worked with clients such as BlueCross BlueShield, American Express, Coca Cola, and Scholastic books, and is the author of The Performance Power Grid (Wiley, 2006).

Digital Relevance Developing Marketing Content and Strategies that Drive Results Ardath Albee How to engage your customer through dynamic and contextually relevant marketing Digital Relevance teaches readers the knowledge, strategies, and skills needed to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience’s context that they can’t help but take the next steps toward purchase.

9781137452801 February 2015 UK • January 2015 US £19.99 • $30.00 • CN$34.50 Hardback • 256pp NEW

Ardath Albee is an author, instructor, and marketing strategist who has been selected as a Top 50 Marketing and Sales Influencer for the last three years.

She is a regular speaker at marketing-focused industry conferences and association events. Her first book was eMarketing Strategies for the Complex Sale (McGrawHill, 2009).

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Trendology Building an Advantage Through Data-Driven Real-Time Marketing Chris Kerns A streamlined guide for marketers and ad agencies looking to understand and utilize the power of real-time marketing strategies and techniques The first data-driven guide to real time marketing (RTM), this book outlines its value through a comprehensive social data performance analysis.

Kerns lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

9781137479556 December 2014 UK • November 2014 US £19.99 • $30.00 • CN$34.50 Hardback • 256pp NEW

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Chris Kerns is the Director of Analytics and Research for Mass Relevance, a company that sifts through millions of pieces of social content per minute to uncover the most relevant, engaging content that audiences are talking about.

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Brand Breakout How Emerging Market Brands Will Go Global Nirmalya Kumar & Jan-Benedict E.M Steenkamp Now available in paperback, Brand Breakout sets out a plan for emerging brands to overcome challenges and succeed in international markets Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands.

9781137467591 February 2015 UK • March 2015 US £12.99 • $20.00 • CN$23.00 Paperback • 256pp NEW

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Nirmalya Kumar is Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School, UK. Jan Benedict E.M. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the University of North Carolina.

Taking Down Goliath Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power Kevin Ryan & Rob Graham A practical guide to creating a complete digital marketing strategy and campaign for mid-sized companies Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. This book profiles the ways in which digital marketing can level the playing field.

9781137444202 • December 2014 UK • November 2014 US £19.99 • $30.00 • CN$34.50 Hardback • 256pp W

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Kevin Ryan is the founder of digital advertising firm Motivity Marketing, Inc. His former client list includes Rolex, Toyota, and the Hilton Hotels brands, to name a few.

Rob Graham is CEO of Trainingcraft, and a 20 year veteran of digital media buying, selling and production.

The Mindful Marketer

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How to Stay Present and Profitable in a Data-Driven World Lisa Nirell As marketers look for ways to evolve from order-takers to marketmakers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. Mindful Marketing provides a powerful nexus between data-fueled analytic thinking and creative, human approaches to marketing.

9781137386298 • September 2014 UK and US £18.99 • $28.00 • CN$32.00 • Hardback • 240pp

Why Marketing to Women Doesn’t WorkT

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Using Market Segmentation to Understand Consumer Needs Jenny Darroch This book addresses the challenges and subtleties of marketing to women, and the idea that gender alone can be used as an indicator.

With practical insights into market segmentation, Darroch recommends targeting human needs, not gender, in order to reach female customers.

9781137358165 • July 2014 UK and US £22.99 • $35.00 • CN$40.00 • Hardback • 254pp

Brandjack

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How Your Reputation is at Risk from Brand Pirates and What To Do About It Quentin Langley Containing 140 case studies from BP to Beyoncé, this is the first book to analyze brandjacking—when organizations lose control of their brand’s image online—charting the trend’s growth, and offering advice to those who find themselves at the mercy of brand pirates.

9781137375353 • May 2014 UK • June 2014 US £22.99 • $35.00 • CN$40.00 • Hardback • 316pp

Standing Room Only

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Marketing Insights for Engaging Performing Arts Audiences, 2nd edition Joanne Scheff Bernstein Combining practical advice for creating a strategic marketing program and maintaining a successful performing arts organization, this revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social and mobile media.

9781137282934 • May 2014 UK and US £36.99 • $55.00 • CN$63.00 • Hardback • 432pp

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The Brand Strategist’s Guide to Desire T

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How To Give Consumers What They Actually Want Anna Simpson Blending emotional branding and sustainable thinking, this book looks to understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: selfworth, social life, culture, comfort, and exploration.

