Maximum Business October/November Edition

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www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

Local shops, local products help keep dollars at home As holiday shopping season approaches, it’s a good time to think about what happens to the money we spend. Every dollar that goes into a business located in the Richmond area contributes to the health of the local economy — even more so if the business is owned by someone who lives in the area. Buying products that are made here is another way to help maintain a vibrant community. Business owners remind shoppers of their importance, especially at this time of year. “The people that live here and work here are the beneficiaries of the people that shop here,” said Lyn Hoppe, co-owner of Hoppe Jewelers in Richmond. Look through Maximum Business for shopping ideas that will benefit your friends, neighbors, community and region this holiday season.

INDEX Page 3..... Successful woman: Caterer’s love of home-grown food stems from childhood on Brown County farm Page 5..... Whether shopping local or shopping small, every dollar counts in local economy Page 8..... Fun hobbies transformed into local businesses Page 12..... Made here, sold everywhere: Local products shipped around world Page 15..... Holiday events keep on giving year-round to local businesses Page 18..... Add local flavor to your holiday table Page 20..... Local charity donations, ribbon-cutting Page 21..... Calendar features local, regional events; Preble County photo Page 22..... Ribbon-cutting photos for local book store, health care facility renovation Page 23..... Chamber organizes company tour, Taste of Wayne County

On the cover A young train rider checks out the scenery inside the Richmond Furniture Gallery during the 2012 Old Fashioned Christmas Festival in the Depot District.

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PALLADIUM-ITEM FILE PHOTO BY JOSHUA SMITH

SHOPPING LOCAL

Members sound off on benefits of shopping local The Wayne County Area Chamber of Commerce promotes buying local. In fact, our Buy Local Action Committee works all year on ways to address this topic and do more for the members and our community. The mission of that group in part states, “… to promote Chamber Members, local retail businesses (suppliers and service providers) and to educate the general public about the economic beneAMY fits of shopping and HOLTHOUSE buying locally.” We truly believe this is a critical piece of what we do and is essential for the success of our community. Instead of just writing about buying local from the president’s chair, I chose to reach out to the membership to see what they had to say. Several chamber members took this opportunity to share with you just what buying local means to them and their respective businesses: » We at Veach’s work hard to bring fun and educational toys, crafts, hobbies and educational materials to the Richmond area. ... Although we do bring customers from the surrounding area to shop in Richmond, the support of our own community means so much and sustains us year after year. ... We are excited to be in historic downtown Richmond, and we are excited to work toward another 75 years!

able in our county to enable our cooperative to operate more efficiently. Sometimes the best pricing and service is just around the corner.

Lindsay Sankey, Communications Manager, Harvest Land Co-op

» With the economy the way it is now, we prefer to keep the money local whenever it’s possible.

Galo Molina, 5th Street Coffee & Bagels, Ainsley’s Café, Galo’s Italian Grill, The Olde Richmond Inn

» Supporting local businesses is so very important. Not only does it keep Richmond’s economy rolling but, with regard to service-focused businesses, it insures you have someone local to call on for help.

you on a daily basis — not just someone running the business from somewhere else.”

Aurelia Clark, Best-One Tire & Auto Care of Richmond Inc.

» It (local buying) is important for local business because it helps to circulate money throughout the community.

Jesus Melendez, El Rodeo Mexican Restaurant

» Connecting and benefiting from local businesses builds a tight community bond and we are proud to have been a part of that community and the Chamber for 13 years now. ...

Sandi Mathews, Meijer

» As a community bank, our livelihood is based on supporting Rick Funk, local business. “Like you, we live WILCO Custom Electronics here, we work here, we belong here” is an ongoing message in our » When we built our new location, we used all local suppliers and advertising, and from the top down, we believe in investing in our comcontractors. Ashley Elstro, Operations Manager, munity. Elstro Auto

Sara Coulter, Vice President/Marketing Director, First Bank Richmond

» Every dollar from our services is directed back into this Richmond jewel and other local buildings with Shopping and buying locally the intent of preserving them for » We support local to support leads to growth for business, our customers and our community. another 150 years. growth of economy, growth in jobs Ardene Schoeffler, Owner/Operator, and therefore growth as a commuWe appreciate the business we get and the more money we make the The Olde North Chapel nity. Support your chamber and more we are able to give back. » Our customers are not just your local businesses and help Wallace Heating & Air numbers, they are friends. We grow your community. know you and your families. ... We » The Buy Local Shop Local Remember to BUY LOCAL! give locally to many organizations initiative created by our Chamber Holthouse is president and chief executive and are active in many local orenables businesses like Harvest officer of the Wayne County Area Chamber Land to understand all that is avail- ganizations. We are here to face of Commerce. John and Shari Veach, Veach’s Toy Station


SUCCESSFUL WOMAN

Caterer’s love of home-grown food stems from childhood on Brown County farm By Pam Tharp For Maximum Business

Jennifer Ferrell is owner of TASTE by Jen Ferrell catering service. SUPPLIED

Herbed crepes with homemade ricotta by Jennifer Ferrell has been served at the Gennett Mansion in Richmond. JOLENE KETZENBERGER / THE INDIANAPOLIS STAR FILE

economical meals that kids would eat. Mike Nickels, the owner, was a great mentor for me. Tom (Ferrell) and I met at the

camp. He’d been going there since he was 8 years old. After we got married, we traveled around the country for several years. It was a

