Palgrave Macmillan New Trade Catalogue Spring Summer 2014

TRADE CATALOGUE SPRING/SUMMER 2014

History

Current Affairs

Politics

Business Economics

Palgrave Macmillan Houndmills, Basingstoke RG21 6XS, United Kingdom www.palgrave.com/trade ISBN: 978-0-230-39498-8

Literature and Arts

Popular Science

BUSINESS & ECONOMICS

p.3

HISTORY & Literature

p.9

POLITICS & CURRENT AFFAIRS

p.15

PAPERBACKS

p.23

KEY TITLES & SALES INFORMATION

p.33

Index

p.38

Business & economics

The Inevitable City indexTA indexAT

The Resurgence of New Orleans and the Future of Urban America Scott Cowen Foreword by Walter Isaacson The incredible story of how New Orleans came back after Hurricane Katrina stronger than before, and how its success can be replicated.

9781137278869 June £17.99 Hardback 234x153mm 256pp World; all standard subrights, including audio, and translation

Scott Cowen, the president of Tulane University, watched the devastation of his beloved New Orleans at the hands of Hurricane Katrina. With federal, state, and municipal aid stalled, Cowen, known for his gutsy leadership, was quickly thrust into a position of responsibility within the city. Cowen and his team led the charge to restore equilibrium and eventually to rebuild.

The Inevitable City is the story of the resurgence and reinvention of one of America’s greatest cities without government help. Ordinary citizens, empowered to actively rescue their home after politicians and city officials failed them, have succeeded in rebuilding their world. Cowen was at the leading edge of those who articulated, shaped, and implemented a vision of transformative change that has yielded surprising social progress and economic growth.

The Inevitable City surfaces 12 principles that changed the game for this city, and if adopted can alter the curve for any business, endeavor, community – and perhaps even a nation.

SCOTT COWEN is a business leader, civic advocate, and president of Tulane University. His work has been widely covered by the media, including The New York Times and The Chronicle of Higher Education.

Related Titles Brazil on the Rise 9780230120730 Secrets of Silicon Valley 9780230342118

Startup Rising 9780230342224 4

In Bed with Wall Street indexTA indexAT

The Conspiracy Crippling Our Global Economy Larry Doyle A shocking look at the incestuous relationship between Wall Street and the regulators – and legislators – who are supposed to protect us.

9781137278722 January £17.99 Hardback 234x153mm 240pp World; all standard subrights, including translation, first serial, and audio

The Wall Street meltdown in 2008 brought America to its knees and spawned nationwide protests against the lack of regulation. But nothing has changed. In Bed with Wall Street exposes how Wall Street, politicians, and the regulators themselves have conspired for personal and industry-wide gains while failing to protect investors and consumers. Doyle details the corruption and the “revolving door” of Wall Street, wherein the regulators are all former or future employees of the very firms they’re tasked with overseeing, and how they routinely serve the interests of the industry itself rather than protecting investors and markets.

As the big banks fight tooth and nail to avoid real reforms that would protect the economy, this book is a timely, important, and shocking look inside the Washington-Wall Street conspiracy crippling the global economy.

LARRY DOYLE is a former mortgage-backed securities trader who has worked for the Bank of America and JP Morgan Chase, among others. His work has been featured in Bloomberg Businessweek, Financial Times, Forbes, The Wall Street Journal, and Yahoo! Finance.

He currently runs his own investment practice and lives in Connecticut, USA.

Related Titles Free Market Revolution 9781137278388

Modern New York 9780230115101

The Reckoning 9781137278333 5

Beauty Queen indexTA indexAT

Inside the Reign of Avon’s Andrea Jung Deborrah Himsel An inside look at the rise and fall of former Avon CEO Andrea Jung, and what it can teach us about twentyfirst century leadership.

Andrea Jung was arguably the world’s most charismatic and effective CEO, credited with the astonishing turnaround of the venerable brand, Avon. She seemed incapable of making a wrong move, until, amid declining sales, an investigation by the Securities and Exchange Commission (SEC), and a brand in crisis, she stepped down in late 2012.

9781137278821 May £17.99 Hardback 234x153mm 240pp World English; all standard subrights, including first serial, excluding audio and translation

In Beauty Queen, former Avon VP Deborrah Himsel uses Jung’s story as a case study for two timeless leadership questions: What makes great leaders great? And what makes them fail? She explores both Jung’s early years of success as well as the combination of missteps that led to her downfall, including her failure to nurture Avon’s direct selling channel, the erosion of trust that occurred as a result of frequent decision reversals, and her ignorance of operational details, including how her people secured a license to conduct door-to-door sales in China, which led to a federal investigation.

