Maximum Business April/May Edition by Palladium-Item Media Group

www.pal-item.com § Maximum Business §Palladium-Item Media Group, APRIL/MAY 2013

Regional conference inspires issue’s theme Tourism is big business. That big business — especially in this region — is made up of many small businesses. Read about some of those businesses — from bed and breakfasts to lakes to museums and retail stores — in this issue of Maximum Business. How can these businesses grow their share of the tourism dollar? One way is through making connections. “The more we connect, the bigger the mass, the bigger the impact we have,” said Mary Walker, executive director of the Wayne County Convention & Tourism Bureau. With that in mind, the bureau is putting together a regional tourism conference with the theme “Connecting for Success.” The conference is set for Thursday, May 16, at the Holiday Inn Conference Center in Richmond. For information about the regional tourism conference and to register for the May 16 event, go to www. ConnectForSuccess.info.

INDEX PAGE 3..... CAMBRIDGE CITY LEADER DESCRIBES HER VISION PAGE 4..... SHOPPING, EATING OPPORTUNITIES ATTRACT DAY-TRIPPERS PAGE 7..... B&BS OFFER PERSONAL TOUCH TO TRAVELERS PAGE 9..... HISTORIC TREASURES HELP LURE VISITORS TO COUNTY PAGE 12..... TRAILS, GOLF, BASEBALL, FISHING AMONG OUTDOOR RECREATION DRAWS PAGE 15..... BUSINESS DIRECTORY PAGE 16..... SMALL TOWNS OFFER THRILLS FOR ANTIQUE HUNTERS PAGE 18..... SAVOR WHAT LOCALLY OWNED BUSINESSES HAVE TO OFFER PAGE 19..... TOURISM INCREASES BUSINESS OPPORTUNITIES PAGE 20..... USE ONLINE MARKETING TO REACH PEOPLE WHERE THEY THINK PAGE 21..... BUSINESS ACHIEVEMENTS RECOGNIZED PAGE 22..... CALENDAR

PAGE 23..... NETWORK NIGHT PHOTOS

Hospitality improves economy, quality of life There are many ways to define economic development. Within those many definitions there is even a wider variety of contributing factors to our community’s overall growth and development that has a direct impact on our economic development. All of these things working together make for a healthy, viable environment that will be attractive to business. One focus area that we might not readily realize as an economic strength in Wayne County and our surrounding area is that of tourism. We are so fortunate and have so many assets that it is wonderful to see that we have a tourism and hospitality industry AMY conference coming HOLTHOUSE up about this very topic. It will be a one-day IndianaOhio regional conference at the Holiday Inn Conference Center in Richmond. The Wayne County Convention & Tourism Bureau is presenting the “Connect for Success” Tourism conference on May 16. The focus of this conference will be to explore how the business of tourism is alive and growing in Wayne County, Indiana, the region and the state. Speakers will represent not only Indiana on the local, regional and state levels, but also Michigan. Attendees will be coming from the entire east central Indiana region, to include our neighbors in Ohio. Tourism and hospitality is a form of economic development and is very important for our community. We are a crossroads with visitors traveling east and west as well as north and south. It is an integral part of our econo-

my and one that injects economic impact from outside visitor spending into Wayne County area businesses. Anytime someone visits our community from outside our borders they are putting new dollars into our community. As we know, we do have a declining population. To rely solely on our local population to sustain all that we have here in our community is not reasonable. People come to our community every day to visit attractions and amenities that we view as everyday opportunities. We have museums, arts, entertainment, live music, colleges, restaurants, breweries, wineries, retail establishments, recreational opportunities and wonderful health care facilities, just to name a few. All of these add value to our community and bring visitors. Visitors who come in from the outside bring new dollars into Wayne County. People often ask, “How can I make a difference?” or “What can I do to help?” We can all participate every day in the hospitality effort that leaves an incredible impact on a visitor to our community. At the Chamber of Commerce we recognize Chamber Champions. Those are people who go the extra mile and in so doing make our community a special place to be. The ONE Great Community

Chamber Champion through their work has given outstanding service to the Wayne County Area community. A Chamber Champion is a person who might be described as an excellent example of Hoosier hospitality or a person who exemplifies the well-known Midwest work ethic. They are dependable, friendly, caring and honorable day in and day out. Whether sitting atop a large organization, caring for the sick, or serving at the front counter, the Chamber Champion is highly respected for the good work she or he does. We can all be Chamber Champions and the impact on our community and the effect on those who are here visiting could be truly awesome! Let’s all remember that we live, work, learn and play here together and the more we can do as a community for our community, the better off we all will be. Economic development is crucial. Economic development comes in many different forms. Tourism and hospitality is but one of these forms. This is one type of economic development where we all can play an important role significantly improving our chances for growth. Amy Holthouse is president and CEO of the Wayne County Area Chamber of Commerce.

SUCCESSFUL WOMAN

Cambridge City Chamber leader wants town to become destination

Q: How did you start your business? A: We went into our own business in 1985. We’ve owned several different businesses and this particular one came out of the fact that we owned the building and it became empty. ... We have learned and grown together in business — some by trial and error. Hopefully, you learn from your mistakes. We just dove in and did it. ... My husband and I are partners in business and in life. We rely on each other. Q: How did you get involved with the Cambridge City chamber? A: I’ve always been interested in what’s going on. Having a business downtown gets you more interested in what’s happening in the business district. ... I love to organize and put events together. It started with the Cambridge City Christmas Wonder-

Beth Leisure, president of the Cambridge City Chamber of Commerce and co-owner of National Road Antique Mall. LOUISE RONALD / PALLADIUM-ITEM

land close to 10 years ago. This is my second year as president. I previously was secretary. Our chamber is all volunteers — made up of a whole lot of busy businesspeople. Q: What is your vision for Cambridge City? A: My personal vision is to see this town become a destination. And we’re on our way. ... We are definitely an antique shopping destination, but you have to have more than that. ...

