Professional
Business JanuarY-June 2013
CONTENTS
BUSINESS CULTURE
3
HUMAN RESOURCE MANAGEMENT
11
INTERNATIONAL BUSINESS
17
LEADERSHIP& MANAGEMENT
23
MARKETING & BRANDING
27
INDEX
42
CULTURE
BUSINESS
Morals and Markets A Dangerous Balance 2nd Edition
Daniel Friedman & Dan McNeill An updated book on markets and morals that includes new insights into the 2008 financial crash from a historical and ethical economic perspective
9781137282583 May $17.00 | $19.00 CAN | £10.99 Paperback 9.25”x 6.125” | 235x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
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Economist and evolutionary game theorist Daniel Friedman, and his co-author Dan McNeill demonstrate how our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Revised to include the historical development from ancient, morals-stunted markets to the freewheeling semi-morality that led to the 2008 crash. “Anyone interested in markets and morals, perhaps the central issue of our time, should read this very interesting and thoughtful book.” - Tyler Cowen, Professor of Economics, George Mason University, USA DANIEL FRIEDMAN is Professor of Economics at UC Santa Cruz, USA. DANIEL MCNEILL is an author with an international reputation. His bestselling Fuzzy Logic (Simon & Schuster, 1993) won the Los Angeles Times Book Prize in Science and Technology.
Related Titles Crisis and Recovery 9780230252141 When Money Was In Fashion 9780230114050 The History of Work 9780230238930
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The Wealth Choice Success Secrets of Black Millionaires Dennis Kimbro Best-selling personal finance author Dennis Kimbro reveals how prominent black millionaires got to where they are and offers insights for those struggling to reach the next level
9780230342071 February $25.00 | $29.00 CAN | £16.99 Hardback 9.25”x 6.125” | 235x156mm 304 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
Based on a seven-year study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Readers will learn about how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, L. A. Reid, and Tyrese Gibson found their paths to wealth; what they did or didn’t learn about money early on; what they had to sacrifice to get to the top; and the role of discipline in managing their success. Through these stories, which include men and women at every stage of life and in every industry, Dennis Kimbro shows readers how to: • Develop a wealth-generating mindset and habits • Commit to lifelong learning • Craft goals that match your passion
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• Make short-term sacrifices for long-term gain • Take calculated risks when opportunity presents itself
DENNIS KIMBRO is the author of four books, including Think and Grow Rich: A Black Choice, and a certified Napoleon Hill Science of Success trainer and leadership coach.
Related Titles Black is the New Green 9780230616844 Conscientious Equity 9780230108929 Transformative Entrepreneurs 9780230340268
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Secrets of Silicon Valley What Everyone Else Can Learn From the Innovation Capital of the World Deborah Perry Piscione An inside account of the unique world of Silicon Valley, and a call to replicate the culture that makes it an incubator for entrepreneurship and innovation throughout the world
While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley.
9780230342118 April $27.00 | $31.00 CAN | £16.99 Hardback 9.25”x 6.125” | 235x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
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In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York. Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Tesla to Paypal, Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley’s exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business. DEBORAH PERRY PISCIONE is CEO of Alley to the Valley, an organization that networks the world’s most influential women for dealmaking. She has won numerous awards, including the 2009 Silicon Valley Women Business Owner of the Year, and a distinguished award from The White House Project.
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Creating Good Work The World’s Leading Social Entrepreneurs Show How to Build a Healthy Economy Ron Schultz The bible for social entrepreneurs in which experts share their experience, knowledge, and wisdom
A rich guidebook that recounts the stories of some of the most successful social entrepreneurial programs operating today, with real life examples of how they overcame both physical and societal barriers to create a lasting impact on the world.
9780230372030 January $35.00 | $40.00 CAN | £22.99 Hardback 9.25”x 6.125” | 235x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
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The lessons contained in Creating Good Work are an asset to any social entrepreneur looking for new and innovative ways to have a positive impact and change the world around them, be they at their initial concept phase or a successful venture looking to expand their sphere of influence. Including contributions from some of the world’s best social ventures including Brac-USA, Root Capital, and Youth Build. RON SCHULTZ is the founder and Executive Director of the microfinance/microenterprise lending program, Entrepreneurs4Change, the Social Enterprise Zone, and Lending4Change, providing entrepreneurial education as well as a neighbor-to-neighbor lending program for social businesses. He is the author of over twenty books.