Through interviews with other CEOs, Avon executives past and present, and leadership experts, Himsel explores the unique challenges Jung faced as a female Fortune 500 CEO, the thin line between pride and hubris, and the danger of the so-called “halo effect” in our high stakes times.

DEBORRAH HIMSEL is a leadership consultant for many Fortune 500 companies, including Johnson & Johnson, KPMG, Exxon/Mobile, Citigroup, and Walmart. She teaches at Thunderbird School of Global Management and The Helsinki School of Economics at Aalto University. She’s been featured in various media, including Fox News, CNBC, Bloomberg, and USA Today.

She lives in Gold Canyon, USA.

6

Taking Down the Lion indexTA indexAT

The Triumphant Rise and Tragic Fall of Tyco’s Dennis Kozlowski Catherine S. Neal An inside look at the most well-known white-collar criminal in the history of US business.

9781137278913 January £18.99 Hardback 234x153mm 288pp, includes 8-page photo spread World English; all standard subrights, including first serial, excluding audio and translation

Tyco’s infamous CEO Dennis Kozlowski was an icon of an era of excess and greed. He was tried and convicted in 2005 of crimes related to his receipt of $81 million in purportedly unauthorized bonuses, the purchase of art for $14.7 million, and the payment by Tyco of a $20 million investment banking fee to Frank Walsh, a former Tyco director. In 2002, Tyco revealed that it had spent $8 billion on more than 700 acquisitions in three years, without full reporting.

On the heels of Kozlowski’s imminent release from prison, this book is as much the story of Kozlowski’s meteoric rise in business as Tyco’s CEO and his public fall and humiliation, as it is about Tyco’s continued success. The early 2000s were rocked by three high profile multibillion dollar corporate scandals: WorldCom, Enron and Tyco, of which only Tyco is still in business and thriving, more profitable than ever.

Catherine Neal has been granted full access to Dennis Kozlowski, his papers, his attorneys, family, friends, and former colleagues at Tyco. Many significant facts about Kozlowski’s personal life, career, and the highly publicized Tyco corporate scandal are revealed here for the very first time.

CATHERINE S. NEAL is the Business Ethics and Business Law Professor at Northern Kentucky University, a Corporate Law Fellow in the Center for Corporate Law at the University of Cincinnati, and a practicing attorney.

Related Titles A Giant Cow-Tipping by Savages 9780230341814

7

The Investor’s Paradox indexTA indexAT

The Power of Simplicity in a World of Overwhelming Choice Brian Portnoy A long-time hedge fund advisor explains how investors can use behavioral psychology to pick the right instruments in today’s unpredictable markets.

9781137278487 February £17.99 Hardback 234x153mm 256pp World English; all standard subrights, including first serial and audio, excluding translation

We’re all familiar with “choice overload”, and while it’s human to want all the options, the surprising truth is that the more choice we have, the less satisfied we are. And nowhere is this more true – or more dangerous – than in our investments. Despite the troubled global economy, there are tens of thousands of mutual funds, hedge funds, exchange-traded funds, and other vehicles waiting to take your money. For help, individual and institutional investors alike turn to financial managers, though they are often no better equipped than the average person to assess and manage risk.

In The Investor’s Paradox, hedge fund expert Brian Portnoy explains how to sift through today’s diverse investment choices and solve even the most daunting portfolio problems. Drawing on cutting-edge research in behavioral economics, social psychology and choice theory, Portnoy lays bare the biases that interfere with good decision-making, and gives readers a set of basic tools they can use to tell the good from the bad. Along the way, he demystifies hedge funds, cuts through the labyrinth of the modern financial supermarket, and debunks popular myths, including the idea that mutual funds can “beat the market”.

BRIAN PORTNOY is Managing Director and Head of Alternatives and Strategic Initiatives at Chicago Equity Partners. He has appeared frequently on CNBC and CNN. He lives in Chicago, USA.

Related Titles How Excellent Companies Avoid Dumb Things 9781137278401 Survival Investing 9780230341227

8

History & Literature

Inferno Revealed indexTA indexAT

From Dante to Dan Brown Deborah & Mark Parker An exploration of Dante’s world that provides context for understanding Dan Brown’s new bestseller Inferno.

Using Dan Brown’s book as a jumping off point, Inferno Revealed provides readers of Brown’s Inferno with an engaging introduction to Dante and his world.

9781137279064 November 2013 £12.99 Hardback 234x153mm 256pp, 10 illustrations throughout World English; standard subrights except translation

Inferno Revealed written by world-renowned Dante scholars – a husband and wife team – explores how Dante made himself the protagonist of The Divine Comedy, something no other epic poet has done, a move for which the ramifications have not yet been fully explored.

