we are social
DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
We Are Social
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
@wearesocialsg • 1
We Are Social
@wearesocialsg • 2
COUNTRIES DETAILED IN THIS REPORT 19! 4!
28! 24!
29!
7!
8!
18!
12!
25! 6!
15!
20! 27!
16! 3!
23!
5! 10!
9! 26! 30! 14! 21!
13!
17!
11! 22!
2!
1!
1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA We Are Social
11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA
21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 TURKEY 26 THAILAND 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM @wearesocialsg • 3
CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD We Are Social
@wearesocialsg • 4
GLOBAL & REGIONAL OVERVIEWS We Are Social
@wearesocialsg • 5
JAN 2015
GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
7.210 BILLION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS
3.010 2.078 3.649 1.685 BILLION
BILLION
BILLION
BILLION
URBANISATION: 53%
PENETRATION: 42%
PENETRATION: 29%
PENETRATION: 51%
PENETRATION: 23%
FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 6
JAN 2015 TOTAL POPULATION
YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
+1.6% +21% +12%
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS
+5%
+23%
+115 MILLION +525 MILLION +222 MILLION +185 MILLION +313 MILLION
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)
@wearesocialsg • 7
JAN 2015
SHARE OF GLOBAL USERS
EAST EUROPE WEST EUROPE NORTH AMERICA
5%
10%
10%
6%
9%
11%
7%
4%
3%
3%
3%
2%
3%
4%
AFRICA SOUTH AMERICA POPULATION INTERNET USERS
6%
9%
8%
7%
8%
8% EAST ASIA
MIDDLE EAST
3%
9%
CENTRAL ASIA
5%
CENTRAL AMERICA
6%
16%
5%
10%
13%
1%
<1%
1%
1%
22%
33%
27%
22%
SOUTHEAST ASIA SOUTH ASIA
23%
8%
11%
18%
ACTIVE SOCIAL MEDIA ACCOUNTS
9%
10%
7%
10%
OCEANIA
1%
1%
1%
1%
MOBILE CONNECTIONS
We Are Social
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
@wearesocialsg • 8
JAN 2015
DIGITAL IN ASIA-PACIFIC A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
4,021 1,407 1,065 3,722
ACTIVE MOBILE SOCIAL ACCOUNTS
879
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 45%
PENETRATION: 35%
PENETRATION: 26%
vs. POPULATION: 93%
PENETRATION: 22%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 9
JAN 2015
DIGITAL IN AFRICA
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
1,135
298
103
900
85
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 40%
PENETRATION: 26%
PENETRATION: 9%
vs. POPULATION: 79%
PENETRATION: 7%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 10
JAN 2015
DIGITAL IN THE AMERICAS A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
979
633
482
1,068 MILLION
399
MILLION
MILLION
MILLION
MILLION
URBANISATION: 81%
PENETRATION: 65%
PENETRATION: 49%
vs. POPULATION: 109%
PENETRATION: 41%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 11
JAN 2015
DIGITAL IN EUROPE
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
837
584
387
1,104 MILLION
287
MILLION
MILLION
MILLION
MILLION
URBANISATION: 72%
PENETRATION: 70%
PENETRATION: 46%
vs. POPULATION: 132%
PENETRATION: 34%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 12
JAN 2015
DIGITAL IN THE MIDDLE EAST A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
238
87
41
294
35
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 67%
PENETRATION: 36%
PENETRATION: 17%
vs. POPULATION: 124%
PENETRATION: 15%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 13
GLOBAL INTERNET USAGE We Are Social
@wearesocialsg • 14
JAN 2015
INTERNET USE REGIONAL INTERNET PENETRATION FIGURES
NORTH AMERICA
WEST EUROPE
88%!
58%!
81%!
38%! 36%!
43%!
GLOBAL AVERAGE: 42%
We Are Social
CENTRAL AMERICA
56%!
EAST EUROPE
MIDDLE EAST
26%! AFRICA
SOUTH AMERICA
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
CENTRAL ASIA
51%!
EAST ASIA
19%! SOUTH ASIA
33%!
SOUTHEAST ASIA
69%! OCEANIA
@wearesocialsg • 15
JAN 2015
INTERNET REGIONAL OVERVIEW INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
823! INTERNET USERS, IN MILLIONS INTERNET PENETRATION
We Are Social
26!
69%!
38%! CENTRAL ASIA
81%!
19%!
88%!
26%!
58%!
56%!
33%!
43%!
36%! MIDDLE EAST
27!
CENTRAL AMERICA
87!
SOUTHEAST ASIA
90!
OCEANIA
208!
SOUTH AMERICA
231!
EAST EUROPE
244!
AFRICA
298!
NORTH AMERICA
313!
SOUTH ASIA
EAST ASIA
51%!
324!
WEST EUROPE
341!
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
@wearesocialsg • 16
We Are Social
19%!
28%!
89%! 87%! 86%!
GERMANY USA JAPAN
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
37%! THAILAND
INDIA
INDONESIA
38%! NIGERIA
42%!
44%! VIETNAM GLOBAL AVERAGE
44%!
46%! SOUTH AFRICA PHILIPPINES
47%!
49%! MEXICO CHINA
49%!
53%! EGYPT TURKEY
54%!
BRAZIL
58%!
60%!
RUSSIA SAUDI ARABIA
60%!
66%!
MALAYSIA ITALY
67%!
POLAND
ARGENTINA
SPAIN
HONG KONG
SINGAPORE
75%!
77%!
79%!
81%!
84%!
89%!
UK
FRANCE
89%!
AUSTRALIA
90%!
92%!
UAE SOUTH KOREA
93%!
CANADA
JAN 2015
INTERNET USE
NATIONAL INTERNET PENETRATION FIGURES
@wearesocialsg • 17
We Are Social 1.0 !
1.3 !
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.
JAPAN
SOUTH KOREA
NETHERLANDS
HONG KONG
GERMANY
CHINA
1.8 !
1.7 !
1.9 !
1.9 !
SPAIN FRANCE
1.9 !
1.5 !
1.9 !
1.7 !
1.8 !
UK
AUSTRALIA
SAUDI ARABIA
AVERAGE
ITALY
CANADA
TURKEY
SINGAPORE
RUSSIA
POLAND
ARGENTINA
USA
MEXICO
MALAYSIA
INDIA
INDONESIA
UAE
SOUTH AFRICA
VIETNAM
BRAZIL
THAILAND
PHILIPPINES
2.3 !
2.2 !
2.3 ! 2.9 !
2.7 !
2.6 !
2.5 !
2.7 !
3.4 !
3.1 !
3.4 !
3.4 !
3.4 !
3.2 !
3.1 !
3.3 !
4.0 !
4.0 !
3.9 !
3.7 !
4.2 !
4.2 !
4.9 !
4.7 !
4.5 !
5.0 ! 4.9 !
4.8 !
4.6 !
5.1 !
5.1 !
5.1 !
5.1 !
5.2 !
5.1 !
4.9 !
4.6 !
4.4 !
4.2 !
4.1 !
4.0 !
3.9 !
3.7 !
3.8 !
3.8 !
4.1 !
5.4 !
5.5 !
6.3 !
JAN 2015
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
@wearesocialsg • 18
JAN 2015
SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
62%
31%
7%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
We Are Social
• Source: StatCounter, Q1 2015
+39%
+17%
+18%
@wearesocialsg • 19
We Are Social • Source: StatCounter, Q1 2015
34%! 33%!