Related Titles Consider 9780230106079 Cracking the Carbon Code 9780230109506 Merchants of Virtue 9780230106604
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Risk-Based Performance The New Strategic Executive Paradigm James Creelman & Andrew Smart Accepting and managing risk is necessary for business success, but how much risk can an organization take before it becomes unstable?
Pulling together into a single framework the two separate disciplines of strategy management and risk management, Risk-Based Performance is a practical guide that shows organizations how to shape and execute sustainable strategies with a full understanding of how much risk they are willing to accept in pursuit of strategic goals. 9780230301320 | May US / April ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 234x156mm | 256 pp Rights contact: Elisa Risquez
JAMES CREELMAN Fellow at the Advanced Performance Institute (API). ANDREW SMART Managing Director & Founder of Manigent, UK.
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Confronting Mistakes Lessons from the Aviation Industry in Dealing with Error Jan Hagen Using examples from the high risk aviation industry, Confronting Mistakes examines how active error management can work and lead to success
In most organizations, errors, although common and unavoidable, are rarely reported bottom-up. Confronting Mistakes assesses how active error management can work best, using examples from ten real life aviation accidents.
9781137276179 | March US / February ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 234x156mm | 256 pp Rights contact: Elisa Risquez
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JAN HAGEN is a member of the European School of Management and Technology’s (ESMT) faculty as well as Head of Practice Group Financial Services, ESMT Customized Solutions.
Nice Companies Finish First Why Cutthroat Management Is Over - and Collaboration Is In Peter Shankman The founder of “Help a Reporter Out” explains the strategy behind the “nice” CEOs that helm some of today’s most successful companies
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk to employees, customers, competitors, or anyone else.
9780230341890 April $25.00 | $29.00 CAN | £15.99 Hardback 9.25”x 6.125” | 234x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
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In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue’s Dave Needleman, Tony Hseih of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line. PETER SHANKMAN is the founder of “Help a Reporter Out” (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a boutique social media, marketing, and PR strategy firm with clients worldwide.
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BUSINESS CULTURE BACKLIST
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9781137003065
9781137006219
9780230343436
$26.00|$30.00 CAN|£18.99
$32.00|$37.00 CAN|£19.99
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9780230341227
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9780230377288
$25.00|$29.00 CAN|£16.99
$17.00|$19.00 CAN|£9.99
$30.00|$34.50 CAN|£18.99
9780230243958
9780230605305
9780230304499
$37.00|$42.50 CAN|£28.00
$16.95|$18.95 CAN|£12.99
$40.00|$46.00 CAN|£26.00
9780230252868
9780230342699
9780230289222
$44.00|$50.00 CAN|£26.99
$40.00|$46.00 CAN|£26.00
$42.00|$48.50 CAN|£30.00
MANAGEMENT
HUMAN RESOURCE
Blind Spots in the Boardroom How Gender Intelligence is Redefining the Roles of Men and Women Barbara Annis & John Gray John Gray, the bestselling author of Men are from Mars, Women are from Venus, turns his attention to the world of work
Utilizing 40 years of combined experience, Barbara Annis and John Gray explain the reasons for gender misunderstandings in the workplace. More importantly, they provide a framework to help the sexes work together. North American Rights Only 9780230341906 May $27.00 | $31.00 CAN Hardback 9.25�x 6.125� 272 pp Rights contact: Kerry Nordling
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Blind Spots in the Boardroom teaches men and women how to understand, respect, value, and include their differences in their day-to-day work and fully appreciate what the other gender brings to the table. BARBARA ANNIS is founder and CEO of Barbara Annis & Associates, Inc., a consulting firm that has facilitated over 8,000 lectures, workshops, and coaching sessions on gender in the workplace. JOHN GRAY is the author of 16 books, including the bestselling Men are from Mars, Women are from Venus, which USA Today ranked as one of the top 10 most influential books for the last 25 years.