The authors analyze how Dan Brown has repurposed Inferno in his newest book – noting what he gets right and what errors he has made. Of course, Dan Brown is not the first author to base his work on Dante. The Divine Comedy has elicited many adaptations from major canonical writers such as Milton and Keats to popular adaptations like David Fincher’s Se7en and Tim Burton’s Beetlejuice – all of which are discussed in detail in Inferno Revealed.

DEBORAH PARKER is Professor of Italian and Chair of the Department of Spanish, Italian, and Portuguese at the University of Virginia. She is the General Editor of The World of Dante (www.worldofdante.org), an interactive media site created for the study and teaching of Dante’s Comedy. She has taught The Divine Comedy for over 25 years and knows the poem intimately.

MARK PARKER is Professor and Chair of the Department of English at James Madison University.

10

Archduke Franz Ferdinand Lives! indexTA indexAT

A World without World War I Richard Ned Lebow An engaging and startling alternative history of the world if World War I had never happened.

The Great War claimed nearly 40 million lives and set the stage for World War II, the Holocaust, and the Cold War. One hundred years later, historians are beginning to recognize how unnecessary it was. In Archduke Franz Ferdinand Lives!, acclaimed political psychologist Richard Ned Lebow examines the chain of events that led to war and what could reasonably have been done differently to avoid it.

9781137278531 January £17.99 Hardback 234x153mm 256pp World; all standard subrights, including audio, first serial, and translation

In this highly original book, he constructs possible futures, some brighter without the shadow cast by the war, but some darker than the world we find ourselves in today. He illustrates them with “what-if” biographies of politicians, scientists, religious leaders, artists, painters, writers, sports figures, and celebrities, including scenarios such as: what if there was no Israel; neither John Kennedy nor Barack Obama became president; and Britain and Germany were entrapped in a Cold War that threatens to go nuclear?

RICHARD NED LEBOW is Professor of International Political Theory in the Department of War Studies at King’s College London and James O. Freedman Presidential Professor Emeritus of Government at Dartmouth College. He is an award-winning writer of thirty books. He lives in London, England, and New Hampshire, USA.

11

Defending the City of God indexTA indexAT

A Medieval Queen, the First Crusades, and the Quest for Peace in Jerusalem Sharan Newman A fresh history of the Holy Lands during the Middle Ages from the point of view of a group of sisters fighting to save Jerusalem.

9781137278654 April ÂŁ17.99 Hardback 234x153mm 272pp World English; all standard subrights, including first serial, excluding audio and translation

Jerusalem sits at the crossroads of three continents and has been continuously invaded for millennia. Yet, in the middle of one of the region’s most violent eras, the Crusades, an amazing multicultural world was forming.

Templar Knights, Muslim peasants, Turkish caliphs, Jewish merchants, and the native Christians, along with the children of the first crusaders, blended cultures while struggling to survive in a land constantly at war.

Defending the City of God explores this fascinating and forgotten world, and how a group of sisters, daughters of the King of Jerusalem, whose supporters included Grand Masters of the Templars and Armenian clerics, held together the fragile treaties, understandings, and marriages that allowed for relative peace among the many different factions. As the crusaders fought to maintain their conquests, these relationships quickly unraveled, and religious and cultural diversity was lost as hardline factions took over. Weaving together the political intrigues and dynastic battles that transformed the Near East with an evocative portrait of medieval Jerusalem, this is an astonishing look at a forgotten side of the first Crusades.

SHARAN NEWMAN is a medieval historian and awardwinning author of fiction and non-fiction. She lives in Oregon, USA.

12

Imagine There’s No Heaven indexTA indexAT

How Atheism Helped Create the Modern World Mitchell Stephens A provocative and sweeping narrative history arguing that atheism has been responsible for some of civilization’s greatest achievements.

9781137002600 March £17.99 Hardback 235x156mm 288pp World; all standard subrights, including audio, first serial and translation

Traveling from classical Greece to twenty-first century America, Imagine There’s No Heaven explores the role of disbelief in shaping Western civilization. At each juncture common themes emerge: by questioning the role of gods in the heavens or the role of a God in creating man on earth, nonbelievers help move science forward. By challenging the divine right of monarchs and the strictures of holy books, nonbelievers, including Jean-Jacques Rousseau and Denis Diderot, help expand human liberties.

Revolutions in science, politics, philosophy, art, and psychology have been led, on multiple occasions, by those who are free of the constraints of religious life.

Mitchell Stephens tells the often courageous tales of history’s most important atheists. Stephens makes a strong and original case for their importance to the way many of us – believers and nonbelievers – now think and live.

MITCHELL STEPHENS is a historian and journalist who has been researching the history of atheism for a decade. A professor of media studies at New York University, he has written for The New York Times Magazine, The Washington Post, Newsday, and The Los Angeles Times. He lives in New York City, USA.

