Meetings echnology Technology EXPO
One Day. One Focus. The Learning Event of the Year.
March 25, 2008 San Francisco, CA Westin San Francisco Market Street Meetings Technology Expo. 150 W. 51st St., Suite 1219. New York, NY 10019. Phone: 212-956-4720 Email: info@meetingstechexpo.com
DIRECTOR’S NOTE Greetings, It is my pleasure to welcome you to the Meetings Technology Expo San Francisco! You are a part of a select ensemble of meeting professionals who have taken the great initiative in making our industry more efficient and productive through the promotion and use of technology. This year's agenda features an unprecedented 18 sessions spanning the best of today’s meeting technology topics supported by a unique line-up of speakers that will share their knowledge, expertise and best practices with you. In addition, our exhibit hall is designed to provide technology guidance, insight and assistance in evaluating, testing and choosing the right technology solution for your business. So, go ahead and take advantage of the plentiful networking, educational sessions, tech demos, and supplier expo hall to further your knowledge of the latest meetings technologies in the industry today and tomorrow! Enjoy the conference! Paul Paone Executive Director Meetings Technology Expo
TABLE OF CONTENTS General Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Event Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Educational Sessions • eRFPs/Site Selection Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 • Networking/Matchmaking Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 • Security Issues In Meetings Technology . . . . . . . . . . . . . . . . . . . . . . . . . . .26 • Strategic Meetings Management Part I . . . . . . . . . . . . . . . . . . . . . . . . . . .32 • Audience Polling/Response Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 • Event Marketing Tech Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52 • Attendee Management Registration-Intermediate . . . . . . . . . . . . . . . . .60 • Web Meeting Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 • Webcasting/Videoconferencing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78 • Attendee Management Registration-Advanced . . . . . . . . . . . . . . . . . . . .86 • Database Management Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96 • Tradeshow Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .102
• Strategic Meetings Management Part II . . . . . . . . . . . . . . . . . . . . . . . . .108 • RFID Lead Retrieval/ Attendance Verification Tools . . . . . . . . . . . . . . . .118 • Housing/Room Block Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . .126 • The APEX Toolbox: Bringing Standards to Event Management . . . . . . .136 • Online Travel Systems for Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .146 • Audio Visual Products & Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154
Tech Demos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160 Case Studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .163 Exhibitor Profiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .172 Exhibitor By Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .178 Exhibitor By Alpha & Booth . . . . . . . . . . . . . . . . . . . . . . . . . . .181 At-Show Deals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .182 Floor Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .184 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .186
Meetings Technology Expo 2008, San Francisco
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GENERAL INFORMATION SEMINAR CONTENT Please Note: The Meetings Technology Expo assumes no responsibility for comments expressed by the educational presenters, nor does it accept responsibility for the content or reprinting of any materials used or handed out during the presentations.
SHOW MANAGEMENT Paul Paone Executive Director 212-956-4720 ppaone@meetingstechexpo.com
ART & DESIGN
SHOW REGULATIONS This is a trade-only event and is only open to qualified members of the trade. All participants must wear their name badges at all times. No one under the age of 18 will be admitted to the exhibit hall or tutorial sessions. Photography in the exhibit hall is not permitted without prior approval of show management or the firm whose booth is being photographed.
Eric Wong Art Director 718-288-2984 ewong@meetingstechexpo.com
SESSION SEATING
These appointments take place in exhibit booths and were arranged pre-show. If you are interested in setting up an appointment with a vendor on-site, you may do so by coordinating with either the exhibiting company representative or with show management.
There is no assigned seating in the educational session rooms or the technology demos. The roundtable discussion seats, however, are reserved for registered attendees.
