NEW YORK ATTENDEE BROCHURE OCTOBER 28th, 2014
Meetings Technology Expo 304 Park Ave South New York,NY 10010 - 212-956-4720 - info@ meetingstechexpo.com
MTE SESSIONS General Session: The Future of Attendee Event Experience 8:30AM - 9:30AM Meeting and event planners are constantly pressured to be more creative and stay in tune with the latest industry trends and technologies. The most successful planners know how to leverage technology to drive event attendance, better engage participants and enhance the overall experience. During the next decade, technology for meeting and events will continue to evolve rapidly. Both planners and attendees will embrace and expect innovative solutions that completely change the meeting experience: registration lines will be eliminated, presentation content will be highly personalized, speaker/audience interaction will be enhanced and networking options will increase exponentially. Some of these solutions are here today; others are on the horizon. Join this keynote presentation, to reflect on today’s current state of the meeting and events industry and take a look into the future about how attendee experience at events may change significantly. This presentation will help the least technology-savvy attendees grasp how technology is changing the future of meetings and events and how to ensure they don’t get left behind. It will also challenge the most-forward thinking planners with ideas on how to stay ahead of the technology curve. Session Take-Aways • Consider future technology trends to enhance attendee experience during all phases of an event • Leverage new social and mobile marketing channels to help bolster interest and get attendees interested in events • Utilize real-time displays to share live attendee experiences driven by engagement statistics such as whats trending in terms of exhibitors, sessions and speakers • Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: G. Meeting/Event Design, 1-hour CAE credit for actual clock time of education
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Emerging Trends in Attendee Management 9:45AM-10:45AM Explore game-changing event technologies shaping how we manage attendees and conferences in the digital age. Live events are changing. Learn how to keep your meetings and events on pace by utilizing new technologies that improve event efficiency, increase attendance, enhance audience engagement and measure performance. Session Take-Aways • Review basic practices in streamlined event registration • Learn how to better utilize reports and event analytics • Discover ways to increase and measure engagement with your participants Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner-Mid Level CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education
Event Technology Integration: How to Start Creating an Immersive Digital Experience for Your Attendees 9:45AM-10:45AM The MTE Event Technology Integration seminar will focus on teaching you how to create an integrated digital environment for your attendees. The methodology taught in this session will ensure a seamless digital experience before, during and after your event. The discussion will explore a variety of tools, including social media and display technologies, that once integrated will enhance the delivery of your message and fully engage your attendees. Session Take-aways • Gain insight on how to create an immersive digital experience and improve your ROI • Identify integration methods and requirements needed from vendors and attendees • Streamline technology integration among various tech platforms and solutions Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Mid Level CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education
Gamification in Meetings & Events 9:45AM-10:45AM
Geofencing, RFID and NFC: Location Based Tracking for Events 9:35AM-10:35AM
When 100’s of millions of people are engaging in online games on a daily basis, there must be something to it. Gaming, now approaching an $80 billion dollar industry, taps into an aspect of human nature where competitive and social needs collide. The term gamification identifies the rapidly growing $1 billion dollar industry of including gaming elements into everyday activities, and the meetings industry is now taking note. Through the proliferation of smart phones and more than 70 million Americans playing online games, meeting planners are beginning to incorporate influential game strategies to enhance attendee engagement and achieve meeting goals.
The meetings industry is inventing new ways of tracking attendee patterns and behaviors through the use of various location-based tracking tools. Badges that “talk” to one another, real-time heat mapping, attendee location devices and smartphone integrations are just a few of the ways that geofencing, RFID, NFC (Near Field Communication) and other proximity based technologies are changing the ways we analyze the flow of interactions at our future meetings
Session Take-aways • Learn how game mechanics can increase motivation, participation and engagement • Identify the drivers behind the gaming movement • Learn how to incorporate games via mobile applications • Quantify ROI and attendee satisfaction Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Mid-level to Advanced CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education
Session Take-aways • Learn what these location based tracking technologies are and how they can be used in an event space • Determine if you are leaving valuable attendee data “on the table” without a means to capture it • Learn to leverage proximity based data • Discover the many new revenue streams possible with location based data Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner • CMP-IS Domain: Designation Pending CAE credit for actual clock time of education
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Developing a Strategy for Mobile Applications Pt.1 11:00AM-12:00AM
Full Circle Audience Engagement 11:00AM-12:00AM
Mobile applications are finding new and exciting ways to integrate event information, audience participation, sponsorships and more right into your attendees’ mobile devices. With so many options and features available to event planners you’ll likely require help developing a strategy before you jump into the world of event mobile applications. This session will provide you with the necessary questions to ask yourself including: what’s my timeline, budget, sponsorship goals and the big question: “Do I need an app for that?”