SINGAPORE GLOBAL AVERAGE
27%! 26%! 26%! 25%!
UK HONG KONG AUSTRALIA USA
RUSSIA
12%!
15%!
17%! CANADA FRANCE
17%!
20%! VIETNAM
ITALY
20%! BRAZIL
18%!
21%! PHILIPPINES
GERMANY
21%! CHINA
23%!
28%!
TURKEY
EGYPT
29%!
SPAIN
24%!
29%!
SOUTH KOREA
ARGENTINA
30%!
JAPAN
32%!
35%!
MALAYSIA
MEXICO
36%!
THAILAND
POLAND
46%!
48%!
50%!
UAE SAUDI ARABIA
50%!
INDONESIA
SOUTH AFRICA
INDIA
NIGERIA
61%!
72%!
76%!
JAN 2015
MOBILE’S SHARE OF WEB TRAFFIC
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
@wearesocialsg • 20
We Are Social
10.3 !
CANADA
• Source: Akamai State of the Internet Report, Q3 2014
2.0 !
3.6 ! SOUTH AFRICA
INDIA
3.6 ! EGYPT
2.5 !
3.7 ! INDONESIA
VIETNAM
3.8 ! CHINA
2.5 !
4.1 ! MALAYSIA
PHILIPPINES
4.2 ! ARGENTINA
2.9 !
4.5 !
GLOBAL AVERAGE
BRAZIL
4.7 !
UAE
5.5 !
TURKEY
6.6 !
THAILAND
5.5 !
6.9 !
FRANCE
ITALY
6.9 !
AUSTRALIA
7.8 !
8.6 !
POLAND SPAIN
8.7 !
GERMANY
9.1 !
10.7 !
RUSSIA
12.2 ! 11.5 !
UK
USA
SINGAPORE
JAPAN
HONG KONG
SOUTH KOREA
15.0 !
16.3 !
25.3 !
JAN 2015
AVERAGE NET CONNECTION SPEEDS
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
@wearesocialsg • 21
We Are Social
51%!
62%!
SOUTH KOREA
56%!
63%!
GERMANY
37%! 36%!
ARGENTINA BRAZIL
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
24%! 23%!
MEXICO SOUTH AFRICA
INDIA
INDONESIA
THAILAND
14%!
16%!
18%!
21%!
24%! VIETNAM
PHILIPPINES
25%! SAUDI ARABIA
RUSSIA
30%!
33%!
37%!
MALAYSIA
TURKEY
37%!
39%!
ITALY CHINA
39%!
44%!
POLAND
HONG KONG
44%!
SPAIN
40%!
45%!
UAE
JAPAN
46%!
49%!
FRANCE SINGAPORE
49%!
CANADA
AUSTRALIA
USA
64%!
UK
JAN 2015
E-COMMERCE
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
@wearesocialsg • 22
GLOBAL SOCIAL MEDIA USAGE We Are Social
@wearesocialsg • 23
JAN 2015
SOCIAL MEDIA USE
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
2.08B We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
29%
1.69B
23%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 24
JAN 2015
SOCIAL MEDIA USE
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
NORTH AMERICA
WEST EUROPE
58%!
45%!
47%!
4%! 17%!
37%!
GLOBAL AVERAGE: 29%
We Are Social
CENTRAL AMERICA
48%!
EAST EUROPE
MIDDLE EAST
9%!
CENTRAL ASIA
43%!
EAST ASIA
9%! SOUTH ASIA
AFRICA
SOUTH AMERICA
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
32%!
SOUTHEAST ASIA
45%! OCEANIA
@wearesocialsg • 25
JAN 2015
SOCIAL MEDIA REGIONAL OVERVIEW ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
690!
ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS
We Are Social
58%!
32%!
48%!
47%!
45%!
9%!
9%!
37%!
17%!
AFRICA
CENTRAL AMERICA
MIDDLE EAST
79!
41!
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
17!
3!
45%!
4%! CENTRAL ASIA
103!
SOUTH ASIA
157!
EAST EUROPE
190!
WEST EUROPE
197!
SOUTH AMERICA
197!
SOUTHEAST ASIA
EAST ASIA
45%!
199!
NORTH AMERICA
206!
OCEANIA
ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
@wearesocialsg • 26
We Are Social
55%!
MALAYSIA
9%!
56%!
CANADA
40%!
56%!
UAE
47%! 46%! 46%! 46%! 46%! 45%!
BRAZIL MEXICO ITALY CHINA RUSSIA FRANCE
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
28%! INDONESIA
NIGERIA
INDIA
JAPAN
SOUTH AFRICA
7%!
29%! GLOBAL AVERAGE
19%!
22%!
25%!
29%! SAUDI ARABIA
EGYPT
30%! SOUTH KOREA
31%!
34%! POLAND VIETNAM
35%!
GERMANY
PHILIPPINES
47%!
49%!
SPAIN
THAILAND
52%!
57%!
AUSTRALIA
TURKEY
58%!
59%!
66%! 64%! 60%!
USA
UK
ARGENTINA
HONG KONG
SINGAPORE
JAN 2015
SOCIAL MEDIA USE
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
@wearesocialsg • 27
JAN 2015
ACTIVE USERS BY SOCIAL PLATFORM MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
1,366 !
829 !
629 !
QZONE
600 !
WHATSAPP FACEBOOK MESSENGER
500 ! 468 !
343 !
GOOGLE+ SKYPE
300 !
300 ! 284 !
230 !
TUMBLR
209 !
VIBER
200 !
BAIDU TIEBA
170 !
LINE
157 !
SINA WEIBO VKONTAKTE
100 !
SNAPCHAT
100 !
We Are Social
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015
@wearesocialsg • 28
JAN 2015
TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
JAPAN
SOUTH KOREA
CHINA
UK
RUSSIA
USA
INDONESIA
TURKEY
SOUTH AFRICA
MALAYSIA
UAE
MEXICO
PHILIPPINES
ARGENTINA
0.7 !
1.3 !
1.8 ! HONG KONG
1.7 !
1.9 !
2.0 ! FRANCE
NETHERLANDS
2.1 ! GERMANY
1.9 !
2.1 ! AUSTRALIA
SPAIN
2.1 ! CANADA
2.4 ! AVERAGE
2.1 !
2.5 ! SINGAPORE
POLAND
2.5 ! ITALY
2.2 !
2.5 ! INDIA
2.6 !
2.7 !
2.9 !
3.0 ! SAUDI ARABIA
2.9 !
3.1 ! VIETNAM
3.2 !
3.5 !
3.8 ! THAILAND
3.6 !
3.8 ! BRAZIL
3.9 !
4.3 !
4.3 !
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
@wearesocialsg • 29
JAN 2015
MOBILE SOCIAL
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
NORTH AMERICA
WEST EUROPE
50%!
30%!
39%!
2%! 15%!
32%!
GLOBAL AVERAGE: 23%
We Are Social
CENTRAL AMERICA
38%!
EAST EUROPE
MIDDLE EAST
7%!
CENTRAL ASIA
35%!
EAST ASIA
8%! SOUTH ASIA
AFRICA
SOUTH AMERICA
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
27%!
SOUTHEAST ASIA
39%! OCEANIA
@wearesocialsg • 30
JAN 2015
MOBILE SOCIAL REGIONAL OVERVIEW
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
561!
ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS
We Are Social
27%!
39%!
38%!
8%!
30%!
7%!
32%!
15%!
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
15!
1!
39%!
2%! CENTRAL ASIA
50%!
MIDDLE EAST
35!
CENTRAL AMERICA
68!
AFRICA
85!
EAST EUROPE
126!
SOUTH ASIA
132!
SOUTH AMERICA
156!
WEST EUROPE
161!
SOUTHEAST ASIA
EAST ASIA
35%!
170!
NORTH AMERICA
176!
OCEANIA
ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION
@wearesocialsg • 31
8%!
32%!
51%!
58%!
HONG KONG
We Are Social
49%!
MALAYSIA
36%! 36%!
FRANCE ITALY
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
NIGERIA
INDIA
7%!
17%!
19%! EGYPT JAPAN
20%!
23%! GLOBAL AVERAGE SOUTH AFRICA
24%!
25%! SAUDI ARABIA
POLAND
26%! RUSSIA
24%!
26%! VIETNAM
INDONESIA
27%!
SOUTH KOREA
GERMANY
30%!
37%!
38%!
SPAIN CHINA
38%!
PHILIPPINES
42%! 40%!
BRAZIL
MEXICO
TURKEY
43%!
45%!
CANADA THAILAND
46%!
ARGENTINA
48%!
50%!
UK
UAE
50%!
USA
AUSTRALIA
59%!
SINGAPORE
JAN 2015
MOBILE SOCIAL
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
@wearesocialsg • 32
GLOBAL MOBILE PHONE USAGE We Are Social
@wearesocialsg • 33
JAN 2015
MOBILE USERS vs. CONNECTIONS
TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS)
MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS)
#
3.65B We Are Social
AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER
#
51%
7.09B
• Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
1.94 @wearesocialsg • 34
JAN 2015
MOBILE CONNECTIONS
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
NORTH AMERICA
WEST EUROPE
101%!
139%!
125%!
112%! 124%!
91%!
GLOBAL AVERAGE: 98%
We Are Social
CENTRAL AMERICA
126%! SOUTH AMERICA
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
EAST EUROPE
MIDDLE EAST
79%! AFRICA
CENTRAL ASIA
98%!
EAST ASIA
77%! SOUTH ASIA
119%!
SOUTHEAST ASIA
109%! OCEANIA
@wearesocialsg • 35
JAN 2015
MOBILE REGIONAL OVERVIEW
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
1565!
MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION
1296!
900! 744! 519!
We Are Social
77%!
79%!
119%!
139%!
125%!
126%!
101%!
124%!
91%!
SOUTHEAST ASIA
EAST EUROPE
WEST EUROPE
SOUTH AMERICA
NORTH AMERICA
MIDDLE EAST
CENTRAL AMERICA
191!
AFRICA
EAST ASIA
98%!
294!
SOUTH ASIA
358!
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
76!
42!
112%!
109%! OCEANIA
521!
CENTRAL ASIA
583!
@wearesocialsg • 36
We Are Social
173%!
SAUDI ARABIA
• Source: GSMA Intelligence, Q4 2014
111%! 108%!
SOUTH KOREA SPAIN
95%! CHINA
75%! 75%! INDIA
81%!
84%!
NIGERIA
CANADA
MEXICO
91%!
97%! FRANCE
TURKEY
98%! GLOBAL AVERAGE
103%!
113%! EGYPT
USA
114%!
PHILIPPINES
117%!
121%!
INDONESIA UK
122%!
JAPAN
127%!
135%!
BRAZIL AUSTRALIA
135%!
141%!
VIETNAM
ITALY
144%!
ARGENTINA
137%!
146%!
SOUTH AFRICA
MALAYSIA
147%!
POLAND
138%!
150%!
THAILAND
GERMANY
152%!
SINGAPORE
168%!
173%!
UAE
RUSSIA
176%!
HONG KONG
JAN 2015
MOBILE CONNECTIONS
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
@wearesocialsg • 37
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
98%
77%
23%
39%
#
7.1B
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 38
We Are Social • Sources: GSMA Intelligence, Q4 2014.
JAPAN
1%!
58%! 49%! 51%! 47%! 53%! 42%! 58%! 42%! 58%! 41%! 59%!
42%!
69%!
65%!
79%!
76%!
71%!
77%!
77%!
78%!
79%!
85%!
80%!
82%!
83%!
84%!
85%!
86%!
86%!
89%!
97%!
99%!
95%!
96%!
96%!
99%!
94%!
POST-PAID CONNECTIONS
6%!
15%!
21%!
35%! 31%!
29%!
24%!
23%!
23%!
22%!
21%!
20%!
18%!
17%!
16%!
15%!
14%!
14%!
11%!
5%!
4%!
4%!
3%!
1%!
PRE-PAID CONNECTIONS
SOUTH KOREA
CANADA
FRANCE
USA
SPAIN
AUSTRALIA
UK
SINGAPORE
HONG KONG
GERMANY
POLAND
TURKEY
ARGENTINA
GLOBAL AVERAGE
MALAYSIA
BRAZIL
CHINA
SAUDI ARABIA
RUSSIA
SOUTH AFRICA
ITALY
MEXICO
UAE
THAILAND
VIETNAM
INDIA
PHILIPPINES
EGYPT
NIGERIA
INDONESIA
JAN 2015
PRE-PAY vs. POST-PAY CONNECTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
@wearesocialsg • 39
JAN 2015
MOBILE CONNECTIONS BY DEVICE BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS
TOTAL NUMBER OF SMARTPHONE CONNECTIONS
#
#
7.1B
2.7B
We Are Social
SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS
TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS
FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS
#
38%
4.1B
• Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)
58%
@wearesocialsg • 40
JAN 2015
MOBILE’S SHARE OF WEB TRAFFIC PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES
33.4%! 28.9%!
17.0%!
10.9%! 6.1%! 0.7%! 2009 We Are Social
2.9%! 2010 • Source: StatCounter, Q1 2015
2011
2012
2013
2014
2015 @wearesocialsg • 41
JAN 2015
PLATFORMS’ SHARE OF MOBILE WEB BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS
38.9%
30.9%
30.2%
We Are Social
• Source: Akamai State of the Internet Report, Q3 2014
@wearesocialsg • 42
We Are Social • Source: Akamai State of the Internet Report, Q3 2014
4.8 !
ITALY
1.7 ! 1.5 ! 1.3 ! 1.1 !
BRAZIL ARGENTINA VIETNAM
2.5 ! SOUTH AFRICA INDIA
2.5 !
2.8 ! THAILAND MALAYSIA
2.8 ! EGYPT
AUSTRALIA
3.9 !
4.2 !
5.0 !
POLAND
TURKEY
5.2 !
SPAIN
5.8 !
USA
5.4 !
6.0 !
HONG KONG
GERMANY
6.2 !
CHINA
6.7 !
7.0 !
RUSSIA JAPAN
7.1 !
7.9 !
CANADA FRANCE
8.1 !
UK
SINGAPORE
SOUTH KOREA
9.1 !
18.2 !
JAN 2015
AVERAGE MOBILE NET SPEEDS AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
@wearesocialsg • 43
JAN 2015
GLOBAL MOBILE DATA GROWTH
TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
2,800! 2,600! 2,400!
AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!