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If you’ve cooked three meals a day in a log cabin or lived on an Alaskan glacier, where the dog food arrived before the human fare, you probably don’t pale at preparing dinner for a few hundred humans. Jennifer Ferrell, owner of TASTE by Jen Ferrell, a busy Richmond catering business, has done all those things and more. The mother of two children, Ferrell, who holds a degree from Indiana University in environmental management, says her exposure to home-grown food and hard work began early in life on the Brown County, Ind., farm where she was raised. How did you become interested in food preparation? I grew up in the country and we had a big garden, 50 tomato plants and 50 pepper plants and we canned food and made pickles. My dad was a hunter and we made venison jerky. I cooked supper for my family a lot and then I became the designated party planner when I moved on to other jobs. I worked in Nashville, Ind., with a family that had a flower shop and a family camp. I worked in their flower shop at age 14 and learned to do flower arrangements, even making last-minute wedding bouquets. Then I moved on to cooking three meals a day in a log cabin for the 70 to 130 kids at the camp. I learned how to do

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booming time in outdoor recreational camps. We led dog sled tours in Alaska, stationed on a glacier with 129 dogs. Tourists would land on our glacier and we’d give them the whole spiel on dog sledding. It was another experience of limited food and a tight budget. What led you to start your own catering business in Richmond? Tom was from this area and he found a job here. I’ve always been an See CATERER, Page 4

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SUCCESSFUL WOMAN

Caterer

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Continued from Page 3

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entrepreneur. I worked downtown as an event planner and started the personal chef service, Who Cooks for You, preparing a week’s worth of week-night meals for five to eight families. They chose the foods from the menu and I delivered all of them on one day. It worked well while we were having two kids. I started the catering service five years ago, focusing on local ingredients, with a range of clients who are interested in local foods. We try to do a lot of local foods, but we don’t force it on clients. What local foods do you produce? We raise hogs and chickens, both meat birds and layers. We also raise vegetables and we’re always trying new varieties. We’re even doing a new variety of hogs. We grow produce into the winter with raised beds and hoop houses. We like to minimize the waste stream. Waste can be a big problem in the food business. You now do meals on many Fridays at the historic Gennett Mansion. How did that happen? The owners (Bob and Donna Geddes) thought it would be a fun way to use the mansion, to get people inside to see it. It’s a beautiful place. It’s got Italian crystal chandeliers and beautiful wooden floors and woodwork. We’ve been doing the Farm To Table Dinners there for about three years. We have a set, five-course menu, a ‘foody menu.’ We use local ingredients and you can have a private table or a separate room. Seventy-five percent of the guests are from the 317 (Indianapolis area) area code. They seem happy to drive an hour for dinner. Traditionally, the great chefs are male. Are women gaining ground in the culinary world? When I come out on Friday nights at the Gennett Mansion, people do seem surprised to see a woman. I don’t call myself a chef because chefs usually have formal training and I don’t. I have simple views about food — it should be good. I like to have a relationship with my customers, both at Quaker Hill (Conference Center, where she manages the food service) and at Gennett. I want to make sure the food is appropriate for them.

Caterer Jen Ferrell and her husband Tom prepare the main course for dinner at the Gennett Mansion, 1829 E. Main St., in Richmond. The 1829 mansion has been renovated for use as an event hall. Farm to Table Dinners take place on many Friday nights. Find a calendar at gennettmansion.com or call (765) 935-0055 for reservations. CHET STRANGE / THE INDIANAPOLIS STAR FILE

Dessert, blackberry almond tart with peach ice cream, awaits its ice cream topping before being served at the Gennett Mansion. Jen Ferrell has been creating Farm To Table Dinners at the mansion for a few years. CHET STRANGE / THE INDIANAPOLIS STAR FILE

You’re also involved with the Wayne County Alternative Gift Fair, where people make donations to local non-profits in honor of someone on their Christmas list.

The event has become a holiday tradition, raising more than $200,000 in the last eight years for local causes. How did it come about?

Someone had seen the idea on a website. We didn’t quite know what we were doing that first year, but it’s now eight years old and it grows every year. It fits with the whole concept of reducing waste and it’s just really fun. We get a lot of great feedback on the gifts and from the non-profits, with many of those gifts coming at a good time for them. It’s just really fun. We have cookies and holiday music and people seem to enjoy it. Moms are always looking for meal ideas their children will eat. Do your children (ages 5 and 7) enjoy the meals you prepare? They were really great eaters until they went to school. Now they sometimes hold their nose at my meals. They’ll say “Mom, you’re a really good cook for grown-ups.” My son’s favorite meal is fish and shrimp cocktail. My daughter likes mac and cheese and corn. They will munch on cherry tomatoes from the garden.


SHOPPING LOCAL

SHOPPING LOCAL, SHOPPING SMALL

Everyone seems to agree all area retailers need support By Louise Ronald

Carlisa Wright of Richmond takes advantage of a lull in sales to do some pricing and “restocking after the big weekend” on the Sunday after Thanksgiving last year at Hoppe Jewelers. LOUISE RONALD/PALLADIUM-ITEM FILE

The holiday shopping season is here and with it come exhortations to shop local. To some, that means shopping at locally owned businesses. To some, it means shopping within the local community. But everyone seems to agree that area retailers large and small need local dollars to survive and that every dollar spent here helps the local economy. “The people that live here and work here are the beneficiaries of the people that shop here,” said Lyn Hoppe, co-owner of Hoppe Jewelers in Richmond. To Hoppe, shopping local means “shopping inside of Richmond. ... It means keeping the money in the Richmond area.” Valerie Shaffer, president of the Economic Development Corpora-