Related Titles Women In Business 9780230282803 Rising Stars 9780230294011 Where Have All The Senior Women Gone? 9780230301290
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Building Resilience for Success Cary Cooper, Jill Flint-Taylor & Michael Pearn A toolkit to help managers deal with stressed out staff and support individual resilience
When it comes to workplace pressure a manager’s response can mean the difference between improving or permanently damaging individual resilience. The authors explain the main sources of work related stress, providing the reader with an understanding of how individuals can improve their resilience. CARY COOPER is Distinguished Professor of Organizational Psychology and Health at the Lancaster University Management School, UK. 9780230361287 | February $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Elisa Risquez
JILL FLINT-TAYLOR is a Director with workplace well-being specialists, Robertson Cooper Ltd. MICHAEL PEARN is Founder and CEO of Pearn Consulting LLC.
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The New Workforce Challenge How Today’s Leading Companies Are Adapting for the Future Andrés Hatum A guide to incorporating Millennials into the workforce of the future A new generation of technologically savvy, educated and independently minded young people are entering the workplace, but how will established organizations cope with the arrival of the Millennials?
9781137302984 | July US / June ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Elisa Risquez
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Andrés Hatum offers a survival guide for companies based on practical exampes and case studies from: Wikipedia, BMW, Salesforce.com, Deloitte, Accenture, L’Oréal, Clif Bar & Co, Lastminute.com, Rabobank, Pernod Ricard, Frisse Blikken, and FC Barcelona. ANDRÉS HATUM is Associate Professor at IAE Business School, Universidad Austral, Argentina, specializing in organizational flexibility and talent management.
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The Role and Future of HR Paul Sparrow, Martin Hird & Cary Cooper Is the Human Resources department doomed? Or are HR directors about to take on a level of responsibility previously unheard of?
HR could be facing diffusion or even disintegration as a result of new types of organizational design, business knowledge, and cross functional networks. The authors explore the position of HR in an era where its classic role is threatened and create a picture of what a new lean HR structure might look like.
9781137002327 April US / March ROW $40.00 | $46.00 CAN | £30.00 Hardback 9.25”x 6.125” | 235x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
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PAUL SPARROW is Director of the Centre for Performance-Led HR and Professor of International Human Resource Management at Lancaster University Management School, UK. MARTIN HIRD is Executive Director at the Centre for Performance-Led HR at Lancaster University Management School, UK. CARY COOPER is Distinguished Professor of Organizational Psychology and Health at the Lancaster University Management School, UK.
Related Titles Leading HR 9780230222595 Innovations in Stress and Health 9780230251915 Organizational Stress Management 9780230203921
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Revealed Using Remote Personality Profiling to Influence, Negotiate, and Motivate Adrian Furnham, John Taylor, & Janet Breeze A practicle guide to using remote personality profiling for business purposes
9781137291981 July US / June ROW $40.00 | $46.00 CAN | £26.00 Hardback 9.25”x 6.125” | 235x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
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It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or future candidates for an important leadership role. They may live abroad and be very high profile individuals. Revealed is a book for those who need to assess others and make decisions based on these judgments about people without being able to meet and interview them. ADRIAN FURNHAM is Professor of Psychology at University College, London and Adjunct Professor at the Norwegian School of Management. JOHN TAYLOR works as an independent consultant with international companies and government organizations in Europe, the US, Africa and Asia. JANET BREEZE is a consultant and trainer to international business, government, multilateral development agencies and NGOs.
Related Titles Bad Apples 9780230584747 The Talented Manager 9780230369740 Managing People in a Downturn 9780230298545
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HUMAN RESOURCE MANAGEMENT BACKLIST
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9780230280229
9780230271548
9780230235601
$40.00|$46.00 CAN|£26.00
$42.00|$48.50 CAN|£26.00
$32.00|$37.00 CAN|£20.00
9780230283701
9780230298446
9780230314276
$42.00|$48.50 CAN|£26.00
$30.00|$34.50 CAN|£18.99
$30.00|$34.50 CAN|£18.99
9780230249950
9780230289208
9780230291256
$42.00|$48.50 CAN|£27.00
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$40.00|$46.00 CAN|£26.00
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$40.00|$46.00 CAN|£26.00
$30.00|$34.50 CAN|£18.99
$40.00|$46.00 CAN|£26.00
BUSINESS
INTERNATIONAL
Global Luxury Trends Innovative Strategies for Emerging Markets Jonas Hoffmann & Ivan Coste-Manière Luxury is booming, but where is the industry going and what trends will the future bring?
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. Global Luxury Trends charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School, France. 9781137287380 | January US / December ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 224 pp Rights contact: Elisa Risquez
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IVAN COSTE-MANIERE is Associate Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.