Related Titles American Heretics 9781137278296

God Revised 9780230342255

Nonbeliever Nation 9780230338951 13

Politics & Current Affairs

The Zero Marginal Cost Society indexTA indexAT

The Rise of the Collaborative Commons and the End of Capitalism Jeremy Rifkin The New York Times bestselling author Jeremy Rifkin explores how today’s extreme constant collaboration paired with no cost manufacturing technologies are propelling us towards the end of capitalism.

9781137278463 April £16.99 Hardback 234x153mm 304pp World English; all standard subrights, excluding translation

The Zero Marginal Cost Society explores the deep economic, philosophical, psychological, and political changes in human behavior brought on by a world where billions of human beings are engaged in relentless communication and collaboration in real time – and where goods and services can be replicated by individuals, not companies, at virtually no cost. Today, there is a plethora of new collaborative ventures across virtually every field of human endeavor. Resource sharing, collaborative governance, and 3D printing are just a few of the many areas where human beings are discovering new and better ways to live in an interconnected world.

Rifkin examines how this shift is making the core values and institutions upon which we’ve based our lives for so long – including private property, representative democracy, and national boundaries - obsolete, and turns our attention to the new values and institutions that will propel the next great economic era.

JEREMY RIFKIN is President of the Foundation on Economic Trends and the author of eighteen bestselling books. He is a senior lecturer at the Wharton School’s Executive Education Program at the University of Pennsylvania. He is Chairman of the Global CEO Business Roundtable and has served as an adviser to global leaders, including Nicolas Sarkozy and Angela Merkel.

Related Titles The Third Industrial Revolution 9780230341975

16

The Supermodel and the Brillo Box indexTA indexAT

Back Stories and Peculiar Economics from the World of Contemporary Art Don Thompson A fascinating inside look at the economics and psychology of the contemporary art market from the 2008 market crash to today’s astronomical prices.

9781137279088 May £16.99 Hardback 234x153mm 256pp, 8-page photo spread World English, standard subrights except first serial, audio, and translation

Acquiring contemporary art is about passion and lust, but it is also about branding, the back story that comes with the art, the relationship between money and status, and sometimes, about celebrity. Following on from Thompson’s 2008 book The $12 Million Stuffed Shark, The Supermodel and the Brillo Box describes what happened to the contemporary art market after the economic implosion following the collapse of Lehman Brothers and offers insights and art world tales from dealers, auction houses, and galleries, from New York and London to Abu Dhabi and Beijing.

It begins with the story of a wax, trophy-style, nude upper-body sculpture of former supermodel Stephanie Seymour which sold for $2.4 million, and recounts the back story to a wooden Brillo Box that sold for $722,500. The Supermodel and the Brillo Box looks at the increasing dominance of Christie’s, Sotheby’s, and a few über dealers, the growing importance of the digital art world, and the shrinking role of the mainstream gallery. Thompson opens the door to the world behind the artwork where valuation is king and status is everything.

DON THOMPSON is an economist and Emeritus Nabisco Brands Professor of Marketing and Strategy at the Schulich School of Business at York University in Toronto. He is the author of eleven books, including The $12 Million Stuffed Shark. He writes on the economics of the art market for publications as diverse as The Times, Harper’s, and The Art Economist. He lives in Toronto, Canada.

17

Burqas, Baseball, and Apple Pie indexTA indexAT

Being Muslim in America Ranya Tabari Idliby An examination of Muslim identity told through one woman’s exploration and struggle with what her heritage and religion mean in modern America.

This is the story of one American Muslim woman and her family – the story of how, through their lives, their schools, their friends, and their neighbors, they end up living the challenges, myths, fears, hopes, and dreams of all Americans. They are challenged by both Muslims who speak for them and by Americans who reject them.

9780230341845 February £16.99 Hardback 234x153mm 256pp, 8-page photo spread World; all standard subrights, including audio, first serial, and translation

In this moving memoir, Idliby discusses not only coming to terms with what it means to be Muslim today, but how to raise and teach her children about their heritage and religious legacy. She explores life as a Muslim in a world where hostility towards Muslims runs rampant, where there is an entire industry financed and supported by think tanks, authors, film makers, and individual vigilantes whose sole purpose is to vilify and spread fear about all things Muslim. Her story is quintessentially American, a story of the struggles of assimilation and acceptance in a climate of confusion and prejudice – a story for anyone who has experienced being an “outsider” inside your own home country.

RANYA TABARI IDLIBY is a writer who lives in New York City. She co-authored The Faith Club: A Muslim, A Christian, A Jew: Three Women Search for Understanding, an intimate dialog on faith and identity in America. She has spoken at many interfaith organizations, The United Nations, and the US State Department.