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BOTH KEY FOR LOCAL ECONOMY tion of Wayne County, has come to agree with her. “In my mind, shop local meant locally owned business,” Shaffer said, “but with the recent closing of Valerie Sears (at Richmond Shaffer Square Mall), I’ve realized it also includes our local national retailers. ... If we don’t support them, they will go away.” “We should minimize the leakage outside our community,” said Mary Walker, Mary executive director of Walker the Wayne County Convention & Tourism Bureau. “If we go out of town and shop elsewhere ... at some point that business might not be able to stay here.” Interstate 70 draws a number of national retailers that the regional See SHOPPING, Page 6

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SHOPPING LOCAL

A billboard urging shoppers to patronize locally owned businesses hangs on the wall of Little Sheba's in the Depot District. LOUISE RONALD/PALLADIUM-ITEM

Shopping Continued from Page 5

population alone couldn’t attract, Walker said. “If we didn’t have I-70 ... we wouldn’t be able to have half the amenities we have. ... We need to shop locally as much as we can.” Even so, Walker places highest importance on shopping at locally

owned businesses. “All retail is important,” she said, “but the locally owned shops are really the ones where the money stays here.” A local campaign is urging shoppers to spend their dollars locally during the holiday season. Jessica Clark of Porter Advertising in Richmond is spearheading the campaign. Clark draws a distinction be-

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after Thanksgiving and the day after Black Friday, one of the biggest shopping days of the year. American Express, said Clark, encourages people to “rally their community. We wanted to do just that.” Shop Small billboards have started popping up and the campaign has a presence on Facebook and Twitter. Radio spots and email blasts are planned. And there will be a mobile

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SHOPPING LOCAL

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app directing people to local merchants — both physical shops and online sellers. Summersault in Richmond sponsored a shop local video contest during last year’s holiday season. “We heard lots of positive comments” about the effort, said Chris Hardie, principal at the Internet solutions company. “We were surprised by the number of people that created videos.” One of those people was Phil Quinn, who works at HarringtonHoch Insurance and is a member of the RichPhil Quinn mond Common Council. Quinn challenged himself to try to hit 30 local retail, service and non-profit local entities on Small Business Saturday. “The idea is really kind of fun,” Quinn said. Logistical problems, however, made the day a long one. It began around 4:30 a.m. and didn’t end until around 8 p.m. “It would have been more helpful if more local businesses” sold online, Quinn said. He also suggested that another day of the week might be better for visiting small businesses. Many were closed on Saturday or only open in the morning. Quinn was looking for a specific kind of business to patronize. “I like to talk to the owner, to meet the owner,” he said. Gary Schuette, owner of Nettle Creek Hardware and The Boot Box in Hagerstown, said that kind of business depends on people like

Artwork from the Shop Small Richmond IN campaign Facebook page. SUPPLIED

Quinn to survive. “We have to have the local customer base,” he said. “That’s what makes it all work.” “The small guy opening a business on Main Street is what it’s all about,” said Tom Steiner, business adviser with the East Central Indiana Small Business Development Center in Muncie. When clients come to him with an idea for opening a small retail enterprise, “we talk a lot about what they can offer their customers that the others can’t,” Steiner said. Schuette said small shops can offer better customer service than national retailers. They also can offer variety. “To me, the local shopping is

really important because it gives us ... a unique flavor for visitors,” said Walker. But sometimes it can be hard to find what you’re looking for. “Unfortunately, you can’t always buy local,” said Steiner. Former small business owner Jason Whitney is skeptical of that. Whitney, now executive director of Center City Development Corp. in Richmond, issues a challenge to shoppers to limit themselves to locally owned businesses for two weeks. He predicts they will find they have more choices available than they thought. Whitney makes shopping local a habit. “You make it part of your life,” he said.

Shaffer also issued a challenge. Before shopping, “I would encourage everyone to see if that need can be met locally,” she said. Clark said she would consider the Shop Local Richmond IN a success if it led to “people actually staying in the community and actually completing their shopping lists in local retailers.” Hardie admitted that shopping at locally owned businesses can sometimes be more expensive than going to a national retailer. The payoff is “helping small business survive and thrive.” He suggests that people ask themselves a simple question — “How much is it worth to me to buy local?”

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SHOPPING LOCAL Steve Sweet welds together pieces of rebar to make a star in his garage/studio in New Paris, Ohio. JOSHUA

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Boot cuffs are a popular product from Trista Crochet in Eaton, Ohio. SUPPLIED

ence with a “business where I sell to people I don’t know.” In April, she expanded from

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Julie Shank sells Sweet Annie Soapworks artisan soaps and body products at the Richmond Farmers Market last summer. LOUISE

Ohio, she made $1,300 in two days. “I nearly sold out,” Crane said. “The weather helped me because it was cold.” Crane’s latest expansion began in September with sales on eBay. She limits her products on the online retailer to what she calls boot cuffs — mini leggings that “stop the air getting down in your boots. They’re real cute and they’ve done really well,” she said. What once was a hobby now takes up 20-30 hours a week of Crane’s time. What once was a hobby is now a business. “It took me by surprise that people were willing to pay for something I made,” said Crane. But it’s not exactly lucrative. Crane figures that in a slow week she makes only about $2.50 an hour. In a good week — like the week of the Black Walnut Festival — it’s closer to $25 an hour. “It would scare me if it was my main source of income, just because it is so seasonal,” Crane said. She sees almost no sales in the summer, but was pleased that orders started coming in August. “I can’t say I can make a living at it,” she said. “I don’t know how many years it takes to know that.” Soap maker Julie Shank of Richmond also admits she’s not making a living yet with her hobby-turnedbusiness. “But I’m working on it,” she said. Sweet Annie Soapworks’ artisan soaps and body products are sold at farmers markets, craft shows, festivals and Country Classics, Ply Inc., Wow Salon and Abilities in Richmond and Dusty Rusty Stuff in Cambridge City. Shank has been