Global Growth Nancy Hubbard Interviews from forty top CEOs providing insight into what works well and what to avoid in Mergers and Acquisitions
Global Growth examines the role of senior leadership in the M&A process, and addresses the issues central to the M&A debate. These include top line revenue growth, alternatives to acquisitions, China M&A and joint ventures, and buying in the current economic climate. In addition, subjects specific to each geographic area are highlighted and discussed, including case studies of those acquisitions/mergers that were successful and those that were less so. 9780230293557 | March US / February ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Elisa Risquez
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NANCY HUBBARD is Director of Hubbard & Associates, a specialist mergers and acquisitions firm.
Marketplace 3.0 Rewriting the Rules of Borderless Business Hiroshi Mikitani The CEO of Rakuten, the e-commerce giant which owns Kobo and play.com, offers a revolutionary collaborative model for global business
Hiroshi Mikitani has seen the next battleground in the fight for the future of the Internet. Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. 9780230342149 March $27.00 | $31.00 CAN | £16.99 Hardback 9.25”x 6.125” | 235x156mm 272 pp World English language rights; Rights contact: Kerry Nordling
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Rakuten is already pioneering this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (for instance, by requiring all its employees to speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom. HIROSHI MIKITANI is the Founder and Chief Executive of Rakuten, one of the world’s leading e-commerce platforms, which recently purchased Kobo, Play.com, and Buy.com. He is ranked at No. 182 on the Forbes 400 list with a net worth of $5.6 billion. An internet evangelist, he has more than 400,000 Twitter followers.
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Rolling Out the Red Carpet Strategies for Multinational Corporations To Succeed In China Saurabh Sharma A leading expert on Asian business dispels myths and misunderstandings about China’s economic and cultural development and gives advice on how multinationals can thrive in China
9781137286758 | June US/ May ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Elisa Risquez
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Based on a report written for Ogilvy, award-winning marketer Saurabh Sahrma tells the story of China’s global development filled with facts, figures, anecdotes, and stories to guide MNCs through the misunderstandings and confusion surrounding China. Rolling Out the Red Carpet puts forth a practical model for MNCs to achieve success in one of the world’s biggest, and most challenging, business markets. SAURABH SHARMA is a Planning Partner at Ogilvy and Mathers, Beijing.
Vested Outsourcing 2nd Edition
Kate Vitasek The best-selling model for improving outsourcing procedures, with updated case studies Kate Vitasek identifies the top ten flaws in most outsourced business models and shows organizations how to rethink their outsourcing relationships in a way that will lower costs, improve service, and increase innovation. This new edition includes updated case studies, and new chapters on Dell and on negotiation. KATE VITASEK is Lead Researcher and Faculty Member for Vested Outsourcing at the University of Tennessee’s Centre for Executive Education, USA. 9781137297198 | January $45.00 | $52.00 CAN | £28.00 | Hardback 9.25”x 6.125” | 235x156mm | 240 pp Rights contact: Elisa Risquez
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Borderless Economics Chinese Sea Turtles, Indian Fridges and the New Fruits of Global Capitalism Robert Guest The Global Business Editor of The Economist looks at how today’s international diasporas are accelerating and diversifying the flow of ideas, technology, wealth, and improving lives across the globe
9780230342019 | February $17.00 | $19.00 CAN | £10.99 | Paperback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Kerry Nordling
Robert Guest observes how migrant networks create wealth, spread ideas, and foster innovation. From how Chinese people studying abroad bring home democratic ideas to why the brain drain reduces poverty, Borderless Economics is a fascinating look at how migration makes the world wealthier and happier. ROBERT GUEST is the Global Business Editor at The Economist.
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The Reckoning Debt, Democracy, and the Future of American Power Michael Moran
Foreword by Dr. Nouriel Roubini The Reckoning examines how America’s runaway debt and wayward foreign policy threaten its place on the world stage.
The Reckoning explores the forces that are converging to challenge US global leadership, a shift that will have serious consequences for the wider world. Countries that depend on the US will have to fend for themselves, and revolutions will succeed or fail unaided. 9781137278333 | June $17.00 | $19.00 CAN | £10.99 | Paperback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Kerry Nordling
MICHAEL MORAN is Editor-in-Chief of Renaissance Insight, the thought-leadership arm of the global investment bank Renaissance Capital.