Related Titles An American Bride in Kabul 9780230342217

The Favored Daughter 9780230342026

18

Border Insecurity indexTA indexAT

Why Big Money, Fences, and Drones Aren’t Making Us Safer Sylvia Longmire Intelligence expert Sylvia Longmire identifies the current threats to the US borders and what needs to be done to keep the country safe.

9781137278906 May £17.99 Hardback 234x153mm 256pp World; all standard subrights, including audio, first serial and translation

When confronted with the challenges of border security, US government officials claim that the borders have never been more secure. But ranchers in the borderlands of Arizona and Texas fear for their lands, their cattle, their homes, and sometimes their lives due to the human and drug smuggling traffic that regularly crosses their property. Who is right? What does a secure border actually look like?

Border Insecurity examines all the aspects of the challenge – and thriving industry – of trying to keep terrorists, drug smugglers, and illegal immigrants from entering the United States. It looks at on the ground issues and controversies like the border fence, the usefulness of technology, shifts in the connection between illegal immigration and drug smuggling, and the potential for terrorists and drug cartels to work together.

Border Insecurity also delves into how the border debate itself is part of why the US government has failed to improve information sharing and why this is necessary to establish a clear and comprehensive border security strategy.

SYLVIA LONGMIRE was a Special Agent in the Air Force and a senior intelligence analyst for the state of California. She is an independent consultant, and testifies as an expert witness on US asylum cases. She lives in Arizona, USA.

Related Titles Cartel 9781137278692

Permanent Emergency 9781137278326

The Unexpected Patriot 9780230341647 19

Hiding Behind Hurricanes indexTA indexAT

The Unexpected Social Consequences of Natural Disasters John C. Mutter A leading geoscientist argues that the longest lasting damage from today’s natural disasters is greater social inequality.

9781137278982 June £17.99 Hardback 234x153mm 288pp World English; no audio and no translation

No one is immune to natural disasters. Urban, rural, rich, poor, we all suffer the effects of nature’s tantrums.

However, in the aftermath we discover that while some of us suffer terrible losses, others can cope easily, and some people actually gain. A major earthquake might exact a huge death toll in one nation, while in another an earthquake of the same magnitude might leave few casualties. One nation’s economy may teeter and fall, while another’s strengthens. How can this be explained?

Columbia professor John C. Mutter’s Hiding Behind Hurricanes explores how the common perception of nature as a capricious villain, random in who it selects as its victims, is wrong, and argues instead that it is human nature that is the critical element that determines what disaster results in tragedy. This is an authoritative examination of the most extreme disasters to have rocked our planet in the last decade, and an optimistic exploration of how we can prevent the injustice of future disaster outcomes.

JOHN C. MUTTER is a Professor at Columbia University with appointments in the department of Earth and Environmental Sciences and in International and Public Affairs. He was previously deputy director of the Earth Institute.

Related Titles This Borrowed Earth 9780230619838

The Million Death Quake 9780230119413

The Power of the Sea 9780230120747 20

The Lost Spring indexTA indexAT

U.S. Policy in the Middle East and the Catastrophes to Avoid Walid Phares An examination of the West’s failure to meet the challenges of the Arab Spring and how the outcome will affect Western policies in the Middle East.

One of the greatest unanswered questions after the massive and violent changes that hit the Middle East in 2011 is how the West failed to predict both cataclysmic seasons in world affairs and to meet their challenges. The so-called spring didn’t last long, quickly unraveling into a collection of civil wars, civil unrest, and secessions.

9781137279033 April £17.99 Hardback 234x153mm 256pp

Middle East expert Phares argues that Washington is too hesitant to take action when necessary, that US policy is highly disoriented on counter-terrorism efforts, and that the effects of these errors have already proven costly. Too many strategic errors were committed.

World English; all standard subrights, including first serial and audio, excluding translation

In this fascinating new book, Phares foretells a major demise in US and Western policies in the Middle East, unless a deep change in strategies and policies are made in Washington and around the world.

WALID PHARES is a world-renowned terrorism and Middle East expert and serves as an advisor to Congress and to members of the European Parliament.

He is a visiting fellow at the European Foundation for Democracy.

Related Titles After the Arab Spring 9780230338197

Future Jihad 9781403975119 Obama and the Middle East 9781137278395 21

Walking Prey indexTA indexAT

How America’s Youth Are Vulnerable to Sex Slavery Holly Austin Smith A former sex trafficking victim argues that thousands of children across the United States are at risk of being sold into prostitution and shows how popular culture is fuelling this dangerous trend.

9781137278739 April £17.99 Hardback 234x153mm 256pp World; all standard subrights, including audio, first serial and translation

Today, two cultural forces are converging to make America’s youth easy targets for sex traffickers: children are engaging in – and encouraged to engage in – adult sexual attitudes and practices younger and earlier, while thanks to the internet and mobile technology, predators are able to ferret out their victims more easily than ever before.