CONFERENCE MEALS & RECEPTION
1-ON-1 APPOINTMENTS
UNAUTHORIZED SOLICITATIONS
Breakfast, 7:30 am – 9:30 am, Foyer Lunch, 12:00 pm – 1:30 pm, Exhibit Hall Coffee Breaks, 3:15 Foyer Cocktail Reception: 5:30 pm – 7:00 pm, Foyer
Solicitations of business on the premises of the exhibition hall by anyone other than Meetings Technology Expo exhibitors are strictly prohibited. Please report any such occurrences to show management immediately. Violators will be asked to leave the event.
TOTE BAGS AND SHOW DIRECTORY A tote bag is available for all Meetings Technology Expo attendees compliments of Certain Software. All participants are entitled to one copy of the show directory.
Meetings Technology Expo 2008, San Francisco
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AGENDA & SESSION DESCRIPTIONS Tuesday, March 25th 7:30 AM . . . . . . . . . . . . . . . . . . . . . . . . . 7:30 AM . . . . . . . . . . . . . . . . . . . . . . . . . 8:00 - 9:00 AM . . . . . . . . . . . . . . . . . . . 9:15 - 10:15 AM . . . . . . . . . . . . . . . . . . 10:30 - 11:30 AM . . . . . . . . . . . . . . . . . 10:00 - 4:30 PM . . . . . . . . . . . . . . . . . .
Show Opens Breakfast Concurrent Sessions Concurrent Sessions Concurrent Sessions Exhibit Hall Hours
8:00 - 9:00 AM
9:15 - 10:15 AM
Tech Demos Lunch Roundtable Discussions Concurrent Sessions Concurrent Sessions Concurrent Sessions Cocktail Reception
10:30 - 11:30 AM
eRFPs/Site Selection Tools
Audience Polling/Response Tools
Attendee Management–Registration
Online site-selection/request for proposal systems can digitize highly paper-intensive tasks with substantial savings in time and efficiency. Find the right property for your next meeting and send specs based on your needs! Learn how these systems work, discover the benefits, features and options available with the eRFPs/site selection tools available in today's meetings tech marketplace.
Do you “talk to” your audience or “interact with” them? Give your audience a voice and keep them engaged like never before! During this hands-on, interactive discussion, find out what ARS is, what it isn't and how the solution can be integrated to create truly engaging events. While you already know that ARS is a great tool to gather audience feedback on things like speaker evaluations, event logistics and overall comprehension, we'll teach you how ARS can do so much more.
The most essential piece of any planner's technology arsenal is a robust, integrated and versatile registration system. The proper registration tool will yield incredible cost-savings, efficiencies and include additional benefits and features to help manage your attendee profiles, preferences, correspondence, and even create revenue-generating opportunities. There are differences, however, in the ever-expanding list of attendee management systems available in the market today. This session will provide an overview of the role of registration systems in the meetings industry, the benefits, list must-have items, pitfalls to avoid, pricing structure samples, and resources when deciding on the best attendee management system for your organization.
Security Issues in Meetings Technology As with any technology, security issues are always a chief concern among technology users and providers. In this new session you will learn what you need to know to keep your data privacy intact and what new security issues surrounding webbased financial transactions are on the horizon.
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11:40 - 2:40 PM . . . . . . . . . . . . . . . . . . 12:00 - 1:30 PM . . . . . . . . . . . . . . . . . . 1:30 - 2:30 PM . . . . . . . . . . . . . . . . . . . 2:30 - 3:30 PM . . . . . . . . . . . . . . . . . . . 3:30 - 4:30 PM . . . . . . . . . . . . . . . . . . . 4:30 - 5:30 PM . . . . . . . . . . . . . . . . . . . 5:30 - 7:00 PM . . . . . . . . . . . . . . . . . . .
Strategic Meetings Management Part I This session will discuss the role that technology plays in each step of the Strategic Meetings Management Program (SMMP) initiative with an emphasis on capturing meeting spend and how to uncover rogue spend.
Networking/Matchmaking Systems
Event Marketing Tech Tools
Online networking communities are popping up everywhere and matchmaking tools are catching on fast mostly because both of these tools are proving to be great enhancements to meetings—even changing the business model of revenue generating events. From profile matching to blogs, from private chat groups to attendee polling, from advertising opportunities to event ROI analysis… learn how it all works together!
