5
T h i n g sE v e r y A u t h o r / S p e a k e r S i t e M u s t D otheP ublisher AL e t t e r f r o m. . .
b yP a mP e r r y
I nwor ki ngwi t hhund r e dsofChr i s t i anaut hor sov e rt hel as t17y e ar s ,I ’ v e s e e nal otoft hec hange si nt hemar ke t i ngandpr omot i onsofbooks .The r e wasat i mewhe naut hor sr e l i e donl yonpubl i c i t yt oge ts al e s .I magi net hat . Today ,t hec ur r e ntmar ke t i ngt oole v e r yaut hor / s pe ake rmus thav ei sa we bs i t e .I nor de rt ohav es uc c e s si nt hepubl i s hi ng( ands pe aki ngi ndus t r y y ours i t emus tDOt he s e5t hi ngs : 1.SELL.Ye s ,al otofChr i s t i a nwr i t e r ss a yt ha tt he ya r e“ wr i t i ngf ort he Lor d ”butonc eyou’ r epubl i s he di t ’ snowt i met oma r ke t .Bookss a l e sa r et he ba r ome t e rofwhe t he ryourbooki sgood. Andi fyous e l lal otofbooks ,you c a ni n f l ue nc eal otmor epe opl ef orGod. Yourwe bs i t ei syour24/ 7ma r ke t i ng ma c hi net ha ts houl ds e l lbooksf oryou.Thi nkofyours i t ea st hehubofa l l yourbr a ndi nge f f or t s .Don’ tbe“ c he a p”wi t hbui l di ngyours i t e . 2.BUI LDATRI BE.I fyoudon’ tha vea nyt hi nge l s eonyours i t e ,ha vea n opt i nbox. Thi si showyoubui l da ne ma i ll i s ta nds t a yc onne c t e dwi t ht hos e whoa r ei nt e r e s t e di nyourwor k.Bybui l di nga ne ma i ll i s t ,youc a ns e ndout e Ne ws l e t t e r s , bl ogpos t s , youri t i ne r a r yofs pe a ki nge nga ge me nt sorj us ts e nd outi nf or ma t i ont ha tyouknowwi l lbl e s st he m.It a l ka bouta nopt i nboxa nd e ma i ll i s ta l lt het i me .Thegol di si nt hel i s t .I fyouha ve200or300pe opl e whoh a ver a i s e dt he i rha nda nds a i d, “ ye s , l e t ’ ske e pi nt ouc h, ”vi ayouropt i n box–you’ r eonyourwa yt obet hought l e a de r . BUT t heke yi sus i ngt her i ght t ool s . … Ir e c omme ndAwe be r , Ac t i veCa mpa i gnorMa i l Chi mp. 3.GI VE GOOD CONTENT.Si nc eyoupubl i s he dabook,youa r enow pos i t i one da sa nAUTHORi t y .Ke e pi ngyourc ont e ntf r e s ha nde nga gi ngwi t h yourt r i bei sawa yt oge t t he mt or e c omme ndyourbookt oot he r sa ndp os s i bl y s na gs omes pe a ki nggi gs .Be s i de s ,whe nyoupubl i s hgoo dc ont e ntonyour s i t er e gul a r l y ,yoube c omeGoogl i c i ous .Andwea l lwa ntt obel ove da nd f oundonPa ge1ofGoogl e .Goodc ont e nte qua l sal otofwe bs i t et r a f f i ca nd t r a f f i cwi l l c onve r t t os a l e s . Agoodbl ogpos t c oul dl a ndyouonaTVorRa di o Sh owt oo–s obl ogc ons i s t e nt l yonyoura r e aofe xpe r t i s ei fyouwa ntt oha ve s uc c e s si nt hei ndus t r y . www . s p e a k e r s ma g a z i n e . n e t
4
K E V I NWA Y N E J O H N S O N K e v i nWa y n eJ o h n s o nwi l l p r o v i d ee f f e c t i v e t e a mc o mmu n i c a t i o na n ds t r u c t u r et h a ti s i mp o r t a n tf o rf o r g i n gr e l a t i o n s h i p se q u i p p i n gy o u rt e a mwi t ht h ep r o p e ra t t i t u d e st o d e v e l o pl e a d e r s .
