Meetings Technology echnology EXPO May 22, 2008 • Navy Pier • Chicago, IL
ATTENDEE BROCHURE
One Day. One Focus. The Learning Event of the Year. Exclusive MTE Benefits Knowledge + Network + Quality Education • 18+ knowledge packed sessions • Earn CMP points • Peer-to-peer interaction • Interactive tech demos • Dynamic exchange of best practices • Personal tour of latest meeting technologies
MTE in a city near you: • Washington D.C. September.2008 • New York.October.2008
Meetingstechexpo.com Meetings Technology Expo. 150 W. 51st St., Suite 1219. New York, NY 10019. Phone: 212-956-4720 Email: info@meetingstechexpo.com
General Information meetingstechexpo.com
Dear Meeting Professional,
All-Inclusive Registration
It is my pleasure to introduce you to the Meetings Technology Expo Chicago. I welcome you to be a part of a select ensemble of meeting professionals, technology suppliers and industry-leading technology experts dedicated to making our industry more efficient and productive through the use of technology.
$249 Includes: • All Educational Sessions • All Meal Functions
This year’s event is an action-packed day filled with cutting-edge educational sessions, the best meetings tech vendors in the industry, exhibit hall & tech demos and networking opportunities to share best-practices, ideas and strategies.
• 1-on-1 Appointments • Vendor Presentations • Tutorial Guidebook
The MTE program is designed to provide technology guidance and insight and assist you, the meeting professional, in evaluating, testing and choosing the right technology solution for your business. So, go ahead and take the next step in advancing your career! The Meetings Technology Expo is only one day, but it may change the way you work forever.
Paul Paone Show Director
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Event Agenda meetingstechexpo.com
Testimonials
Thursday, May 22nd 7:30 AM
Show Opens
7:30 AM
Breakfast
8:00 - 9:00 AM
Concurrent Sessions
“
The expectation and agenda was spot on and all in all a very well put together event! For one of the smallest Trade Shows we have attended, we got great benefit both from show content and networking opportunities with attendees.
”
• eRFPs/Site Selection Tools • Networking/Matchmaking Systems • Security Issues in Meetings Technology
9:15 - 10:15 AM
Concurrent Sessions • Strategic Meetings Management Part I • Audience Polling/Response Tools • Event Marketing Tech Tools
10:30 - 11:30 AM
Concurrent Sessions • Attendee Management - Intermediate • Web Meeting Tools • Web Casting/ VideoConferencing
10:00 AM - 4:30 PM
Exhibit Hall Hours
11:30 - 2:30 PM
Tech Demos
12:00 - 1:30 PM
Lunch
12:00 - 12:30 PM
Roundtable Discussions
2:30 - 3:30 PM
Concurrent Sessions
Concurrent Sessions
Concurrent Sessions • The APEX Toolbox • Online Travel Systems for Meetings • Audio Visual Products & Services
5:30 PM - 7:00 PM
I came to this event to learn about the latest and greatest in technology in the meetings industry, especially since I am re-entering this field. My expectations were exceeded and I would definitely attend again!
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Meryl Dean Frank Howard Allen
“
I found your seminars and the exhibitors to be the perfect forum to research new event planning software, and to learn about the latest technologies offered. I would highly recommend any company who is looking for the latest event planning software to take part in this conference.
”
• Strategic Meetings Management Part II • Lead Retrieval Tools • Housing/Room Block Management
4:30 - 5:30 PM
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Bonnie Wolff, CEO Vegas Events, Inc.
• Attendee Management - Advanced • Database Management Tools • Tradeshow Tools
3:30 - 4:30 PM
Peter White, Director Business Development VIP Destination Specialists
E A C C R
R N M P E D IT S
Earn CMP credits for new certification or recertification with your participation in MTE sessions.
Get 1.25 points per session (6 sessions = 7.5 points) A sign-in sheet will also be available at each session.
For more information on CMP certification visit:
Cocktail Reception
www.conventionindustry.org/cmp/index.htm
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Show Sessions meetingstechexpo.com
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Beginner - Mid-level
SESSIONS INCLUDES EXPERTISE ON: • Strategic Meeting Management
Security Issues in Meetings Technology
• Web Casting / Video Conferencing • Security Issues in Meetings Technology
As with any technology, security issues are always a chief concern among technology users and providers. In this new session you will learn what you need to know to keep your data privacy intact and what new security issues surrounding webbased financial transactions are on the horizon.
