Trade - Spring 2013

TRADE CATALOGUE SPRING/SUMMER 2013

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POLITICS & CU R R EN T A FFA IRS

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BUSINESS & ECONOMICS

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FILM, MEDIA & CULTURE

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HISTORY

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POLITICS & CURRENT AFFAIRS

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POPULAR SCIENCE & PHILOSOPHY

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PAPERBACKS

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BACKLIST & SALES INFORMATION

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BUSINE S

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The Edge Fifty Tips from Brands that Lead Allen Adamson Foreword by Steve Forbes A leading expert explains how global brands stay at the top and demonstrates how to follow their lead to maintain and advance your brand’s identity.

In the digital age, the old rules of marketing and branding are in desperate need of an overhaul. Wordof-mouth has evolved to word-of-type as customers promote or deride products and services to a massive Internet audience at a moment’s notice. Any misstep away from the brand message becomes a catastrophe for companies, hurting a brand’s image and integrity.

9780230342248 January £17.99 Hardback 234x156mm 288pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.

ALLEN P. ADAMSON is Managing Director of the New York office of Landor Associates, one of the world’s leading strategic brand consulting and design firms. He is author of BrandDigital and BrandSimple, a soughtafter industry commentator, appearing on CNBC, FOX Business Network, and The Today Show, and has been quoted in The New York Times, The Wall Street Journal, Advertising Age, and USA Today.

Related Titles BrandDigital 9780230617629 Brand Resilience 9780230111387 Brand Simple 9781403984906

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Brand Breakout How Emerging Market Brands Will Go Global Nirmalya Kumar & Jan-Benedict E. M Steenkamp Brand Breakout sets out a plan for emerging market brands to succeed in international markets and how to overcome the challenges they will face.

Marketing experts, Dr Kumar and Jan-Benedict Steenkamp examine how companies, from what are now considered emerging markets, will successfully reach, and in some cases are already reaching, the developed world as consumer brands.

9781137276612 June £16.99 Hardback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez

Brand Breakout outlines eight strategies that these brands can pursue to become recognised global consumer brand names. While some emerging companies and brands will fail (as is also the case for Western brands!), the strategies and their underlying strategic brand-building principles are here to stay. The authors warn Western brands to be prepared for the new competition and changes that are rapidly coming their way.

DR NIRMALYA KUMAR is Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. In 2010, The Economist referred to him as a ‘rising superstar’ in their cover story ‘The New Masters of Management’ and in 2011, he was included in The Thinkers50 list and received their ‘Global Village Award’.

JAN-BENEDICT E. M. STEENKAMP is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the Kenan-Flagler Business School, University of North Carolina, USA.

Related Titles China’s Management Revolution 9780230285453 Doing Business with China 9780230222656 What Chinese Want 9780230340305

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Marketplace 3.0 Rewriting the Rules of Borderless Business Hiroshi Mikitani The CEO of Rakuten, the e-commerce giant which owns Kobo and Buy.com, offers a revolutionary collaborative model for global business.

Hiroshi Mikitani has seen the next battleground in the fight for the future of the Internet. Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process.

9780230342149 March ÂŁ16.99 Hardback 234x156mm 272pp World English Language rights Rights contact: Kerry Nordling

Rakuten is already pioneering this new model, and Marketplace 3.0 offers colourful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (for instance, by requiring all its employees to speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good.

Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.

HIROSHI MIKITANI is the Founder and Chief Executive of Rakuten. He is ranked at No. 182 on the Forbes 400 list with a net worth of $5.6 billion. An internet evangelist, he has more than 400,000 Twitter followers.

Mikitani has been featured in international broadcast and print media, including CNN, The Wall Street Journal, BusinessWeek, The New York Times, The Los Angeles Times, The Globe and Mail, The Economist, and the Financial Times, among others. Mikitani received an MBA from Harvard Business School and today lives in Tokyo, Japan.

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Secrets of Silicon Valley What Everyone Else Can Learn From the Innovation Capital of the World Deborah Perry Piscione An inside account of the unique world of Silicon Valley, and a call to replicate the culture that makes it an incubator for entrepreneurship and innovation throughout the world.

While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley.

9780230342118 April £16.99 Hardback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York.

In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day.

She explores Silicon Valley’s exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business.

Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Tesla to Paypal, Piscione argues that Silicon Valley’s unique culture is the best hope for the future of the global business community and offers lessons from the Valley to inspire reform in other communities and industries.

DEBORAH PERRY PISCIONE is CEO of Alley to the Valley, an organisation that networks the world’s most influential women for dealmaking, and BettyConfidential. Piscione has won numerous awards, including the 2009 Silicon Valley Women Business Owner of the Year, and a distinguished award from The White House Project. She lives in Silicon Valley, California, USA.

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F IL M A& I D E M UR E T L U C

100 Science Fiction Films Barry Keith Grant The essential guide to 100 of world cinema’s best sci-fi films

9781844574575 April £12.99 Paperback 168x123mm 256pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez

Since the birth of cinema, filmmakers have produced visions of other worlds, fantasies of travel through space and time and nightmares of alien invasion. 100 Science Fiction Films takes the reader on a journey through this ever-popular genre, introducing one hundred films from a wide range of historical periods and national cinemas, from Georges Méliès’s Le voyage dans la lune (1902) to James Cameron’s Avatar (2009), by way of Metropolis (1927), Godzilla (1954) and Brazil (1985). There are entries on films from Japan, the USA, France, Australia, the UK and USSR, and by filmmakers including Cronenberg, Kubrick, Corman, Verhoeven and Lang. Each film entry includes key credits and cross references, and in addition Barry Keith Grant’s general introduction to the volume explains the history and defining features of science fiction as a genre.

