The 3rd Annual
December 17 & 18, 2011 Jacob K. Javits Center, New York City
SPONSORSHIP OPPORTUNITIES www.mmaworldexpo.com
Event Summary Event: Location: Venue: Dates:
MMA WORLD EXPO New York Cityy Jacob K. Javits Center December 17 & 18, 2011
Event Overview: The MMA WORLD EXPO features a variety of events events, including live demonstrations, signing and photograph sessions, educational seminars and an interactive marketplace showcasing products and services for MMA fans and professionals. Celebrity Guests – The 2011 event will feature MMA legends Randy Couture and Renzo Gracie as its main headliners. In addition, there will be a virtual dream team of fighters and trainers including: Jimmy Pedro (current USA Judo Olympic Team Coach), Kru Phil Nurse (Muay Thai trainer), ), Master Ricardo Liborio ((American Top p Team's head instructor), ), Marcelo Garcia (BJJ Legend), and Vitor "Shaolin" Ribiero (Strikeforce Lightweight & BJJ legend). Educational Seminars - The MMA WORLD EXPO continues its goal to educate both practitioners and fans of the sport by offering seminars pertaining to mixed martial arts. Classes cover training, nutrition and treating/preventing injuries are offered as well as panel discussions with key industry players. MMA Marketplace M k t l - The Th Marketplace M k t l is i for f both b th on-the-spot th t sales l and d business-to-business interaction. The exhibit hall is filled with vendors representing virtually all aspects of martial arts products, supplies, services and schools. Business-only hours for wholesale buyers are structured into the exhibit hall schedule, followed by consumer hours which are open to the public. Previous participants have included Bodybuilding.com, Combat Sports, MET-Rx, Everlast, Zebra Mats, Ring-toCage, Modern Martial Arts, Vitamin Shoppe, Dymatize, Defense Soap, Knockout Athletics and Elite Plus Fitness – just to name a few.
Event Audience & Demographics CONSUMER ATTENDEE PROFILE: Audience Age: •18 – 25 21% •26 – 35 49% •36 – 45 21% Looking to Purchase: •Apparel 76% •Gear Gear •Equipment •Memberships •Health Products
64% 51% 55% 61%
Over 84% of the consumer-based consumer based audience are MMA fans BUSINESS ATTENDEE PROFILE: Timeline to Purchase: •Immediate 37% •O – 3 Months 44% •3 + Months 19% oo g to Purchase: u c ase Looking •Apparel 83% •Gear •Equipment •Publications •Health Products
88% 78% 55% 46%
The 2010 business attendees provided over $20,000,000 combined buying power.
Media & Marketing: Editorial & Advertising
Participation Objectives • To create a presence at the Marketplace • To increase awareness of your organization’s products and/or services to MMA fans and professionals • To network with new and existing customers • To become the product or service of “choice” “ ” for MMA fans and professionals • To support the tri-state MMA community • To extend the event to a year-round promotion outlet
Gold Level Sponsor • Four ((4)) spaces p in a highly-trafficked g y area on the show floor • Designation as the “Official [product type] for the MMA WORLD EXPO” • Logo inclusion in all marketing materials • Radio, print and digital advertisements • Show guide (tri-fold map and schedule which will include sponsor logos) • Logo board at demonstration area • Logo inclusion on event t-shirt • Logo inclusion on mobile app page(s) • Opportunity to host an educational seminar • Logo inclusion in all on-site signage • Inclusion in all Press Releases • Recognition on the show website with logo and link • Direct access to the attendee database post post-event event via dedicated e-mail blasts (four) • VIP access and branding for any ancillary events • Forty (40) complimentary tickets for distribution Investment: $15,000
Silver Level Sponsor • Three ((3)) spaces p in a highly-trafficked g y area on the show floor • Logo inclusion in marketing materials • Print and digital advertisements • Show guide (tri-fold map and schedule which will include sponsor logos) • Logo inclusion in all on-site signage • Logo board at demonstration area • Logo inclusion on event t-shirt • Logo inclusion on one (1) mobile app page • Inclusion in all Press Releases • Recognition on the show website with logo and link • Direct access to the attendee database post-event via dedicated e-mail blasts (three) • VIP access and branding for any ancillary events • Twenty-five (25) complimentary tickets for distribution Investment $10,000 Investment: $10 000
Bronze Level Sponsor • Two ((2)) spaces p in a highly-trafficked g y area on the show floor • Logo inclusion in marketing materials • Print advertisements • Show guide (tri-fold map and schedule which will include sponsor logos) • Logo inclusion in all on-site signage • Logo inclusion on event t-shirt • Inclusion in all Press Releases • Recognition on the show website with logo and link • Direct access to the attendee database post-event via dedicated e-mail blasts (two) • VIP access and branding for any ancillary events • Fifteen (15) complimentary tickets for distribution Investment: $7,500
Show Management Paul Paone, Founder of the MMA WORLD EXPO Merging a successful 15-year career in trade shows and having a passion for Mixed Martial Arts, Paul Paone created the MMA WORLD EXPO as an extension of both his personal and professional life. After a long career managing trade shows for one of the largest event producers in the world (formerly VNU Inc. and now Nielsen Inc.), Paul became an independent show organizer and launched the first technology expo and conference for the meetings and trade show industry, “Meetings Technology Expo.” A former Division-1 athlete, Paul now trains mixed martial arts in New York City. Empire Force Events, Show Production & Management Empire Force Events has nearly twenty years of event design and production experience and is one of the premier event design and management agencies in New York City and across the country. Empire Force Events has set a new standard for event design and management. A winner of numerous industry awards, EFE has worked with many high profile clients including the United Nations, MasterCard, McDonald’s Corporation, Coca-Cola, Pfizer, American Express, Cisco, the City of New York – Office of the Mayor, GE Financial Assurance and many more. Empire Force Events specializes in creating memorable experiences for their clients and has a seasoned team of professionals who go above and beyond for every event. Empire Force Events is excited to be partnering with the MMA WORLD EXPO to produce their third annual event and will be launching a series of Empire-owned consumer shows in 2012.