9781137351814 • March 2014 UK • April 2014 US £29.99 • $47.00 • CN$52.00 • Hardback • 204pp

How to Measure Digital Marketing

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Metrics for Assessing Impact and Designing Success Laurent Flores An essential manual explaining how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are, as well as how to measure and use them. Including real life case studies and expert viewpoints to help marketers navigate the digital world.

9781137340689 • December 2013 UK • January 2014 US £24.99 • $35.00 • CN$40.00 • Hardback • 272pp

Hit Brands

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How Music Builds Value for the World’s Smartest Brands Daniel Jackson, Richard Jankovich & Eric Sheinkop Companies and agencies spend vast amounts of money to advertise and brand products, and music has been an important part of this. This book assesses how many large companies have moved to develop a music strategy to align their brand and create emotional impact, in the selection of sound and music for individual products and adverts.

9781137271471 • October 2013 UK • November 2013 US £24.99 • $42.00 • CN$46.00 • Hardback • 212pp

Luxury, Lies and Marketing

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Shattering the Illusions of the Luxury Brand Marie-Claude Sicard Sicard uncovers the truth about luxury brand marketing and shows that like other brands, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides models to help companies with their own branding strategy.

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9781137264688 • December 2013 UK • January 2014 US £24.99 • $42.00 • CN$46.00 • Hardback • 224pp

& Strategy

Management

From the aspiring leader to the experienced CEO, our Management and Strategy books enable readers of all professional backgrounds to learn, earn and lead in the 21st century.

Neuroscience for Leadership Harnessing the Brain Gain Advantage Tara Swart, Kitty Chisholm & Paul Brown An expert guide to the new science behind leadership, presented in a uniquely practical way Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. The first title in the new Neuroscience of Business series, this book provides leaders and managers with an accessible guide to practical, effective actions, based on cutting edge neuroscience.

9781137466853 January 2015 UK • February 2015 US £22.99 • $36.00 • CN$41.50 Hardback • 256p NEW

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Tara Swart is Visiting Senior Lecturer at MIT, and the only leadership coach with a PhD in neuroscience and a successful career as medical doctor behind her. She is at the forefront of the application of neuroscience to business, and speaks globally on the subject at international conferences, blue chip corporations, and business schools.

Kitty Chisholm is a professional coach specializing in leadership development and strategic change. She is a founding director of Boardwalk, formed in 2011 to support women in achieving their full leadership potential. Kitty is a Trustee of the UK’s Science Museum Group and chairs the Advisory Board of the School of Management of Royal Holloway.

Paul Brown is a consulting clinical and organizational psychologist and executive coach and was previously Chairman of the Association for Professional and Executive Coaching and Supervision, APECS, and Visiting Professor in Organizational Neuroscience at London South Bank University.

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Doing Business Right, The Wrong Way Alternative Routes to Success Jo Haigh Experienced, practical advice on how businesses can succeed in the face of adversity In an economic climate that has turned on its axis, businesses are having to consider alternative business models and entrepreneurship routes to succeed and compete. Haigh offers deep insight into the unconventional activities of businesses around the world which have led to success in the face of adversity.

9781137448996 June 2015 UK • July 2015 US £22.99 • $36.00 • CN$41.50 Hardback • 224pp NEW

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Jo Haigh is the senior partner in fds Corporate Finance.

She has been Non-Executive Director for over 40 companies, and has worked on the acquisition or sale of over 300 companies. She is the recipient of numerous business awards, including The Sunday Times NED of the Year 2013.

Do Less Better The Power of Strategic Sacrifice in a Complex World John Bell A guide for leaders looking to reduce clutter and complexity in order to ensure their businesses stay nimble, focused, and maintain a competitive edge Do Less Better teaches leaders how to recognize the complexity and inefficiencies within their businesses and reveals how they can simplify and streamline through specialization and sacrifice. According to Bell, a company’s willingness to focus on a particular vision or identity ensures viability and strengthens their competitive edge.

9781137452771 February 2015 UK • January 2015 US £21.99 • $32.00 • CN$37.00 Hardback • 240pp NEW

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John Bell is a retired CEO and strategy consultant to some of the world’s most respected blue-chip consumer goods organizations. His writings have appeared in Fortune, Forbes, and Marketing Magazine, and he is a two-time winner of BCAMA’s Marketer-ofthe-Year award.