F o r3 0y e a r s ,h ep e r f o r me ds u c c e s s f u l l yi n n u me r o u smi d d l ea n ds e n i o r l e v e l p o s i t i o n s i ng o v e r n me n t a n di n d u s t r yi nt h ea r e a so f wo r k f o r c ed e v e l o p me n t ,t r a i n i n g ,o r g a n i z a t i o n a lc h a n g e ,a c q u i s i t i o n / p r o c u r e me n t , c u s t o me rs e r v i c e ,c l i e n tr e l a t i o n s h i p s ,a n d A saJ o h nMa x we l l C e r t i f i e dC o a c h , T e a c h e r p r o g r a mma n a g e me n t . a n dS p e a k e r ,h ewi l lo f f e ry o uwo r k s h o p s , s e mi n a r s ,k e y n o t es p e a k i n ga n dc o a c h i n g , H ea t t e n d e da n dg r a d u a t e df r o mt h e a i d i n gy o u rp e r s o n a la n dp r o f e s s i o n a l R i c h mo n dP u b l i cS c h o o l s y s t e ma n dV i r g i n i a g r o wt ht h r o u g hs t u d ya n dp r a c t i c a l a p p l i c a - C o mmo n we a l t hU n i v e r s i t ye a r n i n gaB . S . t i o no fJ o h n ʼ sp r o v e nl e a d e r s h i pme t h o d s . d e g r e ei nB u s i n e s sA d mi n i s t r a t i o na n d Wo r k i n gt o g e t h e r , h ewi l l mo v ey o ua n d / o r Ma n a g e me n t ,E c o n o mi c sa n dF i n a n c e .H e y o u r t e a mo r o r g a n i z a t i o ni nt h ed e s i r e dd i - a l s oc o mp l e t e dc o u r s ewo r kt o wa r d saMB A r e c t i o nt or e a c hy o u r g o a l s . d e g r e ea tMa r y mo u n tU n i v e r s i t ya n dt h e U n i v e r s i t yo fC o l o r a d oa tC o l o r a d oS p r i n g s . K e v i nWa y n eJ o h n s o ni sap a s t o r ,t e a c h e r , J o h n s o ng r a d u a t e df r o mt h eT r u eD i s c i p l e s p e a k e ra n df o r me rr a d i o/t e l e v i s i o nh o s t . Mi n i s t r i e sB i b l eI n s t i t u t e ,S o me r v i l l e ,N e w H i sp a s s i o nf o rl i f ei sr e f l e c t e dt h r o u g hh i s J e r s e y ,e a r n i n gt h r e eC h u r c h Mi n i s t r i e s n a t i o n a lb e s t s e l l i n gb o o ks e r i e s( G i v eG o d C e r t i f i c a t i o n st h r o u g hE T A , Wh e a t o n , I l l i n o i s . t h eG l o r y ! ) , t h a t e a r n e d1 9l i t e r a r ya wa r d s nWa y n eJ o h n s o nt os p e a ka t y o u r n e x t e v e n t . f r o m2 0 0 1t op r e s e n t , a l l p u b l i s h e dt h r o u g h BookKevi E ma i l : K e v i n @k e v i n wa y n e j o h n s o n . c o mo r c a l l ( 4 1 0 ) h i sp u b l i s h i n gc o mp a n y–Wr i t i n gf o rt h e 3408 6 3 3( c e l l ) . A l s o , d o wn l o a dh i sF R E Ee B o o ka t L o r dMi n i s t r i e s . www . K e v i n Wa y n e J o h n s o n . c o m 7