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SHOPPING LOCAL

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making soap for 18 years, but started selling in earnest after Verizon, where she worked for 30 years, closed its Richmond office about four years ago. Right now, there is such a demand for her products that Shank is having trouble keeping up. “It’s wonderful,” she said. And she’s aiming for even more demand, relaunching www.sweetanniesoapworks.com with a shopping cart to help bring in more income. Shank estimates she spends 30-40 hours a week on the business, working on the soap itself for 6-7 hours a day, then labeling and boxing into the night. Her advice for people who might be considering making their hobby into a business is to “be persistent and get yourself out there. ... You have to work at it. Most of the time, people don’t come knocking at your door.” Different kinds of selling have different advantages, but Shank urges sellers to be consistent. If, for example, business at a craft fair is down one year, she recommends still going the following year. “Don’t drop it because of one bad year,” she said. “The people who bought from you last year might come back looking for you.” They might bring other customers with them as well. Or a conversation on a slow day could lead to other opportunities. “Look on the positive side,” said Shank. One positive note for Shank is that she still has fun making her products. “I just can’t stop making new scents,” she said. “But the best part is when people come back and tell me how much (the soap) helped their skin.” Unlike Shank, Steve Sweet of New Paris, Ohio, isn’t looking to make a living from his Sweet Creations — the objects he welds together in his garage/studio. Sweet started making his creations when he left Belden about four years ago. “Before I left Belden, I thought, ‘Well, I can’t just sit around,’” he said. He gathered together welding equipment with no particular plan, but seems to enjoy putting together lighthouses, wishing wells, signs and a variety of other knickknacks. Right now, he’s busy making replicas of the Roberts double-barreled covered bridge in Eaton.

Julie Freeman-Burch holds a lantern she made at The Courtyard Studio @ The Lehman in Cambridge City. LOUISE RONALD/PALLADIUM-ITEM

Welder Steve Sweet holds one of his original designs. JOSHUA SMITH / P-I

“People who don’t weld don’t really appreciate it at all,” Sweet said. “But there is a market for it out there.” Sweet’s products can be found in

the shops at Wesler’s Orchard, the Wayne County Historical Museum and High Hats at the Depot. He doesn’t go to festivals or craft shows because “it drives me crazy” to sit that long. He also isn’t interested in going online. “People tell me I should get on the Internet, but I’m a little old-fashioned,” he said. Sweet keeps his work hours down to a few a day. “I try not to make it a full-time job.” Social Security and his 401(k) pay the bills. Selling his objects does help his budget in one way, though. “It’s nice to make enough ... to pay for my welding supplies,” Sweet said. Julie Freeman-Burch of Liberty has a full-time job. She also has an 11-year-old son. But somehow, she manages to squeeze in time to make the pottery pieces she sells at craft fairs, online and at The Courtyard Studio @ The Lehman in Cambridge City. She gets up at 5 a.m. to get in some potting before the rest of her day begins.

Freeman-Burch has a college degree in fine arts with a major in painting and a minor in ceramics. She started making pottery for fun in 2007 and took her work to her first craft show in 2008. Last year, she was accepted into three juried craft shows — where potential exhibitors have to submit a resume and photos of their work to be selected for inclusion. Her online shop is part of Etsy, a website where artists and crafters from all over the world can sell their wares. “For people that want to do something like this ... this is the perfect time,” Freeman-Burch said. The Internet and the proliferation of craft shows “makes a really good environment for artists to sell their work.” Lots of buyers, she said, are looking for a “unique, one-of-a-kind gift.” Like Shank, Freeman-Burch has more demand than supply right now. “I really have to regroup and figure out how much time I have to make what I need to make. ... It’s a good problem to have.” Freeman-Burch recommends that


SHOPPING LOCAL

Games for sale at Table Top Adventures, 713 E. Main St., Richmond. SUPPLIED

got a job managing a restaurant in Massachusetts. When the owner was away, Morrissey was in charge. “I really liked running my own business. ... I just figured I would pick

something that I knew really well, which is gaming.” The business has an online presence at www.tabletopadventures.us as well as the store on Main Street.

“I ... probably make the majority of my money online, but this (store) is what I like. ... I could probably be profitable without the store, but that really is my goal — to keep the bricks and mortar place,” Morrissey said. The current store is Table Top Adventures’ second incarnation. Until 2007, it was on the other side of Main Street. When his co-owners opted to leave the business, Morrissey managed a franchise gaming store for five years before reopening his own store. Is he still having fun? “Since the crash, the financial side of it has not been fun, but I wouldn’t do it if I didn’t love it,” he said. But it is a lot of work. Morrissey said he’s basically working all the time, whether in the shop or at home. His advice for anyone considering the transition from hobby to business is simple. “Really do your research and know what you’re going to have to sacrifice,” he said. “You have to decide at the beginning how much work you’re going to be willing to do.”

www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

artists thinking about selling their work sign up for a small show such as Richmond’s Fourth Street Fair, organized by Senior Opportunities Services. “There are a lot of small shows around and they’re not really expensive.” Freeman-Burch’s full-time job gives her the background to understand the business side of her enterprise, but that’s not what keeps her inspired. “You’re really doing it because you enjoy the art,” she said. “It’s just a bonus to be able to sell it.” Ryan Morrissey of Richmond got a taste of running a business before he ever considered making a living from his hobby. Morrissey is owner of Table Top Adventures at 713 E. Main St. “I’ve been playing table top games and video games for pretty much my whole life,” he said. Table top games, Morrissey explained, include everything from board games like Monopoly to role-playing games like Dungeons and Dragons and Magic: The Gathering. “I tried a lot of things right out of high school,” he said. Eventually, he