In Walking Prey, former victim Holly Austin Smith shows how middle class suburban communities are fast becoming the new epicenter of sex trafficking in America.

Her experience led her two decades later to become one of the foremost advocates for trafficking victims. Smith argues that these young women and men should be treated as victims by law enforcement, but that too often the criminal justice system helps to trap them in a vicious cycle of prostitution. This is a clarion call to take a sharp look at one of the most striking human rights abuses that is going on in our own backyard.

HOLLY AUSTIN SMITH is an advocate for human trafficking victims. After becoming a victim of child sex trafficking at the age of 14, she nearly committed suicide while the man who abducted her served only one year in prison. Her story has been featured widely in the US press. She lives in Virginia, USA.

Related Titles Chasing Shadows 9780230339910

The Whistleblower 9780230115224

22

Paperbacks

Business & Economics

Defending Your Brand indexTA indexAT

How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Tim Calkins Winner of the 2013 Expert Marketer Magazine Book of the Year Award A practical guide to developing and implementing defensive brand strategy and why it’s so important for every business.

9781137278753 February £11.99 Paperback 234x153mm 304pp Previous ISBN: 9780230340343 World; all standard subrights including first serial, audio and translation

Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon; and much more.

“Tim Calkins’ excellent new book is a wake-up call to the fact that most companies are not smart about how to defend their company, brand, or product. All your growth planning is worthless if you haven’t figured out how to defend your business.” – Philip Kotler TIM CALKINS is Clinical Professor of marketing at Northwestern University’s Kellogg School of Management and Co-academic Director of Kellogg’s branding program. In addition to teaching at Kellogg, he works with major corporations. He has appeared on NBC, CBS, ABC, Fox, and CNBC. He lives in Illinois, USA.

Related Titles Brand Media Strategy 9780230104747 Brandstorm 9780230341685

24

Breakthrough Marketing Plans 9780230340336

How a Devastated Nation Became an Economic Model for the Developing World Patricia Crisafulli & Andrea Redmond An in-depth look at how Paul Kagame’s economic and social reform transformed Rwanda into Africa’s rising star.

9781137278951 March £10.99 Paperback 234x153mm 256pp Previous ISBN: 9780230340220 World English; all standard subrights excluding first serial, audio and translation

An investigation of how, less than two decades after the devastating genocide killed millions, Rwanda has become a model economy. With unlimited access to Rwandan President Paul Kagame and his advisors, the authors present a compelling leadership study, focusing on the principles and practices that have lifted millions out of poverty, and how other struggling democracies can adopt the model.

PATRICIA CRISAFULLI is the author of The New York Times bestseller The House of Dimon. A former business journalist for the Chicago bureau of Reuters America, Crisafulli’s articles have appeared in The New York Times, Chicago Tribune, and Boston Globe.

ANDREA REDMOND is a consultant who works with corporate boards, CEOs, Fortune 500 companies, and private investors. She sits on the board of The Allstate Corporation, Children’s Memorial Hospital, Northwestern University Hospital, and the Robert H. Lurie Cancer Center.

25

Business & Economics

Rwanda, Inc. indexTA indexAT

Business & Economics

Unconscious Branding indexTA indexAT

How Neuroscience Can Empower (and Inspire) Marketing Douglas Van Praet Exploring how cognitive and behavioral science can help marketers to understand and reach consumers in a crowded media environment.

If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do?

Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.

9781137278920 April £10.99 Paperback 234x153mm 288pp Previous ISBN: 9780230341791 World; all languages

“I would recommend this book to anyone who wants to understand how to craft communications that will truly resonate.” - Justin Osborne, General Manager, Marketing Communications, Volkswagen of America DOUGLAS VAN PRAET is Executive Vice President at Deutsch LA where his responsibilities include Group Planning Director for the iconic, highly acclaimed and coveted Volkswagen account. Van Praet is recognized as an industry expert in unconscious behaviorism and a pioneer in applying neurobiology to business problems.

Related Titles The Edge 9780230342248

26

The Meaningful Brand 9780230342262

Rethinking Reputation 9781137278708

History

Martin’s Dream indexTA indexAT

My Journey and the Legacy of Martin Luther King, Jr. Clayborne Carson A gorgeously crafted and vividly reconstructed memoir of the Civil Rights era.

Written with the unique perspective of someone who has, for three decades, been involved with Dr. King’s legacy, Clayborne Carson gives us an insider’s account of what transpired at the Dream speech, and beyond. A rich and engrossing memoir of black empowerment at a unique moment in time.