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Changing Employee Behavior A Practical Guide for Managers Nik Kinley & Shlomo Ben-Hur An accessible and comprehensive toolkit for change that managers can use to drive and improve the performance of their staff An important part of every manager’s job is changing people’s behavior, yet many are unsure how to actually go about it. This book reveals the simple but powerful techniques for changing behavior used for years by experts across a range of disciplines, including psychology, psychotherapy, and behavioral economics.

9781137449542 May 2015 UK • June 2015 US £19.99 • $30.00 • CN$34.50 Hardback • 224pp NEW

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Nik Kinley is a Director and Head of Talent Strategy for the global Talent Management consultancy YSC, and previously Global Head of Assessment for the BP Group, and Head of Learning for Barclays.

Shlomo Ben-Hur is an organizational psychologist and Professor of Leadership and Organizational Behavior at IMD, with over 20 years of corporate experience.

The Independent Director The Non-Executive Director’s Guide to Effective Board Presence Gerry Brown The comprehensive guide to the role of NonExecutive and Independent Directors Non-executive directors and chairmen play a crucial role in modern business. Providing a rare emphasis on “soft skills,” culture, and relationship building, this comprehensive guide offers a unique insight into what being a non-executive director is actually like, supported by global case studies, interviews, and research.

9781137480538 March 2015 UK and US £29.99 • $50.00 • CN$57.50 Hardback • 272pp NEW

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Gerry Brown is Chairman of Novaquest Capital Management, a private equity firm focused on life sciences. Prior to this, he was Chairman of NFT Distribution Ltd and Senior Independent Director of Keller plc.

Independent Luxury David and Goliath Strategies for Survival and Success Jonas Hoffmann & Laurent Lecamp An essential guide for independent luxury brands to surviving — and thriving — in the face of megaluxury conglomerates In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness, and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book examines the importance of innovation and argues why independent brands are vital to the survival of the industry.

9781137481443 June 2015 UK • July 2015 US £32.00 • $50.00 • CN$57.50 Hardback • 242pp NEW

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Jonas Hoffmann is a consultant for luxury companies and professor at SKEMA Business School.

Laurent Lecamp is the co-founder of successful, award-winning luxury companies in the watch making and accessories industry.

The CEO’s Secret Weapon How Great Leaders Get More Done While Maximizing Effectiveness Jan Jones An executive’s guide to making an assistant a powerful asset and partner at work Many executives don’t take full advantage of the assistant who sits right outside their door. This book educates executives about all the ways in which they can streamline and improve the way they work with the help of a great assistant, while teaching them to identify great candidates and maximize the benefits of this special relationship.

9781137444233 June 2015 UK • May 2015 US £24.99 • $35.00 • CN$40.00 Hardback • 256pp NEW

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Jan Jones is the founder and president of Jan Jones Worldwide Speakers Bureau, which evolved from Jan’s experience as assistant to motivational icon Anthony Robbins, and 10 years as exclusive representative for small business guru and entrepreneurial icon, Michael Gerber. She represents Richard Branson, Marcus Buckingham, Liz Wizeman, Chester Elton, and more.

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The Handbook of Global Outsourcing and Offshoring, 3rd edition The Definitive Guide to Strategy and Operations Ilan Oshri, Julia Kotlarsky & Leslie P. Willcocks Build the essential skills needed to manage outsourcing from both client and vendor perspectives Now in its 3rd edition, this is the only book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring in a national and global context.

9781137437426 December 2015 UK • January 2015 US £32.00 • $50.00 • CN$57.50 Hardback • 344pp NEW

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Ilan Oshri is Director of the Centre for Global Sourcing and Services at Loughborough University.

Julia Kotlarsky is Professor of Technology and Global Sourcing at Aston Business School. Leslie Willcocks is Professor of Technology, Work and Globalization and Director of The Outsourcing Unit at the LSE.

The Management Shift How to Harness the Power of People and Transform Your Organization For Sustainable Success Vlatka Hlupic A new leadership model to help managers remove barriers to innovation and uncover the hidden strengths of their workforce Hlupic argues for a new, proven leadership model to help managers improve engagement, remove barriers to innovation, and uncover the hidden strengths of every company’s greatest asset: their workforce.