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SHOPPING LOCAL

MADE HERE,

SOLD EVERYWHERE From toys to syrup and candles to jewelry, local products shipped around nation, world By Ron Greeson

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Toys are made and assembled by TEDCO at its Hagerstown, Ind., facility, such as these gyroscopes. They are sent to toy stores, nature centers, museums, science centers and retail stores. SUPPLIED PHOTOS FROM TEDCO

hey might not be seen locally. And they might not even be known, or the name recognized, by many area residents. But there are numerous local and area businesses that make products sold not only nationally but, literally all over the world. These niche businesses have been very successful for many years, and with the continued

growth of Internet and specialevent sales, there could be even more such businesses in the future. Among these local operations are TEDCO Toys, Warm Glow Candles, Terri Logan Studios and Stockberger SweetFarm — just a few examples, and in vastly different fields. TEDCO is based in Hagerstown of western Wayne County and was an enterprise of a man with ties to one of the area’s largest and most

recognized companies of the past, the Perfect Circle Corporation. Ralph Teetor was president ot that prominent area firm and established the research and development company called the Teetor Engineering Development Complany (TEDCO) as a vehicle to foster his inventions, as it is stated on TEDCO’s website, tedcotoys.com, According to the website, the company is now owned by Teetor’s daughter, Marjorie Teetor


SHOPPING LOCAL

www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

Elizabeth Gratzer of Rushville looks over a shelf of TEDCO Toys during last year’s holiday season at Veach's Toy Station in Richmond. LOUISE RONALD/PALLADIUM-ITEM FILE

Meyer, and the Meyer family, along with some employees. Toys are made and assembled by TEDCO at its Hagerstown facility, with 16 employees producing the toys that are sent to toy stores, nature centers, museums, science centers and retail stores. The segment of the toy market served by TEDCO is more classic and retro toys like gyroscopes, prisms and pet tornadoes, along with toys such as blocks, marble sets, gravitrons, rattlebacks and flippers, according to the website. In addition, the website mentions a company emphasis on manufacturing scientific and educational toys. Back in 1982, TEDCO bought the Chandler Company, which produced the Chandler gyroscope. Warm Glow Candles began in the basement of the home of Jackie and Alan Carberry in 1995. Now a national brand, the company employs 25 people at its Centerville production facility, making 8,000 to 10,000 candles a day. A local retail complex is located on Interstate 70 west of Richmond at Exit 145, with 11,000 square feet of floor space. The company supplies candles wholesale to more than 2,000 stores and ships candles everywhere in the country, plus to countries such as England, Canada and Japan. “We’ve been extremely blessed,

Mary Bickford, left, and Linda Laymon talk while shopping recently in the new addition at Warm Glow Candle Company Store in Centerville. The addition features a Christmas area. JOSHUA SMITH/PALLADIUM-ITEM Candles on display at the Warm Glow Candle Company store along Interstate 70 near Centerville. The store attracts shoppers from across the nation. JOSHUA SMITH/P-I

Jewelry by Terri Logan SUPPLIED PHOTOS BY RON BOSZKO PHOTOGRAPHY

starting with a base of 12 fragrances,” Jackie Carberry said recently. “We now offer 72 fragrances, with some like evening mocha, cinnamon bun and vanilla bean among the top eight in sales.” For the upcoming holiday, she said there are seasonal candle fragrances like gingerbread and holly

berry. The co-owners are considering other business opportunities, and have considered establishing a location in the tourist town of Branson, Mo. Likewise, local resiTerri dent Terri Logan has Logan local employees producing her unique, custom jewelry, handcrafted pieces sent the world over to places as far-flung as Tokyo, Japan, Zurich, Switzerland, and throughout Canada. Logan provides jewelry to small galleries, some boutique-type retail stores and to special customers, using stones she collects from the

Great Lakes and the Atlantic and Pacific oceans. She studied art and psychology at Indiana University and started her jewelry design and production business more than 20 years ago after working in another field. “I produce a lot of silver jewelry, more modernist and organic, and sell the majority of my pieces to customers on the East and West coasts of the United States,” she said recently. Logan does have jewelry at The Secret Ingredient retail store in downtown Richmond. Doing business as Terri Logan Studios, she sells jewelry online as .

See PRODUCTS, Page 14

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SHOPPING LOCAL

Products

www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

Continued from Page 13

well, and appears at shows regionally and nationally. Over in western Wayne County, the Stockberger SweetFarm is run by Bill Stockberger, with the help of his wife, Cindy, and daughters Morgan and Miranda. Stockberger taps around 1,000 trees for maple syrup in his operation, and also produces sorghum and molasses, and on a seasonal basis, strawberries, sweet corn and pumpkins. His parents started the business in the 1960s, and Bill has run it fulltime since 2008, when he lost his job with the closure of the Visteon plant in Connersville. “Our business is built on repeat customers, especially with our Christmans gift boxes,” Stockberger said. “We have sent our products to Europe, and even countries like Kenya, the Philippines and Mozam-

Bill Stockberger runs Stockberger SweetFarm with aid from family. SUPPLIED

bique,” Stockberger added. He encourages groups, service clubs and school field trips to visit the Stockberger business and see a demonstration. The 1985 graduate of Hagerstown High School began working in the business with his father at age 9, and his operation is located north of Hagerstown. Orders may be placed on the company Facebook page. These are just a few of the area’s local business connections to the world.