This lavishly-illustrated book is the perfect introduction to science fiction for anyone wanting to learn more about well-loved films and to discover some less familiar gems of the genre.

BARRY KEITH GRANT is Professor of Popular Culture and Film at Brock University, Canada. He is an Elected Fellow at the Royal Society of Canada, a recipient of the Canadian Association of University Teachers (CAUT) Distinguished Academic Award, and the annual Pedagogy Award from the Society for Cinema and Media Studies (SCMS). He is the author of a number of books including Invasion of the Body Snatchers in the BFI Film Classics series (2010).

Related Titles 100 American Independent Films 9781844572892 100 Cult Film 9781844574087 100 Silent Films 9781844573080

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BFI Film Stars Edited by Martin Shingler and Susan Smith Stars are an integral part of every film industry in the world. Written by high profile cinema scholars and illustrated throughout with film stills and screen grabs, the BFI Film Stars series is a truly riveting exploration of modern celebrity.

Brigitte Bardot

by Ginette Vincendeau 9781844574926 February ÂŁ12.99 Paperback 190x135mm 112pp

Carmen Miranda

by Lisa Shaw 9781844574322 February ÂŁ12.99 Paperback 190x135mm 112pp

Also available:

Nicole Kidman

by Pam Cook 9781844574889

Elizabeth Taylor

by Susan Smith 9781844574865

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The World at War Taylor Downing Celebrate the 40th anniversary of the landmark documentary series The World at War.

9781844574834 October 2012 £14.99 Paperback 190x135mm 176pp, with 40 colour photographs World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez

The World at War remains the most influential and renowned history programme ever produced by British television, perhaps even more popular now than at the time of its first broadcast in 1973. The twenty-six part account of the Second World War featured film footage from archives around the world, some of it never seen before; eyewitness accounts from those who lived through the conflict; a powerful narration read by Laurence Olivier, and haunting music by Carl Davis. Its production took more than two years, a team of fifty, and a budget of £800,000. But the epic scale of its production was more than matched by its impact. Since its first broadcast, when it attracted audiences of up to ten million and won a plethora of awards, it has never been off-air, and is a bestseller on VHS and DVD. Taylor Downing’s compelling account traces the series from its conception to why it became such an iconic piece of television. Drawing on unique interviews with series producer Sir Jeremy Isaacs and other programme makers and researchers, as well as archive material and press responses to the series, Downing discusses the key decisions that shaped the series and its legacy: to use archival film accurately to shed new light on the war, its effect on ordinary people, and the presentation, for the first time on television, of the unbearable reality of the Nazi Holocaust.

TAYLOR DOWNING is a television producer and writer.

He is author of Churchill’s War Lab (2010), Spies in the Sky (2011), Cold War (1996, with Jeremy Isaacs) and a BFI Film Classic on Olympia (BFI, 1992 and 2012).

Related Titles The Beiderbecke Affair 9781844574698 Deadwood 9781844573622 Seven Up 9781844571963

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Victoria’s Madmen indexTA indexAT

Revolution and Alienation Clive Bloom A unique view of Victoria’s reign through the eyes of the neglected figures of the age - the assassins, anarchists, terrorists and revolutionaries.

Victoria’s Madmen tells the stories of a host of figures who came to exemplify a contrary and contradictory history of the Victorian Age: not one of Dickensian London and smoking factories, but one of little known revolutionaries and radicals.

9780230313835 April £14.99 Paperback 198x129mm 288pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez

Clive Bloom mixes extraordinary marginal voices with famous - and infamous - figures, from messiahs like Richard Brothers and Octavia ‘Daughter of God’; writers such as Oscar Wilde, Arthur Conan Doyle, and Edward Bulwer-Lytton; revolutionaries and radicals like Karl Marx, Beatrice Webb, George Bernard Shaw and Oswald Mosley; madmen like Richard Dadd and Jack the Ripper; orientalists and guerrilla fighters such as T. E. Lawrence; worshippers of Pan such as Arthur Machen, Kenneth Graham and J.M. Barrie, as well as the Latvian anarchists who killed three policemen in the East End of London.

This is the story of those who were outcasts by temperament and choice; the non-conformists of the Victorian Age. Clive Bloom’s readable account of the dark underbelly of Victoria’s Britain perfectly captures the unrest bubbling under the surface of strait-laced Victorian society.

CLIVE BLOOM is Emeritus Professor of English and American Studies at Middlesex University, UK. Widely published and Series Editor of Palgrave Macmillan’s Crime Files series, he is the author of Violent London and Riot City, amongst many other titles.

Related Titles Riot City 9781137029355 Violent London 9780230275591

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Martin’s Dream indexTA indexAT

My Journey and the Legacy of Martin Luther King Jr. Clayborne Carson From the author of the bestselling A Knock at Midnight comes a vividly narrated memoir of the Civil Rights era.

On 28th August 1963, hundreds of thousands of African-Americans marched on Washington and heard Dr. Martin Luther King Jr. deliver his famous ‘I Have a Dream’ speech. Among the demonstrators was nineteen-year-old Clayborne Carson, a young black man, who was not yet sure whether the Civil Rights Movement was right for him.

