beyond the book
panache FOCUS the most interesting and aesthetic of luxury lifestyle subjects
PRESENTATION large photographs, engaging editorial, fresh layouts
PORTFOLIO more than 100 fine books printed or on the way
LOCATIONS United States, Canada, United Kingdom
PEOPLE publishers, editors, designers, coordinators
PASSION creating spectacular publications for discerning readers Being featured alongside the best of the best in a masterfully created, broadly distributed Panache publication is exciting in and of itself. It’s something to celebrate. But there’s even more to the experience. When you’re published by Panache, you instantly become part of a network of industry leaders across the United States, Canada and the United Kingdom. Panache is a publishing company, devoted to creating spectacular publications for discerning readers. Panache is also a communications organization, dedicated to maximizing the book’s retail exposure, connecting you with other top-tier professionals and helping you achieve your business objectives—while the book is being created and long after its release.
opportunities Panache Websites We’re developing a family of websites that will allow members of the design, wine and event communities to connect with 20,000 business owners and prospective customers. Your complimentary presence includes a customizable webpage that links to your website. Additionally, we can publish your photographs to inspire visitors. Featured articles by leading professionals like you are available to educate visitors and then syndicated to the world wide web—we encourage your submissions! Keep us abreast of your announcements, events and accomplishments through our press area, and we’ll share your news. Newsletter Use the news that you’re being published in a book as newsletter content. Website Post a link to PanacheDesign.com and an announcement about the book on your website to instantly bolster your image. Share Your Layout Once we’ve designed your layout, written your editorial and finalized your feature in the book, you may request a print-quality CD that you can use however you’d like to promote your business. Custom Marketing Piece We can turn your finalized layout into a booklet and have the custom marketing piece professionally printed for you before the book’s release. Custom Cover You may feature your photographs on the front cover, back cover and both inside flaps of your copies of the book. We’ll customize the flap text to introduce your company and include your contact information. Press Release We’ll provide you with a customizable press release to share with your network of supporters and advise you on the distribution possibilities.
Networking Present the book to specific businesses as a thank you or as a new business networking opportunity. Contact your publisher for details. Book Signing Plan a personal book signing at your office or a local venue of interest. Displays Impress prospective patrons by strategically placing books throughout your office. Make books available for purchase in your reception area. Distribution Keep a couple of copies of the book in your car and leave them at high-end establishments around town. This is especially effective if you have opted for custom covers. Charity Event Take advantage of your wholesale purchasing power and use the books as a charity fundraising opportunity that will make your company’s name even more publicly visible. Or donate a couple of books to a silent auction and tuck in a business card where your layout starts. Gift Present books as holiday, thank you, anniversary or special occasion gifts to team members, clients, colleagues and vendors. Custom Fufillment Programs Reach out to a select audience in the most meaningful way. We understand your busy schedule, so let us mail your custom-cover books or retail-cover books for you. You may provide a list of businesses to send books to or we can provide the list for you. Our custom fulfillment programs are all-inclusive: preparing the distribution list, writing the letter, packaging the books and shipping packages to your leads or business colleagues.
Distribution Independent Publishers Group distributes all Panache publications. IPG partners with Panache to develop book concepts and covers with retail appeal. Books are distributed through: Barnes & Noble Baker & Taylor Borders Chapters Indigo Ingram
Amazon.com book clubs gift market independent booksellers museums, libraries, and schools professional and academic markets
Panache complements IPG’s efforts by marketing books to the 18.6 billion-dollar promotional products industry. 130,000 salespeople pitch Panache books to corporations seeking high-end gifts.
Controlled Circulation Panache strategically circulates books to industry associations, local businesses, convention and visitors’ bureaus, hotels, and professionals published in other Panache books.
Publicity Panache executes a comprehensive marketing and public relations plan for each book. Books are pitched to: magazines newspapers trade publications
television programs radio stations blogs
Additional media leads are generated by IPG’s semi-annual catalogs. Panache provides book participants with a customizable news release to share with their supporters and personal media connections. Select media features and reviews: Alaska Airlines AM Buffalo ATA Sights Atlanta Home Improvement Carmel Carolina Living Canadian Home Trends Chicago Home Chicago Tribune Cincinnati Enquirer Connecticut Home and Garden CS-Chicago Style The Dallas Morning News DC Modern Luxury Detroit Free Press Flavor Florida International
Florida Today Library Journal Los Angeles Times Modern Luxury Mpls/St.Paul The National UAE New York Living Orlando Leisure Ornament Palm Springs Life Publishers Weekly Santa Fean Sights Southern Accents Texas Living Virginia Living Washingtonian
Distribution and circulation contact: Lauren Castelli lcastelli@panache.com Marketing and public relations contact: Rosalie Wilson rwilson@panache.com
Panache Partners 1424 Gables Court Plano, TX 75075 469.246.6060 www.panache.com www.panachedesign.com