Stockberger SweetFarm produces maple syrup, sorghum and molasses. SUPPLIED

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Holiday events keep on giving year-round By Ron Greeson For Maximum Business

A couple representing Bella’s Boutique rides in the 2012 Main Street Holiday Parade. Businesses owners say participation is remembered all year. JOSHUA SMITH / P-I FILE

There are many special holiday events soon to take place throughout the Whitewater Valley. Businesses that are involved in holiday events report increased sales and interest in their businesses. Natalie Richert-Sumner, from Richmond Furniture Gallery, notes the economic impact of the Depot District’s annual holiday celebrations. “We see residual business throughout the year from the festi-

val,” she said. “There are people that tell us they come in to buy something, even in the summer, because they were here for the festival and saw something that we carry.” Richert-Sumner is the co-chairman of the festival with her father, Roger Richert, who owns the Richmond Furniture Gallery and the historic depot. She is also secretary of the Depot District Association. “We still have local people who come to the festival, and are thus in the district for the first time in a long time,” Richert-Sumner reports. “More and more people are getting comfortable in coming to the district. They bring a lot of business on festival nights, then more later.” She said regular festival visitors See EVENTS, Page 16

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www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

Events

mond during each holiday season. The layout of the late fall calendar has limited this year’s event to Continued from Page 15 just three nights. It will take place from 5 to 9 p.m Tuesdays on Dec. 3, 10 and 17. come from nearby Ohio locations, Major sponsors of this year’s Muncie and even Indianapolis. event are Wayne Bank and Trust, the “The event is becoming more Urban Enterprise Association (UEA) well-known every year,” Richertof Richmond and Wetzel Family Sumner said. “There are those that plan visits, even groups that do this.” Auto Cruise. Likewise, immediate and longUptown Holiday Parade range business benefits are shown Richmond’s annual parade has from downtown Richmond and Cambeen moved this year to a late Satbridge City events. “The increased traffic not only urday afternoon time slot so as not to interfere with night performances helps business that night, but also of “The Sound of Music” by Richwhen people come back throughout mond Civic Theatre. the holiday season,” said Beth LeiStreets will again be blocked off sure, Cambridge City Area Chamber on either Dec. 7 or 14 at 4 p.m., with of Commerce president, of the Winthe more likely date of Dec. 7. Many ter Wonderland’s effects on the area groups will be a part of this town. parade, as will Santa Claus.

Depot District Old Fashioned Christmas Festival

Probably the most well-known event, locally and regionally, is the Old Fashioned Christmas Festival, staged in the Depot District of Rich-

the mall, reports that a Holiday Craft & Antique Show, presented by Jim’s General Store and Jim’s Country Crafts, will be staged over the weekend of Nov. 1-3. There will be the Sunburst Beauty Pageant on Saturday, Nov. 16, with time to be announced, then Santa Claus arrives on Nov. 23, the

Saturday before Thanksgiving. Mall visitors may register for the 12 Days of Christmas Giveaway from Nov. 23 through Nov. 27, with one lucky shopper each day being chosen starting Nov. 29, Black Friday, for the next 12 days. See EVENTS, Page 17

Richmond Square Mall

Richmond Square Mall has a series of events leading up to the holiGirls Inc. members sing Christmas carols inside Roscoe's Coffee Bar and Tap Room day period. Jason Saylor, general manager of during the Old Fashioned Christmas Festival in the Depot District. JOSHUA SMITH / P-I FILE

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Events

SOME UPCOMING HOLIDAY EVENTS

Winter Wonderland

The Cambridge City Area Chamber of Commerce will stage a Winter Wonderland in downtown Cambridge City from 5 to 9 p.m. Nov. 30. Local merchants plan family friendly activities throughout the night, Leisure said.

Live entertainment is planned for the night of Winter Wonderland. Santa will meet kids throughout the month at the Boy Scouts Cabin. Leisure said the lights display in

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Creitz Park and Santa Claus bring people back on weekends after the Winter Wonderland festival. She said it has been a great year for business in her community of

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New is the Wayne County Sampler, an exhibit of homemade items, which is set to take place from 9 a.m. through 5 p.m. Nov. 30. Also, a Christmas festival of decorated trees, put together by area businesses and/or organizations, will be displayed at the museum from Nov. 30 until Dec. 15.

www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

Wayne Co. Historical Museum

Busines

The winner each day will receive a gift certificate toward a real Christmas tree to be supplied by Sickels Tree Farm.