9780230621695 January £18.99 Hardback 234x156mm 288pp World English Language rights Rights contact: Kerry Nordling

In this rich and engrossing memoir, Carson takes us back in time to remember the movement’s early years and the struggles involved in realising MLK’s dream. Writing with the unique perspective of someone who has, for three decades, been involved with Dr. King’s legacy, Dr. Carson has an unsurpassed perspective on what transpired at the Dream speech, and beyond.

Martin’s Dream is a singular testimony of an internal struggle as well as the accessible and important story of black empowerment at a unique moment in time, published to coincide with the 50th Anniversary of the Washington march.

CLAYBORNE CARSON is Professor of History at Stanford University and Director of the Martin Luther King, Jr., Research and Education Institute. Selected in 1985 by the late Mrs. Coretta Scott King to edit and publish Dr. King’s papers, Carson has devoted most of his professional life to the study of MLK. Carson has also served as a historical advisory for numerous documentaries, including Freedom on My Mind, which was nominated for an Oscar in 1995.

Related Titles Behind the Dream 9780230337558

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Death in the Baltic indexTA indexAT

The Sinking of the Wilhelm Gustloff Cathryn Prince One of the great unknown tragedies from World War II - the sinking of a refugee ship that killed over 9,000 defenceless people.

In late January 1945, with the Allied victory imminent, nearly 10,000 German refugees attempted to flee the advancing Red Army aboard the Wilhelm Gustloff, a cruise liner-turned-escape ship.

9780230341562 April ÂŁ16.99 Hardback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

As the ship set sail in the dark of night, three torpedoes from a Soviet submarine struck the boat, causing catastrophic damage, and throwing women, children, the elderly, and wounded soldiers into the frigid waters of the Baltic Sea. A few hours later, when first light broke, over 9,000 people had drowned in one of the worst maritime disasters of all time. For 65 years, both East and West kept this story hidden.

In Death in the Baltic, award-winning author Cathryn Prince reconstructs the unimaginable horror of this tradegy by drawing on original interviews with several of the remaining survivors and newly declassified records. Weaving the personal narratives into the broader history, she finally gives this WWII disaster its place in history.

CATHRYN PRINCE is the author of three books including A Professor, a President, and a Meteor: The Birth of American Science, for which she won the Connecticut Press Club’s 2011 Book Award for non-fiction.

Related Titles Lost Voices from the Titanic 9780230622302 The Myth of the Titanic 9780230313804

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The Slaves’ Gamble indexTA indexAT

Choosing Sides in the War of 1812 Gene Allen Smith In the tradition of Simon Schama’s Rough Crossings, The Slaves’ Gamble is a sweeping and original look at American slavery in the early nineteenth century that reveals the gamble slaves had to take to survive.

Images of American slavery conjure up cotton plantations and African American slaves locked in bondage until the Civil War. Yet early on in the nineteenth century the state of slavery was very different, and the political vicissitudes of the young nation offered diverse possibilities to slaves.

9780230342088 January £17.99 Hardback 234x156mm 272pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In the century’s first two decades, America waged war against Britain, Spain, and various Indian tribes.

Slaves played a role in the military operations, and the different sides viewed them as a potential source of manpower. While surprising numbers did assist the Americans, the wars created opportunities for slaves to find freedom among the Redcoats, the Spaniards, or the Indians.

Author Gene Allen Smith draws on a decade of original research and his curatorial work at the Fort Worth Museum in this fascinating and original narrative history. The way the young nation responded sealed the fate of slaves for the next half century until the Civil War. This drama sheds light on an extraordinary yet little known chapter in the dark saga of American history.

GENE ALLEN SMITH is a Professor of History and the Director of the Center for Texas Studies at Texas Christian University, USA. He is the author of numerous books, including Until the Last Trumpet Sounds. He lives in Fort Worth, Texas, USA.

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Paralysed with Fear indexTA indexAT

The Story of Polio Gareth Williams From the critically-acclaimed author of Angel of Death comes a comprehensive and engaging narrative of mankind’s battle against polio.

For much of the twentieth century, polio inspired terror.

The ‘morning paralysis’ could invade any home and disable or kill a previously healthy person; the cruelty of the disease was epitomised by the iconic images of the crippled child and the iron lung.

9781137299758 June £20.00 Hardback 198x129mm 248pp World rights; all languages; all standard sub-rights Rights contact: Elisa Risquez

Paralysed with Fear is the compelling story of mankind’s struggle against polio, which is filled with exciting twists and paradoxes. One of the grand challenges of modern medicine, it was a battleground between good and bad science. Some research won Nobel Prizes; other work was flawed or fraudulent, holding up progress and endangering patients’ lives.

Gareth Williams takes an original view of the journey to understanding and defeating polio, exploring the profoundly moving experiences of victims alongside the medical and scientific landmarks in the history of the disease.

‘Wonderfully researched, vividly written, an example of medical history at its absolute best.’ Michael Neve, praise for Angel of Death (shortlisted for the Wellcome Trust Book Prize, 2010) GARETH WILLIAMS is Professor of Medicine and former Dean of Faculty at the University of Bristol, UK. He has written or co-authored over 20 books.

Related Titles Angel of Death 9780230302310

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Strong in the Rain indexTA indexAT

Surviving Japan’s Earthquake, Tsunami, and Fukushima Nuclear Disaster Lucy Birmingham & David McNeill A beautifully written, moving account of how the Japanese endured the horrific consequences of the 2011 earthquake.

Blending history, science, and gripping storytelling, Strong in the Rain brings the 9.0 magnitude earthquake that struck Japan in 2011 and its immediate aftermath to life through the eyes of the men and women who experienced it.

