The inspiration around Hartford was born in New York City in 1979 Yves Chareton lands in NYC with the idea to recreate vintage shirts from the 50's similar to the ones he could find in Parisian flea market back in the days: from the ubiquitous "button down" shirt in faded plaids or bright oxford to "westerns" in raw denim or "work-shirts" in chambray. Thanks to a manufacturer who believed in that vision, Yves was able to launch a casual and cool line of vintage-inspired shirts. Hartford was an instant success and fans such as Bruce Springsteen ordered dozens of shirts from Ron Herman in LA for his tour. Hartford became synonymous with quality fabrics, rich colors and authenticity. Yves has an eye for refined prints and mixing fabrics in harmony. Within a few years, the Hartford collection became a complete menswear line, which was always inspired by reinventing traditional fashion into something modern.
“Alternative Classics”
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