Professional Business and Management

PROFESSIONAL BUSINESS AND MANAGEMENT JANUARY-APRIL 2011

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Organisational Management/Human Resources

BAD APPLES Identify, Prevent and Manage Negative Behaviour at Work Adrian Furnham; John Taylor In a difficult economic climate it is more important than ever to manage bad behaviour in the workplace and minimize the damage negative and destructive employees can have on an organization. This book looks at the problems companies can face but also shows how to resolve these issues and work towards a positive outcome.

CONTENTS: Preface / Introduction / The Risks / Defining Risk / Counter Productive Behaviours / The Dark Side of Leaders / How Vulnerable Are You? / Countering the Threat / Bringing Them In / Weeding Out / Security at Work / Developing Loyalty and Commitment / Leadership / Development of Staff / Exit Policy / Conclusion / Getting it Right ADRIAN FURNHAM is Professor of Psychology at University College, London, UK. He is on the editorial board of a number of journals, has received many awards, and was recognized as the most productive psychologist in the world from 1980 to 1989. He is the author of over 600 journal articles and more than 40 books, including successful, popular management books.

JOHN TAYLOR works as an independent consultant with international companies and government organizations in Europe, the US, Africa and Asia.

He specializes in developing behaviours leading to loyalty and training trainers and managers to achieve maximum commitment amongst their staff.

320pp – 234x156mm - Hardback - 9780230584747– January 2011 - £26.00

Other titles by Adrian Furnham: Body Language in Business 9780230241466 £26.00

People Management in Turbulent Times 9780230229549 £27.00

The Elephant in the Boardroom 9780230229532 £26.00

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Organisational Management/Human Resources

THE FEMALE LEADERSHIP PARADOX Power, Performance and Promotion Mirella Visser The best-kept secret in corporate life is the vanishing act of women on their way to the top. Despite massive attention to the issue the number of women in top positions remains shockingly low. This book shows what women themselves can do to optimize their careers and how this can bring benefits to the companies and organizations they work for.

CONTENTS: Foreword / PART I - THE SILK ROAD TO THE TOP / The Silk Road / The Frequently Asked Questions / Leadership Guidelines / Powerful Frames / Culture / No to Power, Yes to Influence / Pattern of Power, Performance and Promotion / PART II - CASES AND STRATEGIES / Framing and Culture / Power and Politics / Career / Skills / Networking MIRELLA VISSER holds a Masters degree in Law (VU Amsterdam), completed the General Management Program (CEDEP Fontainebleau) and the High Performance Board Program (IMD Lausanne). She held international senior management functions at ING Group and KPMG, primarily with responsibility for Asia (almost 10 years). In 2004 Mirella founded the Centre for Inclusive Leadership, aimed at developing inclusive leadership styles in international corporations. Mirella has been active in (co-)founding several non-profit professional women’s organizations in Europe and The Netherlands, such as the European Professional Women’s Network for which she was recognized as one of the 50 most influential thinkers in Europe.

176pp – 234x156mm - Hardback -9780230289208– April 2011 - £26.00

Forthcoming Titles by Palgrave Macmillan:

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Available June 2011

Available September 2011

Women and the New Business Leadership Peninah Thomson Hardback 9780230271548 £26.00

Women’s Work, Men’s Cultures Sarah Rutherford Hardback 9780230283701 £26.00

BRANDING & ADVERTISING The Advertising Age Series

BRAND MEDIA STRATEGY Integrated Communications Planning in a Digital Era Antony Young Today’s sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. This new title in The Advertising Age Series by media & brand expert Antony Young, explores how today’s most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald’s, Nokia, Procter & Gamble, T-Mobile, and Toyota.

He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.

THE IDEA WRITERS Copywriting in a New Media and Marketing Era Teressa Iezzi The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it’s like to work in the fast-paced world of an agency while providing practical advice plus details on creating award-winning multimedia ad campaigns.

