fourth edition
BUSINESS RESEARCH
a practical guide for undergraduate and postgraduate students November 2013
9780230301832 November 2013 | Paperback 376pp | ÂŁ37.99 Business Research is a practical, concise and straightforward guide for undergraduate and postgraduate students. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.
ABOU T T HE AU T HOR:
Jill Collis is Director of the Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide. Roger Hussey is Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.
KEY FEATURES
Good balance between coverage of quantitative and qualitative methods
Succinct, to the point, and beautifully presented Suits a wide variety of student profiles, including non-native English speakers Practical and clear, but nonetheless underpinned by academic rigour
Improved coverage of ethics and integrated qualitative data methods
WHAT’S NEW
New chapter on Integrated Qualitative Data Methods. This chapter brings together and expands existing material on Grounded Theory, Repertory Grid Technique and Cognitive Mapping.
New page design highlighting key features such as the Troubleshooting section and website support more effectively
A new ‘Vox Pop’ feature where a variety of students are quoted explaining problems and dilemmas which they have overcome, at relevant places within the chapters
TABLE OF CONTENTS 1. Understanding Research 2. Dealing with Practical Issues 3. Identifying your Paradigm
4. Designing the Research 5. Searching and Reviewing the Literature 6. Writing your Research Proposal
7. Collecting Qualitative Data 8. Analysing Qualitative Data 9. Integrated Qualitative Data Techniques
13. Writing up the Research 14. Troubleshooting
10. Collecting Data for Statistical Analysis 11. Analysing Data Using Descriptive Statistics 12. Analysing Data Using Inferential Statistics
9780230301832 November 2013 | Paperback 376pp | ÂŁ37.99
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