9781137352941 • October 2014 UK • November 2014 US £29.99 • $45.00 • CN$52.00 Hardback • 240pp NEW

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Vlatka Hlupic is Professor of Business and Management at the University of Westminster, an Adjunct Faculty at London Business School, and founder and CEO of the Drucker Society, London. She is a respected leadership consultant and has advised major international organizations including the House of Commons, GlaxoSmithKlin, BP, the Croatian government, and the Hungarian National Bank.

Mindful Leadership Coaching

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Journeys into the Interior Manfred F.R. Kets de Vries A deep examination of coaching processes, the insights provided here will help coaches and executives to transform attitudes, beliefs, and behaviors. Kets de Vries advises on how the best coaches help their executive clients create significant personal and professional change.

9781137382320 • April 2014 UK • May 2014 US £29.99 • $45.00 • CN$52.00 •Hardback • 248pp INSEAD Business Press

Luxury Sales Force Management

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Strategies for Winning Over Your Brand Ambassadors Michaela Merk The sales team can often make or break the success of new brands or products. This holistic guide provides strategies, models, and checklists to help managers and directors strengthen the relationships of their firm’s sales force with their own or other brands, maximizing turnover and profit in the long run.

9781137347435 • February 2014 UK • March 2014 US £29.99 • $45.00 • CN$52.00 • Hardback • 234pp

Leadership: All You Need To Know

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David Pendleton & Adrian Furnham Leadership successes and failures are in the media every day. We are in a global political and financial crisis which is changing how we think about our lives and our futures. The authors present a leadership vision for the future inscribing the optimal conditions for people to thrive, individually and collectively, and achieve significant goals.

9780230319455 • September 2011 UK • November 2011 US £28.00 • $48.00 • CN$55.00 • Hardback • 200pp

New Mega Trends

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Implications for our Future Lives Sarwant Singh New Mega Trends predicts the ten trends that will make the greatest impact to business — and our lives — in the future and offers practical advice on how to profit from them.

9781137008084 • September 2012 UK • October 2012 US £19.99 • $32.00 • CN$37.00 • Hardback • 278pp 37

From Complexity to Simplicity

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Unleash Your Organisation’s Potential Simon Collinson & Melvin Jay Complexity is slowing companies down, costing them on average 10% of their profits. Based on cutting-edge research, this practical ‘how to’ guide will show businesses how to remove complexity to boost profits and morale.

9781137006219 • September 2012 UK • October 2012 US £20.99 • $36.00 • CN$41.50 • Hardback • 304pp

Beyond Authority

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Leadership in a Changing World Julia Middleton Through compelling ideas and examples, Beyond Authority argues that new leaders need to be confident to legitimize themselves and challenge old ways. They need to develop a leadership style that enables them to lead beyond the traditional boundaries and constraints of their organizations.

9780230500013 • January 2007 UK • February 2007 US £35.00 • $70.00 • CN$81.00 • Hardback • 184pp

21st Century Management

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Leadership and Innovation in the Thought Economy Mats Lindgren Explores the changing business landscape of the 21st century and what it means for organizations. The author presents a new model for how to think about and handle the complex world of business from a managerial and innovative perspective with tips and tools for motivating and engaging your organization, clients, and customers.

9780230297890 • October 2012 UK and US £27.50 • $44.00 • CN$50.00 • Hardback • 240pp

Confronting Mistakes

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Lessons from the Aviation Industry when Dealing with Error Jan Hagen In most organizations, errors — although common and unavoidable — are rarely mentioned bottom-up. Taking the example of the high-risk aviation industry, this book combines academic research and actual case studies to assess how active error management can lead to success.

9781137276179 • August 2013 UK • September 2013 US £26.00 • $42.00 • CN$46.00 • Hardback • 200pp 38

IMPRINTS

SERIES &

Palgrave Macmillan publishes a range of themed series and imprints in partnership with leading authors, business schools, and professional organizations from across the globe.

Whether it’s high-level business briefings on the timeliest trends, or cutting edge research from the minds behind the most competitive MBA programs, this exciting range of titles will have something for you.

Myth-Busting China’s Numbers

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Understanding and Using China’s Statistics Matthew Crabbe A good understanding of Chinese data gathering methods and reporting structures is vital to anyone with business or investment plans in China.

This book tackles the veracity of Chinese statistics, spotlighting abuses in real-life examples, and pinpoints practical strategies to reduce risk.

