Campaigns

Scottish Breastfeeding Awareness Week

13th -19th June 2022

To coincide and support Scottish Breastfeeding Awareness Week 2022, our team in partnership with the manager of the Visitor Centre HMPYOI Polmont and with the support of others from Scottish Prison Service (SPS) signed up to become part of the Breastfeeding Friendly Scotland Award.

The Breastfeeding Friendly Scotland Award is a national scheme that recognises the valuable contribution that businesses, organisations, and public premises have to normalise breastfeeding in all communities across Scotland. Through joining the national scheme this raises staff awareness of their obligations under the Breastfeeding etc. (Scotland) Act 2005 and Equality Act 2010. The award enables new mums and families to recognise places that they can be supported, and their babies protected when breastfeeding whilst out and about.

As part of working towards achieving the Award staff from HMPYOI Polmont, Cross Reach Visitors Centre, SPS Parenting Officers and Family Contact Officers and Barnardo’s attended a training and information session.

Sasha Groves the visitor centre manager was excited to be the first Prison Visitor Centre in Scotland to sign up to the national award.

National branded Breastfeeding Friendly Scotland resources and signage including window award stickers and poster were provided and were to be displayed in a prominent position. During the #ScottishBreastfeedingWeek22 campaign, we used this achievement as a news article to launch the 2022 campaign and both NHS Forth Valley and SPS Communication Teams agreed to share the story across their Social Media platforms.

Social Media Engagement

39 Likes and 10 Retweets

25 Likes and 6 shares

At Polmont Visitors Centre, we were so delighted to be trained in the National Breastfeeding Awareness Programme; the training and award has equipped us to support the many young mums who come to visit their partners here, and challenge some of the misconceptions around breastfeeding.

Sasha Groves, Crossreach, Visitor Centre Manager HMPYOI Polmont