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INTERNATIONAL BUSINESS BACKLIST
22
9780230293571
9780230354548
9781137270665
$40.00|$46.00 CAN|£26.00
$40.00|$46.00 CAN|£26.00
$40.00|$46.00 CAN|£26.00
9780230284869
9780230285484
9780230219960
$40.00|$46.00 CAN|£26.00
$42.00|$48.50 CAN|£28.00
$53.00|$61.00 CAN|£30.00
9780230222656
9780230285453
9780230248182
$40.00|$46.00 CAN|£26.00
$42.00|$48.50 CAN|£27.00
$40.00|$46.00 CAN|£26.00
9781137008084
9780230348769
9780230230781
$30.00|$34.50 CAN|£20.00
$40.00|$46.00 CAN|£26.00
$42.00|$48.50 CAN|£28.00
LEADERSHIP & MANAGEMENT
The Proactive Leader How to Overcome Procrastination and Make Decisions Now David De Cremer Procrastination is a manager’s worst enemy, but it is most damaging when if affects the ability to lead
Too many decisions are taken too slowly or not at all, because of the dithering behavior of our leaders, often leading to the failure of a project, or worse, an organization. See how procrastination has led to major contemporary leadership failures and learn how to recognize and resolve the problem in yourself and others. 9781137290267 | March US/ February ROW $40.00 | $46.00 CAN | £26.00| Hardback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Elisa Risquez
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DAVID DE CREMER is Professor of Behavioral Business Ethics at Rotterdam School of Management, Erasmus University and Scientific Director of the Erasmus Centre of Behavioral Ethics, the Netherlands.
Untapped Talent Unleashing the Power of the Hidden Workforce Dani Monroe A new action plan that will help executives and managers recognize and develop the hidden strengths in those they lead A practical guide packed with examples of organizations that have successfully tapped into the hidden talents of their workforce. After reading Untapped Talent, readers will:
9781137282224 | April $30.00 | $34.00 CAN | £18.99 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp Rights contact: Elisa Risquez
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Recognize and act on things they can do better as leaders.
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Have filters for spotting and developing untapped talent around them.
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Have new strategies for competing in today’s global marketplace.
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Realize and be able to act on new insights about heir personal talents and abilities.
DANI MONROE is president and founder of Center Focus International.
Getting to We Why Getting to Yes Is No Longer Good Enough for 21st Century Business Kate Vitasek & Jeanette Nyden With Tim Cummins and Jacqui Archer Negotiation is no longer about the one-time deal; it’s about the continuing conversation
In the new economy, negotiations are more broadly defined to apply to business conversations that range the spectrum from getting the deal done (what we traditionally think of as a negotiation) to the day-to-day interactions between two companies’ representatives. 9781137297181 April $32.00 | $37.00 CAN | £21.99 Hardback 9.25”x 6.125” | 235x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
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Best-selling author Kate Vitasek and negotiation expert Jeanette Nyden show how companies can work together to create value in the market place. Getting to We flips conventional negotiation on its head, shifting the perspective from a tug of war between parties to a collaborative partnership where both sides effectively pull against a business problem. Drawing on best practices and real examples from companies who are achieving record setting results using these techniques, this book will offer practical and sound advice that applies to any strategic partnership. KATE VITASEK is Lead Researcher and Faculty Member for Vested Outsourcing at the University of Tennessee’s Centre for Executive Education, USA. JEANETTE NYDEN, J.D. is an author, educator and attorney.
Related Titles Making Negotiations Predictable 9781137024787 The Art of the Pitch 9780230120518 The Campaign 9780230605312
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9780230319455
9780230297890
9781137273864
$42.00|$48.50 CAN|£26.00
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$35.00|$40.00 CAN|£22.99
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BRANDING
MARKETING &
The Edge Fifty Tips from Brands that Lead Allen P. Adamson Foreword by Steve Forbes A leading expert explains how global brands stay at the top and demonstrates how to follow their lead to maintain and advance your brand’s identity
In the digital age, the old rules of marketing and branding are in desperate need of an overhaul. Wordof-mouth has evolved to word-of-type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe for companies, hurting a brand’s image and integrity. 9780230342248 January $27.00 | $31.00 CAN | £17.99 Hardback 9.25”x 6.125” | 235x156mm 288 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
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In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market. ALLEN P. ADAMSON is Managing Director of the New York office of Landor Associates, one of the world’s leading strategic brand consulting and design firms. He is author of BrandDigital and BrandSimple. He is a sought-after industry commentator, appearing on CNBC, FOX Business Network, and The Today Show, and quoted in The New York Times, The Wall Street Journal, Advertising Age, and USA Today.