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Our restaurants give people a reason to stay in town. Q: What do you see that can be accomplished quickly? A: We’re doing some promotional marketing. I would like to see other types of specialty stores yet this year. I think that’s a possibility. The bigger variety that we can get in town, the more reason that visitors would have to come. Q: What will take time? A: We’re actively seeking lodging at our exit off of (Interstate) 70. ...

Between the things we have going on downtown and in the industrial park, I think we can show a lodging company that we have the market. When people come to town, they ask three questions: Where are more shops? Where can we eat? Where can we stay? It used to be just the first two questions. Now it’s more and more the third one, too. ... We have two bed and breakfasts close to opening in town. That’s a great thing that’s going to happen soon. Q: What do you think makes you a good leader? A: I think leaders have a lot of different qualities, but the two things that work for me are surrounding yourself with good people and believing in and being excited about what you’re doing. Q: How do you balance the activities in your life? A: I’ve always believed there’s only so much you can do in a day, then you turn it off. ... Being organized and having priorities — that’s the only way you can have balance. Q: What keeps you grounded? A: My faith. We’re very involved in our church. ... I try to live my life to the best of my ability according to the principles in the Bible. My favorite verse is “Let your light so shine before men that they see your good works and praise the Father above.”

www.pal-item.com § Maximum Business §Palladium-Item Media Group, APRIL/MAY 2013

Each issue Maximum Business identifies one woman who has had significant impact on our community and profiles her road to success. This issue we talked with Beth Leisure, president of the Cambridge City Chamber of Commerce. Leisure co-owns the National Road Antique Mall with her husband, Rick.

TOURISM HOSPITALITY

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Shopping, eating opportunities attract day-trippers

Shoppers browse booths during Oktoberfest in the Depot District. Business owners hope people remember the fun they had at festivals and return. JOSHUA SMITH / P-I FILE By Ron Greeson Correspondent

When you are shopping or eating out at some Wayne County location, if you think you see plenty of license plates from outside the county, you are correct. Much of the strength of area tourism and in the hospitality business sector is seen in local shops and restaurants.

During recent years, there have been numerous area retail and restaurant locations both coming and going. There is a lot of activity in those new operations that have opened up, plus growth in business for some long-standing addresses. Wayne County Convention & Tourism Executive Director Mary Walker recently discussed definitions of tourism, and what categories of people are coming to this area either

for the day, or coming to the area as overnight guests. “There is no doubt that Richmond is a regional shopping hub, and not just on the east side of Richmond,” Walker said. “We have a lot of people coming here that are what we in the industry call day-trippers, people who come for the day, or just the evening, and do this to shop and/or eat on a regular basis,” she explained.

Technically, a tourist is someone who travels from at least 50 miles away, so many of the license plates from counties outside Wayne in Indiana, or nearby Ohio counties, might not fit that definition. But there are many that do, and the destinations they seek are all over the area. To the north, there are history See OPPORTUNITIES, Page 5

TOURISM HOSPITALITY

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Festival goers walk along North E Street during Oktoberfest in the Depot District. Business owners hope to draw customers back during the year. JOSHUA SMITH / P-I

Opportunities Continued from Page 4

buffs who visit the Levi Coffin House in Fountain City, or antiques shoppers and diners who go to Centerville, Hagerstown or the growing Antique Alley that is forming in downtown Cambridge City directly east of Richmond along U.S. 40, the National Road. “One of our jobs at our office is to get information out on overnight packages, info about the many unique offerings that this area has,” Walker asid. Another growing area for retail

shops and restaurants is the rebirth of the downtown Depot District and Old Richmond in the heart of Richmond. So says Roger Richert, owner of the Richmond Furniture Gallery in that area, and a local leader in promoting that older part of Richmond shopping and restaurant history. “Our area has become a good regional draw, with over 60 percent of our (the district) visitors coming from outside Richmond,” Richert said. “Not only is our business (the furniture store) doing well, but we now have nine restaurants open in the Depot District,

plus one brewery, one chocolatier, and numerous other businesses, for antique shoppers, families, whatever might be of interest to a shopper.” Richert’s business has been there for eight years, and he now owns the old train depot in the area, the magnet historic building for which the entire area has been called in recent years. He said a local group is currently attempting to get funding to locate a children’s museum in the partially restored train depot building, what he described as a long process that is still under way. “I think what is happening here

is good for the community, the community support for what we are trying to do has been tremendous.” Both Walker and Richert point to the “millions of cars” from the eastwest traffic flow from I-70 on the north side of Richmond across the width of the county as being crucial to the success of shopping and restaurant establishments all across Wayne County. “We have all of these cars that travel on the interstate, plus a rare intersecting point with U.S. 27 traveling north and south on the north side,” Walker said. .