Effective communication and marketing tools are essential components for successful meeting and events. In today's business environment, integrated campaigns yield the most traction and response rates. This session will explain the benefits event marketing systems and how to utilize their features to reach and exceed your marketing goals. Whether a planner is marketing a paid event or trying to organize internal events there are many meetings technology systems that can be helpful.
Meetings Technology Expo 2008, San Francisco
Web Meeting Software Create high performance meetings that broaden participation, stimulate creativity and break through meeting logjams. This session will explore web meeting tools designed to increase the level of participation and interaction among participants in both face-to-face and online meetings. We will demonstrate tools for brainstorming and idea generation, voting and prioritizing, surveys, action planning and documentation, and share examples from large and small meetings from corporate, government and education sectors where these tools have significantly increased the level of attendee participation and collaboration.
AGENDA & SESSION DESCRIPTIONS Webcasting /Videoconferencing
Tradeshow Tools
This session will discuss the technologies behind webcasting, video conferencing and the creation of digital archives of meetings for multiple formats; including web, DVD, Apple iPod® and other emerging media -- and how they may be applied to physical and virtual meetings. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels'—transforming events into on-going experiences and additional subscription/sponsorship opportunities.
Learn what is new and upcoming in the field of tradeshow technology with a look at coming tech tools as meeting and exhibition planners move forward with implementation of future meetings- the next generation.
2:30 - 3:30 PM Attendee Management–RegistrationAdvanced The most essential piece of any planner's technology arsenal is a robust, integrated and versatile registration system. The proper registration tool will yield incredible cost-savings, efficiencies and include additional benefits and features to help manage your attendee profiles, preferences, correspondence, and even create revenue-generating opportunities. There are differences, however, in the everexpanding list of attendee management systems available in the market today. This session will provide an overview of the role of registration systems in the meetings industry, the benefits, list must-have items, pitfalls to avoid, pricing structure samples, and resources when deciding on the best attendee management system for your organization.
Database Management Tools Are you maximizing your data? Are you leveraging the information you own about your event attendees? If not, you could be unintentionally giving yourself more work and creating less effective meeting experiences for your attendees. Learn how new developments in database management tools can help you harness the power behind data that you already own and help reduce your workload at the same time.
3:30 - 4:30 PM Strategic Meetings Management Part II This session will expand upon the basics of meetings spend and address tangible and intangible returns of a Strategic Meetings Management Program (SMMP).
Lead Retrieval/ Attendance Verification Tools Lead retrieval and attendance verification tools are two measurement solutions which are playing a large role in many tradeshow and conferences. Lead retrieval is more than just swiping a badge and transferring static information these days! Come see the latest advances in lead management. Additionally, learn how attendance tracking tools have advanced to help you pinpoint more dynamic information about how your attendee's participate in meeting – related activities, sessions, meal functions and more. We will explore how measuring this information adds value to your events by allowing the event planner to quickly understand attendee behavior.
Housing/Room Block Management
4:30 - 5:30 PM The APEX Toolbox: Bringing Standards to Event Management Discover how to improve your communications with vendors while enhancing your overall professionalism by using the recently released APEX Meeting & Event Planning Toolbox, a project of the Convention Industry Council. Learn what is on the horizon that will allow the industry to electronically transfer event management files.
Online Travel Systems for Meetings Integration with an online booking system is the next technology push in online meeting planning. Significant cost-savings have been realized by many companies that have learned to integrate their meetings travel with their registration process. In addition, your attendees will enjoy the benefits of a one-stop shop when signing up for your next meeting.
Audio Visual Products & Services Although a requirement at almost every meeting or event, yet audio visual products and services is perhaps the least understood technology aspect of your function. Learn how to unravel the AV complex and maximize the technology offerings within without getting burned. Lighting, projection, photography, staging, graphics and more will be discussed in this session.