9781137353191 • April 2014 UK • May 2014 US £14.99 • $24.00 • CN$27.50 • Paperback • 286pp

Attracting and Retaining Talent

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Becoming an Employer of Choice Tim Baker Many companies strive to adopt an “employer of choice” strategy in an attempt to attract and retain quality staff, although few do this well.

This book is a roadmap to developing a more productive and progressive workplace culture, reflecting the needs of the modern employee.

9781137411730 • May 2014 UK • June 2014 US £14.99 • $24.00 • CN$27.50 • Paperback • 292pp

Risky Business in China

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A Guide to Due Diligence Jeremy Gordon Risk is a major reason that companies fail in, or fail to enter, China.

Packed with case studies, this guide shows how correctly applied due diligence can not only reduce business risk in China, but also provide crucial business intelligence to support negotiations and relationships.

9781137433213 • September 2014 UK • October 2014 US £16.99 • $27.00 • CN$31.00 • Paperback • 240pp

The New Chinese Traveler

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Business Opportunities from the Chinese Travel Revolution Gary Bowerman Examines the latest trends and opportunities in Chinese outbound travel, and the desires and expectations of Chinese travelers themselves, including their rapidly evolving and diversifying requirements.

9781137397287 • September 2014 UK • October 2014 US £14.99 • $24.00 • CN$27.50 • Paperback • 256pp 40

digitizing Government Understanding and Implementing New Digital Business Models Alan Brown, Mark Thompson & Jerry Fishenden a valuable guide for public services and private sector suppliers on how to implement new digital business models Investment in digital technologies is now an essential priority for success for businesses of all sizes. Digitizing Government is a timely guide to understanding and implementing digital transformation to increase business value and improve client engagement.

9781137443625 December 2014 UK • December 2014 US £29.99 • $47.00 • CN$54.00 Hardback • 248pp

alan W. Brown is Professor of Entrepreneurship and Innovation in the Surrey Business School.

Mark Thompson is Senior Lecturer in Information Systems at Cambridge Judge Business School.

Jerry Fishenden is former deputy Chief Technology Officer (CTO) for the UK government.

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predictive analytics, data mining and big data Myths, Misconceptions and Methods Steven Finlay a sophisticated but clearly communicated highlevel précis of key data trends for executives The definitive guide to understanding big data and data trends, the opportunities that they offer, and the dangers of these technologies. Written in a fluid accessible style, Finlay illustrates how to develop solutions that deliver real benefits to organizations.

9781137379276 July 2014 UK • July 2014 US £29.99 • $45.00 • CN$52.00 Hardback • 260pp W

Steven Finlay holds a PhD in predictive analytics, and is one of the leading experts on their application within Big Data environments. He is currently Head of Analytics at HML, the UK’s largest provider of mortgage administration services, and has previously consulted for both public and private sector organizations. He is an Honorary Research Fellow 41 in the Management Science Department at Lancaster University.

Innovation in the family business

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Succeeding Through Generations Joseph Schmieder Schmieder shares a broad range of tools and pathways that family businesses across sectors use to stimulate, execute, measure, and reward innovation. The 50+ case studies will inspire any family enterprise to create an environment that can stimulate success for many generations to come.

9781137386236 • December 2014 UK • December 2014 US £14.99 • $23.00 • CN$26.50 • Paperback • 144pp

family business Succession

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Your Roadmap to Continuity Kelly LeCouvie & Jennifer Pendergast Drawing on original research, case studies, and white papers, this book offers a comprehensive look at family business continuity planning, which is critical to the success of every family business.

9781137280893 • January 2014 UK • January 2014 US £22.99 • $40.00 • CN$46.00 • Hardback • 224pp

managing Conflict in the family business

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Understanding Challenges at the Intersection of Family and Business Kent Rhodes & David Lansky Written with a view toward educating readers about the common conflict cycles that family businesses encounter, the authors address 12 archteypal conflicts, how to spot them, and how to resolve them.

9781137274601 • May 2013 UK • April 2013 US £14.99 • $23.00 • CN$26.50 • Paperback • 120pp

The family Council handbook

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How to Create, Run, and Maintain a Successful Family Business Council Christopher J. Eckrich & Stephen L. McClure A practical handbook for business families on how to govern themselves, settle disputes, and educate the family for future responsibilities as owners.