See OPPORTUNITIES, Page 6

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TOURISM HOSPITALITY

Lunch customers enjoy their meals at Ghyslain on the first floor of The Loft. PALLADIUM-ITEM FILE

Opportunities Continued from Page 5

Desserts at Ghyslain on the first floor of The Loft at North 10th and D streets. PALLADIUM-ITEM FILE

“When you add in U.S. 40, the National Road traffic going east and west on that highway, this is a tremendous location for diverting travelers for our businesses,” she concluded. Many bus tours regularly come to the area, and geographically, Richmond is a good stopover point for many eastern travelers on the way to Branson, Mo., Walker reports. She also says Chicago and Pennsylvania antique shoppers are often visiting this area. Richert said last year’s series of Tuesday night Christmas celebrations in the Depot District

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generated a measured number of 10,000 visitors, and he expects a Vintage Wheels event on June 8, the Taste of Italy street festival on May 18 and outdoor music events during this year’s warmer weather will also attract increasing crowds for his retail area. “I have noticed more people already because of the re-located Model T Museum, and those visitors may not be noticeable. They don’t always drive the old cars that they are here to look at in the museum,” he explained. Whether in old cars or the latest models, shopping for antiques or the latest new things, area retail stores and restaurants will likely continue to be filled with people from near and far, perhaps farther than you might think.

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The Lantz House Inn along U.S. 40 greets guests who want to explore Centerville and other Wayne County locations. PALLADIUM-ITEM FILE PHOTO

Overnight guests bring outside dollars to community, go exploring By Pam Tharp Correspondent

Bed and breakfasts are usually off the beaten path and that’s what makes them attractive to their fans. Staying in a private home, which offers both breakfast and a cozy, family atmosphere, means guests usually enjoy other local amenities, making a substantial impact the local economy, owners say. Bed and breakfasts allow tourists

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to get the feel of a community and experience something more personal than staying at a chain hotel, said Jill Nelson, who, with husband, Chris, operates The Phillip W. Smith Bed and Breakfast and the Martha E. Parry Bed and Breakfast on East Main Street in Richmond. Bed and breakfast customers bring outside dollars to the community, which roll over several times as See TRAVELERS, Page 8

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B&Bs offer personal touch to travelers

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Travelers

The Phillip W. Smith House was part of Richmond’s 2012 entry for the Prettiest Painted Places contest. SUPPLIED PHOTO

The Olde Richmond Inn, Galo’s Italian Grill, Firehouse BBQ and Blues and Little Sheba’s. Continued from Page 7 “Ninety percent of them want a recommendation for a local restauthose customers explore the commu- rant,” Nelson said. “More tourismnity, Jill Nelson said. based businesses is what we think Martha Hoyt has hosted guests at Wayne County needs to emphasize.” The Historic Lantz House Inn in Many of her guests have stayed Centerville for 20 years. Her lodging in bed and breakfasts across the is located in an archway building, country, Hoyt said. which attracts tourists who come “They love the hospitality and the just to see the town’s unusual archirelationship with the innkeeper. A tecture, Hoyt said. lot have become good friends over Other guests are often seeking the years,” Hoyt said. “It’s so much antiques, sometimes searching for a different than staying in a hotel.” specific item, including primitives Both Hoyt and Nelson say they and luster ware, Hoyt said. Many see many repeat customers. Many visit the Centerville (formerly visit on weekends, but there are also Webb’s) Antique Mall on the town’s weekday visitors, with the season north side. Hoyt said she once count- usually beginning in mid-March. ed license plates in Webb’s parking Earlham College events, includlot from more than 30 different ing family visits for prospective states. students, bring many bed and “The architecture of this commu- breakfast customers to Wayne nity is very much an attraction,” County. Despite the economic downHoyt said. “We have women who turn in the last few years, interest in come together to antique. We have Earlham College has grown, Nelson guests that visit Warm Glow Candle. said. Many come from the East and The impact on the economy is treWest coasts, she said. mendous, but underrecognized. The “Families want to get a feel for payoff is dramatic.” this community, something more Nelson said their guests often personal, which they can get at a enjoy visiting nearby Glen Miller bed and breakfast,” Nelson said. Park and attending local concerts. “They can stay at a Holiday Inn any Other guests stay locally and travel time.” around the state, Hoyt said. Many guests are also interested “I had a couple who are ‘car nuts’ in Richmond’s historic architecture and went to Indy to spend a day at and they ask what drove and althe speedway,” Hoyt said. “Guests lowed such an investment in the often like to stay in a quiet, safe now-historic dwellings along the atmosphere and we have that to ofNational Road, Nelson said. fer.” Nelson wants to see more emphaThe 2012 Super Bowl in Indiansis on tourism-based economic apolis was a busy time at the Nelgrowth, such as what entrepreneur son’s homes, Nelson said. Roger Richert has promoted in the “It was a huge draw for us. Lots of historic Depot District. people stayed in Richmond for that “We need that positive momenevent,” Nelson said. tum multiplied throughout RichBed and breakfast owners say mond,” Nelson said. “We need five nearly all guests ask for recommen- more Rogers to take that leap. The dations on local restaurants, such as rewards will outweigh the risks.”

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TOURISM HOSPITALITY

Historic treasures help lure visitors to county www.pal-item.com § Maximum Business §Palladium-Item Media Group, APRIL/MAY 2013

Students from Randolph Southern learn about the Levi Coffin House in Fountain City during a tour earlier this month. JOSHUA SMITH / PALLADIUM-ITEM By Ron Greeson Correspondent

Richmond’s and Wayne County’s history ties together varied tourism opportunities for visitors. From old-style architecture in buildings and homes throughout the county, to maintained historical sites

such as the Levi Coffin House in Fountain City to the Huddleston House on the National Road near Cambridge City. There is the Gaar House Museum on the northeast side of Richmond, plus the musical heritage of StarrGennett in Richmond’s Whitewater Gorge and art history as celebrated

and preserved by the Richmond Art Museum, physically attached to Richmond High School, and Hagerstown Museum and Arts Place in western Wayne County. And don’t overlook the fabled Wayne County Historical Museum, a landmark attraction on North A Street near downtown Richmond.

