How vital are MICE o erings for a business hotel?

An insight into the importance of MICE facilities at a business hotel

ABHISHEK SADHOO GENERAL MANAGER, SHANGRI-LA EROS NEW DELHI

The hospitality industry is bouncing back with a phenomenal rise in revenues, where MICE (Meetings, Incentives, Conferences, Exhibitions) and weddings are big contributors to the industry and impact the nancial success of a hotel. is segment is crucial for hospitality businesses due to various factors ranging from revenue generation to diversi cation and networking. MICE encompasses a range of activities and services related to organising and managing corporate events, conventions, conferences and more. is segment is crucial for several reasons, to name a few -

1. Economic Impact - MICE events bring signi cant economic bene ts to hospitality partners. ey attract business travellers who spend on accommodations, transportation, dining, and other local services.

2. Knowledge Exchange and Networkingis segment facilitates knowledge sharing, networking, and collaboration amongst various professionals from di erent walks of life.

3. Innovation and Industry Growth - MICE events revolve around speci c industries, such as technology, healthcare, business, trade etc. ese platforms provide an opportunity for professionals to showcase their new innovations, discuss challenges and vision etc.

Shangri-La Eros New Delhi, an iconic agship brand of the Shangri-La Group in India, understands the importance of providing incredible MICE o erings and excellent service at the core of its distinctive Asian hospitality experience. It aims to provide its guests with a range of luxurious amenities. Not only does it feature elegantly designed rooms and suites that provide a comfortable and stylish stay, but it also o ers a vast infrastructure that supports MICE o erings. e property presents a wide range of venue options which are available for corporate gatherings, conferences, and meetings. From intimate boardrooms to expansive ballrooms, the venues are fully equipped with audiovisual capabilities, high-speed internet, and comfortable seating arrangements. Moreover, it also boasts a large ballroom ideal for large gatherings alongside meeting rooms and a horizon lounge which is apt for small corporate events.

Business hotels must also focus on providing exceptional hospitality and ensuring a positive experience for their guests to cater to the MICE segment. MICE travellers are o en on the lookout for hotels that are not only fully equipped for their gatherings but also create a welcoming and personalised atmosphere that meets the needs and expectations of the patrons during their stay.

From express check-in to special packages for rooms and meetings, hotels must aim to provide patrons with the utmost comfort and luxury, all at one destination.

From families looking for vacations to business and international travellers who’d like to explore India, hotels need to provide guests with a luxurious and memorable experience. Comfortable stays, excellent guest services, and wellness o erings like a tness centre, spa, and swimming pool, amongst other amenities, ensure that the patrons visiting the hotel have an unforgettable experience and are inclined to visit again for the phenomenal hospitality services.

To summarise, MICE events play an important role in the success and pro tability of the hospitality business. By hosting conferences, meetings and exhibitions, business hotels can generate ancillary revenue, maintain high occupancy rates, utilise their facilities e ectively, and create networking opportunities and brand visibility. BTI