• Online Travel Systems for Meetings • Audience Polling/Response Tools • eRFPs/Site Selection Tools
Session Take-aways: • How to protect your data • How to evaluate the security of your vendors • How to ask the right questions
• Web Meeting Tools • Event Marketing Tech Tools • Audio Visual Products/Services
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All
• Database Management Tools • Tradeshow Tools • Networking/Matchmaking Systems
Online Travel Systems for Meetings
• Lead Retrieval/ Attendance Verification Tools
Integration with an online booking system is the next technology push in online meeting planning. Significant cost-savings have been realized by many companies that have learned to integrate their meetings travel with their registration process. In addition, your attendees will enjoy the benefits of a one-stop shop when signing up for your next meeting.
• Attendee Management–Registration • The APEX Toolbox • Housing/Room Block Management
Session Take-aways: • Understand the benefits of the online travel integration • How you can manage meeting travel online • Create new business opportunities with online travel
Webcasting /VideoConferencing This session will discuss the technologies behind webcasting, video conferencing and the creation of digital archives of meetings for multiple formats; including web, DVD, Apple iPod® and other emerging media -- and how they may be applied to physical and virtual meetings. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels’—transforming events into on-going experiences and additional subscription/sponsorship opportunities.
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Mid-Advanced
Session Take-aways: • Learn the basics of webcasting and video conferencing • Leverage your content using webcasting and videoconferencing • Measure your success- learning what to look for and what you can expect • Develop checklists to evaluate webcasting / video conferencing vendors
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Show Sessions meetingstechexpo.com
increased the level of attendee participation and collaboration.
Audience Polling/Response Tools Session Take-aways: • The basics of web meeting software and how it complements other meeting tools • Understand different ways web meeting software can support your meeting process • Identify new methods of engaging your meeting participants • How to increase the success of your meetings
Do you “talk to” your audience or “interact with” them? Give your audience a voice and keep them engaged like never before! During this hands-on, interactive discussion, find out what ARS is, what it isn’t and how the solution can be integrated to create truly engaging events. While you already know that ARS is a great tool to gather audience feedback on things like speaker evaluations, event logistics and overall comprehension, we’ll teach you how ARS can do so much more.
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All
Session Take-aways: • Learn how audience response tools work • Learn about the benefits these tools can offer your future meetings • Learn about the various pricing structures offered
Strategic Meetings Management Part I This session will discuss the role that technology plays in each step of the Strategic Meetings Management Program (SMMP) initiative with an emphasis on capturing meeting spend and how to uncover rogue spend.
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All
Session Take-aways: • Formulate an action plan to initiate a meetings spend report to leadership • Identify eight key technology points to research and review before making final decisions • Understand at least 21 types of reports that technology tools can provide
eRFPs/Site Selection Tools Online site-selection/request for proposal systems can digitize highly paper-intensive tasks with substantial savings in time and efficiency. Find the right property for your next meeting and send specs based on your needs! Learn how these systems work, discover the benefits, features and options available with the eRFPs/site selection tools available in today’s meetings tech marketplace.
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Mid-Advanced
Session Take-aways: • Identify the top must-have capabilities • Avoid potential pitfalls • Know who the current players are in the marketplace • Select the appropriate vendor based on your needs This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Mid-level
Web Meeting Software Create high performance meetings that broaden participation, stimulate creativity and break through meeting logjams. This session will explore web meeting tools designed to increase the level of participation and interaction among participants in both face-to-face and online meetings. We will demonstrate tools for brainstorming and idea generation, voting and prioritizing, surveys, action planning and documentation, and share examples from large and small meetings from corporate, government and education sectors where these tools have significantly 5
Show Sessions meetingstechexpo.com
Event Marketing Tech Tools
Database Management Tools
Effective communication and marketing tools are essential components for successful meeting and events. In today’s business environment, integrated campaigns yield the most traction and response rates. This session will explain the benefits event marketing systems and how to utilize their features to reach and exceed your marketing goals. Whether a planner is marketing a paid event or trying to organize internal events there are many meetings technology systems that can be helpful.
