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NOV 12 - 13, 2010 JAVITS CENTER, NYC IN ASSOCIATION WITH
THE EVENT FOR MMA FIGHTERS, COACHES, AND FANS!
WHY REASONS EXHIBIT? TO EXHIBIT TOP
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SALES, SALES, SALES!!! • Pre-Show: MMA WORLD EXPO online marketplace! Now - November, list your pre-show specials & start selling immediately! • At-Show: Thousands of Cash & Carry, Distributor & Retail Buyers! • Post-Show: MMA WORLD EXPO online marketplace! After the show, list your post-event specials and continue making sales!
OFFICIAL LOGO STYLE GUIDE
MARKETING POWER OF MSG SPORTS! MSG Sports puts the most recognizable name in the business behind your business through its tremendous marketing reach via: • Commercial spots appearing on: MSG family of Networks (MSG, MSG Plus, and FUSE), 7th & 8th Avenue Marquee Video Boards, and In-Arena Gardenvision Scoreboard. • Event content throughout MSG Interactive: THEGARDEN.com, MSG.com’s Fight Club page, official MSG Facebook & MSG Twitter, as well as, dedicated MSG email blasts. PRIMARY LOGO PMS 874
PRIMARY LOGO BLACK
PRIMARY LOGO WHITE
LOCATION, LOCATION, LOCATION! NEW YORK CITY PRIMARY LOGO (HORIZONTAL) PMS 874
• • • • • •
World-Famous Jacob Javits Convention Center Midtown, Manhattan Reachable by millions of tri-state residents, commuters and tourists Accessible by all means of public transportation Nearby parking Steps from NYC’s fashion, sports, and tourists centers PRIMARY LOGO (HORIZONTAL) BLACK
PRIMARY LOGO (HORIZONTAL) WHITE
2009 EXHIBITOR TESTIMONIAL Our phone lines have been ringing all morning from potential customers that we met at the Expo! Thanks for a great show!” Mario Guerrero, Vitor Shaolin’s Brazilian Jiu Jitsu
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2009 EXHIBITOR TESTIMONIAL Our company was able to network with many distributors and made more on-the-spot sales than we were able to handle! See you next year!” Debbie Gez, President, Moriah Herbs
NEW TOURNAMENTS!!! • • • • •
MMA WORLD EXPO GRAPPLING TOURNAMENT MMA WORLD EXPO MUAY THAI TOURNAMENT CASH PRIZES CELEBRITY APPEARANCES OVER 1000 PARTICIPANTS
NEW SCHEDULE AND PRICING! • • • • •
Friday - Saturday show days, set-up Thursday Weekday show designed to capture the millions of NYC commuters Live demos, MMA celebrity signings, educational classes & tournaments on both days New exhibit rates an options Flexible payment options
2009 EXHIBITOR TESTIMONIAL We truly enjoyed interacting with a robust MMA community and were especially pleased with our reception!” Darryl Heslop, Red Arme Founder
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FLOOR PLAN
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400 402 404 406
Sponsor Booth
Tournament Mat 3
Tournament Mat 2
FLOOR PLAN LEGEND
Tournament Mat 1
MMA Celebrity Autographs and Photos
STAGE
STAGE Educational Classes, Special Events, and PA Announcements
MMA World Expo Muay Thai Tournament
MMA World Expo Grappling Tournament
Blue Colored Booths: $1,500
Gold Colored Booths: $1,950
408 410 412 414
SELECT PAST EXHIBITORS
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EXHIBITOR BENEFITS AND PRICING PARTICIPATION PRICING Exhibitor Benefits: •
• • • • • • •
Expo site listing complete with logo and 75-word description Web-only sales special page listing for pre-show sales At-Show specials posted in show guide PA announcement of your at-show special Web-only sales special page listing for post-show sales Booth pipe, drape, carpet and company sign 3 Exhibitor badges per booth Professional photograph taken of your exhibit booth and staff
EXHIBIT FEES
100 and 300 aisle booths…………..$1,500 200 and 400 aisle booths…………..$1,950 Corner Locations…………………………Add $100 Turn-key Package..........................Add $350 / booth SPONSORSHIPS ARE AVAILABLE, PLEASE CALL: 212-956-4720
Ancillary items such as: electric, table, chairs, internet and specialty furniture may be purchased individually and coordinated through the show decorator and the Javits Center. All related forms are available online. Turn-Key Packages are $350 and include: Pipe and Drape Carpet Company sign
6’ draped table 2 chairs Wastebasket
Call for pricing: 212-956-4720
Electric service Internet service (wi-fi)
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APPLICATION FORM APPLICATION FORM Exhibitor Contact Information Company Name: Contact Name: Phone: Ext. Email: Mailing Address: City: State: Zip: Country: We hereby request exhibit space at the MMA WORLD EXPO, New York, NY at the Jacob Javits Convention Center on November 12 – 13, 2010. Below we have listed our preferred booth locations: 1.