TERESSA IEZZI is editor of AdAge’s Creativity Magazine and a regular columnist in AdAge, she’s made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.

224pp – 234x156mm - Hardback -9780230613881 – February 2011 - £12.99

256pp – 234x156mm - Hardback -9780230104747 – February 2011 - £20.00

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BRANDING & ADVERTISING

BRAND CHAMPIONS How Superheroes bring Brands to Life Ian Buckingham Champion brands make compelling promises to the market. They also develop and sustain an engaging internal culture where employees keep those promises. You simply don’t get one without the other.

Employees are the brand custodians. It’s an often forgotten point but their engagement with the brand is actually discretionary. It can’t be forced or faked.

Even though the fate of all brands undoubtedly rests upon the relationship between the organization and its employees, it’s puzzling that employee engagement with the brand isn’t always prioritized.

This engaging new book showcases a select sample of individuals within businesses who are clearly the beating pulse of the organizations they work for, the people who nurture and sustain brands and bring them to life through their everyday actions. It reveals what makes them unique and the role their leaders play in cultivating and sustaining their behaviour.

Brand Champions, the sequel to Brand Engagement, is a showcase of international stories taken from across industries which illustrate the link between employees and brand. It includes best practice stories detailing the everyday realities of brand champions at work. From board members through to shop floor workers it argues that all types of human interactions at work are very important in maintaining the supply chain, the critical link between the brand espoused and the brand in practice.

It’s a must read for the traditional promise-making communities within marketing departments as well as others who are just as important to the brand development effort, whether they realize it or not.

IAN P. BUCKINGHAM is a leading author in the fields of Employee Engagement and Brand Development. After a formative start to his career on the customer service front line, he has subsequently held a range of senior consultancy positions within the world’s largest Marcomms business – Omnicom and beyond. He develops and delivers Organization Development and Change Strategies as well as Brand Development and Executive Development programs for a wide range of clients across sectors.

224pp – 234x156mm - Hardback - 9780230220324– January 2011 - £26.00

Also by Ian Buckingham: Brand Engagement - 232pp - 234x256mm - Hardback - 9780230573062 - November 2007 - £31.00

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INTERNATIONAL BUSINESS

THE NEW SILK ROAD How a Rising Arab World is Turning Away from the West and Rediscovering China Ben Simpfendorfer ‘‘The New Silk Road’ is a glimpse of the future that is easy to get into and hard to put down.’ - Chas W. Freeman, Jr., former US chargé at Beijing and Ambassador to Saudi Arabia.

The rise of the Arab world and China are part of the same story, once trading partners via the Silk Road.

This is a fully revised and updated account of how China is spurring growth in the Arab world, taking into account new developments that have taken place since the first edition.

BEN SIMPFENDORFER currently works for Global Strategic Associates, LLC, (GSA), an international advisory firm. He is focused on assisting a small group of prestigious international clients to explore cross border business opportunities and investments between China and the Middle East. Simpfendorfer was previously the chief China Economist at the Royal Bank of Scotland and the Senior China Economist at JPMorgan. He has lived in Beijing, Beirut, Damascus, and is currently based in Hong Kong. He appears regularly on Bloomberg and CNBC and is quoted in such major publications as the Financial Times and the New York Times.

208pp – 234x156mm – Paperback -9780230284852– March 2011 - £15.99

LEADING SMART TRANSFORMATION A Roadmap for World Class Government Andrew Kakabadse; Mohamed Omar Abdulla; Rabih Abouchakra; Ali Jawad In the turbulence of recent times, how we run corporations has been examined from every angle. Corporations have proved adept at change; governments have stuck to established rules.

The challenge is to put in place machinery to provide services in a way that resists the growth of bureaucracy. The need for SMART government could not be starker.

ANDREW KAKABADSE is Professor of International Management Development, Doughty Centre, Cranfield University’s School of Management in the UK. MOHAMED OMAR ABDULLA joined the Department of Economic Development (DED) as Undersecretary in March 2007 and he was the Director General of the Abu Dhabi Chamber of Commerce and Industry for 10 years.