9780230341869 November 2012 £17.99 Hardback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

Following the narratives of six individuals, the book traces the shape of the disaster and the heroics it prompted, including that of David Chumreonlert, a Texan with Thai roots, trapped in his school’s gymnasium with hundreds of students and teachers as it begins to flood, and Taro Watanabe, who thought nothing of returning to the Fukushima plant to fight the nuclear disaster, despite the effects that he knew would stay with him for the rest of his life.

Strong in the Rain is a candid and arresting account of how the Japanese experienced one of the worst earthquakes in history and endured the terrible after effects.

LUCY BIRMINGHAM is TIME magazine’s Tokyo-based Reporter and covered the 2011 earthquake, tsunami and nuclear crisis. She lives in Tokyo.

DAVID McNEILL writes regularly for The Independent, the Irish Times, and Japan Times, while teaching at Sophia University in Tokyo, Japan. He is chair of The Foreign Press in Japan.

Related Titles Arab Spring Dreams 9780230115927 Fighting for Darfur 9780230100220 The Million Death Quake 9780230119413

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The Big Truck That Went By How the World Came to Save Haiti and Left Behind a Disaster Jonathan Katz A shocking exposé of why reconstruction efforts in Haiti in the wake of the 2010 earthquake continue to fail.

On January 12, 2010, the deadliest earthquake ever recorded in the Western Hemisphere struck Haiti.

Rescuers and aid workers rushed to save lives as the world pledged more than $15.3 billion for relief and reconstruction. Yet nearly three years later, Haiti is still in crisis. What went wrong?

9780230341876 January £16.99 Hardback 234x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In this gripping account, award-winning former Associated Press correspondent Jonathan M. Katz bears witness to the devastation, the struggles of its victims - starting with his own unlikely story of survival - and takes a hard look at international humanitarian aid, revealing how even the best intentions can leave countries worse off than before. Taking an up-close look at Bill Clinton, Sean Penn, Wyclef Jean, Haitian presidents, past and present, and above all ordinary people persevering amid the absurdities of life in the quake zone, this vivid and intimate piece of reportage takes you inside an unimaginable disaster in one of the most fascinating countries in the world.

JONATHAN KATZ is the 2010 recipient of the Medill Medal of Courage in Journalism and the 2012 winner of the J. Anthony Lukas Work-in-Progress Award for this book. He routinely appears as an expert on Haiti for television and radio, with interviews on ABC news, BBC World Service, WNBC, NBC Nightly News, NPR, CBC Television, and Democracy Now. Currently he’s an editor for the Associated Press based in New York.

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The Myth of Martyrdom indexTA indexAT

What Really Drives Suicide Bombers, School Shooters, and Other Self-Destructive Killers Adam Lankford A controversial and compelling argument that suicide bombers are not fearless ideological warriors, but are looking for a way out.

For decades, experts have maintained that suicide terrorists are the psychological equivalent of America’s Navy SEALS - men and women so fully committed to their cause that they cease to fear death.

9780230342132 January £17.99 Hardback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In The Myth of Martyrdom, Lankford corrects this misconception, arguing that these mysterious souls are driven to suicide by the same factors as any civilian: depression, anxiety, marital strife, or professional failure. Lankford delves into the the minds of suicide bombers, airplane hijackers, lone wolf terrorists, cult members, and school shooters, and uses case studies, suicide notes, love letters, diary entries, and martyrdom videos to prove his controversial theory. The result is an astonishing exploration of fear, failure, guilt, shame, and rage.

By understanding suicide terrorists’ motivation, Lankford demonstrates how our government and military can take steps towards accomplishing that seemingly impossible goal: stopping them.

ADAM LANKFORD is an Assistant Professor of Criminal Justice at The University of Alabama, USA. From 2003 to 2008, Lankford helped coordinate anti-terrorism efforts in conjunction with the US State Department’s Anti-Terrorism Assistance program. Lankford has written for The Huffington Post and Foreign Policy. He lives in Tuscaloosa, Alabama, USA.

Related Titles The Mind of the Terrorist 9780230612693 Terrorist’s Creed 9780230241299

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The Face of Emotion indexTA indexAT

How Botox Affects Our Mood and Relationships Eric Finzi A fascinating and controversial examination of the power of facial expressions to determine our mood from a renowned dermatological surgeon.

Common wisdom has it that our faces reveal our deepseated emotions. But what if the reverse were also true?

What if our facial expressions set our moods instead of revealing them? What if there were actual science to support the exhortation, “smile, be happy”?

9780230341852 January £16.99 Hardback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In this groundbreaking book, dermatologic surgeon Eric Finzi presents evidence suggesting that our facial expressions are not secondary to, but rather a central driving force of, our emotions. Based on clinical experience using Botox and original research, Dr. Finzi shows how inhibiting the frown of clinically depressed patients leads many to experience relief. This work is a dramatic departure from the neuroscience-based thinking on emotions that tends to view emotions solely as the result of neurotransmitters in the brain.

Part absorbing medical narrative, part think piece on the nature of emotion, The Face of Emotion is a bold call for us to rethink the causes of unhappiness.

ERIC FINZI, MD, is the Medical Director and President of two dermatology practices in the Washingston DC area. He is an active member of The American Academy of Dermatology, The American Society of Dermatologic Surgery, and The Washington Dermatologic Society.

Related Titles In Your Face 9780230340435

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Lectures on The Will to Know Michel Foucault The first English translation of the first of Foucault’s lectures at the Collège de France which gets to the heart of his views on truth.