The holy grail of any business is in finding the right set of tools which will keep your clients engaged with your company yearround. Unfortunately, in today’s market no one single device can yield such results. The good news is that in the meeting and event worlds, companies are finding success by piecing together various technology solutions to stay engaged. This session recreates that link of technology engagement through a panel of experts representing their respective technologies including: mobile applications, online event communities, social media tools, attendee management systems, on-site audience engagement and more.
Session Take-aways • Gain an overview of the mobile app world • Understand the workload associated with creating, populating and updating your app • Identify must have features • Assemble a list of must-ask questions for vendors • Get critical insight into both the back-end and their user experiences Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education
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Session Take-aways • Learn why social media technology, big data and social data matter in achieving full-circle engagement • Understand the difficulties and opportunities in building an engaged community • See how event communities and year round communities interact and how they create synergies • Learn the keys to successfully building year-round engagement Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All • CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education
On-Site Tech Tools: Engaging, Experiential, Entertaining Technologies Pt.1 11:00AM-12:00PM Pt.2 3:10AM-4:10PM Explore the other side of event technology – the products that captivate, motivate, engage and entertain your audiences. In this session you’ll learn about how to bring your General Sessions to the next level with motion capture technology, text and Twitter screens, Projection Mapping, remote-controlled LED and interactive conversations. Check out new tools for high-tech team building, LED curtains, group-oriented smart phone and tablet games, touch-screen floors and décor, Augmented Reality and on-site social media strategies. You’ll learn about the latest cutting-edge technologies and what’s coming on the horizon. Session Take-aways • Learn how to make your General Sessions more interactive and entertaining • Determine how to integrate experiential technologies into your events • Find out how easy and inexpensive it is to produce cuttingedge high-tech team building programs • Get up to speed on how outrageously popular Projection Mapping works • Examine how entertainment technologies can strengthen education, branding and messinging in your meetings and events Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Mid-Level CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education
Webcasting, Content Capture & Digital Archives: Latest & Greatest Advancements 11:00AM-12:00AM This session will discuss the technologies behind webcasting, conferencing, and the creation of digital archives of meetings for multiple formats; including web and mobile — and how they may be applied to physical and virtual meetings. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels’—transforming events into on-going experiences and additional subscription/sponsorship opportunities. Session Take-aways • Gain a better understanding of the changing models of content distribution • Develop checklists to evaluate and understand vendor options • Integrate these video technologies into a tool for e-learning and continuing education Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner - Mid Level CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education
Crowdsourcing: Harness the Power of Your Attendees 3:10PM-4:10PM Crowdsourcing, the practice of pooling and using collective intelligence and resources, is a hot trend in meetings today.This session will explore what crowdsourcing is and how to enhance your events by leveraging previously untapped communal assets. Session Take-aways • Learn what crowdsourcing is and what it isn’t • Recognize the areas of your meetings and events which could benefit from crowdsourcing • Identify crowdsourcing technologies and learn which will most benefit your events • Understand how and when to deploy your crowdsourcing strategies Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: B. Project Management, 1-hour CAE credit for actual clock time of education
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Developing Strategy for Mobile Applications Pt.2 3:10PM-4:10PM Now that your app is completed, how do you get your attendees to download and use it? This session will explore interaction strategies and different ways events have engaged their audiences through mobile apps. Session Take-aways • Learn strategies that will boost the download and adoption rate of your mobile app • Discover different ways your mobile app can be used to promote your past, current and future events • Hear case-studies and real experiences from event organizers like yourself • Explore what’s on the horizon or event mobile apps; multievent platforms, next-gen tech integrations and more Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education