But there are some new things happening to several of these good, old stories from places that specifically bring in thousands of visitors through every year, helping to drive tourism and bring people to the county. “Our history is very unique, and one See HISTORIC, Page 10

TOURISM HOSPITALITY

Historic

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Continued from Page 9

of the strongest things that make this area unique, great sales points to this area,” Mary Walker said of this rich history. Walker is the longtime leader of the Wayne County Convention and Tourism Bureau. “Even with the limited hours of operation, both the Gaar House Museum and the Levi Coffin House specifically bring people here,” she added. Sarah Bradley, caretaker of Gaar Mansion and Farm Museum, estimates about 1,000 people annually tour the house that was built in 1876. The Gaar home is still decorated with many authenticated furnishings and original items are still maintained. Many bus tours and school groups come each year to the site at 2593 Pleasant View Road. “My hope is that this building can be maintained here for many more years,” Bradley said of the home that her ancestors cared for, and lived in, for nearly a century. Bob and Margaret Wotherspoon conduct the tours for museum guests, and weddings and garden events are still still staged at the home, Bradley added. While maintaining the past is the goal for the Gaar house, plans are in place for an expansion of the Levi Coffin site in the northern edge of Wayne County, in downtown Fountain City. Hopes are high that an interpretive center will be constructed just north of the original 1839 Levi Coffin House, the house that served as an integral stop on the Underground Railroad for runaway slaves back in the 19th Century. An estimated 6,000 visitors come to this official national historic site, and several federal grants have been secured to take huge steps toward the plan to dismantle, then rebuild much of the original structure into the new building. “We hope to have the center completed and ready to open in 2016, just in time for the bicentennial celebration for the state of Indiana,” said Janice McGuire, president of the Levi Coffin House Association. “All of the plans, the exhibit design and video for the center are done, and some more public fundraising will come soon

The Levi Coffin House in Fountain City, where slaves were helped on their quest for freedom, draws tourists. JOSHUA SMITH / P-I

Art by Vance A. Bell, left, and Clara G. Whitman Parrett has been part of an exhibit at Richmond Art Museum. The museum is open free to the public and has an extensive collection of local and regional art. PALLADIUM-ITEM FILE PHOTO

in order to get the rest of the needed funds.” Most of the needed money is already secured. Back in Richmond, and with the art community, Shaun Dingwerth, director of the Richmond Art Museum, has completed a book on Richmond’s illustrious art history, and national reputation. The book will be published and released by IU Press in 2014, and has a working title of “Richmond Group Artists: Out of the Silence.” Dingwerth said the book will chronicle the formation of the Richmond Art Colony way back in 1870, the first such art group in the state of Indiana, preceding any other by 40 years. “In fact, people are not aware that back in 1910, Richmond was considered one of the top cities in the nation for art, and an article in the New York Times in those days said that Richmond, Indiana, was See HISTORIC, Page 11

TOURISM HOSPITALITYY

Historic

Continued from Page 10

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considered a greater city for the production of art than New York City itself,” Dingwerth said. The reason, according to the art museum director, was that major businesses in the area in those days had artists on staff as employees, promoted and encouraged art almost as a civic duty. Thus, Richmond was considered as the art center of the West for the entire nation, as the nation was organized at that time. “We hope the book, and the continued national interest in art history, will continue a resurgence of art in this area, and I think the tourism this art history brings to us, can build even more in the upcoming years,” Dingwerth said. He estimates more than 20,000 people a year come through the Richmond Art Museum, and there are records of visitors from 32 countries that have visited over the years.

“Many people come here from Cincinnati, Dayton and Fort Wayne on a regular basis,” he said. Dingwerth said the working title comes from the Quaker heritage of Richmond, and with art in particular. The focus of art with Quakers comes from the founding of the city, Earlham College, and major businesses started by those of that faith in the city’s early days. Nearby, Hagerstown Museum and Arts Place is partially funded by grants that allow for free art and violin lessons for children, and adults as well. Classes even continued after a June fire spread from Willie & Red’s restaurant next door. Much work has been undertaken to refurbish the building’s upper floors. Art lessons are also available from Richmond Art Museum too. So from new projects and buildings, to the old uniqueness of local history, thousands visit each year for the culture that has permeated Richmond and Wayne County since its founding days so many years ago.

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The Gaar Mansion was built in 1876 for Abram and Agnes Gaar. It is listed on the National Register of Historic Places and offers insight into the life of a key Richmond industrial family. RACHEL E. SHEELEY / PALLADIUM-ITEM FILE

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TOURISM HOSPITALITY

www.pal-item.com § Maximum Business §Palladium-Item Media Group, APRIL/MAY 2013

Area’s trails, golf, baseball, fishing among recreation draws

A pair of cyclists travels on the Cardinal Greenway trail in Richmond. The Greenway stretches 62 miles through five counties. JOSHUA SMITH / PALLADIUM-ITEM FILE

On June 1, a national Toughman event of the triathlon sports of biking, running and swimming will be staged By Ron Greeson Correspondent

There are numerous recreational facilities and opportunities in Wayne County, for visitors from afar or the closer region. Although a long-standing recreational option for residents and visi-

Greenway, which stretches 62 miles in its entirety, through five counties from Richmond through Muncie tors alike, one of the choices is the to Marion. Wayne County Cardinal Greenway, “The Greenway is which offers a long, paved path for now 20 years old, and bikers, hikers and walkers, plus nature lovers in general, with numer- Denise Retz we generate interest and regularly welcome ous trail heads available for dropvisitors from across the Midwest, ping off or picking up path users. and even across the entire nation,” There are now more special said Denise Retz. events than ever that are tied to the