Are you maximizing your data? Are you leveraging the information you own about your event attendees? If not, you could be unintentionally giving yourself more work and creating less effective meeting experiences for your attendees. Learn how new developments in database management tools can help you harness the power behind data that you already own and help reduce your workload at the same time. Session Take-aways: • How to work more efficiently with the database you own • Discover new products to suit your needs • Learn how to integrate other tech tools into your database
Session Take-aways: • Utilize various marketing technology tools to achieve your marketing goals • Learn effective methods to increase attendance at your next event • Select the appropriate technology to accomplish your event goals • Learn about new marketing technology solutions
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All
New Tradeshow Tech Tools
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Beginner-Mid-level
Learn what is new and upcoming in the field of tradeshow technology with a look at coming tech tools as meeting and exhibition planners move forward with implementation of future meetings- the next generation.
Tech Demos in Exhibit Hall Here is your opportunity to learn more about a specific vendor product through 20-minute product demonstrations.
Session Take-aways: • Recognize and implement required tradeshow technology tools for your next show. • Learn what tech innovations are coming next in the tradeshow tech field.
Vendor/product listings will be available online soon. Stay Tuned!
This session is applicable to: Planner Type: Tradeshow Technology Level: All
Audio Visual Products/Services Although a requirement at almost every meeting or event, yet audio visual products and services is perhaps the least understood technology aspect of your function. Learn how to unravel the AV complex and maximize the technology offerings within without getting burned. Lighting, projection, photography, staging, graphics and more will be discussed in this session. Session Take-aways: • How to select the appropriate audio visual tools for your events • Evaluate your AV budget, and eliminate unnecessary AV services • Understand your AV options at your next event This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All 6
Show Sessions meetingstechexpo.com
Networking/Matchmaking Systems
Attendee Management–Registration
Online networking communities are popping up everywhere and matchmaking tools are catching on fast mostly because both of these tools are proving to be great enhancements to meetings—even changing the business model of revenue generating events. From profile matching to blogs, from private chat groups to attendee polling, from advertising opportunities to event ROI analysis… learn how it all works together!
The most essential piece of any planner’s technology arsenal is a robust, integrated and versatile registration system. The proper registration tool will yield incredible cost-savings, efficiencies and include additional benefits and features to help manage your attendee profiles, preferences, correspondence, and even create revenue-generating opportunities. There are differences, however, in the ever-expanding list of attendee management systems available in the market today. This session will provide an overview of the role of registration systems in the meetings industry, the benefits, list must-have items, pitfalls to avoid, pricing structure samples, and resources when deciding on the best attendee management system for your organization.
Session Take-aways: • How an online community is formed • How matchmaking works with your event • How to integrate both of these functions into your meeting’s existing tech tools
Session Take-aways: • Determine how your current system compares with others in the marketplace • Recognize the one must-have items when evaluating a registration system • How to avoid potential pitfalls • Utilize the marketing and revenue-generating features of registration systems
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All
Lead Retrieval/ Attendance Verification Tools Lead retrieval and attendance verification tools are two measurement solutions which are playing a large role in many tradeshow and conferences. Lead retrieval is more than just swiping a badge and transferring static information these days! Come see the latest advances in lead management. Additionally, learn how attendance tracking tools have advanced to help you pinpoint more dynamic information about how your attendee’s participate in meeting – related activities, sessions, meal functions and more. We will explore how measuring this information adds value to your events by allowing the event planner to quickly understand attendee behavior.
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Beginner - Mid-level
The APEX Toolbox: Standards in Event Management Discover how to improve your communications with vendors while enhancing your overall professionalism by using the recently released APEX Meeting & Event Planning Toolbox, a project of the Convention Industry Council. Learn what is on the horizon that will allow the industry to electronically transfer event management files.
Session Take-aways: • Evaluate important features when choosing an effective lead retrieval solution • Know the benefits associated with attendee tracking and analytics • Understand important metrics to capture and analyze, in order to truly understand your attendee’s behavior at sessions, activities and on the exhibit floor • Learn what the buzz is all about with RFID including evaluating RFID attendee reporting and real-time technologies.