Lectures on The Will to Know reminds us that Michel Foucault’s work only ever had one object: truth. Here, he builds on his earlier work, Discipline and Punish, to explore the relationship between tragedy, conflict, and truth-telling. He also explores the different forms of truth-telling, and their relation to power and the law.

The publication of this latest volume of lectures marks a milestone in Foucault’s reception, and it will no longer be possible to read him in the same way as before.

9781403986566 April £22.99 Hardback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

MICHEL FOUCAULT is acknowledged as the preeminent Philosopher of France in the 1970s and 1980s.

ARNOLD I. DAVIDSON is the Robert O. Anderson Distinguished Service Professor at the University of Chicago, USA and Professor of the History of Political Philosophy at the University of Pisa, Italy. He is co-editor of the volume Michel Foucault: Philosophie.

GRAHAM BURCHELL is the translator of Lectures on The Will to Know, and has written essays on Michel Foucault. He is an editor of The Foucault Effect.

Related Titles The Courage of Truth 9781403986696 The Government of Self and Others 9781403986672 Psychiatric Power 9781403986511

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Always the Fat Kid indexTA indexAT

The Truth About the Enduring Effects of Childhood Obesity Jacob Warren & K. Bryant Smalley A shocking wake-up call about the long-term effects of childhood obesity.

Childhood obesity across the world is having massive effects on a whole generation. But while debates continue over the content of school lunches and the dangers of fast food, we are just beginning to recognise the full extent of the long-term physical, psychological, and social problems that overweight children will endure throughout their lives.

9780230341777 March £16.99 Hardback 234x156mm 256 pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

Most dramatically, children today have a shorter life expectancy than their parents, something never before seen in the course of human history. They will face more chronic illnesses such as heart disease and diabetes, that will further burden our healthcare system.

In Always the Fat Kid, authors Jacob Warren and K. Bryant Smalley examine the full effects of childhood obesity and offer the provocative message to parents that they have to face up to the fact they need to have “the talk” with their kids, which medical professionals say is a harder topic to address than sex or drugs.

Urgent, timely, and authoritative, Always the Fat Kid, delivers a message our society can no longer ignore.

JACOB C. WARREN, PhD and K. BRYANT SMALLEY, PhD, PsyD are the Co-Executive Directors of the Rural Health Research Institute at Georgia Southern University, USA. They have published numerous scientific articles on health behaviours, social influences on mental health, and the impact of obesity on children.

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Borderless Economics indexTA indexAT

Chinese Sea Turtles, Indian Fridges and the New Fruits of Global Capitalism Robert Guest The Global Business Editor of The Economist looks at how today’s international diasporas are accelerating and diversifying the flow of ideas, technology, wealth, and improving lives across the globe.

Robert Guest observes how migrant networks create wealth, spread ideas, and foster innovation. From how Chinese people studying abroad bring home democratic ideas to why the reverse brain drain reduces poverty, Borderless Economics is a fascinating look at how migration makes the world wealthier and happier.

9780230342019 February £10.99 Paperback 234x156mm 256pp Previous ISBN: 9780230113824 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

‘Witty, rigorous, humane, provocative and dazzlingly well-reported...Everyone should read it. Bravo!’ Tim Harford, author of Adapt and The Undercover Economist ‘Fantastically entertaining and well-written…[I] couldn’t put it down.’ Chris Anderson, Editor-in-Chief of Wired and author of The Long Tail and Free ‘Amusing, intelligent and full of statistics, Borderless Economics is the perfect starting point for exploring new diasporas and international networks.’ LSE Political Blog ROBERT GUEST is the Global Business Editor at The Economist.

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BUSINESS

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The Reckoning indexTA indexAT

Debt, Democracy, and the Future of American Power Michael Moran Foreword by Dr. Nouriel Roubini The Reckoning examines how America’s runaway debt and wayward foreign policy threaten its place on the world stage.

The Reckoning explores the forces that are converging to challenge US global leadership, a shift that will have serious consequences for the wider world. Countries that depend on the US will have to fend for themselves, and revolutions will succeed or fail unaided.

9781137278333 June £10.99 Paperback 234x156mm 256pp Previous ISBN: 9780230339934 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

‘An engaging, if chilling read...Moran’s point of view is valuable, particularly in the context of the US November elections.’ USA Today ‘A grim but hopeful analysis of the global position of the US and the dire need for change.’ Booklist ‘For policy and financial wonks, a smart, bracing and sobering read; for voters, fair warning about possible outcomes of the looming November elections.’ Kirkus Reviews ‘Mike Moran is a sharp thinker and a fine storyteller, and The Reckoning is a terrifically engaging read.’ Ian Bremmer, author of The End of the Free Market MICHAEL MORAN is Editor-in-Chief of Renaissance Insight, the thought-leadership arm of the global investment bank Renaissance Capital. He lives in London, UK.

Related Titles The Decline and Fall of Europe 9780230368910 Going South 9780230392540 Manias, Panics and Crashes 9781403936516

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The Third Industrial Revolution How Lateral Power Is Transforming Energy, the Economy, and the World Jeremy Rifkin A revealing look at how a new global ‘Energy Internet’ will soon replace the old electrical grids, end fossil fuel wars, avert climate change and transform markets and governments.

A New York Times bestseller The Third Industrial Revolution is an insider’s account of the next great economic era, including a look into the personalities and players - heads of state, global CEOs, social entrepreneurs, and NGOs - who are pioneering its implementation around the world.

