Mobile Location Analytics Market – Forecasts from 2016 to 2021
DESCRIPTION Mobile Location Analytics (MLA) is a technology that provides brick and mortar retailers the ability to understand shopper’s behavior by tracking down customer’s smartphones and other internet-capable computing devices as they move through a store. This helps retailers to gather data for floor plan layouts, advertisement placement, and checkout lane staffing. Factors such as growing need for enhanced transportation/logistics planning, risk analysis, and fraud detection are boosting the demand for MLA technology globally. In order to reduce the risk of changing business conditions, organizations make use of MLA products for analyzing critical business situations on-demand. Rising number of smartphone users, growing in-venue Wi-Fi networks, and other technological advancements will propel the growth of mobile analytics market in the coming years. Asia Pacific region will witness the fastest market growth owing to rising number of retail chains in emerging economies such and China and India, coupled with rising number of smartphone users in the region. However, privacy concerns and lack of skilled personnel in organizations are the restraints that will hinder the growth of MLA market during the forecast period. Research Methodology First section of the report deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentations which have been covered as part of the report. Market Dynamics Next section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth and a brief technological aspect of mobile location analytics. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section. Segmentation Mobile Location Analytics Market – Forecasts from 2016 to 2021
Thirdly, Mobile Location Analytics market has been segmented by services, tool, industry vertical and geography as follows: By Services o System Integration o Consulting o Support and Maintenance By Tool o Reporting and Visualization o Geocoding and Reverse Geocoding o Data Integration and ETL o Thematic Mapping and Spatial Analysis By Industry Vertical o Healthcare o BFSI o Travel and Transport o Leisure o Military and Defense o Communication and Technology o Others By Geography o Americas North America South America o Europe Middle East and Africa Europe Middle East and Africa o Asia Pacific Mobile Location Analytics Market – Forecasts from 2016 to 2021
Market Players Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are Cisco Systems, Inc., Euclid Analytics, IBM Corporation, and Microsoft Corporation among others.
Mobile Location Analytics Market – Forecasts from 2016 to 2021
TABLE OF CONTENTS 1. Introduction 2. Research Methodology 3. Executive Summary 4. Market Dynamics 4.1. Market Overview and Segmentations 4.2. Drivers 4.3. Restraints 4.4. Opportunities 4.5. Supplier Outlook 4.6. Industry Outlook 4.7. Porter’s 5 Forces Analysis 4.8. Industry Value Chain Analysis 4.9. Industry Regulations 4.10. Scenario Analysis 5. Mobile Location Analytics Market Forecast by Tool (US$ billion) 5.1. Reporting and Visualization 5.2. Geocoding and Reverse Geocoding 5.3. Data Integration and ETL 5.4. Thematic Mapping and Spatial Analysis 6. Mobile Location Analytics Market Forecast by Services (US$ billion) 6.1. System Integration 6.2. Consulting 6.3. Support and Maintenance 7. Mobile Location Analytics Market Forecast by Industry Vertical (US$ billion) 7.1. Healthcare 7.2. BFSI 7.3. Travel and Transport 7.4. Leisure 7.5. Military and Defense 7.6. Communication and Technology 7.7. Others Mobile Location Analytics Market – Forecasts from 2016 to 2021
8. Mobile Location Analytics Market Forecast by Geography (US$ billion) 8.1. Americas 8.1.1. North America 8.1.2. South America 8.2. Europe Middle East and Africa 8.2.1. Europe 8.2.2. Middle East and Africa 8.3. Asia Pacific 9. Competitive Intelligence 9.1. Market Share of Key Players 9.2. Investment Analysis 9.3. Recent Deals 9.4. Strategies of Key Players 10. Company Profiles 10.1. Oracle Corporation 10.2. IBM Corporation 10.3. CSC 10.4. Microsoft Corporation 10.5. Pitney Bowes 10.6. Cisco Systems 10.7. Spacecurve 10.8. Euclid Analytics 10.9. Place IQ 10.10. Tibco Software
Mobile Location Analytics Market – Forecasts from 2016 to 2021
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Mobile Location Analytics Market – Forecasts from 2016 to 2021