2.
3.
4.
5.
Booth Space: #
of booths
(Aisle 100 and 300) x $1,500*
#
of booths
(Aisle 200 and 400) x $1,950* _______
#
of corners x $100
_______
#
of booth packages x $325*
Total: _________
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*Note: All booths are 10 x 10 in size and may be combined to form larger spaces. *Booths are equipped with carpet, pipe, drape and company sign. *All-inclusive booth packages are available for $325 and include: electric service, wi-fi internet, 6’ draped table and 2 chairs. *All other furnishing may be rented via the show decorator or the Javits Center.
APPLICATION FORM Payment Instructions: • • • •
50% due upon receipt of invoice Balance due by August 15th, 2010 Applications received after August 15th, 2010 require full payment Make check payable to: MMA WORLD EXPO 150 W. 51st St., Suite 1219 NY, NY 10019
Flexible payment plans are available. Please call us to discuss: 212-956-4720 I have read, understand and accept the outlined policies regarding: • Booth Selection • Acceptance and cancellation policies • Payment • Eligibility for promotional aids and submit this application for booth space reservation. Check here to agree Authorized by: Name: ____________________________ Title: ____________________________ Date: ____________________________
Applications may be filled electronically and emailed to: sales@mmaworldexpo.com Applications may also be faxed to: 646-304-2753
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TERMS & CONDITIONS 1. Management And Exhibitor. The term “Management” as used herein shall define the personnel, its agents and event partners, including but not limited to MMA WORLD EXPO AND S.P. PAONE CONSULTING, INC. acting on behalf of, or in concert with Man- agement to produce this event. The term “Exhibitor” shall define the company and its personnel and agents selecting to participate in the exposition. Once Exhibitor has executed this agreement by means of a signature, all terms shall become binding. 2. Exhibiting Companies And Products. Management has the sole right to determine eli- gibility for a product or company in its exposition and may remove or relocate unsuitable exhibitors. Management shall have the right to change the location of assigned space for an Exhibitor. Exhibitor agrees not to assign or sublet its space allowed. Exhibitor may display or advertise only goods and services normally manufactured or offered in the course of its business. 3. Exhibit Space Rules And Contractor Services. Management shall have the right to establish rules for the show and the use of exhibit space covered by this Agreement, including by not limited to the rules in the Exhibitor Service Manual. Management shall have full discretion and authority as to the placement of all decorations, sig- nage and display items. Management may require the replacement or redecorating of an item, display or booth and no costs shall accrue to management because of such necessity. Exhibitors are responsible to cover or fix all areas Management may consider unsightly, at Exhibitor’s expense. Should an Exhibitor be unfinished with installation as specified in the show rules, Management may take steps to finish said installation at the Exhibitor’s expense. Should the Exhibitor fail to follow exposi- tion deadlines for installation in terms of occupying the agreed upon booth space, Management shall repossess said space and Exhibitor forfeits all claims to it and all monies paid. No Exhibitor shall have the right to dismantle, unpack or vacate a booth prior to the end of the official show hours without the express written permission of Management. Management reserves the right to amend and enforce exposition regulations as it deems proper to assure the success of the event. Management has selected several “Authorized Contractors” and the use of their services by Exhibitors is highly encouraged. 4. Attendance. Management shall have sole control over Attendance policies at all times. All Exhibitors agree to staff their booth(s) during exposition hours. Failure to do so will jeopardize any exhibitors’ acceptance in future shows. 