Session Take-aways: • Develop an increased awareness of the APEX Toolbox and APEX technology developments • Have checklists when preparing an RFP, rooming list or event specifications • Learn how to develop your own RFP and event specifications • Learn what application developers are current developing toward the APEX standards • Discover the soon to be released APEX Power Shop for event professionals
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All
This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: All
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Show Sessions meetingstechexpo.com
Strategic Meetings Management Part II This session will expand upon the basics of meetings spend and address tangible and intangible returns of a Strategic Meetings Management Program (SMMP). Session Take-aways: • Identify formulas to use to document spend and savings • Learn what other companies are doing to show savings • Follow new procurement rules by selecting suppliers fairly This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Mid - Advanced
Housing/Room Block Management Housing is still one of the most challenging aspects of meeting planning. In this tutorial we will discuss the different tools available to meeting planners today. This will include the tools that planners can purchase and also tools that hotels are offering. These tools provide more control over your housing process and can offer extensive reporting of critical information. We will explore how these tools can integrate to your registration process and enhance you ability to maximize your contracted room blocks. Session Take-aways: • Understand the different tools available to meeting planners • Learn housing best practices using technology • Know the advantages of integrating your registration and housing This session is applicable to: Planner Type: Corporate, association, tradeshow Technology Level: Beginner - Mid-level
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Show Speakers Include: meetingstechexpo.com
Strategic Meetings Management Part I & II Speaker: Karin Milliman
eRFPs/Site Selection Tools
Senior Meeting Manager, Meeting and Events Services Department, PricewaterhouseCoopers LLP
Speaker: Greg Whitaker
PricewaterhouseCoopers, Meeting & Event Services Project Manager
Kencearinleading Milliman has over 18 years experiand managing the strategy and
GPricewaterhouseCoopers reg Whitaker, Six Sigma Green Belt, is the Meeting & Event
business of meeting planning as well as supervising planning teams. Karin is a Senior Meeting Manager within the Meeting & Event Services (MES) Department for PricewaterhouseCoopers LLP (PwC) and focuses primarily on PwC’s Strategic Meeting Management. She directs a team of 20 MES planners and professionals in the implementation of the annual strategy meeting for PwC, a series of 17 meetings in 4 countries, delivered on 4 successive weekends, ensuring her team works effectively across cultures. Karin is an active member of Meetings Competitive Advantage Forum (MCAF), an industry benchmarking group of 20+ meeting, travel and procurement leaders at Fortune 500-type companies, which allows her to position PwC on the forefront of change in the meeting industry.
Services Project Manager focusing on numerous complex projects to improve processes and reduce spend. PricewaterhouseCoopers was an early adopter to meetings management technology and implemented a tool in early 2002. Greg has extensive experience with eRFP and SMMP initiatives and has worked in the Meeting’s industry for 10 years.
Attendee Management–Registration, Part I & II
Housing/Room Block Management
Speaker: Bill Flagg,
Speaker: Dahlia El Gazzar CMP, Director of Marketing, Passkey
President, RegOnline
Bwww.RegOnline.com ill Flagg is the President and co-owner of the leading online event
D
ahlia has spent her career working in the hospitality/travel and meetings industry. One of her main responsibilities is event planning from special events, user conferences, to tradeshows. Another main initiative as marketing director for Passkey is identifying major housing challenges facing meeting planners, from association to corporate and independent planners, as well as meeting management companies, and arming them with industry best practices to overcome those challenges. Dahlia is a CMP, and has worked with Starwood Hotels and Resorts, IHG Group, and other major hotel brands worldwide.
registration system. For over ten years RegOnline’s web-based system has made registration easier for corporate meeting planners at companies such as American Express, Sony, and Oracle. With Flagg’s help, the company has grown ten-fold over the past three years. RegOnline now powers the registration and attendee management for over 25,000 corporate meetings and events annually. Mr. Flagg frequently speaks at meeting industry conferences about how to attract more registrants and make event management easier. Prior to RegOnline, Flagg built a national advertising company called Word of Mouse. He also worked in the Mergers & Acquisitions Group at Harris Bank in Chicago. Flagg received his BS from the University of Michigan.
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Show Speakers Include: meetingstechexpo.com
Event Marketing Tech Tools Speaker: Ed Lemire
Secure E-Commerce Strategies for Meeting Planners Speaker: Dr. Rick Borry
Executive Vice President Marketing, Acteva
EPresident d is currently the Executive Vice at Acteva – Online Registration &
D
r. Rick Borry was the architect and founder of Register123™ and is currently the Chief Architect for Certain Software. Since 2005, Dr. Borry has been an active member of the APEX Technology Advisory Committee charged with developing standards for the meetings industry. Rick is an active speaker and advocate for the industry with articles printed in numerous industry publications. Dr. Borry earned a Ph.D. in Chemical Engineering from the University of California at Berkeley and a Bachelor of Science degree in Chemical Engineering from Clemson University.