9780230341975 January £10.99 Paperback 234x156mm 256pp Previous ISBN: 9780230115217 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

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‘Jeremy Rifkin argues that green energy and the Internet will revolutionize society and the environment...With the European Union already on board, this is a big idea with backbone.’ Nature ‘Impeccably argued...a compelling and cogent argument to overhaul our society and economy in favour of a distributed and collaborative model.’ Publishers Weekly JEREMY RIFKIN is President of the Foundation on Economic Trends and the author of 18 bestselling books, including The Hydrogen Economy. Since 1994, Rifkin has been a Senior Lecturer at the Wharton School’s Executive Education Program at the University of Pennsylvania, USA. Rifkin is Chairman of the Global CEO Business Roundtable, which includes IBM, Cisco, and Cushman and Wakefield, and has served as an adviser to Nicolas Sarkozy and Angela Merkel, among other global leaders.

HISTORY

We All Wore Stars indexTA indexAT

Memories of Anne Frank from her Classmates Theo Coster A new perspective on the life of Anne Frank as told by six of her school friends, along with their own remarkable stories of survival.

9780230342125 March £8.99 Paperback 234x156mm 256pp Previous ISBN: 9780230114449 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In 1941, Theo Coster was a student at the Amsterdam Jewish Lyceum, one in a class of 28 Jewish children that the Nazis had segregated from the rest of the Dutch population. Among Theo’s fellow students was a young Anne Frank. In this remarkable group portrait, Coster and five of his fellow classmates gather memories of Anne and tell their own remarkable stories, from Albert Gomes de Mesquita, who hid in ten different towns across Europe, to Hannah Goslar, who experienced the horrors of Bergen-Belsen but also made a miraculous reconnection with Anne days before her death.

‘We All Wore Stars is an intimate and poignant portrait of the day-to-day lives of Jewish children during wartime...This powerful book asserts that life in wartime requires constant reflection, something which is all too apparent after reading it.’ The Big Issue ‘The moving lore around the life of Anne Frank remains inexhaustible and eternal.’ Kirkus Reviews THEO COSTER was a classmate and friend of Anne Frank at the Amsterdam Jewish Lyceum. A toymaker and game designer, he is Executive Producer of the documentary film The Classmates of Anne Frank. Coster has lived in Tel Aviv, Israel since 1955.

Related Titles As if it were life 9780230613287 This has happened 9780230613997 The Long Night 9780230341616

31

HISTORY

The Nazi Séance indexTA indexAT

The Strange Story of the Jewish Psychic in Hitler’s Circle Arthur J. Magida The curious history of a Jewish magician whose greatest trick was to become the personal clairvoyant and close confidant of Adolf Hitler.

Erik Jan Hannussen, a popular Jewish stage magician and mentalist from Austria, wowed audiences and amassed a small fortune in the 1920s and 30s. Perhaps his greatest trick was that of becoming Hitler’s personal psychic and advisor, moving comfortably in Nazi circles for many years while hiding his Jewish heritage.

9780230342040 February £10.99 Paperback 234x156mm 256pp Previous ISBN: 9780230620537 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

32

‘Hanussen’s life is deftly told...Magida weaves a fascinating tapestry of 1920s Berlin.’ The Washington Post ‘An astonishing story, brilliantly told.’ Roger Moorhouse, author of Killing Hitler ‘Intriguing and disturbing.’ The Daily Mail ARTHUR J. MAGIDA is Writer-in-Residence at the University of Baltimore, a Journalism Professor at Georgetown University and recipient of multiple awards in journalism and the humanities, including the Simon Rockower Award from the American Jewish Press Association, the A. D. Emmart Award, and the Smolar Award for Excellence in Jewish Journalism. His books include The Rabbi and The Hit Man, Prophet of Rage: A Life of Louis Farrakhan and His Nation, Opening the Doors of Wonder, and How To Be a Perfect Stranger. A native of New York City, he lives in Baltimore, Maryland, USA.

HISTORY

A Slave in the White House indexTA indexAT

Paul Jennings and the Madisons Elizabeth Dowling Taylor New York Times bestseller A Slave in the White House is the inspiring story of a presidential slave’s long struggle for freedom.

A Slave in the White House is the story of Paul Jennings, who was born into slavery on the plantation of James and Dolley Madison in Virginia and moved with the Madison household staff to the White House. Jennings was a self-taught and self-made man who purchased his own freedom and penned the first ever White House memoir. Nearly two centuries later, Montpelier scholar Elizabeth Dowling Taylor uncovered the memoir.

9780230341982 February £11.99 Paperback 234x156mm 336pp Previous ISBN: 9780230108936 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

In this amazing narrative she reconstructs his life and his unusual portraits of James and Dolley Madison and Senator Daniel Webster in early nineteenth century Washington, as well as the 1812 assault on British troops and Jennings’ heroic saving of George Washington’s portrait.

ELIZABETH DOWLING TAYLOR received her PhD from the University of California at Berkeley, USA. Over a 22-year career in museum education and historical research, she was Director of Interpretation at Thomas Jefferson’s Monticello and Director of Education at James Madison’s Montpelier. Most recently a Fellow at the Virginia Foundation for the Humanities, Taylor is now an independent scholar and lecturer. She lives in Barboursville, Virginia, USA.

33

The Favored Daughter indexTA indexAT

One Woman’s Fight to Lead Afghanistan into the Future Fawzia Koofi The inspiring story of how one Afghani woman overcame poverty and prejudice to become the first female speaker of the Afghan Parliament and a leading contender for president in 2014.