2,200! 2,000! 1,800! 1,600! 1,400! 1,200! 1,000! 800! 600! 400! 200! Q3 Q4 Q1 Q2 Q3 Q4 Q1 2009! 2009! 2010! 2010! 2010! 2010! 2011! We Are Social
• Source: Ericsson Mobility Report, Nov 2014
Q2 2011!
Q3 2011!
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2011! 2012! 2012! 2012! 2012! 2013! 2013! 2013! 2013! 2014! 2014! 2014! @wearesocialsg • 44
We Are Social
6%!
15%!
BRAZIL
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
8%! RUSSIA JAPAN
9%! INDIA
11%! THAILAND
9%!
11%! PHILIPPINES
INDONESIA
11%!
12%! FRANCE SOUTH AFRICA
13%! CANADA
14%!
15%!
AUSTRALIA
POLAND
15%!
SAUDI ARABIA
14%!
15%!
VIETNAM
MEXICO
16%!
ITALY
17%!
ARGENTINA
18%!
USA
17%!
18%!
UK
SPAIN
19%!
19%!
TURKEY MALAYSIA
20%!
23%!
HONG KONG GERMANY
23%!
27%!
UAE SINGAPORE
27%!
CHINA
SOUTH KOREA
37%!
JAN 2015
MOBILE COMMERCE
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
@wearesocialsg • 45
JAN 2015
MOBILE BROADBAND
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
NORTH AMERICA
WEST EUROPE
85%!
53%!
85%!
21%! 34%!
31%!
GLOBAL AVERAGE: 38%
We Are Social
CENTRAL AMERICA
57%!
EAST EUROPE
MIDDLE EAST
16%! AFRICA
SOUTH AMERICA
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
CENTRAL ASIA
53%!
EAST ASIA
8%! SOUTH ASIA
48%!
SOUTHEAST ASIA
84%! OCEANIA
@wearesocialsg • 46
We Are Social
13%! 8%!
110%!
SOUTH KOREA
91%!
111%!
UAE
86%!
UK
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
53%! SOUTH AFRICA
37%! 36%! 35%!
VIETNAM EGYPT MEXICO
INDIA
NIGERIA
38%!
41%!
44%!
GLOBAL AVERAGE
INDONESIA
CHINA
48%!
55%! ARGENTINA
PHILIPPINES
55%!
59%!
CANADA RUSSIA
60%!
TURKEY
FRANCE
SPAIN
BRAZIL
MALAYSIA
67%!
70%!
76%!
78%!
84%!
87%!
GERMANY
POLAND
87%!
USA
ITALY
106%!
112%!
THAILAND
114%! 114%!
SINGAPORE
123%! 118%!
AUSTRALIA
SAUDI ARABIA
JAPAN
HONG KONG
JAN 2015
MOBILE BROADBAND
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
@wearesocialsg • 47
COUNTRY SNAPSHOTS We Are Social
@wearesocialsg • 48
ARGENTINA We Are Social
@wearesocialsg • 49
JAN 2015
DIGITAL IN ARGENTINA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
43.1
32.3
26.0
62.0
20.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 93%
PENETRATION: 75%
PENETRATION: 60%
vs. POPULATION: 144%
PENETRATION: 46%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 50
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+37%
+8%
+6%
+9%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 51
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 53M 4H 11M 4H 20M 2H 47M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 52
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
32.3M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
75%
25.4M
59%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 53
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
73%
24%
3%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+79%
+27%
0%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 54
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
26.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
60%
20M
46%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 55
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
44%!
35%!
FACEBOOK FACEBOOK MESSENGER
32%! 21%!
GOOGLE+
16%!
SKYPE
15%!
9%!
9%!
INSTAGRAM PINTEREST BADOO We Are Social
7%! 7%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 56
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
71%
29%
38%
#
62.0M 144%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 57
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 40%
We Are Social
34%
25%
23%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
19%
@wearesocialsg • 58
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
47%
37%
24%
17%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 59
AUSTRALIA We Are Social
@wearesocialsg • 60
JAN 2015
DIGITAL IN AUSTRALIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
23.7
21.2
13.6
30.0
12.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 89%
PENETRATION: 89%
PENETRATION: 57%
vs. POPULATION: 127%
PENETRATION: 51%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 61
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+17%
+6%
+23%
+11%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 62
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 03M 1H 32M 2H 04M 2H 47M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 63
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
21.2M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
89%
12.9M
54%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 64
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
61%
26%
13%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-14%
+51%
+11%
+43%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 65
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
13.6M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
57%
12.0M
51%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 66
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
40%!
FACEBOOK FACEBOOK MESSENGER
18%! 14%!
13%!
GOOGLE+
13%!
SKYPE
10%!
10%!
9%!
8%!
WHATSAPP TUMBLR We Are Social
6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 67
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
35%
65%
90%
#
30.0M 127%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 68
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 27%
We Are Social
23%
16%
16%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
28%
@wearesocialsg • 69
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
51%
51%
20%
15%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 70
BRAZIL We Are Social
@wearesocialsg â&#x20AC;˘ 71
JAN 2015
DIGITAL IN BRAZIL
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
204M
110M MILLION
96M
MILLION
276M MILLION
78M
MILLION
URBANISATION: 91%
PENETRATION: 54%
PENETRATION: 47%
vs. POPULATION: 135%
PENETRATION: 38%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
MILLION
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 72
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+10%
+12%
+3%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 73
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 26M 3H 47M 3H 47M 2H 49M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 74
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
110M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
54%
79M
39%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 75
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
77%
20%
3%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-12%
+109%
+1%
+20%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 76
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
96M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
47%
78M
38%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 77
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
25%!
24%!
WHATSAPP FACEBOOK MESSENGER
22%! 14%!
SKYPE
13%!
GOOGLE+
11%!
10%!
9%!
LINKEDIN PINTEREST BADOO We Are Social
6%! 6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 78
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
78%
22%
56%
#
276M 135%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 79
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 23%
We Are Social
23%
17%
18%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
18%
@wearesocialsg • 80
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
37%
36%
22%
15%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 81
CANADA We Are Social
@wearesocialsg â&#x20AC;˘ 82
JAN 2015
DIGITAL IN CANADA
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
35.7M 33.0M 20.0M 29.0M 16.2M MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 81%
PENETRATION: 93%
PENETRATION: 56%
vs. POPULATION: 81%
PENETRATION: 45%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 83
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+11%
+5%
+10%
+5%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 84
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 37M 1H 52M 2H 04M 2H 38M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 85
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
33.0M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
93%
19.4M
54%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 86
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
70%
17%
12%
0.3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+41%
+33%
+18%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 87
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
20.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
56%
16.2M
45%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 88
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
47%!
23%!
TWITTER FACEBOOK MESSENGER
19%! 16%!
15%!
GOOGLE+
13%!
SKYPE
12%!
12%!
LINKEDIN TUMBLR SNAPCHAT We Are Social
8%! 7%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 89
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
81%
15%
85%
73%
#
29.0M
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 90
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 24%
We Are Social
27%
21%
17%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
24%
@wearesocialsg • 91
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
54%
49%
20%
13%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 92
CHINA We Are Social
@wearesocialsg â&#x20AC;˘ 93
JAN 2015
DIGITAL IN CHINA
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
1,367
642
629
1,300 MILLION
506
MILLION
MILLION
MILLION
MILLION
URBANISATION: 54%
PENETRATION: 47%
PENETRATION: 46%
vs. POPULATION: 95%
PENETRATION: 37%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 94
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+9%
+1%
+8%
+26%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 95
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 52M 2H 35M 1H 42M 1H 27M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 96
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
642M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
47%
565M
41%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 97
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
76%
21%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+121%
+12%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 98
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
629M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
46%
506M
37%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 99
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
30%!