» Depot District Old-Fashioned Christmas Festival: 5 to 9 p.m. Tuesdays in December (Dec. 3, 10 and 17) along Fort Wayne Avenue, North E Street and surrounding blocks, Richmond. Free admission. Live music planned each night at Richmond Furniture Gallery. Luminaria walk, carriage rides, double-decker bus, Santa and Mrs. Claus, and more. Ice carving on Dec. 17. » Uptown Holiday Parade: Moved to a late Saturday afternoon to not interfere with Richmond Civic Theatre performances. Streets will again be blocked off on either Dec. 7 or 14 at 4 p.m., with the more likely date of Dec. 7. » Richmond Square Mall: Includes a Holiday Craft & Antique Show, presented by Jim’s General Store and Jim’s Country Crafts, on Nov. 1-3; Santa Claus arrives at the mall on Nov. 23; Pet Night with Santa, 5:30-7:30 p.m. Dec. 4 » Wayne County Historical Museum: Wayne County Sampler, an exhibit of handmade, homemade items, from 9 a.m.-5 p.m. Nov. 30; plus a Christmas festival of decorated trees runs from Nov. 30-Dec. 15. Museum admission charged. » Preble County events: Including White Christmas on Nov. 29, in downtown Eaton, Ohio; Whispering Christmas at Fort St. Clair Park in Eaton from Dec. 1-31; Christmas lighting of the park, 6 p.m. Dec. 1 in Lewisburg, Ohio; and Christmas in the Village, 4-8 p.m. Dec. 8, West Alexandria, Ohio. » Western Wayne County Winter Wonderland: Activities in downtown Cambridge City from 5-9 p.m. Nov. 30. Tree lighting in Creitz Park at 6 p.m., with the Moonlit Parade at 8 p.m. Santa Claus will be there, then will be at the Boy Scouts Cabin in Cambridge City each Friday and Saturday night in December. Organized by Cambridge City Area Chamber of Commerce. » 30th Metamora Christmas Walk: In Metamora, Ind. Begins on the weekend after Thanksgiving, and continues on all three weekends through Sunday afternoon, Dec. 22. Learn more about local holiday events in the next issue of Maximum Living magazine, in the daily Palladium-Item and in the online events calendar at www.pal-item.com.

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Add local flavor to your holiday table By Ron Greeson

www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

For Maximum Business

Doing some holiday entertaining? Are you interested in locally produced foods and local businesses that can provide some unique choices for your guests or special occasion? There are plenty of options available, including some of which you might not be aware. This area boasts established names and retail outlets like Olympian Candies (Richmond) and Abbott’s Candy Shop (Hagerstown), Joy Ann Cake Shop (Richmond) and Bowman Bakery (Hagerstown), and Radford’s Meat Market (Richmond) and Rihm’s Meats (Cambridge City). Not to mention Stockberger Maple Syrup near Hagerstown, Ullery’s Ice Cream (Richmond), both

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Ghyslain offers seasonal and gourmet chocolate items. SUPPLIED PHOTO

Wesler (New Paris, Ohio) and Daugherty (Cambridge City) orchards, in addition to J & J Winery (Richmond), New Boswell Brewery Co. (Richmond) and Wilson Wines of Modoc. And here are four other See FLAVOR, Page 19

Ericka Filipiak began Sweet Bites Bakery about 18 years ago. Among the items available are cookies, brownies, gourmet cupcakes, cakes and mini-cakes, and cake pops. SUPPLIED PHOTO BY ERICKA FILIPIAK


SHOPPING LOCAL

Flavor Continued from Page 18

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possibilities: Sweet Bites Bakery and Ghyslain Chocolates (both of Richmond), Fecher’s Panache (Richmond), and Coe’s Homemade Noodles (Lynn, Ind.). Ericka Filipiak began Sweet Bites Bakery about 18 years ago, and still operates today as a home-based business. She exhibits her treats at farmer’s market events around the area, and offers gluten-free and sugar-free specialties. Among the Sweet Bites items available are cookies, brownies, gourmet cupcakes, cakes and mini-cakes, and cake pops. Imagine a truffle on a stick! “I actually attended a farmer’s market years ago, and decided to be a part of this myself,” Filipiak said. Christmas packages are now available, and interested customers may contact her on the business’s Facebook page at sweetbitesrichmond. “You can always find me at festivals with my pink tent,” she said. North of Wayne County in Lynn is the home of Judy Coe, founder of Coe’s Homemade Noodles, which has been in operation for 30 years. She works with two other employees in making her homemade noodles, an enterprise begun to raise money for the education of her kids. Coe now produces noodles for about 70 stores in the Midwest. “Having delicious noodles is all about family and tradition, and it just goes along with the holidays,” she said. Coe makes homemade chicken, beef and turkey noodles, plus soups and casseroles. “We exhibit at festivals throughout the year, and I’ve had people tell me our noodles are just like what their mother and grandmother made,” she explained. “I feel good about being able to provide that good feeling for people.” Ghyslain Chocolatier was founded by Ghyslain Maurais, who was born in Quebec, Canada, and was a chef at upscale restaurants. He now has a location in nearby Union City, Ind., and operates a bistro at 416 N. 10th St., Richmond, as well as two bistros in Louisville, Ky. Ghyslain offers seasonal and gourmet chocolate items at the eateries and online at ghyslain.com.

Michelle Fecher and her Fecher’s Panache crew prepare to add details to a cake of eight tiers, each a different flavor, being assembled for Civic Hall Performing Arts Center’s 20th anniversary earlier this month in RIchmond. SUPPLIED PHOTO BY JEFF THORNE

Working from the west side of Richmond, Michelle Fecher operates Fecher’s Panache, which opened in November 2010 at 14 S.W. 18th St. A transplanted Buckeye, Fecher makes custom cakes and offers catering, box lunches, party platters and dinners. For the upcoming holidays, she offers a few special treats. Fecher said her sweet potato souffle is a popular item, as is corn pudding. And for dessert, pies are popular. A specialty pie that is offered is cheddar pear pie, along with more traditional pumpkin and apple pies. Her pumpkin pie can come with a spiced whipped cream. Fecher also makes cake pops, including a holiday peppermint flavor, gifts that can serve as stocking stuffers. “I hope to grow the catering aspect of our business,” Fecher added. A fan of the Christian rock group Third Day, Fecher prepared a special 20th anniversary cake for a celebration of the group in Raleigh, N.C. She also has prepared, and sent, Fecher’s barbeque for other musical

Aubrey Martin, 11, sells Coe’s Homemade Noodles in September at the Farmer’s Pike Festival west of Hagerstown in Henry County. The noodles are made by Martin’s grandmother, Judy Coe of Lynn, Ind. LOUISE RONALD / PALLADIUM-ITEM FILE

group events in Columbus, Ohio, Fort Wayne, Ind., and Nashville, Tenn. More information is available at fecherspanache.com.