Retz is the director of Wayne County Cardinal Greenway, and is involved with leaders of area facilities and organizations such as Cope Environmental Center and Family Fitness Works in staging special celebrations and events in 2013. Among the dates and events to remember in the upcoming months are a pair on June 1, two during the month of July, plus one each in late See RECREATION, Page 13

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Recreation Continued from Page 12

Randy Vanmeter proudly displays a fish he caught while fishing at Middlefork Reservoir. JOSHUA SMITH/ PALLADIUM-ITEM FILE

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executive director of the Wayne County Convention and Tourism Bureau. For those inclined to other recreational pursuits, there can be golf at the Highland Lake Golf Course, among other area golfing options, fishing at Elkhorn Lakes, or other water venues, a stroll through the Richmond Rose Garden at Glen Miller Park or even a game of miniature golf at Richmond Putt-Putt, and taking in a baseball game at Don McBride Stadium featuring the Richmond RiverRats, a collegiate woodbat summer baseball league. Highland Lake is located near the intersection of I-70 and U.S. 27 north

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August and late September. The first June 1 event is the celebration of National Trail Day, in conjunction with Cope. For details on this special day, contact Retz with the Greenway or Alison Zajdel at Cope. That same day, a Toughman event of the triathlon sports of biking, running and swimming will be staged. Competitors from across the country will swim 1.2 miles, bicycle for 56 miles, then run 13.1 miles (half a marathon), in a true test of athletes’ skill and endurance. “The Toughman competition is a national event and we are very excited to showcase the trail during this event,” Retz said. Family Fitness Works and the Cycling Fitness Warehouse, with local triathlete John Dils, are bring this triathlon event to Wayne County. Coming on July 20 is the Reid Ride, which will be staged by Reid Hospital and Health Care Services. Seven days later on July 27, the Wayne County Cardinal Greenway will offer the Great Greenway Tour, another special chance to experience the 22 miles of the path that are located within the county. There is also the Aug. 24 Family Fitness Works mini-marathon, another event put together and set to be staged by FFW and CFW. Finally, the WCCG will present the Bike TOURberfest in early fall, on Sept. 28. “We hear regularly from runners, bikers and walkers who want to come to Wayne County, the Cardinal Greenway is a well-known destination for these athletes,” said Mary Walker,

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Cyclists cruise down Chester Boulevard during the Reid Ride. Competitions including a triathlon are among events drawing athletes to Wayne County this summer. JOSHUA SMITH / PALLADIUM-ITEM FILE

Birds are seen through a viewing window at Hayes Arboretum. JOSHUA SMITH / PALLADIUM-ITEM

Recreation Continued from Page 13

of Richmond, and Larry Swihart serves at the director of golf at the course. “We had a very successful year here in 2012, what with a high number of rounds and good weather for most of the season,” Swihart said on a recent cold early spring day. He reported that close to 200 season passes were purchased last year, but because ofunseasonably cold

weather early this season, the numbers are down significantly. “A stretch of warm weather usually changes that,” Swihart said. He reports that regular players come to Highland Lake from points east, west, north and south, within one hour to an hour-and-a-half, just one way. “We have regular golfers from as far away as Indianapolis to the west and Dayton to the east,” Swihart said. “For some, the location here is a joining point, and our location is ideal since it is right off the interstate.”

He also points to another reason for the course’s recent overall success, and attraction to players from some distance away. “The new irrigation system we installed here has improved the course, I think,” Swihart commented. “Last year, the irrigation really helped during dry stretches, and the course was in good shape at the end of the year (2012).” He explained that the now-closed Glen Miller Park Golf Course is available only for limited use as a practice facility, specifically for putting, bunker play, the use of irons, etc. In addition, Swihart said that the First Tee youth golf program is located at Glen Miller from 8 a.m.-3 p.m. on weekdays through June and July. The Centerville, Northeastern and Richmond high school boys golf teams are practicing and playing at Highland Lake this spring, as is the Bulldog junior high team. In the fall, the National Trail (Ohio) high school boys and girls golf teams play there, as do the Richmond girls golf team, and both the Indiana University East men’s and women’s teams. Highland Lake made a profit for the Richmond Parks & Recreation Department in 2012, the latest in a series of financially successful golf seasons at the facility.

Fishing enthusiasts can also find plenty of summer opportunities. Besides casting a line into a nearby stream or lake, there are several pay lakes for fishing around the area, including Elkhorn Lakes south of Richmond on Endsley Road. Operated now for more than 60 years by the same family, current owner Carlene Craig has operated Elkhorn Lake since around 1985. The three pay lakes at the location are open weekdays from 8 a.m.-9 p.m., and are open all night on weekends for overnight fishermen. Elkhorn Lakes does not offer season passes, but day passes only, typically for 12 hours of fishing at a time. Bert and Helen Richardson opened the business in 1952, and it is located in a valley along the east fork of the Whitewater River. The lakes are stocked with various fish, including channel catfish and carp. Fresh well and spring water is fed into the lakes, and bait and tackle is available, as are concessions and restroom facilities. In addition, there are 24-hour packages available for the weekend. The Richmond Putt-Putt opened in early April for the season, while the Richmond RiverRats season starts in late May and continues until early August.