WECHAT SINA WEIBO
25%! 25%!
QZONE TENCENT WEIBO
21%! 19%!
YOUKU
15%!
TUDOU
12%!
RENREN GOOGLE+ FACEBOOK KAIXIN We Are Social
10%! 9%! 9%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 100
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
95%
79%
21%
46%
#
1.3B
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 101
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 21%
We Are Social
22%
25%
19%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
26%
@wearesocialsg • 102
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
30%
37%
25%
27%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 103
EGYPT We Are Social
@wearesocialsg â&#x20AC;˘ 104
JAN 2015
DIGITAL IN EGYPT
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
87.8
46.2
22.0
98.8
16.6
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 44%
PENETRATION: 53%
PENETRATION: 25%
vs. POPULATION: 113%
PENETRATION: 19%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 105
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+25%
+33%
+2%
+32%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 106
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
74%
23%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+78%
+25%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 107
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
22.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
25%
16.6M
19%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 108
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
96%
4%
32%
#
98.8M 113%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 109
FRANCE We Are Social
@wearesocialsg â&#x20AC;˘ 110
JAN 2015
DIGITAL IN FRANCE
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
66.1
55.4
30.0
64.2
24.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 86%
PENETRATION: 84%
PENETRATION: 45%
vs. POPULATION: 97%
PENETRATION: 36%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 111
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+2%
+7%
-11%
+20%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 112
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 53M 1H 17M 2H 00M 3H 10M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 113
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
55.4M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
84%
29.4M
45%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 114
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
77%
15%
8%
0.3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-8%
+66%
+17%
+45%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 115
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
30.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
45%
24.0M
36%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 116
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
32%!
10%!
GOOGLE+
9%!
TWITTER FACEBOOK MESSENGER
7%! 5%!
LINKEDIN COPAINS D'AVANT
4%!
4%!
SKYPE
4%!
BADOO VIADEO We Are Social
3%! 3%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 117
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
97%
21%
79%
69%
#
64.2M
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 118
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 20%
We Are Social
16%
15%
15%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
18%
@wearesocialsg • 119
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
44%
49%
14%
12%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 120
GERMANY We Are Social
@wearesocialsg â&#x20AC;˘ 121
JAN 2015
DIGITAL IN GERMANY
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
80.8
71.7
28.0
111.6 MILLION
24.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 74%
PENETRATION: 89%
PENETRATION: 35%
vs. POPULATION: 138%
PENETRATION: 30%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 122
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+5%
0%
+4%
+9%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 123
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 41M 1H 52M 2H 03M 2H 56M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 124
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
71.7M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
89%
39.2M
48%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 125
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
75%
18%
7%
0.4%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+60%
+30%
+36%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 126
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
28.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
35%
24.0M
30%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 127
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
28%!
26%!
WHATSAPP FACEBOOK MESSENGER
15%! 9%!
SKYPE TWITTER
7%!
GOOGLE+
7%!
SHAZAM
4%!
4%!
4%!
TUMBLR We Are Social
4%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 128
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
47%
53%
63%
#
111.6M 138%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 129
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 22%
We Are Social
21%
18%
9%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
20%
@wearesocialsg • 130
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
47%
63%
18%
20%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 131
HONG KONG We Are Social
@wearesocialsg â&#x20AC;˘ 132
JAN 2015
DIGITAL IN HONG KONG A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
7.23
5.75
4.60
12.70 MILLION
4.20
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 79%
PENETRATION: 64%
vs. POPULATION: 176%
PENETRATION: 58%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 133
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+10%
+5%
-23%
+11%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 134
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 25M 2H 18M 1H 50M 1H 49M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 135
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
5.75M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
79%
4.65M
64%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 136
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
67%
26%
7%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+45%
-13%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 137
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
4.60M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
64%
4.20M
58%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 138
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
41%!
33%!
FACEBOOK FACEBOOK MESSENGER
23%! 23%!
14%!
LINE
13%!
SKYPE
12%!
GOOGLE+
11%!
10%!
TWITTER SINA WEIBO We Are Social
6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 139
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
42%
58%
70%
#
12.7M 176%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 140
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 35%
We Are Social
36%
32%
26%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
29%
@wearesocialsg • 141
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
38%
39%
26%
23%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 142
INDIA We Are Social
@wearesocialsg â&#x20AC;˘ 143
JAN 2015
DIGITAL IN INDIA
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
1,265
243
118
946
100
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 19%
PENETRATION: 9%
vs. POPULATION: 75%
PENETRATION: 8%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 144
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+14%
+31%
+6%
+39%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 145
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 04M 3H 24M 2H 31M 1H 58M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 146
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
243M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
19%
200M
16%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 147
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
27%
72%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-19%
+9%
+19%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 148
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
118M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
9%
100M
8%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 149
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
11%!
WHATSAPP FACEBOOK MESSENGER
9%! 8%!
8%!
SKYPE
7%!
GOOGLE+
6%!
5%!
5%!
4%!
PINTEREST VIBER We Are Social
4%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 150
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
75%
95%
5%
11%
#
946M
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 151
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 10%
We Are Social
10%
8%
8%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
9%
@wearesocialsg • 152
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
13%
14%
9%
9%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 153
INDONESIA We Are Social
@wearesocialsg • 154
JAN 2015
DIGITAL IN INDONESIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
255.5
72.7
72.0
308.2 MILLION
62.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 51%
PENETRATION: 28%
PENETRATION: 28%
vs. POPULATION: 121%
PENETRATION: 24%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 155
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
0%
+16%
+9%
+19%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 156
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 06M 3H 10M 2H 52M 2H 29M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 157
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
72.7M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
28%
54.0M
21%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 158
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
45%
50%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-25%
+39%
+14%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 159
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
72.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
28%
62.0M
24%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 160
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
14%!
12%!
11%!
TWITTER FACEBOOK MESSENGER
9%! 9%!
GOOGLE+ LINKEDIN
7%!
7%!
SKYPE PINTEREST LINE We Are Social
6%! 6%! 6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 161
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
99%
1%
34%
#
308.2M 121%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 162
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 14%
We Are Social
11%
10%
9%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
11%
@wearesocialsg • 163
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
18%
16%
11%
9%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 164
ITALY We Are Social
@wearesocialsg â&#x20AC;˘ 165
JAN 2015
DIGITAL IN ITALY
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
60.8
36.6
28.0
82.3
22.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 68%
PENETRATION: 60%
PENETRATION: 46%
vs. POPULATION: 135%
PENETRATION: 36%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 166
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+3%
+8%
-15%
+11%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 167
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 28M 2H 12M 2H 30M 2H 39M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 168
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
36.6M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
60%
25.8M
43%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 169
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
74%
17%
8%
0.4%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-7%
+16%
+42%
+529%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 170
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
28.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
46%
22.0M
36%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 171
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
25%!
24%!
FACEBOOK FACEBOOK MESSENGER
17%! 14%!
SKYPE
11%!
SHAZAM TWITTER
10%!
GOOGLE+
10%! 6%!