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9780230112193 • July 2012 UK • May 2012 US £33.00 • $58.00 • CN$67.00 • Hardback • 390pp

brand media Strategy, 2nd Edition

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Integrated Communications Planning in the Digital Era Antony Young This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.

9781137279569 • September 2014 UK • August 2014 US £18.99 • $30.00 • CN$34.50 • Hardback • 256pp

all Thumbs

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Mobile Marketing that Works Michael Dru Kelley Mobile devices are now in the hands of nearly half of the world’s population. However, 80% of mobile marketing either doesn’t work and has a high abandon rate, or doesn’t fit into a brand’s overall strategy.

Aimed at businesses of all sizes, this hands-on guide shows owners and marketers how to develop a campaign that gets results.

9781137279279 • September 2014 UK • August 2014 US £16.99 • $26.00 • CN$30.00 • Hardback • 224pp

buyographics

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How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers Matt Carmichael Buyographics follows 11 American families and explores how their life decisions impact consumer behavior. Not just a data book, each of these numbers — in datasets big and small — is a person. Through their stories buying trends come to life, and reveal how to reach your target.

9781137278630 • November 2013 UK • November 2013 US £18.99 • $28.00 • CN$32.00 • Hardback • 240pp

The art of the pitch

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Persuasion and Presentation Skills that Win Business Peter Coughter Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop the skills to create the perfect presentation.

9780230120518 • January 2012 UK • January 2012 US £18.99 • $28.00 • CN$32.00 • Hardback • 256pp

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The Family Business Map

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Assets and Roadblocks in Long Term Planning Morten Bennedsen & Joseph P.H. Fan Combining the expertise of two consultants from East and West, this is a truly international guide for family businesses to achieve long-term success, showing how to identify and implement the best governance strategies, and complete with case studies and interviews.

9781137382351 • September 2014 UK • October 2014 US £29.99 • $45.00 • CN$52.00 • Hardback • 264pp

Tricky Coaching

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Difficult Cases in Leadership Coaching Edited by Konstantin Korotov, Elizabeth Florent-Treacy, Manfred F.R. Kets de Vries & Andreas Bernhardt A global collection of cases written by experienced leadership and executive coaches, Tricky Coaching explores the most demanding and challenging situations they have faced in their professional practices.

9780230280229 • November 2011 UK • December 2011 US £28.00 • $46.00 • CN$53.00 • Hardback • 264pp

Unveiling Fashion

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Business, Culture, and Identity in the Most Glamorous Industry Frédéric Godart A comprehensive account of the global fashion industry. Drawing on six principles, Godart guides the reader through the economic, social and political arena of the world’s most glamorous industry.

9780230358355 • March 2012 UK • April 2012 US £29.50 • $46.00 • CN$53.00 • Hardback • 224pp

The Coaching Kaleidoscope

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Insights from the Inside Edited by Manfred F.R. Kets de Vries, Laura Guillén, Konstantin Korotov, & Elizabeth Florent-Treacy Written by IGLC-INSEAD professors and leadership coaches, this anthology of research and techniques explores how organizations may go beyond coaching in order to create best places to work.

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9780230239982 • July 2010 UK and US £34.00 • $55.00 • CN$63.00 • Hardback • 256pp

The Executive Guide to Corporate restructuring

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Francisco J. López Lubián In recent years the continuity of many firms has been achieved by restructuring, a task which takes up a great deal of senior management’s time. Written for busy managers and executives, this book is a no-nonsense guide to the process of restructuring, covering both debt and operational restructures.

9781137389350 • June 2014 UK • July 2014 US £29.99 • $50.00 • CN$57.50 • Hardback • 184pp

boards under Crisis

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Board Action Under Pressure Alberto Lavin Fernandez & Carmelo Mazza An innovative, research-based review of how boards make decisions during crises, designed to offer insight and solutions for senior management facing crisis situations, combining the latest research from the field and in business literature.

9781137379214 • May 2014 UK • June 2014 US £29.99 • $45.00 • CN$52.00 • Hardback • 230pp

beyond Tribalism

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Managing Identities in a Diverse World Celia de Anca Previously feared as leading to blindness or irrationality, in today’s business world tribalism represents a conscious separation of the individual ego for the good of the community. This is key to the success of the most innovative businesses of the 21st century.