9780230342026 May £10.99 Paperback 234x156mm 272pp Previous ISBN: 9780230120679 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

The true story of how the unwanted nineteenth child of a tribal leader battled against Taliban repression and family tragedy to become the first lady of Afghani politics. Interwoven with a series of letters written to her two daughters at a time when she feared for her life; Fawzia Koofi offers hope for the future of one of the most dangerous parts of the world.

‘One of the country’s most outspoken democracy activists...Koofi describes unflinchingly the wreckage she witnessed at the hands of Afghans of all ideologies and clans.’ The Globe and Mail FAWZAI KOOFI is Afghanistan’s first female Parliament Speaker and a noted activist for women’s and children’s rights. She is currently a leading candidate for the presidential elections in 2014. Koofi was selected as a Young Global Leader by the World Economic Forum in 2009. Before getting elected to Parliament, Koofi was employed by UNICEF as a child protection officer from 2002 through 2004. The mother of two girls, she lives in Kabul, Afghanistan.

Related Titles The Shah 9780230340381

34

POPULAR

SCIENCE

Masters of the Planet indexTA indexAT

The Search for Our Human Origins Ian Tattersall The definitive account of how humans prevailed among other hominid species and became the indisputable masters of the planet.

50,000 years ago - merely a blip in evolutionary time - our Homo sapien ancestors were competing for existence with several other human species. Yet something about our species separated it from the pack, and led to its survival while the rest became extinct. So just what was it that allowed Homo sapiens to become the Masters of the Planet?

9781137278302 May £10.99 Paperback 234x156mm 288pp Previous ISBN: 9780230108752 World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

‘Read Tattersall and you will not see yourself, let alone our entire species, in the same way again.’ Neil Shubin, author of Your Inner Fish ‘Are you ready for a 3.5 billion year stroll down the path of life’s origins to the present? Ian Tattersall takes you by the hand and covers the highlights like few are capable of doing...A must read.’ Mike Gazzaniga, author of Human: The Science Behind What Makes Your Brain Unique ‘Tattersall demolishes the versions we were once taught, and lays out the remarkable new history of our diverse origins for the first time.’ Richard Granger, author of Big Brain IAN TATTERSALL, PhD, is a Curator at the American Museum of Natural History in New York City, and an acknowledged leader in the human fossil record.

Tattersall has appeared on Charlie Rose and NPR’s Science Friday and has written for Scientific American and Archaeology. He lives in Greenwich Village, USA.

Related Titles The Artificial Ape 9780230617636 Big Brain 9781403979797 Lost Antarctica 9780230112452

35

The Anti Education Era indexTA indexAT

Creating Smarter Students Through Digital Learning James Paul Gee Bestselling author James Paul Gee shows how new digital and social media can be organised to facilitate powerful learning environments in which people get smarter and societies get fairer.

The future of schooling looks to be a multibillion dollar business where technology is used to individualize education for every student. Through all this personalized learning we are creating echo chambers of our own thoughts and creating further inequality.

PAPERBACK ORIGINAL 9780230342095 March £10.99 Paperback 234x156mm 256pp World rights; all languages; all standard sub-rights Rights contact: Kerry Nordling

Renowned education expert, James Paul Gee argues all this does not auger well for individuals or societies facing global challenges. Gee shows that the solution - and perhaps even our survival - lies in what he calls synchronized intelligence, a way of organising people and their digital tools to solve problems, produce knowledge, and create innovation in a world where more people count and contribute.

For educators and parents of young people today, this book shows the benefits of digital learning and how it can engage children in meaningful education that will bridge inequality instead of creating more.

JAMES PAUL GEE has been featured in a variety of publications from USA Today to Education Week. He is Professor of Education at the University of WisconsinMadison, USA, and has been described by The Chronicle of Higher Education as ‘a serious scholar who is taking a lead in an emerging field’.

Related Titles Brain Gain 9780230338098 rEwired 9780230614789 What Video Games Have to Teach Us About Learning and Literacy 9781403984531

36

SA L D N ST A N I L K IO BAC R M AT O IN F

ES

37

Business & Economics

Film, Media & Culture

History

Brand Media Strategy Integrated Communications Planning in a Digital Era

Back to the Future

The Churchills A Family Portrait

Antony Young

9781844572939 | £10.99 PB | 120pp | July 2010

9780230112209 | £10.99 PB | 288pp | May 2011

Blade Runner

Amelia Earhart The Turbulent Life of an American Icon

9780230104747 | £20.99 HB | 256pp | February 2011 ECONned How Unenlightened Self Interest Undermined Democracy and Corrupted Capitalism Yves Smith 9780230114562 | £11.99 PB | 368pp | October 2011 Future Work How Businesses Can Adapt and Thrive In The New World Of Work Alison Maitland and Peter Thomson 9780230284227 | £18.99 HB | 192pp | October 2011 We First How Brands and Consumers Use Social Media to Build a Better World Simon Mainwaring 9780230341630 | £10.99 PB | 256pp | November 2012 Winning At Innovation The A-to-F Model Fernando Trías de Bes and Philip Kotler 9780230343436 | £20.00 HB | 288pp | October 2011

Andrew Shail & Robin Stoate

Scott Bukatman 9781844575220 | £10.99 PB | 112pp | August 2012 The Godfather Jon Lewis 9781844572922 | £10.99 PB | 96pp | September 2010 100 Animated Features Andrew Osmond 9781844573400 | £22.00 HB | 252pp | December 2010 100 Film Musicals Jim Hillier & Douglas Pye 9781844573783 | £12.99 PB | 296pp | May 2011 Screen Epiphanies Film-makers on the films that inspired them Geoffrey Macnab 9781844571901 | £22.00 HB | 328pp | November 2009 2001: A Space Odyssey

