PROPERTY MARKETING
AGENT PROMOTION Your Coldwell Banker Community Realtors agent has many tools and resources to promote your listing including: Ensuring your property is presented in the best possible light. Your agent can offer tips and strategies to get your home ready for sale. Crafting a captivating property description that highlights key features and benefits of the home. Leveraging their social media platforms to showcase your property. Setting a competitive and attractive listing price for your home. Proper pricing can generate more interest and offers. Sending email marketing campaigns to their database of potential buyers and other real estate agents who may have interested clients. Leverage their network of real estate professionals, including other agents, brokers, and industry contacts, to promote your home to a wider audience. By working closely with your Coldwell Banker Community Realtors agent, you can maximize the visibility and appeal of your home, attracting qualified buyers and potentially securing a successful sale.
LISTING STRATEGY
Coldwell Banker Community Realtors® listings may appear on these and other websites and the websites above my change without notice. Some of the above websites have certain criteria to appear on their site, therefore not all properties listed will appear. 1-2023
COLDWELL BANKER ONLINE ColdwellBanker.com, the #1 Most Visited Real Estate Brand Online* Home buyers are online and more of them are visiting Coldwell Banker sites than any other real estate brand, which means your property gains better exposure and more qualified buyers. 184.2 Million site visits to Coldwell Banker websites Comscore 2022 Media Trends
YARD SIGN A Coldwell Banker sign in your yard can be important when selling your home.... Credibility and Trust: Coldwell Banker is a wellestablished and reputable real estate brokerage with a strong presence in the industry. Having our sign in your yard can signal to potential buyers that you are working with a trusted and experienced real estate agency, which can instill confidence in them. Increased Visibility: Real estate signs act as a form of advertising. They draw the attention of passersby and people actively looking for homes in your neighborhood. The Coldwell Banker sign can help increase the visibility of your property, potentially attracting potential buyers. Professional Representation: When you list your home with a Coldwell Banker agent, you're benefiting from the expertise of a professional real estate agent who knows the market, pricing strategies, and negotiation techniques. The sign signifies that you have expert guidance throughout the selling process.
OPEN HOUSE Holding an Open House when selling your home can offer several benefits... Exposure: Open houses attract a wide range of potential buyers, including those who may not have scheduled private showings. This increased exposure can help your home get noticed by a larger pool of prospective buyers. Convenience: Open houses are typically held on weekends or during times when potential buyers are more likely to be available. This convenience can attract individuals who may not have the flexibility to attend private showings during the workweek. Immediate Feedback: Hosting an open house can provide immediate feedback from visitors. Your agent can gather comments and impressions from attendees, which can be valuable in making necessary adjustments to your home's presentation or pricing strategy. Networking: Open houses offer an opportunity for real estate agents to network with other agents who may have clients looking for a property like yours. They can share information about your home with their buyer clients. Time Efficiency: Hosting an open house can be a time-efficient way to show your home to multiple potential buyers all at once, rather than scheduling individual showings over an extended period.
SOCIAL MEDIA Social media has become increasingly important in selling a home due to its wide-reaching and highly engaging nature. Increased Exposure: Social media platforms have billions of active users, making them an excellent channel for increasing the exposure of your home listing. Visual Appeal: Real estate is highly visual, and social media is primarily a visual medium. We use photos and/or videos to showcase your home's best features, allowing potential buyers to get a better sense of the property's appeal. Shareability: Interested parties can easily share our post with their networks, potentially reaching a larger audience of potential buyers. Storytelling: We can use social media to tell a compelling story about your home and the lifestyle it offers to create a more emotional connection with potential buyers.
3D VIRTUAL TOUR With a 3D Virtual Tour, prospective owners can do their own walkthrough of your home from anywhere, anytime, generating higher engagement and interest. Properties with a 3D Virtual Tour... Provide potential buyers with a comprehensive and immersive view of the property. They can explore each room, corner, and feature of the home in detail, which helps them get a better sense of the property's layout and design. Virtual tours can save time and money for both sellers and buyers. Sellers can reduce the number of physical showings needed, while buyers can narrow down their choices more efficiently, only visiting properties they are genuinely interested in. With virtual tours, sellers don't have to constantly prepare their homes for in-person showings. This can reduce the inconvenience and disruption to their daily lives, making the selling process more manageable.
DRONE PHOTOGRAPHY Drone photography has become an indispensable tool in the real estate industry, and at Coldwell Banker Community Realtors, we have a licensed, in-house drone operator. Imagine being able to offer potential buyers a captivating aerial view of a property and its surroundings. Drone technology allows us to showcase your property's unique features, such as its proximity to parks, lakes, or stunning landscapes.
Drones are perfect for capturing the size and layout of a property. Aerial shots reveal the full extent of the land, allowing buyers to visualize the possibilities it offers. Whether it's a spacious backyard, a sprawling estate, or a cozy urban retreat, drone footage provides a clear understanding of the property's footprint.
TARGETED DIGITAL MARKETING 96% of Home Buyers Shop Online* Your Property Needs Powerful Digital Marketing
Our marketing software uses anonymous online data to identify and target local (and national if desired) potential homebuyers. Ads featuring your property will be displayed to the right audience thousands of times on premium websites covering 95% of the web. Potential Homebuyers are identified By: Behavior: people who have searched for homes, used mortgage calculators, searched for moving companies, and more Geography: people who are located within a 15-mile radius of your property as a default, however our marketing department works with your agent to target specific geographic areas based on your input After potential buyers view your listing, ads for your home will then accompany them wherever they go on the web and social media.
*National Association of REALTORS® 2022 Profile of Home Buyers and Sellers report
Gretchen O’Neil, REALTOR® Email:
Gretchen.ONeil@cbCommunityRealtors.com
Phone :
413-626-8653
Amherst Office
383 College Street, Amherst 01002
Web:
cbCommunityRealtors.com