9780230276949 • April 2012 UK • May 2012 US £28.00 • $46.00 • CN$53.00 • Hardback • 336pp

The learning Curve

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How Business Schools Are Re-inventing Education Santiago Iñiguez de Onzoño How do you create world-class educational institutions that are academically rigorous and vocationally relevant? Are business schools the blueprint for institutions of the future, or an educational experiment gone wrong?

9780230280236 • September 2011 UK • November 2011 US £29.50 • $48.00 • CN$55.00 • Hardback • 224pp

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INDEX OF NEW TITLES Albee, Digital Relevance 27 Backaler, China Goes West 16 Baker, T., Attracting and Retaining Talent 40 Baker, T., The New Influencing Toolkit 18 Bell, Do Less Better 33 Ben-Hur, Changing Employee Behavior 34 Bennedsen, The Family Business Map 44 Bernstein, Standing Room Only 29 Bowerman, The New Chinese Traveler 40 Brahm, Fusion Economics 5 Breeze, Revealed 20 Brown, A., Digitizing Government 41 Brown, G., The Independent Director 34 Brown, P., Neuroscience for Leadership 32 Budinich, Scaling up Business Solutions to Social Problems 9 Chakravarti, Why People Don’t Buy 26 Chisholm, Neuroscience for Leadership 32 Claridge, Stress in the Spotlight 20 Cooper, Do We Need HR? 20 Cooper, Stress in the Spotlight 20 Crabbe, Myth-Busting China’s Numbers 40 Danner, Profit from Science 8 Darroch, Why Marketing to Women Doesn’t Work 29 de Bes, Winning at Innovation 10 Fan, The Family Business Map 44 Fernandez, Boards Under Crisis 45 Finlay, Predictive Analytics, Data Mining and Big Data 41 Fishenden, Digitizing Government 41 Furnham, Revealed 20 Gee, The Workplace Community 20 Giannetto, Big Social Mobile 26 Gordon, Risky Business China 40 Graham, Taking Down Goliath 28 Haigh, Doing Business Right, The Wrong Way 33 Hallam, Connecting with Customers 25 Hanwell, The Workplace Community 20 Hird, Do We Need HR? 20 Hlupic, The Management Shift 36 Hoffmann, Independent Luxury 35 Huus, People Data 19 Johnson, Why Serious Games are Good for Business 9 Johnson, The Worldwide Workplace 21 Jones, The CEO’s Secret Weapon 35 Kayser, Scaling up Business Solutions to Social Problems 9 Kelley, All Thumbs 43 Kerns, Trendology 27 Kets de Vries, Mindful Leadership Coaching 37 48

Kinley, Changing Employee Behavior 34 Kjaer, The Trend Management Toolkit 11 Korngold, A Better World, Inc. 11 Kotlarsky, The Handbook of Global Outsourcing and Offshoring 36 Kotler, Winning at Innovation 10 Kumar, Brand Breakout 28 Langley, Brandjack 29 Leadbeater, The Frugal Innovator 11 Lecamp, Independent Luxury 35 LeCouvie, Family Business Succession 42 Leone, Measuring and Maximizing Training Impact 21 Lubián, The Executive Guide to Corporate Restructuring 45 Maitland, Future Work 21 Mazza, Boards Under Crisis 45 Merk, Luxury Sales Force Management 37 Morrison, The Social License 6 Nirell, The Mindful Marketer 29 Oshri, The Handbook of Global Outsourcing and Offshoring 36 Pendergast, Family Business Succession 42 Platt, Criminal Capital 6 Power, The Curve Ahead 11 Pownall, Managing Online Reputation 25 Richards, The Seven Sins of Innovation 10 Roll, Asian Brand Strategy 15 Routledge, Why Serious Games are Good for Business 9 Ryan, Taking Down Goliath 28 Schmieder, Innovation in the Family Business 42 Simpfendorfer, The Rise of the New East 15 Simpson, The Brand Strategist’s Guide to Desire 30 Sinha, India’s New Consumers 14 Sparrow, Do We Need HR? 20 Steenkamp, Brand Breakout 28 Stephany, The Business of Sharing 4 Swart, Neuroscience for Leadership 32 Taylor, Revealed 20 Thomas, Why People Don’t Buy 26 Thompson, Digitizing Government 41 Thomson, Future Work 21 Vogel, Generation Jobless? 5 Webb, Agency 24 Willcocks, The Handbook of Global Outsourcing and Offshoring 36 Wright, HR in the Boardroom 19 Young, Brand Media Strategy

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