Housing is still one of the most challenging aspects of meeting planning. In this tutorial we will discuss the different tools available to meeting planners today. This will include the tools that planners can purchase and also tools that hotels are offering. These tools provide more control over your housing process and can offer extensive reporting of critical information. We will explore how these tools can integrate to your registration process and enhance you ability to maximize your contracted room blocks.
Meetings Technology Expo 2008, San Francisco
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TUTORIAL GUIDELINE 8:00 AM - 9:00 AM ERFPS/SITE SELECTION TOOLS
Metropolitan I DEBORAH MATARAZZO SENIOR DIRECTOR, SOLUTIONS CONSULTING, LENOS SOFTWARE ROLE OF THIS SPECIFIC TECHNOLOGY IN THE MEETINGS INDUSTRY Online site-selection/request for proposal systems can digitize highly paper-intensive tasks with substantial savings in time and efficiency. Find the right property for your next meeting and send specs based on your needs. These tools free up your resources to focus more on value-added activities in addition to helping you comply with Sarbanes-Oxley standards of document retention and selecting suppliers fairly.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Maximum flexibility in customizing eRFPs • Extensive vendor database with flexible filters and options • Global reach • Hotel/supplier buy-in to using the technology • Web services for integration with other systems • Stable technology provider with track record • Strong customer service and experienced project managers
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Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE ERFPS/SITE SELECTION TOOLS TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Recognize when a technology company says they can do it all - they can’t • Understand pricing structure as there are many models • Avoid suppliers who will not provide you with service level agreements or statistics of their down time Pricing structures • Pricing differs by supplier. • Hotels assume the pricing for their websites. • “Free” sites are paid for by advertising. • Commission-based: 5-10% charged to hotels • Incorporated in overall technology provider agreement
TECHNOLOGY IMPLEMENTATION Conduct a gap analysis to clearly understand what features will work in your environment and what you may be missing. Ask the supplier for a strong project manager to work with you and your environment. Make sure they will supply training to your hoteliers and your sourcing team. Create a communications and change management plan that coincides with your project plan.
TECHNOLOGY INTEGRATION Involve your IT department as a stakeholder at the beginning of the selection process to understand their concerns and requirements. Ensure that the supplier has an open architecture and web services for integration with other suppliers. Develop a service level agreement and require that your technology supplier has consistent, available account management for your implementation.
Meetings Technology Expo 2008, San Francisco
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PRESENTATION ERFPS/SITE SELECTION TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ERFPS/SITE SELECTION TOOLS
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Meetings Technology Expo 2008, San Francisco
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TUTORIAL GUIDELINE 8:00 AM - 9:00 AM NETWORKING/MATCHMAKING SYSTEMS
Olympic MICHAEL BENSON A2Z, INC.
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY The meetings industry is all about connecting people and information. Networking has been an inherent part of tradeshows and conferences, along with education, marketing and sales. New technologies and solutions allow this networking to be automated, regulated and streamlined.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Integration with other core systems like Registration, AMS, CRM and Accounting • Easy to use interfaces for participants and administrators • Multi-year and multi-event systems with adaptive behavioral learning capability • Appointment scheduling and privacy options at the user level with multiple levels of opt-out • Real-time, secure systems
16
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE NETWORKING/MATCHMAKING SYSTEMS TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Outsourcing of data ownership • Outsourcing customer relationships and ownership • Rigid, inflexible, out-of-the-box systems that cannot be configured to work with your unique business process • Stand alone, single event systems • Selecting systems that are not “real time”
TECHNOLOGY PRICING STRUCTURES • Pricing based on the number of users • Fixed Price • Set-up plus ongoing service fee
TECHNOLOGY IMPLEMENTATION • Application Service Provider (ASP) vs. Product Model • Year round vs. short-term set-up • Integrated with event management systems vs. stand alone
TECHNOLOGY INTEGRATION • Integration with attendee registration systems • Integration with accounting systems and to accommodate e-commerce components • Integration with AMS systems • Integration with CRM systems
Meetings Technology Expo 2008, San Francisco
17
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS
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Meetings Technology Expo 2008, San Francisco
19
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS
20
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Meetings Technology Expo 2008, San Francisco
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS
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Meetings Technology Expo 2008, San Francisco
21
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS
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Meetings Technology Expo 2008, San Francisco
23
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS
24
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Meetings Technology Expo 2008, San Francisco
PRESENTATION NETWORKING/MATCHMAKING SYSTEMS .