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Small towns offer thrills for antique hunters

Cambridge City’s antique shops are located within a two-block area in a downtown with wide streets and easy parking. PHILIP MARTIN / FOR THE PALLADIUM-ITEM

Dealer says safety, lower prices help attract shoppers to Wayne County stores with the western Wayne town the new destination for antique hunters. Cambridge City now has 10 antique stores in or near its borders, Wayne County has long been known as a hot spot for antique lov- including the National Road Antique Mall, which houses about 90 dealers. ers and the demand for local an“Our town is on the move. We’re tiques continues to grow. The county has dozens of antique growing,” said antique dealer Beth Leisure, an owner of the National dealers in Richmond, Centerville, Road Antique Mall. “People love to Hagerstown and Cambridge City, By Pam Tharp Correspondent

shop for antiques and they’re looking for quaint, small towns in which to do it. Cambridge City has come on strong. People tell us this is the town to go to in Indiana.” Cambridge City has lots going for it, including small town safety and lower prices, Leisure said. Dealers come from all over the United States and the world to buy

antiques for resale, she said. “We have a man from Japan who comes regularly. He takes American primitives back to Japan,” Leisure said. The dealers’ success is complemented by the fact most shops are located within a two-block area in a See ANTIQUE, Page 17

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downtown with wide streets and easy parking, said antiques dealer and auctioneer Shane Hawkins, owner of The Log House. An ATM at a bank in Cambridge City is the most widely used of any in the bank’s system, Hawkins said. “People would be shocked to see the amount of traffic we have,” Hawkins said. “The antiques here are really good quality and the prices are very fair. The local police aren’t ticket-happy. We’re all working together to make this happen.” Antique store owners jointly pay for billboard advertising on I-70 and host an October antiques festival that draws large crowds, Hawkins said. Open storefronts in Cambridge City are scarce now because the antique traffic is creating demand for other businesses and Mary services, especially Walker restaurants, Hawkins said. The No. 9 Grill recently opened here in an historic lodge building. A local jeweler, a photography studio, a drug store and a flower shop are also benefiting from the increased foot traffic brought by the antique stores, Hawkins said. One thing Cambridge City currently lacks is lodging, Leisure said. Two new bed and breakfasts are expected to open here soon, she said. “We have no lodging on this side of the county. We’ve been lobbying for a motel at Indiana 1 and I-70,”

Downtown Cambridge City is fairly quiet as dark approaches on a Saturday evening, but earlier in the day, antique shops and restaurants attract patrons from around the nation and world. MILLICENT MARTIN EMERY / PALLADIUM-ITEM

Leisure said. Antiques are an important part of the economy throughout Wayne County, said Mary Walker, executive director of the Wayne County Convention & Tourism Bureau. It was Walker who coined the term “Antique Alley” more than a dozen years ago and created maps that extend the alley’s boundaries as far west as Knightstown and as far east as Greenville, Ohio. The economies of Centerville, Richmond, Hagerstown, and Cambridge City are all impacted by out-

of-town visitors seeking to find a piece of the past, Walker said. “We’re so rich in history,” Walker said. “If you like history, you probably like antiques and art. You’ll probably enjoy staying at a bed and breakfast. When we can do crosspromotion into all those areas, we have more to offer and our visitors stay longer and spend more money in the community.” The tourism bureau currently has no statistics on tourism’s financial impact on the local economy, but it’s a topic that will be studied when the

next state study on tourism is done, Walker said. What is known is tourism and the county’s location on an interstate highway allows Wayne County to retain many amenities a city of 36,000 would likely not have without tourism, Walker said. “Tourism brings in new dollars into the community,” Walker said. “It helps keep amenities that other new businesses and new physicians look for in deciding to locate here. It’s neat to see how it all works together for development.”

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Savor what locally owned businesses have to offer

Try being a ‘visitor’ in your own town this weekend

Like many people, as I travel I search out unique places to dine in each city that I visit. Although you know exactly what you are getting by stopping at the largest building next to the largest road, you are getting exactly that. Exactly what you had anticipated. More than likely you ordered the same meal you had the last time you ate at that restaurant and more than likely you can’t remember a thing about your waiter, the hostess — and JASON most assuredly not WHITNEY anything about the general manager. That is where locally owned restaurants, bars and shops differ. And their attention to hospitality can greatly increase towns’ tourism dollars over time. One local event that proves this point well is how the Richmond service workers took on the task of dealing with the Model T Celebration hosted in Richmond in 2008. The event itself was amazing and pulled off without a hitch. However if the restaurant and bar staff members had not done their jobs well the residual income from this event might have very well been zero. Luckily, they engaged visitors in conversations, fully answered their questions, made suggestions on other places to shop and guided them to other event venues. This has resulted in numerous return trips to Richmond by different Model T clubs and helped to draw the Model T Museum to its new home in the Historic Depot District. 18 A locally owned shop allows you

One reason the Model T Museum is now located at 309 N. Eighth St. in Richmond is the hospitality shown by local eateries and other venues during the Model T centennial celebration in 2008. JOSHUA SMITH/PALLADIUM-ITEM FILE

to have an experience rather than just a meal. The atmosphere is nothing like you have ever seen before so you are visually invited to take in all that it has to offer. You are forced to peruse their menu and read through each item. Most times the staff will recognize that you are not a “regular” and start up a conversation about how you ended up in their establishment. As small as this conversation might

seem, it has the potential to grow into something very meaningful for the customer and for the restaurant staff as well. It is exciting to interact with new people, and the next time that they tell of their travels to Richmond, Ind., they will enjoy telling everyone about the little restaurant they ate in the tucked away corner of town. I invite you to be a visitor in your own town this weekend.

Stop in at that place near the Depot where you have always meant to have breakfast. Grab a cup of coffee at the place that has just opened. Make sure to let the owner know that it is your first visit and I am sure that they will help to make your experience top-notch and the next time through you will be a “regular.” Jason Whitney is executive director of Center City Development Corp.