INSTAGRAM LINKEDIN PINTEREST We Are Social
5%! 5%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 172
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
84%
16%
67%
#
82.3M 135%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 173
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 23%
We Are Social
26%
16%
16%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
16%
@wearesocialsg • 174
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
39%
39%
20%
16%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 175
JAPAN We Are Social
@wearesocialsg â&#x20AC;˘ 176
JAN 2015
DIGITAL IN JAPAN
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
127.1
109.6 MILLION
24.0
MILLION
155.6 MILLION
22.0
MILLION
URBANISATION: 91%
PENETRATION: 86%
PENETRATION: 19%
vs. POPULATION: 122%
PENETRATION: 17%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
MILLION
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 177
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+9%
+9%
+12%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 178
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 07M 0H 59M 0H 40M 2H 17M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 179
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
109.6M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
86%
43.6M
34%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 180
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
65%
30%
5%
0.2%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-12%
+36%
+22%
-18%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 181
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
24.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
19%
22.0M
17%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 182
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
16%!
13%!
4%!
MIXI
3%!
LINE
2%!
GOOGLE+
2%!
SKYPE MOBAGE GREE INSTAGRAM PINTEREST We Are Social
1%! 1%! 1%! <1%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 183
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
1%
99%
96%
#
155.6M 122%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 184
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 7%
We Are Social
5%
7%
10%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
8%
@wearesocialsg • 185
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
43%
40%
11%
6%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 186
MALAYSIA We Are Social
@wearesocialsg â&#x20AC;˘ 187
JAN 2015
DIGITAL IN MALAYSIA
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
30.5
20.1
16.8
41.8
15.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 73%
PENETRATION: 66%
PENETRATION: 55%
vs. POPULATION: 137%
PENETRATION: 49%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 188
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+5%
+8%
+1%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 189
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 04M 3H 39M 3H 27M 2H 24M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 190
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
20.1M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
66%
16.5M
54%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 191
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
57%
35%
8%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-17%
+45%
+5%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 192
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
16.8M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
55%
15.0M
49%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 193
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
38%!
32%!
FACEBOOK FACEBOOK MESSENGER
29%! 21%!
GOOGLE+
19%!
18%!
15%!
13%!
SKYPE LINKEDIN PINTEREST We Are Social
11%! 10%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 194
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
77%
23%
57%
#
41.8M 137%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 195
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 33%
We Are Social
28%
24%
22%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
27%
@wearesocialsg • 196
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
40%
37%
24%
19%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 197
MEXICO We Are Social
@wearesocialsg â&#x20AC;˘ 198
JAN 2015
DIGITAL IN MEXICO
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
121.0
59.2
56.0
102.0 MILLION
48.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 78%
PENETRATION: 49%
PENETRATION: 46%
vs. POPULATION: 84%
PENETRATION: 40%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 199
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+34%
+12%
+1%
+4%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 200
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 02M 3H 58M 3H 52M 2H 22M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 201
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
59.2M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
49%
48.7M
40%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 202
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
61%
32%
7%
0.2%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-23%
+103%
+26%
+42%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 203
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
56.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
46%
48.0M
40%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 204
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
28%!
26%!
FACEBOOK FACEBOOK MESSENGER
24%! 17%!
GOOGLE+
15%!
14%!
SKYPE
9%!
8%!
8%!
LINKEDIN LINE We Are Social
6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 205
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
85%
15%
42%
#
102.0M 84%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 206
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 28%
We Are Social
25%
19%
17%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
16%
@wearesocialsg • 207
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
27%
24%
18%
14%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 208
NIGERIA We Are Social
@wearesocialsg â&#x20AC;˘ 209
JAN 2015
DIGITAL IN NIGERIA
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
183.5
70.3
13.6
138.0 MILLION
12.4
MILLION
MILLION
MILLION
MILLION
URBANISATION: 50%
PENETRATION: 38%
PENETRATION: 7%
vs. POPULATION: 75%
PENETRATION: 7%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 210
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+26%
+21%
+21%
[N/A]
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 211
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
20%
76%
5%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-5%
-
+28%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 212
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
13.6M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
7%
12.4M
7%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 213
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
97%
3%
17%
#
138.0M 75%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 214
THE PHILIPPINES We Are Social
@wearesocialsg • 215
JAN 2015
DIGITAL IN THE PHILIPPINES A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
100.8
44.2
40.0
114.6 MILLION
32.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 49%
PENETRATION: 44%
PENETRATION: 40%
vs. POPULATION: 114%
PENETRATION: 32%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 216
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+18%
+18%
+7%
+33%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 217
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
6H 17M 3H 19M 4H 15M 2H 47M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 218
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
44.2M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
44%
32.0M
32%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 219
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
71%
21%
9%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+70%
+38%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 220
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
40.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
40%
32.0M
32%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 221
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
21%!
FACEBOOK FACEBOOK MESSENGER
20%! 17%!
SKYPE
13%!
GOOGLE+
13%!
12%!
VIBER
9%!
9%!
7%!
LINKEDIN KAKAO TALK We Are Social
6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 222
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
96%
4%
42%
#
114.6M 114%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 223
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 19%
We Are Social
19%
15%
13%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
14%
@wearesocialsg • 224
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
24%
21%
15%
11%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 225
POLAND We Are Social
@wearesocialsg â&#x20AC;˘ 226
JAN 2015
DIGITAL IN POLAND
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
38.5
25.7
13.0
56.5
9.2
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 61%
PENETRATION: 67%
PENETRATION: 34%
vs. POPULATION: 147%
PENETRATION: 24%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 227
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+3%
+8%
+11%
+28%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 228
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 51M 1H 49M 2H 05M 2H 44M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 229
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
25.7M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
67%
15.9M
41%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 230
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
52%
46%
3%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-39%
+277%
+13%
-40%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 231
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
13.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
34%
9.2M
24%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 232
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
35%!
19%!
GOOGLE+ NK.PL
10%!
10%! 7%!
SKYPE FACEBOOK MESSENGER
6%!
5%!
BADOO
5%!
INSTAGRAM PINTEREST We Are Social
5%! 5%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 233
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
49%
51%
57%
#
56.5M 147%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 234
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 16%
We Are Social
14%
12%
13%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
20%
@wearesocialsg • 235
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
37%
44%
16%
14%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 236
RUSSIA We Are Social
@wearesocialsg â&#x20AC;˘ 237
JAN 2015
DIGITAL IN RUSSIA
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
146.3
87.5
67.0
245.2 MILLION
38.2
MILLION
MILLION
MILLION
MILLION
URBANISATION: 74%
PENETRATION: 60%
PENETRATION: 46%
vs. POPULATION: 168%
PENETRATION: 26%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 238
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+15%
+10%
-6%
[N/A]
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 239
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 47M 1H 42M 2H 38M 2H 29M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 240
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
87.5M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
60%
47.7M
33%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 241
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
82%
12%
6%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-5%
+41%
+17%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 242
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
67.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
46%
38.2M
26%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 243
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
28%!
VK
24%!
ODNOKLASSNIKI
18%!
15%!
GOOGLE+
12%!
SKYPE
10%!
7%!
INSTAGRAM VIBER
5%!
5%!