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Meetings Technology Expo 2008, San Francisco
25
PRESENTATION 8:00 AM - 9:00 AM SECURITY ISSUES IN MEETINGS TECHNOLOGY
Concordia
JONATHAN DODSON CIO, CERTAIN SOFTWARE
SESSION DESCRIPTION As with any technology, security issues are always a chief concern among technology users and providers. In this new session you will learn what you need to know to keep your data privacy intact and what new security issues surrounding web-based financial transactions are on the horizon.
26
Meetings Technology Expo 2008, San Francisco
PRESENTATION
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Meetings Technology Expo 2008, San Francisco
27
PRESENTATION SECURITY ISSUES IN MEETINGS TECHNOLOGY
28
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Meetings Technology Expo 2008, San Francisco
PRESENTATION SECURITY ISSUES IN MEETINGS TECHNOLOGY
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Meetings Technology Expo 2008, San Francisco
29
PRESENTATION SECURITY ISSUES IN MEETINGS TECHNOLOGY
30
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Meetings Technology Expo 2008, San Francisco
PRESENTATION SECURITY ISSUES IN MEETINGS TECHNOLOGY
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Meetings Technology Expo 2008, San Francisco
31
TUTORIAL GUIDELINE 9:15 AM - 10:15 AM STRATEGIC MEETINGS MANAGEMENT PART I
Metropolitan I MELISSA LOGAR SENIOR MEETING MANAGER, MEETING AND EVENTS SERVICES DEPARTMENT, PRICEWATERHOUSECOOPERS LLP
KARIN MILLIMAN SENIOR MEETING MANAGER, MEETING AND EVENTS SERVICES DEPARTMENT, PRICEWATERHOUSECOOPERS LLP
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION
Technology plays a heavy role in all aspects of a Strategic Meetings Management Program. Technology is the enabler to success and can automate processes, facilitate knowledge sharing, eliminate paperwork, ensure retention and deliver efficiencies.
Before considering any technology, an organization must map out the a) current process and b) to-be process to understand where and how technology is currently being used and could potentially be used in the future. Consider using web services for meeting/event
32
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE STRATEGIC MEETINGS MANAGEMENT PART I sourcing and planning. In-house developers are not experts in meeting planning processes or the current ever-changing hospitality environment. Conduct a cost and service comparison of full featured products. Decision factors include: • Build vs. buy • Meets internal IT standards • Compatibility with existing systems • Scalability and deployment • Branding flexibility • User experience and customer service • Financial viability of the technology provider • Comprehensive functionality and scope
TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION Ask for similar size, similar industry references from technology suppliers. Ensure that your technology provider will meet your custom requirements in a timely manner. Ask them for upgrade/patch timelines and the potential implications of those upgrades. Learn about all the competitors in the industry as one day they may be a merged company and it is wise to know the best products from each supplier. Then, choose the one that best fits your requirements.
TECHNOLOGY PRICING STRUCTURES Pricing varies greatly among the vendors, features and services as well as the scope of use by the buyer.
TECHNOLOGY IMPLEMENTATION • Determine your meeting spend and data available today. • Speak to your stakeholders (especially IT), sourcers and planners to understand what processes must be automated first. As mentioned before, make sure the organization has documented thorough process maps for each step. • Brainstorm and create a list of features. • Conduct a Request for Information or Request for Proposal. • Evaluate the proposals and conduct interviews with the suppliers.