Payments. Since joining the company in early 2005, he has played a key role in developing their target market initiatives; setting the company’s strategic product directions; and leading the development of new product enhancements. He is a 22 year veteran of the software industry with over 12 years in executive roles in the areas of marketing, product, sales, international operations and business development at companies such as Acteva, FORTEL, TIDAL Software, Unitech Systems, HarrisData and Pansophic Systems. Ed has won awards for his marketing programs and has worked with sales teams to consistently produce results exceeding 100% of quota. He is an accomplished speaker and writer with published papers and articles.
The APEX Toolbox: Standards in Event Management Speaker: E. J. Siwek
Chief Software Architect, Certain Software, Inc.
RFID Lead Retrieval/ Attendance Verification Tools Speaker: Karl S. Ludwig
CMP, President FLASHpoint Technologies, LLC
E
A
J is president and founder of FLASHpoint Technologies, a company providing research, training and consulting on technology solutions for the meeting industry. He is the Founder of MeetingMatrix finding the original company in 1986. He has since moved onto leading the development of an industry-wide data standard through his work with the Convention Industry Council where he serves as chair of the Technology Advisory Council for the Convention Industry Council’s APEX Initiative, an industrywide effort to drive best practices on the use and application of technology. He is co-author of the, The Meeting Spectrum, published by HRD Press. Active in the industry for 25 years as a planner, publisher and consultant, EJ has been selected by MeetingNews as one of the Top 25 Influential Leaders in the meetings industry for his efforts in educating and informing meeting professionals on industry technology.
IT Director, Dietze Enterprises, Inc.
s an electronic engineer and licensed Professional Engineer Mr. Ludwig has 25 years of system design and development experience. He has been developing and applying cutting edge identification technology with Dietze Enterprises Incorporated since 1989. Among his developments for use by associations and their trade shows and conferences are advanced badge printing and scanning systems for 1-dimensional and 2-dimensional barcodes, magstripe and smart cards, and now radio frequency identification (RFID). The key to the success of these systems is their ease of use and low cost. Small and large organizations have benefited by using this technology at their events to improve both the attendee and exhibitor experience. Through Mr. Ludwig’s efforts and leadership Dietze Enterprises has become the premiere provider of these state of the art systems.
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Show Exhibitors Include: meetingstechexpo.com
RegOnline
a2z
www.regonline.com
www.a2zinc.com
Certain Software速, Inc.
Passkey
www.certain.com
www.passkey.com
Acteva
ACT, Inc./ EXPOCAD
www.acteva.com
www.expocad.com
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Show Exhibitors Include: meetingstechexpo.com
WingateWeb
USI
www.wingateweb.com
www.ungerboeck.com
Peopleware
Arcaneo
www.peopleware.com
www.arcaneo.com
Dietze Enterprises, Inc.
eMeetingExperts
www.dietzeenterprisesinc.com
www.emeetingexperts.com
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Show Exhibitors Include: meetingstechexpo.com
LVCVA www.lvcva.com
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Show Sponsors meetingstechexpo.com
Registration Services Sponsor
Regoline
www.regonline.com
RegOnline is the industry leader in webbased online registration software for meeting and event professionals. Since its inception in 1996, RegOnline's software has registered nearly 1.3 million people for over 15,000 events worldwide.
Floor Plan Sponsor
ACT, Inc.
www.expocad.com
ACT, Inc. produces the popular EXPOCAD series of software and will soon be celebrating its 20th year. With over 2000 trained users, EXPOCAD is considered the industry standard in event management and estimated at managing over $200 million in on-site and on-line space assignments.
Housing Management Services Sponsor
Passkey
www.passkey.com
The complete online group reservations management solution reduces attrition exposure and alleviates book-around by automating manual processes. Passkey provides a centralized, sharedaccess system, and the capability to easily upload room lists, download real-time reports, and link to any preferred registration solution.
Lead Retrieval Sponsor
Dietze Enterprises, Inc
www.dietzeenterprisesinc.com
The complete online group reservations management solution reduces attrition exposure and alleviates book-around by automating manual processes. Passkey provides a centralized, shared-access system, and the capability to easily upload room lists, download real-time reports, and link to any preferred registration solution.
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