5. Enjoyment Of Reasonable Business Environment. Management reserves the right to restrict booth size, noise, characters, lights, entertainment and methods of opera- tion which is deems objectionable. Any behavior or equipment which Management finds to detract from the general appearance and intention of the Exposition may be grounds for eviction. Neon lights, gas, signs, helium balloons, taping items on the facility walls or columns are expressly prohibited. Exhibitors are encouraged to seek approval in advance of the show from Management for questionable items so as to eliminate additional removal costs on the behalf of the Exhibitor at the show. If the Exhibitor fails to comply with respect to show rules and this Agreement, Management may re-take possession of Exhibitor’s assigned space, notwithstanding Exhibitor’s continued responsibility for all payments due. 6. Fees And Deposits. Exhibitor is responsible for timely submittal of fees as noted on the front side of this agreement. Should exhibitor delay payments, Management shall have the right to repossess any assigned space after notifying Exhibitor in writing of the intent to do so. In the event of default by the Exhibitor, Exhibitor remains re- sponsible for payments due and assumes the responsibility for all enforcement costs incurred by Management in collecting such fees. 7. Security. Management provides perimeter guard services during show hours as noted in the Exhibitor Service Manual. Security for all Exhibitor equipment, materi- als and personnel remains the responsibility of the individual Exhibitor. Exhibitors should retain adequate coverage for theft, damage or any loss. Exhibitors are encour- aged to have guards and insurance at their own expense. 8. Exposition Hours And Exhibitor Activities. Management shall have the authority to set event hours, which may change upon notice to the Exhibitors. Exhibitors agree not to schedule or conduct any activities which conflict with exposition hours, including but not limited to: seminars, luncheons, receptions and hospitality suites. Distribution of Exhibitor literature and materials is limited to the confines of the Exhibitor booth space. Exhibitors are required to wear officially issued name badges provided by show management. 9. Music Licensing. Exhibitors are solely responsible to obtain the necessary licenses for all usage of music or video and all costs for such licenses are the responsibility of the Exhibitor. Exhibitor may be prohibited from certain activities without proof of required licenses. 10. Liability And Insurance. Management, Jacob Javits Center and/or their agents and employees, shall not be responsible for any loss, theft, or damage to the property of the Exhibitor, his employees or representatives. Furthermore, Management, Jacob Ja-
vits Center and/or their agents and employees shall not be responsible for any damage, illness or injury to Exhibitor personnel, agents or attendees. Exhibitor shall indemnify and hold harmless Management, Jacob Javits Center and/or their agents from all liability which might ensue from any cause whatsoever, including attorney’s fees. Exhibitor agrees to maintain adequate insurance to fully protect Management, Jacob Javits Center and/or their agents, its co-sponsors, contractors from any and all claims which may arise in connection with the installation, operation and dis- mantling of the Exhibitor’s display. This includes claims under Workers Compensa- tion Act. Exhibitor will be required to pay for any damage caused by its employees or agents. Exhibitor must carry insurance naming S.P. Consulting, Inc and Jacob Javits Center as additional insureds on a policy containing not less than one million dollars ($1,000,000 USD) for bodily injury, property damage and /or loss sustained in any one occurrence. A copy of the Certificate must be on file with Management not less than thirty (30) days prior to installation. 