RABIH ABOUCHAKRA is the Managing Director of the Office of Strategic Affairs, at the Abu Dhabi Crown Prince Court.

DR ALI QASSIM JAWAD is a senior advisor to governments on strategy, organizational reform and leadership. Dr. Jawad is a Visiting Scholar at Yale University.

256pp – 234x156mm – Hardback -9780230243729– March 2011 - £26.00

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BUSINESS STRATEGY

SCENARIO THINKING

CONSIDER

Practical Approaches to the Future

Harnessing the Power of Reflective Thinking In Your Organization

George Wright; George Cairns Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed ‘road maps’ on how to implement them – together with practical examples of their application.

GEORGE WRIGHT is Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking with organizations such as Bayer, HBoS, Thales, Scottish Power, Petronas, EADS, United Utilities, and local government in the UK and Australia.

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Daniel Patrick Forrester “Daniel provides a valuable guide on how to strategically think and analyze before we act. This first rate book is a must read for leaders in every facet of our society.” —General Anthony C. Zinni USMC (Retired) The stories and examples within Consider demonstrate that the best decisions, insights, ideas and outcomes result when we make sufficient time to think and reflect. While technology allows us to act and react more quickly than ever before, we are taking increasingly less time to consider our decisions before we make them.

GEORGE CAIRNS is Head of School of Management at RMIT University, Australia. He has worked with scenario method and delivered workshops for organizations including National Air Traffic Services, South East England Development Agency, the Facility Management Association of Australia, and the Risk Management Institution of Australasia.

DANIEL PATRICK FORRESTER is a strategist and management consultant with over fifteen years’ experience leading complex strategy and technology evolution engagements for senior executives from Fortune 100 and 500 companies, and federal government organizations. He is currently a Director and Executive within Sapient Government Services, a subsidiary of Sapient Corporation.

192pp – 234x156mm – Hardback -9780230271562– April 2011 - £26.00

256pp – 234x156mm – Hardback -9780230106079– February 2011 - £19.99

ENTREPRENEURSHIP

THE STARTUP GAME Inside the Partnership between Venture Capitalists and Entrepreneurs William H. Draper III ‘You can’t do better than this first-hand account from the storied father-son team. They have done all of us who are passionate about technology and innovation a huge favor by chronicling their experience.’ - From the foreword by Eric Schmidt, CEO of Google

This is the first up-close look at how the relationship between venture capitalists and entrepreneurs is critical to the future of business. For more than 40 years, Bill Draper has worked with top entrepreneurs in fabled Silicon Valley, where today’s vision is made into tomorrow’s reality.

WILLIAM H. DRAPER III is one of the West Coast’s most successful venture capitalists and is the founder of Sutter Hill Ventures in Palo Alto, California. Currently, he is general partner of Draper Richards L.P., Draper Investment Company, and Draper International, and he is chairman of the board of The Draper Richards Foundation.

272pp – 234x156mm – Hardback - 9780230104860– January 2011 - £18.99

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NEW PARTNERSHIP ON FAMILY BUSINESS Published by Palgrave Macmillan and written by world renowned consultants and partners from the Family Business Consulting Group (FBCG)

A wonderful group of books offering indispensible guides that are essential reading for anyone interested in starting up a successful family business, maintaining an existing company or passing it along to future generations.

The authors of these books are experts in the field, providing practical, effective and time-tested insights.

For more information visit: www.palgrave.com/familybusiness

Forthcoming Professional Business Key Highlights

July 2011 £26.00

Sept 2011 £26.00

Sept 2011 £18.99

Dec 2011 £26.00

Nov 2011 £26.00

Oct 2011 £18.99

Nov 2011 £26.00

Oct 2011 £26.00

May 2011 £26.00

June 2011 £26.00

Ronald Coase

Nobel Laureate in Economics &

July 2011 £17.99

ning Wang

Sept 2011 £18.99

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