Celia and Jon Lee

Kathleen C. Winters 9780230616691 | £16.99 HB | 256pp | November 2010 Cradle of Gold The Story of Hiram Bingham, a Real-Life Indiana Jones, and the Search for Machu Picchu Christopher Heaney 9780230112049 | £11.99 PB | 320pp | May 2011 Castros Secrets The CIA and Cuba’s Intelligence Machine Brian Lattel 9780230621237 | £16.99 HB | 288pp | May 2012 Marie Curie and Her Daughters The Private Lives of Science’s First Family Shelley Emiling 9780230115712 | £16.99 HB | 256pp | September 2012

Peter Krämer 9781844572861 | £10.99 PB | 192pp | July 2010

Stealing Rembrandts The Untold Stories of Notorious Art Heists Anthony Amore & Tom Mashberg 9780230339903 | £10.99 PB | 272pp | August 2012

38

Philosophy

Politics

Popular Science

How to be Agnostic

After the Arab Spring How Islamists Hijacked The Middle East Revolts

Extreme Fear The Science of Your Mind in Danger

John R. Bradley

Jeff Wise

9780230338197 | £10.99 HB | 256pp | January 2012

9780230103481 | £11.99 PB | 256pp | February 2011

Arab Voices What They Are Saying to Us, and Why it Matters

Pleasurable Kingdom Animals and the Nature of Feeling Good

James Zogby

Jonathan Balcombe

9780230102996 | £16.99 HB | 256pp | October 2010

9781403986023 | £13.99 PB | 288pp | June 2007

A Little War That Shook the World Georgia, Russia, and the Future of the West

Power of the Sea Tsunamis, Storm Surges, Rogue Waves, and Our Quest to Predict Disasters

Ronald D. Amus

Bruce Parker

9780230617735 | £20.99 HB | 272pp | December 2009

9780230120747 | £9.99 PB | 320pp | March 2012

Obama and the Middle East The End of America’s Moment?

Second Nature The Inner Lives of Animals

Fawaz A. Gerges

9780230107816 | £11.99 PB | 256pp | April 2011

Mark Vernon 9780230293212 | £9.99 PB | 296pp | March 2011 The Meaning of Friendship Mark Vernon 9780230242883 | £9.99 PB | 296pp | April 2010 Philosophy and The Hitchhiker’s Guide to the Galaxy Nicholas Joll 9780230291126 | £12.99 PB | 324pp | July 2012 Us before Me Ethics and Social Capital for Global Well-Being Patricia Illingworth 9780230314436 | £12.99 PB | 288pp | January 2012 Why Music Moves Us Jeanette Bicknell 9780230209909 | £9.99 PB | 190pp | Sept 2010

9780230113817 | £16.99 HB | 304pp | June 2012 The Whistleblower Sex Trafficking, Military Contractors, and One Woman’s Fight for Justice Kathryn Bolkovac 9780230115224 | £10.99 PB | 256pp | August 2011

Jonathan Balcombe

Superfuel Thorium, the Green Energy Source for the Future Richard Martin 9780230116474 | £18.99 HB | 272pp | June 2012 Ten Questions That Science Can’t Answer Yet Michael Hanlon 9780230551954 | £9.99 PB | 208pp | May 2007

39

RIGHTS Elisa Risquez

Senior Foreign Rights Executive Email: translations@palgrave.com Kerry Nordling Subsidiary Rights Director Email: foreignrights@stmartins.com

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41

Index

42

A Adamson, Allen P. Always the Fat Kid Anti Education Era, The

4 26 36

B Big Truck That Went By, The Birmingham, Lucy Bloom, Clive Borderless Economics Brand Breakout Brigitte Bardot

21 20 14 28 5 11

C Carmen Miranda Carson, Clayborne Cook, Pam Coster, Theo

11 15 11 31

D Death in the Baltic Downing, Taylor

16 12

E Edge, The Elizabeth Taylor F Face of Emotion, The Favored Daughter, The Finzi, Eric Foucault, Michel

G Gee, James Paul Grant, Barry Keith Guest, Robert

36 10 28

K Katz, Jonathan Koofi, Fawzia Kumar, Dr Nirmalya

21 34 5

L Lankford, Adam Lectures on The Will to Know

22 25

M Magida, Arthur J. Marketplace 3.0 Martin’s Dream Masters of the Planet McNeill, David Mikitani, Hiroshi Moran, Michael Myth of Martyrdom, The

32 6 15 35 20 6 29 22

4 11

N Nazi Séance, The Nicole Kidman

32 11

24 34 24 25

O 100 Science Fiction Films

10

P Paralysed with Fear Piscione, Deborah Perry Prince, Cathryn

18 7 16

R Reckoning, The Rifkin, Jeremy

29 30

S Secrets of Silicon Valley Shaw, Lisa Slave in the White House, A Slaves’ Gamble, The Smalley, K. Bryant Smith, Gene Allen Smith, Susan Steenkamp, Jan-Benedict E.M Strong in the Rain

7 11 33 17 26 17 11 5 20

T Tattersall, Ian Taylor, Elizabeth Dowling Third Industrial Revolution, The

35 33 30

V Victoria’s Madmen Vincendeau, Ginette

14 11

W Warren, Jacob We All Wore Stars Williams, Gareth World at War, The

26 31 18 12

43

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