9781137278937 February £10.99 Paperback 234x153mm 304pp Previous ISBN: 9780230621695 World English; all standard subrights

“Clayborne Carson’s compelling memoir is full of meaningful insights. This book is a must-read!” Clarence Jones, author of Behind the Dream CLAYBORNE CARSON is Professor of History at Stanford University and Director of the Martin Luther King, Jr., Research and Education Institute, and also helped to design the King National Memorial. Selected in 1985 by the late Mrs. Coretta Scott King to edit and publish Dr. King’s papers, Carson has devoted most of his professional life to the study of MLK. Carson has also served as a historical advisor for numerous documentaries, including ‘Freedom on My Mind’, which was nominated for an Oscar in 1995.

Related Titles Behind the Dream 9780230337558

27

History

Song of the Vikings indexTA indexAT

Snorri and the Making of Norse Myths Nancy Marie Brown A journey into the heart of the ancient North to meet the man who created Norse mythology.

Song of the Vikings brings to life Snorri Sturluson, wealthy chieftain, wily politician, witty storyteller, and the sole source of Viking lore for all of Western literature. Tales of one-eyed Odin, Thor and his mighty hammer, the trickster Loki, and the beautiful Valkyries have inspired countless writers, poets, and dreamers through the centuries, including Richard Wagner, JRR Tolkien, and Neil Gaiman.

9781137278876 February ÂŁ9.99 Paperback 234x153mm 256pp Previous ISBN: 9780230338845 World English; all standard subrights, excluding audio and translation

Drawing on her deep knowledge of Iceland, its history, and first-hand reading of the original medieval sources, Brown gives us a richly textured narrative revealing a spellbinding world that continues to fascinate.

NANCY MARIE BROWN is the author of highly praised books of non-fiction, including The Abacus and the Cross. She has studied Icelandic literature and culture since 1978. Formerly the editor of the award-winning magazine Research/Penn State, Brown lives in Vermont, where she keeps four Icelandic horses and an Icelandic sheepdog. She blogs at nancymariebrown.blogspot.com.

Related Titles The Shakespeare Thefts 9780230341678

28

Stealing Rembrandts 9780230339903

Surviving Japan’s Earthquake, Tsunami, and Fukushima Nuclear Disaster Lucy Birmingham & David McNeill A beautifully written, moving account of how the Japanese endured the 2011 earthquake’s horrific consequences.

Blending history, science, and gripping storytelling, Strong in the Rain brings the 9.0 magnitude earthquake that struck Japan in 2011 and its immediate aftermath to life through the eyes of the men and women who experienced it.

9781137278944 April £10.99 Paperback 234x153mm 256pp Previous ISBN: 9780230341869 World; all standard subrights including first serial, audio and translation

“A compassionate and important book which both gives valuable information about one of the most important events of the last few years, and helps call to account both the Japanese government and TEPCO...Strongly recommended.” – The Book Bag LUCY BIRMINGHAM is Time magazine’s Tokyo based reporter and covered the Japanese earthquake, tsunami, and nuclear crisis. A board member of the Foreign Correspondents’ Club of Japan, she lives in Tokyo, Japan.

DAVID MCNEILL is the Japan correspondent for The Independent newspaper and The Chronicle of Higher Education. He also writes for The Irish Times and Japan Times, while teaching at Sophia University in Tokyo. He lives in Tokyo, Japan.

Related Titles Arab Spring Dreams 9780230115927 Bosnia’s Million Bones 9781137278685

29

Politics & Current Affairs

Strong in the Rain indexTA indexAT

Politics & Current Affairs

The Big Truck That Went By indexTA indexAT

How the World Came to Save Haiti and Left Behind a Disaster Jonathan M. Katz A shocking exposé of why reconstruction efforts in Haiti in the wake of the 2010 earthquake continue to fail.

In The Big Truck That Went By, award-winning writer Jonathan Katz ties together the two crises that continue to cripple Haiti: the aftermath of the earthquake and government corruption. Asking the hard questions about Western aid, this is a vividly told narrative of how the affluent nations can help the less fortunate in smarter ways.

9781137278975 April £10.99 Paperback 234x153mm 336pp Previous ISBN: 9780230341876 World; all standard subrights

30

“A heartbreaking book.” – The Huffington Post “Compelling...damning...wry.” – The Times “The despair and love of Haiti in one earthquake story.”

– The New York Times Magazine JONATHAN M. KATZ was the 2010 recipient of the Medill Medal for Courage in Journalism and the 2012 winner of the J. Anthony Lukas Work-in-Progress Award for The Big Truck That Went By. He wrote and edited for the Associated Press for seven years, three and a half of which he spent as correspondent in Port-au-Prince, Haiti. He lives in North Carolina, USA.

Popular Science

The Face of Emotion indexTA indexAT

How Botox Affects Our Moods and Relationships Eric Finzi A fascinating and bold examination of the power of facial expressions to determine our mood – especially depression – from a renowned dermatological surgeon.