TOURISM HOSPITALITY

Tourism increases business opportunities Something as commonplace as a baseball game can generate tourism dollars — new money — for a community. Visitors need a place to stay, meals, snacks and beverages, as well as fuel for their trips. They might look for new experiences, recreation or exercise venues, souvenirs or mementos. They are traveling and they expect to spend their money. This opens the door for all types of business enterprises that provide tourism goods and services. And it increases revenues for the companies like food and beverage suppliers, professional services and others that support those companies operating in tourism businesses. Have you ever thought about opening a business? Do you have a product to sell? Are there services that are needed in your community but are not available to everyone who wants them? Perhaps it is time for you to consider self-employment. On June 26, the U. S. Small Busi-

ness Administration (SBA) will present The Myths & Realities of Business Ownership in Richmond. This seminar will guide you through the basics of what is needed to start a business. And whether your business is new or expanding, business loans are available for everything from advertising to paying salaries to buying a business facility. In 2011 and 2012, more than $21 million in SBA guaranteed loans went to small businesses in Wayne County. These loans were for hotels, restaurants and entertainment businesses. This seminar will teach you where and how to apply for a business loan. Visit www.sba.gov/in to register for The Myths & Realities of Business Ownership and for information about Small Business Week in Indiana. G. Gail Gesell is Indiana District Director for the U.S. Small Business Administration office in Indianapolis.

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A couple years ago, my husband and I were looking for a real American Fourth of July holiday. We picked Richmond and were fortunate to get tickets to the baseball game at McBride Stadium, home of the RiverRats. The game was exciting. Fans of all ages were chomping hot dogs and cheering for the players. Topping off the evening was the invasion of the field by a mob of toddlers to G. GAIL teenagers running wild GESELL in every direction. They expelled their pent-up energy just in time to settle in for the fireworks display. The booms of the rockets were followed by the oohs and ahs as each rocket exploded with masses of color. Despite the late hour and all of the stadium food we had consumed, we had to stop for a milk shake before retiring to our motel room.

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people where they think

I went on a sales call with one of our multimedia account execs the other day to a neighboring town. As we headed down the highway on a sunny Tuesday, we passed a couple of lonely billboards, and we (of course) starting talking about advertising. More specifically, we talked about where different forms of advertising reach people. Billboards reach people most often in their cars, radio is in their cars or maybe at work, TV ads largely reach them in their homes, the paper is often read at the kitchen table or in a comfy chair, and the phone book — well, we couldn’t think of anyone who still uses a phone book. But what about online advertising? Of course it’s on their computer screens at home or at work, but it’s also on their mobile devices — phone, tablet, etc. Where does the Web reach them? As we continued down the highway we came upon a group of houses, and I thought of their mediahungry inhabitants. I noticed a fair number of satellite dishes, so I knew they liked TV. But what are they watching? And do they have a favorite radio station? What websites are in their bookmark folders? What are they thinking about? And then it occurred to me: It’s

not about where the Web reaches people, but how. As TV viewers, we’re after particular content. We want to watch a show or the game, so we settle in for a specific time frame and look for our favored programming between the commercial breaks. When we pick up the newspaper, we flip the pages for local news and sports, absorbing the ads strategically placed throughout. Radio offers a stream of songs that we hopefully like, punctuated by salesmen at fairly regular intervals. BENJAMIN When each of us MILLER interfaces with the Web we are usually one of two different types of user: The Seeker or The Surfer. Sometimes we are looking for some specific piece or type of information, and sometimes we just wander around seeing what’s to be seen. But both of these are substantially different from other media: We have to tell the machine what we’re looking for. While traditional media just serves up what it thinks we want, online content and usage is largely driven by what we think we want. According to Pew Internet Research, more than 80 percent of

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interest us. Social sites take it even further when we choose to post about things that are on our minds. So where is online advertising reaching us? Wherever we happen to be using the Internet, certainly, but I think another argument could be made. If we’re telling the Web what we want just by using it, then it’s likely that it knows what’s on our minds. If we can then market our businesses inside that very process, aren’t we reaching into the mind of the Internet user in a sense? Advertising online is all about targeting, tracking, and ROI, and done right, it’s a marketing vehicle that can speak to very thoughts of people, even as they’re having them. Benjamin Miller is digital specialist for the Palladium-Item Media Group. Contact him at bmiller@pal-item.com

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Chili’s Grill and Bar receives a Community Beautification Award from the Wayne County Area Chamber of Commerce awards, celebration events action committee March 21. SUPPLIED

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Pizza Hut receives a Community Beautification Award from the Wayne County Area Chamber of Commerce awards, celebration events action committee March 21. SUPPLIED

Papa Murphy’s receives a Community Beautification Award from the Wayne County Area Chamber of Commerce awards, celebration events action committee March 21. SUPPLIED