LINKEDIN We Are Social
4%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 244
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
82%
18%
33%
#
245.2M 168%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 245
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 13%
We Are Social
14%
8%
11%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
10%
@wearesocialsg • 246
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
38%
30%
13%
8%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 247
SAUDI ARABIA We Are Social
@wearesocialsg • 248
JAN 2015
DIGITAL IN SAUDI ARABIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
31.5
18.3
9.2
54.5
8.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 82%
PENETRATION: 58%
PENETRATION: 29%
vs. POPULATION: 173%
PENETRATION: 25%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 249
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+28%
+21%
+3%
+14%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 250
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 14M 4H 13M 3H 02M 2H 15M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 251
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
18.3M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
58%
14.7M
47%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 252
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
46%
48%
6%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-16%
+31%
-29%
+200%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 253
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
9.2M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
29%
8.0M
25%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 254
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
22%!
21%!
19%!
15%!
GOOGLE+ FACEBOOK MESSENGER
13%! 13%!
SKYPE
13%!
10%!
10%!
LINKEDIN BADOO We Are Social
8%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 255
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
80%
20%
66%
#
54.5M 173%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 256
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 29%
We Are Social
27%
17%
17%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
18%
@wearesocialsg • 257
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
28%
25%
19%
15%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 258
SINGAPORE We Are Social
@wearesocialsg • 259
JAN 2015
DIGITAL IN SINGAPORE A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
5.47
4.45
3.60
8.30
3.20
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 81%
PENETRATION: 66%
vs. POPULATION: 152%
PENETRATION: 59%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 260
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+12%
+13%
+3%
+14%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 261
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 41M 2H 18M 2H 27M 1H 53M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 262
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
4.45M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
81%
3.54M
65%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 263
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
56%
34%
9%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-14%
+34%
+8%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 264
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
3.60M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
66%
3.20M
59%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 265
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
46%!
39%!
FACEBOOK FACEBOOK MESSENGER
24%! 15%!
TWITTER SKYPE
15%!
GOOGLE+
14%!
14%!
14%!
13%!
LINE We Are Social
11%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 266
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
42%
58%
70%
#
8.30M 152%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 267
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 38%
We Are Social
34%
26%
26%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
33%
@wearesocialsg • 268
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
47%
46%
28%
23%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 269
SOUTH AFRICA We Are Social
@wearesocialsg • 270
JAN 2015
DIGITAL IN SOUTH AFRICA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
54.0
24.9
11.8
79.1
10.6
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 62%
PENETRATION: 46%
PENETRATION: 22%
vs. POPULATION: 146%
PENETRATION: 20%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 271
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+24%
+20%
+16%
[N/A]
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 272
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 06M 3H 04M 3H 10M 2H 39M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 273
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
24.9M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
46%
20.9M
39%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 274
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
32%
61%
7%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-11%
+4%
+33%
+200%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 275
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
11.8M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
22%
10.6M
20%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 276
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
31%!
26%!
FACEBOOK FACEBOOK MESSENGER
19%! 15%!
GOOGLE+
13%!
12%!
11%!
SKYPE
9%!
PINTEREST INSTAGRAM WECHAT We Are Social
8%! 7%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 277
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
83%
17%
36%
#
79.1M 146%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 278
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 29%
We Are Social
23%
14%
16%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
21%
@wearesocialsg • 279
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
31%
23%
17%
11%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 280
SOUTH KOREA We Are Social
@wearesocialsg • 281
JAN 2015
DIGITAL IN SOUTH KOREA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
50.4
45.3
15.0
56.0
13.4
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 91%
PENETRATION: 90%
PENETRATION: 30%
vs. POPULATION: 111%
PENETRATION: 27%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 282
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+10%
+15%
+4%
+18%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 283
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 22M 1H 47M 1H 16M 2H 13M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 284
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
45.3M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
90%
32.4M
64%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 285
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
70%
29%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-3%
+5%
+56%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 286
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
15.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
30%
13.4M
27%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 287
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
39%!
KAKAO TALK
26%!
FACEBOOK FACEBOOK MESSENGER
17%! 13%!
9%!
LINE
8%!
GOOGLE+ PINTEREST
7%!
6%!
LINKEDIN TUMBLR We Are Social
6%! 5%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 288
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
6%
94%
99%
#
56.0M 111%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 289
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 32%
We Are Social
27%
29%
30%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
38%
@wearesocialsg • 290
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
59%
62%
41%
37%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 291
SPAIN We Are Social
@wearesocialsg â&#x20AC;˘ 292
JAN 2015
DIGITAL IN SPAIN
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
46.5
35.7
22.0
50.3
17.8
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 77%
PENETRATION: 77%
PENETRATION: 47%
vs. POPULATION: 108%
PENETRATION: 38%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 293
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+5%
+12%
-10%
+16%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 294
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 58M 1H 51M 1H 54M 2H 31M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 295
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
35.7M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
77%
29.0M
62%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 296
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
63%
29%
8%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-19%
+89%
+13%
+38%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 297
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
22.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
47%
17.8M
38%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 298
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
42%!
33%!
FACEBOOK FACEBOOK MESSENGER
20%! 17%!
12%!
SKYPE
11%!
GOOGLE+ INSTAGRAM
10%!
SHAZAM
9%! 9%!
LINKEDIN PINTEREST We Are Social
7%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 299
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
31%
69%
65%
#
50.3M 108%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 300
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 35%
We Are Social
29%
22%
18%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
28%
@wearesocialsg • 301
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
42%
44%
24%
17%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 302
THAILAND We Are Social
@wearesocialsg â&#x20AC;˘ 303
JAN 2015
DIGITAL IN THAILAND
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
64.9
23.9
32.0
97.0
28.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 34%
PENETRATION: 37%
PENETRATION: 49%
vs. POPULATION: 150%
PENETRATION: 43%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 304
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
0%
+33%
+15%
+27%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 305
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 27M 4H 06M 3H 46M 2H 46M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 306
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
23.9M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
37%
17.7M
27%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 307
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
56%
36%
8%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-19%
+59%
-3%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 308
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
32.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
49%
28.0M
43%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 309
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
19%!
13%!
GOOGLE+
10%!
10%!
INSTAGRAM FACEBOOK MESSENGER
8%! 7%!
LINE
6%!
PINTEREST LINKEDIN BADOO MYSPACE We Are Social
5%! 5%! 5%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 310
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
86%
14%
75%
#
97.0M 150%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 311
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 12%
We Are Social
16%
12%
11%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
11%
@wearesocialsg • 312
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
19%
18%
12%
11%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 313
TURKEY We Are Social
@wearesocialsg â&#x20AC;˘ 314
JAN 2015
DIGITAL IN TURKEY
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
76.7
37.7
40.0
69.6
32.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 72%
PENETRATION: 49%
PENETRATION: 52%
vs. POPULATION: 91%
PENETRATION: 42%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 315
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+5%
+11%
+2%
+14%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 316
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 37M 2H 51M 2H 56M 2H 17M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 317
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
37.7M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
49%
31.7M
41%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 318
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
68%
28%
4%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-15%
+62%
+37%
+100%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 319
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
40.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
52%
32.0M
42%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 320
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
26%!
23%!
WHATSAPP FACEBOOK MESSENGER
21%! 17%!
14%!
GOOGLE+
13%!
SKYPE
12%!
8%!
7%!