Event Marketing Tools & Strategies in the New Instant World 3:10PM-4:10PM In today’s resource strained economy, it is more important than ever to provide evidence of the ROI of your events. Today’s affordable and easy-to-use onlie marketing tools provide meeting professionals the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter even planning. This session will discuss how to use today’s online marketing tools to develop a comprehensive, well-designed strategy that leverages social media and online communities to ensure the success of your events. Session Take-aways • Provide a high-resolution online experience to your event attendees. • Identify those features of online marketing tools that effectively help you save time and money when promoting and executing events. • Discover how to integrate all your event marketing efforts to execute your strategy. Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner-Mid Level CMP-IS Domain: I. Marketing, 1-hour CAE credit for actual clock time of education
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Social Media Technology for Meetings & Events: Deciphering the Social Media Maze to Uncover What Works & What Doesn’t 4:20PM-5:20PM With the ever-expanding horizon of social media technologies, event professionals are feeling increased pressure to either get in the game or catch up with the latest must-have implementation. Regardless of your social media status, this session will put your mind at ease by creating a social media blueprint that will fit your event. Session Take-aways • Determine which social media platforms your audience lives on • Understand the “event- value” of Twitter, Facebook & Linked-In • Learn specific deployment strategies that will yield immediate results • Quantify the return on investment of your time versus results when utilizing social media tools • Leave with a blueprint that you can implement for your next event Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education
Data Management Tools & Tactics: Data Enrichment for Empowering Intelligent Events 4:20PM-5:20PM Data has become much more available and accessible as technology digitizes more and more elements of the meetings process. But the sheer amount of data available, as well as the many different sources from which it springs can be confusing. In this session, you will learn how to go beyond standard data collection to not only gather a deeper set of behavioral and activity data throughout your event, but enrich your event data by using techniques that will help you navigate your datastreams more easily. With the right approach, event professionals and marketers can architect smarter events that drive greater value and enhance the participant experience. Session Take-aways • Identify where the relevant data lies within your meetings & events • Zero in on attendee behavioral patterns and learn to leverage them into new revenue sources • Design more intelligent events that deliver a greater return for all stakeholders • Learn to incorporate a sponsorship plan by utilizing key data points Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: G. Meeting/Event Design, 1-hour CAE credit for actual clock time of education
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Meeting Infrastructure: AV Toolbox and Site Inspections 4:20PM-5:20PM With technology becoming absolutely crucial to running a successful event, event professionals should be taking a careful look at the behind the scenes plan to get them incorporated into their next event. Understanding who you need to talk to about a given AV problem, as well as learning how to do basic AV troubleshooting on your own are great ways to save time and money. Furthermore, this session will teach you how to make sure in advance that a given venue is tech-friendly, examing infrastructure and capabilities that will make it easier or more difficult to run your events. Session Take-aways • Create an evaluation of your event’s tech needs and requirements • Develop a list of questions to ask your hotel or venue regarding what features they have that can make them tech-friendly • Learn basic terms and definitions that will make navigating the AV maze much easier • Calculate the true cost of implementing that new technology after factoring in logistics Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All
Virtual /Hybrid Events: Trends & Strategy 4:20PM-5:20PM With the increased availability of high speed internet, more and more events are moving from the solely physical to the virtual. Learn how you can use the virtual/hybrid event trend to lower barriers to entry, save on travel and lodging and maximize your audience size. Discover how you can add virtual elements to your physical event or even go completely online. Session Take-aways • Learn the basics and new trends for online events • Leverage your content to a broader audience • Measure your success-learning what to look for and what you can expect • Develop checklists to evaluate webcasting vendors Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner- Midlevel CMP-IS Domain: G. Meeting/Event Design, 1-hour CAE credit for actual clock time of education
CMP-IS Domain: G. Meeting and Event Design, 1-hour CAE credit for actual clock time of education
AN AMAZING...
$299
Full-Conference $399 after 9/26
CLICK HERE TO REGISTER Have questions? Contact us info@meetingstechexpo.com 212-956-4720
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Full-Conference includes: • • • • • • •
All Educational Sessions (CMP & CAE Credits/Hours) All Tech Demos Exhibit Hall Admission 1-on-1 Appointments Round Table Discussions All Networking and F&B Functions Access to Mobile Tech Buyer Guide & Show Directory
Group Deal Offer Save 50%
Want to bring a team? Register at the regular rate & any additional registrants from the same company get 50% off automatically. *All registrants must be recorded on the same form at the same time for discount to apply.