experience
THOMPSON OKANAGAN THE AREA’S MOST UNIQUE AND INTERESTING PLACES
CONCEPT Experience
the
Thompson
Okanagan is the latest addition to Panache’s library of over 100 luxury coffee table book titles and is designed to be the finest highend multi-media representation of the region. The project was inspired by the success of its predecessor Experience British Columbia and is designed to provide tangible and long lasting benefits to all who are featured. The Thompson Okanagan region has hundreds of unique lifestyle experiences. Most of all it is a collaboration profiling hundreds of things to experience in the region—including where to stay, where to play, where to dine and where to shop—presented in spectacular fashion.
CONTENT The stories for those profiled in Experience are written as seen through the eyes of those who built the business. Each profile is customized to share the experience and vision of who it serves. High resolution photography accompanies each profile…all taking the reader on a journey through the Thompson Okanagan
region.
Each
of
the 9 regions in the Thompson Okanagan are represented with its own chapter featuring some of the experiences to be found in the region in the areas of recreation, hospitality, art and culture, the culinary arts, shopping, business and industry - all comprising the lifestyle so treasured by those who live here - and worth sharing with those yet to experience it.
THE FORMAT OF EXPERIENCE THE THOMPSON OKANAGAN The book will be segmented into different chapters each featuring 20 plus pages of attractions, arts and culture resorts and hotels, boutique shops, spas and health oriented facilities, restaurants and events - all that makes the region great. Businesses to be featured are nominated by TOTA, other tourism associations, hospitality associations and freelance travel writers based in the Okanagan.
HERE ARE SOME KEY THINGS TO KNOW • First run printing is estimated at10,000 copies • Scheduled release date is Fall/Winter 2014 • Panache will provide custom writing and graphic design of your layout using your high resolution photography • Experience The Thompson Okanagan is endorsed by the Thompson Okanagan Tourism Association (TOTA) and CEO Glen Mandziuk is featured in the foreword.
UNIQUE DISTRIBUTION AND CIRCULATION • TOTA will be using Experience the Thompson Okanagan as a high end branding/promotional piece. • Copies will also be made available to visitors bureaus, chambers of commerce, and other regional municipal entities. • The coffee-table book is made available to major bookstores and distribution centers including Chapters, Indigo, Virgin, Barnes & Noble, Coles and Amazon as well as independent booksellers, regional wholesalers, and the gift market. • Grassroots distribution is the key. Hundreds of the region’s top businesses that are featured in the book will distribute significant quantities to their clientele and constituents.
EXPERIENCE THOMPSON OKANAGAN PARTICIPATION Each profile is custom created and fully produced and available in: • 1 page profile $1,000 • 2 page profile $1,800 • 4 page profile $3,400 • 6 page profile $4,500 Supporting Each Other Each participant purchases 10 copies of Experience the Thompson Okanagan at a retail rate of $50. These copies may be gifted or sold. This immediately puts thousands of books into the market place delivered personally by business leaders featured in Experience. In this way, each business supports the other by distributing the book to their chosen contacts and giving them something of great lasting value After 1 year any unused books can be returned for a complete refund.
DISTRIBUTION AND THE DIGITAL AGE Each 2,4,or 6 page profile included in Experience the Thompson Okanagan will receive a FREE digital profile in a custom digital book. This provides a high-end branding piece that can be used in all social and digital media applications. With this branding piece you can: • Have links to your website, email address or map embedded. • Use it on Twitter or Face book • Email it to your data- base of customers to remind them of their experience with you. • Your digital book is made available to you as soon as you approve the proof provided to you
EXPERIENCE THE THOMPSON OKANAGAN IS A ONE-TIME EVENT.
HERE’S HOW WE GET STARTED:
• You promptly supply 1 to 3 photos per page. • You fill out a brief questionnaire (we need to see your vision) • Our editors will write the custom editorial for your profile to your liking. • Our designers will construct your layout to your complete satisfaction.