9781137279132 June £10.99 Paperback 234x153mm 240pp Previous ISBN: 9780230341852 World; all Standard subrights

Common wisdom has it that faces reveal our deepseated emotions. But what if facial expressions set our moods instead of revealing them? Based on original research, surgeon Dr. Finzi shows how changing a person’s face not only affects their relationships with others but also with themselves. This is a bold call to rethink the causes of unhappiness.

“The Face of Emotion is well worth reading. The scientific debate about the regulation of the emotions is as lively as ever, and this is a provocative and insightful contribution.” – New Scientist “Even those who know all about [botox] will be intrigued.” – The New York Times ERIC FINZI, MD, is the medical director and president of two dermatology practices in the Washington, DC area.

Dr. Finzi has been featured on Good Morning America, The Today Show, and A&E, and has contributed to articles in The Washington Post, Los Angeles Times, and US News & World Report, among others.

Related Titles The Ageless Generation 9780230342200 In Your Face 9780230340435

31

Popular Science

Lost Antarctica indexTA indexAT

Adventures in a Disappearing Land James McClintock An evocative look at the extraordinary land at the bottom of the world, and how warmer temperatures are pushing it to the brink.

Hidden between the ice and snow of Antarctica is a world unlike any other. In a closely observed account, leading marine ecologist James McClintock gives us an unprecedented look at the ravages of the polar environment. This is a highly original and distinctive look at a mysterious world before it disappears forever.

9781137278883 February £9.99 Paperback 234x153mm 256pp Previous IBSN: 9780230112452 World, all languages

“A veteran of the extreme south, McClintock shares the otherworldly wonders unveiled by decades of research.

The book is packed with joys.” – Nature “James McClintock shares his deep love of Antarctica vividly in this colorful narrative.” – Bill Gates JAMES B. McCLINTOCK is one of the world’s foremost experts on Antarctica and currently the Endowed University Professor of Polar and Marine Biology at the University of Alabama at Birmingham. Each year he leads a philanthropic cruise to the Antarctic Peninsula, sponsored by Abercrombie and Kent. McClintock Point, a point of land on the north side of the entrance of Explorer’s Cove on the Scott Coast of the Ross Sea, Antarctica, was named in honor of his research.

Related Titles Masters of the Planet 9781137278302

32

Key Titles & Sales Inforamtion

BUSINESS & ECONOMICS

9780230342019 Paperback | £10.99

9780230613881 Paperback | £15.99

9780230342149 Hardback | £16.99

9781137278838 Paperback | £9.99

9780230342125 Paperback | £8.99

HISTORY

9780230341562 Hardback | £16.99

34

POLITICS & CURRENT AFFAIRS

9781137278418 Paperback | £11.99

9780230617735 Hardback | £22.99

9780230342132 Hardback | £16.99

9781403986023 Paperback | £15.99

9780230622845 Paperback | £13.99

Popular Science

9781137278319 Paperback | £9.99

35

RIGHTS Kerry Nordling Subsidiary Rights Director Email: foreignrights@stmartins.com

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37

Index A Archduke Franz Ferdinand Lives!

Investor’s Paradox, The 8 11

Katz, Jonathan M.

B Beauty Queen 6 Big Truck That Went By, The 30 Birmingham, Lucy 29 Border Insecurity 19 Brown, Nancy Marie 28 Burqas, Baseball, and Apple Pie 18

24 27 4 25

12 24 5

F Face of Emotion, The Finzi, Eric

31 31

H Hiding Behind Hurricanes Himsel, Deborrah

20 6

I Idliby, Ranya Tabari 18 Imagine There’s No Heaven 13 In Bed with Wall Street 5 Inevitable City, The 4 Inferno Revealed 10

38

L Lebow, Richard Ned Longmire, Sylvia Lost Antarctica Lost Spring, The

11 19 32 21

Martin’s Dream McClintock, James McNeill, David Mutter, John C.

27 32 29 20

N

D Defending the City of God Defending Your Brand Doyle, Larry

30

M

C Calkins, Tim Carson, Clayborne Cowen, Scott Crisafulli, Patricia

K

Neal, Catherine S. Newman, Sharan

7 12

P Parker, Deborah Parker, Mark Phares, Walid Portnoy, Brian

10 10 21 8

R Redmond, Andrea Rifkin, Jeremy Rwanda, Inc.

25 16 25

S Smith, Holly Austin Song of the Vikings Stephens, Mitchell Strong in the Rain

22 28 13 29

Supermodel and the Brillo Box, The 17

T

Taking Down the Lion Thompson, Don

7 17

U Unconscious Branding 26

V Van Praet, Douglas

26

W Walking Prey

22

Z Zero Marginal Cost Society, The 16

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