11. Compliance. Exhibitor assumes all responsibility for compliance with federal and local codes and all laws related to public safety, as well as facility regulations. Ex- hibitor is responsible to meet all requirements of the American with Disabilities Act. Wiring and decorating materials must all conform to local codes and fire regulations. Exhibitor assumes the responsibility to ascertain that all such codes and laws have been met, including issues related to facility services. Exhibitor is solely responsible to obtain all necessary permits and tax forms, including submitting any taxes or fees required by local, state or federal authorities. 12. Postponement Of Exposition. If for any reason Management determines that the location or dates of an Exposition should be changed, no refund will be due to Exhibitor, and Management will assign to Exhibitor, in lieu of the original space, such other space as Management deems appropriate, and Exhibitor agrees to use such space under the terms of this Agreement. Management shall not be financially liable or otherwise obligated in the event that the Exposition is relocated or postponed. 13. Cancellation Or Termination Of The Exposition. In the event that the Exposition is unable to operate, in the sole determination of Management, whether due to Acts of God, terrorism, war, illness, public safety, strike, civil commotion, picketing, fire or state of emergency, or by reason of any other occurrence not under the control of Management, or otherwise, Management may cancel, postpone or terminate the Exposition. In the event of such cancellation, postponement or termination, the Ex- hibitor waives any and all claims the Exhibitor may have against Management for damages or expenses and agrees to accept in complete settlement and discharge of all claims, the Exhibitor’s pro rata share of the total amount paid by all Exhibitors, excluding deposits, less all costs and expenses incurred by Management in connec- tion with the exposition. 14. Exhibitor Cancellation Or Nonpayment. Exhibitor agrees that a reservation is made at the time of execution of this Agreement, whether or not accompanied by pending deposit, and it shall be regarded as valid and binding. Should Exhibitor decide to cancel after executing this Agreement, Exhibitor acknowledges that it is difficult to assess the full lost opportunity of Management to have provided space to others and the attendant expenses in doing so. As such, if written cancellation notice is received by Management 181 days or more prior to the event, Exhibitor is liable for 50% of the contracted amount; any written Cancellation notice received less than 181 days prior to the event, Exhibitor is liable for 100% of the contracted amount. Should Exhibitor fail to make timely payments as noted in this Agreement, Management reserves the right to reassign the space to another Exhibitor. 15. Miscellaneous. Management makes no representations or warranties as to the condition of the Jacob Javits Center, Contractors or Subcontractors involved or the success of the Exhibitor’s efforts for which the exhibit space is to be used. This Agreement shall be governed as a whole in accordance with the laws of the State of New York. Any actions arising out of enforcement of this Agreement must be initi- ated in the State of New York. This Agreement and these “Terms and Conditions” represent the sole and entire agreement between Management and the Exhibitor, and it supersedes all prior agreements and discussions. Show management does not offer exclusivity for any product or service, nor does it guarantee that exhibitors will not be placed in proximity to competitors. No person at Management is authorized to make changes to this Agreement except in writing with the signature of an officer of the company. The provisions set forth are severable. If any provision is held to be invalid or unenforceable, it shall not affect the validity of enforceability of any other provision. Management shall use all reasonable efforts to properly manage installa- tion and the event itself. Management shall not be held liable for late installation or power or service interruptions that may occur. The person executing this Agreement on behalf of the Exhibitor represents and warrants that they have the authority to do so and may bind the entity for whom they sign. By signing this Agreement, Exhibitor authorizes Management to use its company name and any photographs taken at the Exposition for promotional purposes.