Related Titles Brand Digital 9780230617629 Brandstorm 9780230341685 Brand Simple 9781403984906
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Making Social Media Work How to Implement Successful Social Media in the Workplace Ronan Gruenbaum A comprehensive overview of all the ways businesses can make use of social media, and how to implement the strategies successfully and sustainably
9781137024817 June US / May ROW $27.00 | $31.00 CAN | £16.99 Hardback 9.25”x 6.125” | 235x156mm 192 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
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Embracing social media is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, from marketing, customer relations, and sales to supply chain management and operations. This comprehensive and practical book looks at how to implement the most effective social media strategies in your business and how to manage and sustain these successfully. Based on new research and a survey of practitioners and organizations, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social media in business. RONAN GRUENBAUM is a Digital Specialist based in London, UK, with over twelve years’ experience designing, developing, and delivering the online presence for organizations.
Related Titles e-shock 2020 9780230301306 The Social Media Manifesto 9781137271419 We First 9780230341630
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Online Video Revolution How to Reinvent and Market Your Business Using Video John Cecil A practical guide for developing and implementing successful video marketing
A marketer’s guide to the online video revolution. This book explains how media technology and professional video delivery can work together, to provide the key to generating an impressive return on investment. Drawing on examples from companies at the cutting ege of video marketing, Online Video Revolution will share their methodologies and creative secrets, updates and upgrades for the new video age. 9781137003072 | December US / January ROW $30.00 | $35.00 CAN | £20.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp
Case studies include: Zappos, Capital Records, Golfsmith, and more.
Rights contact: Elisa Risquez
JOHN CECIL is co-founder of Innovate Media.
p
Hit Brands How Music Built Value for the World’s Hottest Brands Daniel Jackson, Richard Jankovich & Eric Sheinkop How to create a successful music strategy for brands A practical guide from three pioneers of music branding that demonstrates how to use music to promote a brand with coherence and consistency, whilst remaining relevant to the target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, and Pepsi. 9781137271471 | May US / April ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 234x156mm | 256 pp
DANIEL M. JACKSON is Managing Director of CORD worldwide.
Rights contact: Elisa Risquez
RICHARD JANKOVICH is a 10-year music branding and licensing veteran.
p
ERIC SHEINKOP is the Co-Founder and President of Music Dealers. 30
Customer Sense How the 5 Senses Influence Buying Behavior Aradhna Krishna A guide to unlocking the secret world of sensory appeal in order to craft unique products and advertisements
As scientists and managers begin to recognize the importance of the senses in product design and marketing, more and more products and advertisements have become sensory in nature.
9780230341739 February $30.00 | $34.50 CAN | £18.99 Hardback 9.25”x 6.125” | 234x156mm 208 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
p
Accepting the importance of the senses brings about a change in how a manager views his or her products. What changes can be made in the packaging, branding, and advertising to captivate the consumer’s senses? What changes can be made to the product itself? Krishna helps managers to understand how customers relate to products on a sensory level, detailing the specific interactions unique to each sense and showing them how small sensory changes can make a huge impact. Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses. ARADHNA KRISHNA is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, having previously served as a faculty member at Columbia University, New York University, and the National University of Singapore.
Related Titles Empathetic Marketing 9780230340275 Happy Customers Everywhere 9780230116450 Unconscious Branding 9780230341791
31
Brand Breakout How Emerging Market Brands Will Go Global Nirmalya Kumar & Jan-Benedict E.M Steenkamp Brand Breakout sets out a plan for emerging market brands to succeed in international markets and how to overcome the challenges they will face.
Marketing experts Nirmalya Kumar and Jan Steenkamp examine how companies, from what are now considered emerging markets, will successfully reach, and in some cases are already competing with the developed world as consumer brands.
