Campaigns

Vitamin D Campaign Winter 2022

Food Standards Scotland organise and develop resources for an annual winter national Vitamin D Campaign. The aim of the campaign is to raise awareness of the importance of taking a daily 10 microgram vitamin D supplement during the winter months.

To support the national campaign, the team developed and delivered a local Vitamin D awareness campaign The focus was to promote, encourage and provide those most vulnerable individuals and families, including those from different ethnic cultures, and those experiencing the highest level of inequalities and poverty with free vitamin D supplements

Several local organisations and groups including those supporting the homeless, asylum seekers and refugees were approached to take part in the campaign. They were visited in order to share resources and information as well as being provided with 1 free bottle (4 months supply) of vitamin D for every participant.

To evaluate the awareness campaign participants were asked to complete a short pre-evaluation questionnaire to find out what they knew about vitamin D. After 4 months they were asked to complete another similar post evaluation questionnaire to find out whether they had taken the vitamin D supplement. NHS Forth Valley Communication Department were informed about the campaign and were asked to share information via their Social Media Channels as well as to staff via the Intranet page