PINTEREST VIBER We Are Social
6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 321
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
91%
58%
42%
66%
#
69.6M
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 322
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 24%
We Are Social
28%
22%
22%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
25%
@wearesocialsg • 323
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
35%
33%
24%
19%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 324
UNITED ARAB EMIRATES We Are Social
@wearesocialsg • 325
JAN 2015
DIGITAL IN THE UAE
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
9.58
8.81
5.40
16.60 MILLION
4.60
MILLION
MILLION
MILLION
MILLION
URBANISATION: 84%
PENETRATION: 92%
PENETRATION: 56%
vs. POPULATION: 173%
PENETRATION: 48%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 326
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+95%
+23%
+21%
+21%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 327
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 06M 3H 45M 3H 35M 2H 04M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 328
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
8.81M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
92%
7.27M
76%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 329
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
44%
50%
6%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-33%
+84%
-21%
+100%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 330
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
5.40M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
56%
4.60M
48%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 331
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
51%!
SKYPE
49%!
WHATSAPP FACEBOOK MESSENGER
43%! 39%!
27%!
GOOGLE+
27%!
24%!
22%!
VIBER
21%!
PINTEREST INSTAGRAM We Are Social
18%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 332
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
86%
14%
64%
#
16.6M 173%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 333
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 52%
We Are Social
45%
33%
31%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
31%
@wearesocialsg • 334
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
50%
45%
33%
27%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 335
UNITED KINGDOM We Are Social
@wearesocialsg • 336
JAN 2015
DIGITAL IN THE UK
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
64.1
57.3
38.0
74.8
32.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 80%
PENETRATION: 89%
PENETRATION: 59%
vs. POPULATION: 117%
PENETRATION: 50%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 337
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+4%
+6%
-9%
+7%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 338
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 59M 1H 52M 2H 13M 3H 05M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 339
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
57.3M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
89%
36.9M
58%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 340
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
58%
27%
15%
0.4%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-12%
+18%
+31%
+32%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 341
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
38.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
59%
32.0M
50%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 342
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
43%!
FACEBOOK FACEBOOK MESSENGER
23%! 19%!
18%!
13%!
SKYPE
12%!
GOOGLE+ LINKEDIN
9%!
9%! 8%!
INSTAGRAM SNAPCHAT We Are Social
6%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 343
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
41%
59%
74%
#
74.8M 117%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 344
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 30%
We Are Social
24%
17%
15%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
24%
@wearesocialsg • 345
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
58%
64%
22%
18%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 346
UNITED STATES OF AMERICA We Are Social
@wearesocialsg • 347
JAN 2015
DIGITAL IN THE USA
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
320
280
186
329
160
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 82%
PENETRATION: 87%
PENETRATION: 58%
vs. POPULATION: 103%
PENETRATION: 50%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 348
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+10%
+4%
0.4%
+4%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 349
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 55M 2H 27M 2H 43M 3H 40M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg • 350
JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
280M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
87%
170M
53%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg • 351
JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
65%
25%
10%
0.3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-8%
+24%
+7%
+9%
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 352
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
186M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
58%
160M
50%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 353
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
42%!
FACEBOOK FACEBOOK MESSENGER
20%! 19%!
17%!
14%!
GOOGLE+
13%!
11%!
10%!
SKYPE TUMBLR SNAPCHAT We Are Social
8%! 7%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 354
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
24%
76%
85%
#
329M 103%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 355
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 27%
We Are Social
29%
22%
20%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
24%
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JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
55%
56%
24%
18%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 357
VIETNAM We Are Social
@wearesocialsg â&#x20AC;˘ 358
JAN 2015
DIGITAL IN VIETNAM
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
90.7
39.8
28.0
128.3 MILLION
24.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 44%
PENETRATION: 31%
vs. POPULATION: 141%
PENETRATION: 26%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
We Are Social
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg • 359
JAN 2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
+10%
+40%
-4%
+41%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg • 360
JAN 2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 10M 2H 41M 3H 04M 1H 48M We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
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JAN 2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
39.8M We Are Social
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
44%
32.4M
36%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
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JAN 2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
76%
20%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
+1%
-3%
-4%
-
We Are Social
• Source: StatCounter, Q1 2015
@wearesocialsg • 363
JAN 2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
28.0M We Are Social
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
31%
24.0M
26%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg • 364
JAN 2015
TOP ACTIVE SOCIAL PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
21%!
FACEBOOK FACEBOOK MESSENGER
14%! 13%!
GOOGLE+
12%!
SKYPE
9%!
VIBER
8%!
TWITTER PINTEREST
5%!
5%! 5%!
INSTAGRAM BADOO We Are Social
4%!
SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg • 365
JAN 2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
89%
11%
26%
#
128.3M 141%
We Are Social
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg • 366
JAN 2015
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION GAMES ON MOBILE LOCATION-BASED SEARCH USING MOBILE BANKING
$ 24%
We Are Social
22%
18%
16%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
14%
@wearesocialsg • 367
JAN 2015
E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
27%
24%
18%
15%
We Are Social
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
@wearesocialsg • 368
CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015 We Are Social
@wearesocialsg • 369
SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL COVERAGE
37 MARKETS & 200,000 INTERVIEWS PER YEAR
QUARTERLY DATA COLLECTION
TOTAL DEVICE COVERAGE
Find out more: http://www.globalwebindex.net/ We Are Social
@wearesocialsg • 370
SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report:
GSMA INTELLIGENCE!
We Are Social
ERICSSON MOBILITY!
STAT COUNTER!
AKAMAI TECHNOLOGIES!
@wearesocialsg • 371
SOURCES USED IN THIS REPORT Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015. Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamai’s State of the Internet report (Q3 2014). Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014. Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamai’s State of the Internet report (Q3 2014). Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.
We Are Social
@wearesocialsg • 372
GET IN TOUCH WITH OUR TEAMS
We Are Social
UNITED STATES
BRASIL
@WEARESOCIAL
@WEARESOCIALBR
LETSTALK@WEARESOCIAL.COM
FALECOMAGENTE@WEARESOCIAL.COM.BR
+1 646 661 2128
+55 11 3032 7086
HTTP://WEARESOCIAL.COM
HTTP://WEARESOCIAL.COM.BR
UNITED KINGDOM
SINGAPORE
@WEARESOCIAL
@WEARESOCIALSG
TALKTOUS@WEARESOCIAL.NET
SAYHELLO@WEARESOCIAL.SG
+44 (0)20 3195 1700
+65 6423 1051
HTTP://WEARESOCIAL.NET
HTTP://WEARESOCIAL.SG
@wearesocialsg • 372
GET IN TOUCH WITH OUR TEAMS
We Are Social
ITALIA
AUSTRALIA
@WEARESOCIALIT
@WEARESOCIALAU
PARLACONNOI@WEARESOCIAL.IT
LETS.CHAT@WEARESOCIAL.COM.AU
+39 (0)2 3655 1868
+61 (02) 9046 3700
HTTP://WEARESOCIAL.IT
HTTP://WEARESOCIAL.COM.AU
FRANCE
DEUTSCHLAND
@WEARESOCIALFR
@WEARESOCIALDE
CONVERSATION@WEARESOCIAL.FR
SPRICHMITUNS@WEARESOCIAL.DE
+33 (0)1 73 00 32 70
+49 (0)89 8099 110 20
HTTP://WEARESOCIAL.FR
HTTP://WEARESOCIAL.DE
@wearesocialsg • 373
WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
@wearesocialsg • 374
WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG
We Are Social
@wearesocialsg • 375