9781137276612 July US / June ROW $27.00 | $31.00 CAN | £16.99 Hardback 9.25”x 6.125” | 234x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
T
Brand Breakout outlines eight strategies that these brands can pursue to become recognized global consumer brand names. While some emerging companies and brands will fail (as is also the case for Western brands), the strategies and their underlying strategic brand-building principles are here to stay. The authors also highlight how quickly the market is changing and warn that Western brands need to be prepared for the new competition and changes. NIRMALYA KUMAR is Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. In 2010, The Economist referred to him as a “rising superstar,” and in 2011 he was included in Economics Times Thinkers 50 list and received their “Global Village Award.” JAN-BENEDICT E. M. STEENKAMP is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the Kenan-Flagler Business School, University of North Carolina, USA.
Related Titles All Eyes East 9780230120624 Billions 9781403976635 What Chinese Want 9780230340305
32
Masters of Disaster The Ten Commandments of Damage Control Christopher Lehane, Mark Fabiani & Bill Guttentag PR gurus Mark Fabiani and Chris Lehane show how to bulletproof any marketing campaign, and clean up any crisis
Whether you’re a politician in the spotlight, a multinational corporation, or just the guy in the corner cubicle who has inadvertently pushed “reply all,” a crisis is often a make-or-break moment and must be addressed carefully and immediately.
9780230341807 December 2012 US / January ROW $27.00 | $31.00 CAN | £16.99 Hardback 9.25”x 6.125” | 234x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
T
Based on work they have done with scandal-dogged clients like Bill Clinton, Goldman Sachs, and Lance Armstrong, Chris Lehane and Mark Fabiani show how to get the media on your side, meet your detractors head-on, and emerge from a setback looking better than ever. CHRISTOPHER LEHANE and MARK FABIANI run a crisis communications firm, Fabiani and Lehane, that has represented global Fortune 500 companies, high profile CEOs, elected officials, celebrities and athletes. Both authors were previously Deputy Campaign Manager for Al Gore’s presidential campaign in 2000 and Special Counsel to the President during the Clinton administration. BILL GUTTENTAG is a two-time Oscar-winning documentary and feature film writer-producerdirector. His 2003 Oscar was for the documentary Twin Towers.
Related Titles Brand Resilience 9780230392182 Defending Your Brand 9780230340343 Rethinking Reputation 9780230338333
33
Mobile Revolution The Power of the Consumer in the Marketplace Chuck Martin A roadmap for businesses to transition and excel in the next step in the evolution of the consumer mindset, the mobile market
9781137278500 December 2012 US / January ROW $27.00 | $31.00 CAN | £16.99 Hardback 9.75”x 6.125” | 234x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling
T
From Facebook and Twitter to interactive blogs and videos, businesses have clamored exploit new ways of reaching their customers. For all their effort, many have failed to realize that the issue is not where their customer is, but where they are going. With the staggering growth in use of mobile technology as both product research tool and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model. Based on Chuck Martin’s in-depth research at MediaPost Communications and the Mobile Future Institute, Mobile Revolution identifies the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin’s model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market. CHUCK MARTIN is the CEO of The Mobile Future Institute, a US-based think tank focusing on business strategies and marketing tactics for the mobile market, and director of the Center of Media Research at MediaPost Communications Inc.
34
From Chinese Brand Culture to Global Brands Wu Zhiyan, Janet Borgerson & Jonathan Schroeder An exploration of the global growth of Chinese brands
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China’s greatest brands are poised for global dominance. Case studies include: Jay Chou, a successful Chinese music artist, the 2008 Beijing Olympics opening ceremony, and Shanghai Tang, a global fashion brand with aesthetic roots in Chinese historical culture 9781137276346 May US / April ROW $40.00 | $46.00 CAN | £26.00 Hardback 9.25”x 6.125” | 234x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez
p
ZHIYAN WU is currently teaching at the School of Business, Shanghai Institute of Foreign Trade. JANET BORGERSON is Adjunct Professor at Saunders College of Business, Rochester Institute of Technology, New York. JONATHAN SCHROEDER is the William A. Kern Professor at Rochester Institute of Technology, New York.
Related Titles China Counting 9780230234031 Myths About Doing Business in China 9780230551183 Rice Wine with the Minister 9780230232952
35
S
MARKETING AND BRANDING BACKLIST
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9780230620568
9780230613881
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9780230247819
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9780230340336
9780230104747
9781137019486
$25.00|$29.00 CAN|£16.99
$29.00|$33.50 CAN|£20.99
$40.00|$46.00 CAN|£26.00
SE RI ES Family businesses are unlike other businesses. They have their own unique challenges, including strategic growth, succession planning, and communications. Palgrave Macmillan and the Family Business Consulting Group come together to provide knowledge for all family business enterprises — whether small entrepreneurial start-ups or mid-sized entities with over 5,000 employees. The authors of these books are experts in the field—giving practical, effective, and time-tested insights.