Whether consumed near, or far, there are locally produced foods and beverages available for any holiday event.

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BUSINESS RECOGNITION

www.pal-item.com § Maximum Business §Palladium-Item Media Group, OCTOBER/NOVEMBER 2013

Ribbon-cutting, charity donations lauded

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The 11th Frame Bar and Grill recently celebrated its ribbon-cutting at Richmond 40 Bowl, 75 S. 37th St. SUPPLIED

The West End Bank Charitable Foundation gave a grant of $5,000 to Communities in Schools to match new monies coming into the organization for 18 months. The foundation supports projects in education, health and human services, youth programs and quality of life. From left: Dave Bartram, Jim Cohen, Liz Ferris, Terri Lane, Josie Seybold, Vivian Ashmawi, Pat James, John McBride, Jackie Schlichte and Robin Henry. SUPPLIED

John McBride, president and CEO of West End Bank, presents a check for $414 to Melissa Vance, communications coordinator for Reid Hospital & Health Care Services. Each month, the bank selects one non-profit organization for an internal fundraising effort. Reid’s BRAvo! was the organization for October. SUPPLIED

The West End Bank Charitable Foundation gave a grant of $2,500 to the Indiana State Museum and Historic Sites Foundation to support the expansion of Levi Coffin House Historical Site in Fountain City. The project will add a visitor/interpretive center to the historic landmark. It is slated to open in the spring of 2016. From left: Santina Sullivan, Rick Ahaus, Tom King, Saundra Jackson, John McBride, Janice McGuire, Ann-Aliza Lewis and Robin Henry. SUPPLIED


BUSINESS CALENDAR

Calendar

The Preble County Chamber of Commerce hosted its annual Golf Classic on Aug. 30. There was a tie for first place between Murphy Insurance (Shawn Murphy, Sarah Willis, Mark Willis and Dave Haber) and Silfex (Tom Hester, Brad Pitsinger, Dave Ruberg and Doug Russell). Additional prizes went to: Women’s Longest Drive, Joanie McDaniel; Women’s Closest to Pin, Sarah Willis; Men’s Longest Drive, Matt Appenzeller; Men’s Closest to Pin, Mike Bolinger. SUPPLIED

Parkway, Richmond. Representatives of the Kelley School of Business will look ahead at the 2014 economy. Cost: $15. Info: Terry Wiesehan, (765) 9738221 or twiesaha@iue.edu. » Management Series: Influencing Skills, 9 a.m.-noon Nov. 19, Indiana University East, 2325 Chester Blvd., Richmond. About the skills necessary to use influence rather than positional authority to get things done. Cost: $75. Information and registration: www.iue.edu/business/ leadership/programs/managementseries. » Creating Innovation Series with Michael Oakes, 8:30 a.m.-4:30 p.m. Dec. 3, Indiana University East, 2325 Chester Blvd., Richmond. Senior lecturer at the Kelley School of Business on how to think about problems, processes, products, services and business models. Cost: $100.

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» Launch Your Own Business: A Sound and Proven Path, 9 a.m.-noon Nov. 1 and Dec. 6, Ivy Tech Community College, 2357 Chester Blvd., Richmond. Presented by the Indiana Small Business Development Center, this workshop is a first step toward small business ownership success. Cost: $25 each session. For more information or to register, go to www.isbdc.org/locations/east-centralisbdc/ and click on Seminars & Events. » Read to Lead book discussion series, 11:30 a.m.-1 p.m. Nov. 7, Whitewater Hall community room, Indiana University East, 2325 Chester Blvd., Richmond. Cal Simpson will lead discussion on “Wine to Water” by Doc Hendley. Box lunch provided. No charge. Info: www.iue.edu/business/ leadership/programs/read-to-lead. » One Book, Many Voices, 6-9 p.m. Nov. 13, Vivian Auditorium, Indiana University East, 2325 Chester Blvd., Richmond. Featuring Doc Hendley, author of “Wine to Water: A Bartender’s Quest to Bring Clean Water to the World.” No charge. Info: http://iue.edu/onebook. » Convocation with leader of Food Think Tank, 1 p.m. Nov. 13, Goddard Auditorium, Carpenter Hall, Earlham College, 801 National Road W., Richmond. Ellen Gustafson will talk about the organization focused on innovative ideas in agriculture and food systems that help alleviate hunger, obesity and poverty. Info: (765) 983-1373. » Indiana University Business Outlook Panel, 11:30 a.m. Nov. 18, Lingle Grand Hall, Reid Hospital & Health Care Services, 1100 Reid

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BUSINESS RECOGNITION

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Store opening, health care renovations celebrated

The Two Sisters: Books and More is located at 193 Fort Wayne Ave. in Richmond and offers the Not-So-Young Adult Book Club discussions, author visits and more. SUPPLIED

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Sterling House of Richmond had a grand re-opening after the inside of the health care facility at 3700 S. A St. was remodeled. SUPPLIED


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Roger Golden leads a tour of Golden Engineering in Centerville for the Wayne County Area Chamber of Commerce. The tour took place Oct. 4, which is National Manufacturing Day. SUPPLIED

Ullery’s Ice Cream staff serve samples at Taste of Wayne County, a Wayne County Area Chamber of Commerce event that took place Oct. 3 at Richmond Square Mall. SUPPLIED

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