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Calendar

» Master of Science in Management Program, Indiana University East. Applications are being accepted for the 15-month program that begins in August. Applications received before July 1 will be given priority. For more information, contact Darla Randall, graduate admissions coordinator for the School of Business and Economics, at (765) 973-8366 or go to www.iue.edu/management. » Seminar on Health Care Reform, 11 a.m.-1 p.m. April 30, Lingle Hall, Reid Hospital, Richmond. Presented by Harrington-Hoch Insurance Agency. Registration begins at 10:30 a.m. The impact of the new law on large and small businesses will be explored. Keynote speaker is Mike Reddy of Keystone Insurers. Information: Sarah Pennington, (765) 962-9502 or spennington@ harringtonhoch.com. » Economic Development Corporation of Wayne County annual meeting, May 6, Forest Hills Country Club, Richmond. Reception begins at 3:30, meeting call to order at 4 p.m. Keynote speaker Victor Smith, Indiana Secretary of Commerce. Reservations due April 29. Call (765) 983-4769 or email alaina@edcwc.com. » Managing Across the Generations, 1-4 p.m. May 7, Indiana University East, Richmond. Overview of Women gather for afternoon tea at Ivy Tech Community College in May 2012. A the important differences between the four generations working togeth- local Who’s Who of men serve at the fundraiser. JOSHUA SMITH / PALLADIUM-ITEM FILE er and clues to effectively manage Alliance, noon May 15, 500 Ballroom 966-2656 ext. 2348 or Cheryl Honeach group. Part of the Center for komp at (765) 966-2656 ext. 2347. at the Indiana Convention Center. Leadership Development’s manage» Basic industrial electricity ment series. Cost: $75. To register, go Presented by the Economic Club of course, 8 a.m.-4 p.m. May 18, 25 and to www.iue.edu/business/leadership/ Indiana. Cost: $35. Information at June 1, McDaniel Hall, Ivy Tech http://staging.economicclubof programs/management-series.php. Community College, Richmond. » Human Resources Conference indiana.com/index.php/events/ Cost: $675. For information or to currentseason. and Expo, May 7-8, Marriott East, » Launching Your Own Business, register, call Ron Puckett at (765) Indianapolis. Cost: $199 for Indiana 966-2656 ext. 4104 or email 1-3 p.m. May 16, online webinar by Chamber of Conference members, rpuckett15@ivytech.edu. $249 for non-members. For informa- the Indiana Small Business Devel» Careers in Franchise Owneropment Center. Cost $25. Register by tion or to register, go to ship, 6-8p.m. May 21, FranNet of www.indianahrconf.com or call (800) May 11 at http://isbdc.ecenterdirect. Mid-America, 8520 Allison Pointe com/Conferences. Same program is 824-6885. Blvd., Suite 220, Indianapolis. No repeated from 1-3 p.m. June 20 with » Condensed program in busicost. Offered by the Indiana Small a registration deadline of June 15. ness management, May 13-24, PurBusiness Development Center. Reg» An Afternoon Tea with Ivy due Krannert School of Manageister by May 20 at http://isbdc ment. For more information, contact Tech, 2 p.m. May 18, Ivy Tech Community College, Richmond. A unique .ecenterdirect.com/Conferences. Cathy Garrison, senior program Same program is repeated from 6-8 and entertaining way to assist in manager, at (765) 494-7595 or p.m. June 18 at the same location. scholarship fundraising. Cost: $25. garrison@purdue.edu. » Second National Covered » Presentation by Alma Powell, Reservations due May 4. For information, call Diana Pappin at (765) Bridge Conference, June 5-8, board chair of America’s Promise

Crowne Plaza Dayton Hotel, Dayton, Ohio. Sponsored by the Federal Highway Administration’s National Historic Bridge Preservation Program, the National Park Service’s Historic American Engineering Record and the United States Department of Agriculture Forest Service, Forest Service Laboratory. Will follow up on several themes raised 10 years ago at the first National Covered Bridge Conference in Burlington, Vt. For civil engineers, public transportation officials, academics, trades people, historians, architects and covered bridge enthusiasts. Information at www.woodcenter.org. » Changing Gears: Insight into Our Industry, Indiana Commercial Real Estate Conference, June 13-14, JW Marriott, Indianapolis. Information: www.myicbr.org/ education-events/annual-conference/ » Affordable Care Act: Impact for Your Business in 2013 and Beyond, 9:30-11:30 a.m. June 13, 4201 Grant Line Road, New Albany, Ind. No cost. Offered by the Indiana Small Business Development Center. Register at http://isbdc.ecenter direct.com/Conferences. » The Myths and Realities of Business Ownership, June 26, Richmond. Presentation by the Indiana District Office of the U.S. Small Business Administration. For more information, contact Ronda.Crouch@sba.gov or call (317) 226-7272 ext. 112. » Presentation by Gerry Dick of Inside Indiana Business, 11:30 a.m.-1 p.m. June 28, Holiday Inn, Richmond. Arranged by Wayne County Area Chamber of Commerce and Center City Development Corp. More information available soon. » Life’s Maze: Achieving Success Against All Odds, 30th annual regional conference of Networking Together Inc., Aug. 22-24, Holiday Inn Richmond. Hosted by the Minority Women’s Network. Topics include education, family, career/employment, political activism, economic development and finances. Find more information at http:// networkingtogetherregional conference.eventbrite.com. Send your events to Louise Ronald at lronald@pal-item.com or 1175 N. A St., Richmond, IN 47374.

NETWORK NIGHT

Send us your ideas! Please give us your ideas for stories and calendar items for upcoming issues of Maximum Business and/or the Palladium-Item. We want to hear about awards, new personnel, special projects, charity efforts and conferences attended. You’re also invited to send photos from your company or organization. Please provide those in JPG format. Items should be submitted by June 1 for the next magazine issue. Send your information to P-I Money reporter Louise Ronald, at lronald@pal-item.com, fax to (765) 973-4570 or mail to 1175 N. A St., Richmond, IN 47374. Call (765) 973-4469 with questions. www.pal-item.com § Maximum Business §Palladium-Item Media Group, APRIL/MAY 2013

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www.pal-item.com § Maximum Business §Palladium-Item Media Group, APRIL/MAY 2013

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