FA M I LY C O U N C I L H A N D B O O K
Just as a Board of Directors is a governance structure for shareholders, a Family Council oversees a family on everything from educating the family for their future responsibilities as owners to settling disputes within the family. Using the common term family council to refer to family governance, the book is a practical manual for all business families seeking structure to manage how their family governs itself and relates to their business. 9780230112193 | Hardback $55.00 | $63.00 CAN | ÂŁ30.00 | Professional
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Commercial and Investment Banking & the International Credit and Capital Markets Hardback |$50.00 | $127.00 CAN | ÂŁ29.99 9780230370470
Discounting, Libor, CVA and Funding Hardback | $60.00 | $69.50 CAN | ÂŁ39.99 9781137268518
The Executive’s Guide to Financial Management
Investor Relations for the Emerging Company
Hardback $85.00 | $98.00 CAN | £55.00 9780230341951
Hardback $65.00 | $75.00 CAN | £42.50 9780230341968
Risk Culture Hardback $55.00 | $63.00 CAN | £34.99 9781137263711
PROFITING FROM MONETARY POLICY
investing through the business cycle
THOMAS AUBREY
The International Banking System
Profiting from Monetary Policy
Options for Risk Free Portfolios
Hardback $70.00 | $81.00 CAN | £45.00 9781137275127
Hardback $30.00 | $34.50 CAN | £19.99 9781137289698
Hardback $55.00 | $63.00 CAN | £35.50 9781137282576
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41
INDEX
A
Furnham, Adrian
Adamson, Allen P.
28
Annis, Barbara
12
G
Archer, Jacqui
25
Getting to We
B
25
Global Growth
18
Global Luxury Trends
18
Benedict, Jan
32
Gray, John
12
Blind Spots in the Boardroom
12
Gruenbaum, Ronan
29
Borderless Economics
21
Guest, Robert
21
Borgerson, Janet
35
Guttentag, Bill
34
Brand Breakout
32
Breeze, Janet
15
H Hagen, Jan
8
C
Hatum, AndrĂŠs
13
Cecil, John
30
Hird, Martin
14
Confronting Mistakes
8
Hit Brands
30
Cooper, Cary
13, 14
Hoffmann, Jonas
18
Coste-Manière, Ivan
18
Hubbard, Nancy
18
Creating Good Work
7
Creelman, James
8
I
Cummins, Tim
25
Customer Sense
31
Individual Resilience in the Workplace
D De Cremer, David
Edge, The
13
J 24
E 28
F
42
15
Jackson, Daniel
30
Jankovich, Richard
30
K Kimbro, Dennis
5
King, Jeanne
20
Fabiani, Mark
33
Krishna, Aradhna
31
Flint-Taylor, Jill
13
Kumar, Nirmalya
32
Friedman, Daniel
4
From Chinese Brand Culture to Global Brands
35
S
L Lehane, Christopher
33
M
Schroeder, Jonathan
35
Schultz, Ron
7
Secrets of Silicon Valley
6
20
Shankman, Peter
9
Making Social Media Work
29
Sharma, Saurabh
20
Marketplace 3.0
19
Sheinkop, Eric
30
Martin, Chuck
34
Smart, Andrew
8
Masters of Disaster
33
Sparrow, Paul
14
McNeill, Dan
4
Steenkamp, Jan-Benedict E.M
32
Mandrodt, Karl
Mikitani, Hiroshi
19
Mobile Revoluton
34
T
Monroe, Dani
24
Taylor, John
Morals and Markets
4
Moran, Michael
21
U Untapped Talent
N
15
24
New Workforce Challenge, The
13
V
Nice Companies Finish First
9
Vested Outsourcing
20
Nyden, Jeanette
25
Vitasek, Kate
20, 25
W
O Online Video Revolution
30
5
Z
P Pearn, Michael
Wealth Choice, The
13
Piscione, Deborah Perry
6
Proactive Leader, The
24
Zhiyan, Wu
35
R Reckoning, The
21
Revealed
15
Risk-Based Performance
8
Role and Future of HR, The
14
Rolling Out the Red Carpet
20
43
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