MSG PRESS RELEASE 10 MMA WORLD EXPO & MSG SPORTS ANNOUNCE PARTNERSHIP Mixed Martial Arts Expo teams up with Madison Square Garden to give MMA fans unparalleled access to the sport’s most elite athletes, coaches, and leading vendors. New York, NY, June 30th, 2010 - The 2nd annual MMA WORLD EXPO will return to the Jacob K. Javits Convention Center on November 12 - 13, 2010. Following the MMA WORLD EXPO’s successful debut last October, the event is expanding its marketing reach through a promotional partnership with MSG Sports. This joint promotion, incorporating Madison Square Garden’s various sports and media platforms, will provide significant marketing exposure in the New York metropolitan area. “Madison Square Garden is an iconic powerhouse in the sports world, and I could think of no better group with which to align the event” said Paul Paone, MMA WORLD EXPO founder and director. “The unique sporting-events marketing reach that MSG represents is unparalleled and will inevitably translate into increased opportunities for both attendees and vendors at this year’s show” added Paone. “Madison Square Garden is excited to be a promotional partner for the Mixed Martial Arts World Expo,” said Scott O’Neil, president, MSG Sports. “While we anxiously await the sanctioning of MMA in New York, Madison Square Garden has continuously experienced the demand for the sport. We have successfully hosted UFC viewing parties at both The Garden and Radio City Music Hall, and also recently partnered with Bellator Fighting Championships for shows in both Chicago and Boston. The MMA World Expo is the perfect setting to watch live demonstrations, network and learn more about the world’s fastest growing sport.” About the 2010 MMA WORLD EXPO: More Pro MMA Athletes, Live Demonstrations and New Combat Matches Planned The 2010 Expo will feature a signing and photograph session inside a fighting cage where fans can get up close and personal with their MMA idols as they did at last year’s show with MMA superstars Wanderlei Silva, Matt Hughes and others pro fighters. The fall agenda will also again feature live demonstrations from world-class coaches demonstrating their expertise in front of fans and fellow athletes. The inaugural event showcased celebrity presenters such as Judo Legend Jimmy Pedro; Jiu-Jitsu Phenom Vitor “Shaolin” Ribeiro; Muay Thai Master Kru Phil Nurse; World-Renown BJJ Teacher & Competitor Marcelo Garcia; Olympic Gold Medalist & American Top Team’s Head Boxing Coach Howard Davis Jr., UFC, World and Olympic Champ, Mark Schultz; among many others. New to the line-up of live activities, the MMA WORLD EXPO will feature combat bouts in both grappling and stand-up bringing the best amateur fighters under one roof at one time. New Educational Sessions The MMA WORLD EXPO is continuing its goal to educate both practitioners and fans of the sport by offering educational seminars pertaining to mixed martial arts. Classes covering training, nutrition, and treating/preventing injuries will be offered as will panel discussions with key industry players, similar to last year’s conference which featured New York State Sports Commissioner, Melvina Lathan, speaking about the future of mixed martial arts in New York State. MMA Marketplace Designed for both on-the-spot-sales and business-to-business interaction, the MMA WORLD EXPO 2010 will feature an exhibit hall filled with vendors representing virtually all aspects of martial arts products, supplies, services and schools. Business-only hours for wholesale buyers will be structured into the exhibit hall schedule followed by consumer hours open to the public. Last year’s exhibit-hall representatives included Bodybuilding.com, Combat Sports, MET-Rx, Everlast, Zebra Mats, Ring-to-Cage, Modern Martial Arts, Vitamin Shoppe, Dymatize, Defense Soap, Knockout Athletics and Elite Plus Fitness to name just a few. “The 2010 MMA WORLD EXPO will seek to provide the mixed martial arts community with the ultimate forum for idea exchange, networking, business opportunities and enjoyment for its fan base,” said Paone and added, “With the additional support of Madison Square Garden the show will be positioned as one of MMA’s must-attend events of the year. Tickets will be going on sale soon. Visit www.mmaworldexpo.com for more information and updates. MSG Sports, which includes world championship boxing, college basketball, tennis, track & field, and all other sports events, is part of Madison Square Garden, a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive its overall business, and built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/ or distributes through its programming networks and other media assets. MSG Sports consists of the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (American Hockey League). MSG Entertainment is a leader in managing and creating concerts and events at Madison Square Garden, Radio City Music Hall, The Theater at Madison Square Garden, the Beacon Theatre, the legendary Chicago Theatre, the Wang Theatre in Boston, and produces the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Media is comprised of leading television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company wireless and online initiatives, and Fuse and Fuse HD, the national television network dedicated exclusively to music. The company owns and operates the Madison Square Garden arena complex located in the heart of the New York metropolitan area. More information is available at www.msg.com.
PAUL PAONE EVENT DIRECTOR MMA WORLD EXPO 150 W. 51ST ST., SUITE 1219 NEW YORK, NY 10019
(P) 212-956-4720 (F) 646-304-2753 (E) paul@mmaworldexpo.com (W) www.mmaworldexpo.com