TECHNOLOGY INTEGRATION • Develop a comprehensive project plan with the supplier, stakeholders, sourcers and planners. • Add more time to the projected end date as it always takes longer than you think it will. • Ask a communications expert and/or change management expert to be a part of your project team. • Communicate and educate often. • Do beta-testing. • Do pilots. • Evaluate and correct any flaws in process or technology. • Go live. • Celebrate! and report savings and efficiencies often and to anyone who will listen.
Meetings Technology Expo 2008, San Francisco
33
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I
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Meetings Technology Expo 2008, San Francisco
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I .
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Meetings Technology Expo 2008, San Francisco
35
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I
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Meetings Technology Expo 2008, San Francisco
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I .
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Meetings Technology Expo 2008, San Francisco
37
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I
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Meetings Technology Expo 2008, San Francisco
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I .
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Meetings Technology Expo 2008, San Francisco
39
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I
40
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Meetings Technology Expo 2008, San Francisco
PRESENTATION
STRATEGIC MEETINGS MANAGEMENT PART I
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Meetings Technology Expo 2008, San Francisco
41
TUTORIAL GUIDELINE 9:15 AM - 10:15 AM AUDIENCE POLLING/RESPONSE TOOLS
Concordia ERIC ALZUHN MSINTERACTIVE
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY Most meetings and events involve speakers and presenters “talking to” audience members for hours on end. The audience can only retain so much and keep their attention focused for so long before you start to lose them to their PDA’s and that darned free WiFi. Creating interactive meetings and events by integrating audience response allows speakers and presenters to instead “interact with” their audience and create a more engaging, valuable and memorable experience for all involved. And by learning what each audience really
42
thinks on topics important and relevant to each event, organizers can much more clearly measure their all important Return on Objectives.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION Most importantly, you must first be clear on what your objectives are. As with any tool, the integration of an audience response solution must enhance the value of the meeting or event and not just be a “nice to have.” You then want to look for a partner who has extensive meeting and event expe-
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE AUDIENCE POLLING/RESPONSE TOOLS rience and not just a technology provider. Anyone can hook up a system and make it run, but your attendees need to be engaged through the execution of a well developed audience participation strategy.
ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION Avoid over-using audience response and making your audience feel like it’s being forced on them. Avoid simply “tacking on” questions at the last minute rather then integrating audience response into your session(s). Avoid being boring - distributing technology to your audience and getting them involved should be an exciting and fun experience for all involved. But again, experience is key. You must work with a partner that knows what it takes to create and execute an engaging and inspiring event.
• Event size • Duration • Location • Number of sessions • Number of attendees • Services required to meet your objectives
TECHNOLOGY IMPLEMENTATION AND INTEGRATION
TECHNOLOGY PRICING STRUCTURES
You will want a full-service audience response company that can work with you from conception through execution. It will need to be determined what the type(s) of audience response is needed (i.e. Q&A, surveys, games, etc.) and your session(s) will then be built into the software. Onsite, your partner will provide hand-held input devices to all attendees and will coordinate with local audio/visual providers to supply everything needed to display questions to your audience, collect their responses and when appropriate, display answers back for all to see and discuss.
As with any service, pricing varies greatly based on scope. An integrated audience response solution for your meetings and events can range anywhere from $5,000 to $100,000 or more. Pricing is based on:
Following the event, you will want to have a clear plan for the delivery of your results which can range from graphs, data tables and raw data files to jpegs, PDF’s and PowerPoint slides.
Meetings Technology Expo 2008, San Francisco
43
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS .
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Meetings Technology Expo 2008, San Francisco
45
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS .
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Meetings Technology Expo 2008, San Francisco
47
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS .
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Meetings Technology Expo 2008, San Francisco
49
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION AUDIENCE POLLING/RESPONSE TOOLS
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Meetings Technology Expo 2008, San Francisco
51
TUTORIAL GUIDELINE 9:15 AM - 10:15 AM EVENT MARKETING TECH TOOLS
Olympic ED LEMIRE EXECUTIVE VICE PRESIDENT MARKETING, ACTEVA
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY Event marketing is the main vehicle for getting people to attend your event. Must-have items to consider when evaluating this technology solution The technology has changed, but the fundamentals have not. Define your audience, understand their needs, deliver the right message at the right time, and engage prospects and attendees in a way that is relevant to them. An integrated event marketing approach that provides a consistent message across multiple communication channels will yield the best results.
TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION It’s not about technology. Technology tools are there to help you execute an effective event marketing and communications plan. Avoid large upfront investments in software and servers. Many powerful applications are now available under a model called SaaS – Software as a Service. This pay-as-you go approach means that you only use the technology you need and won’t have to pay for expensive installations, maintenance or upgrades. Also, be wary of long-term contracts!
52
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE EVENT MARKETING TECH TOOLS TECHNOLOGY PRICING STRUCTURES Pay-as-you-go is the way to go! Pricing varies. If you use a hosted email marketing tool then you might expect to pay around $.01 to $.03 per email send. Some online registration systems bundle email marketing right into the event registration tool itself. Online Event Registration Systems usually charge an event activation fee, a fee per registration as well as credit card company fees (typically 2.5% to 3.5%). Renting a list? Depending on the quality and freshness of the list, you might expect to pay $.03 to $.30 per database contact. Interested in doing a direct postal mail campaign, a short run Direct Mail Postcard can be sent out for anywhere between $.30 to $1.50 per piece, including postage.
TECHNOLOGY IMPLEMENTATION Electronic marketing channels such as email and online registration require less time than direct mail, radio and tv. Every marketing program has its own structure and timeline. Create a timeline and vet it with your vendors. Tie everything back to your registration system. Set goals for how many registrants you’d like to have recorded by specific dates. Tally your registration data on a weekly basis.
TECHNOLOGY INTEGRATION Integrated campaigns that reach prospects through multiple mediums will yield the best results. Keep your message and branding consistent across multiple channels. Link to your event registration page from: • Your main web site • Partner web sites • Email, Direct Mail, Print and other media • “Event Posting Sites” • Everywhere your prospective attendees might see it!
Meetings Technology Expo 2008, San Francisco
53
PRESENTATION EVENT MARKETING TECH TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION EVENT MARKETING TECH TOOLS .
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Meetings Technology Expo 2008, San Francisco
59
TUTORIAL GUIDELINE 10:30 AM - 11:30 AM ATTENDEE MANAGEMENT REGISTRATION-INTERMEDIATE
Metropolitan I BILL FLAGG PRESIDENT, REGONLINE
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY Web-based registrations systems have had the single biggest impact in terms of cutting workload and increasing the success of events, than the industry have ever seen. Organizations that have recently adopted web-based registration systems have seen huge improvements in their ability to capture, manipulate, and report registration data; increase the number of registrations; provide attendees with enhanced convenience; reduce costs and eliminate errors.
60
We will explore the three levels of technological capabilities to look for in registration systems.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Look for a robust feature set that gives you room for growth • Enterprise-level solutions built for multiple meeting management • Try before you buy (on a real meeting)
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE ATTENDEE MANAGEMENT REGISTRATION-INTERMEDIATE TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Large upfront fees and long-term contracts • Upstart companies without history, security, and infrastructure to support you
TECHNOLOGY PRICING STRUCTURES • Typical cost: $2-$10 per registrant • Providers charge a variety of fees: upfront fees, per registrant fees, credit card processing fees, annual maintenance fees, reporting fees, per user fees. To compare different systems with different pricing structures add up all of the fees per year and divide by your total number of registrants per year
TECHNOLOGY IMPLEMENTATION • Get a couple of recommendations on systems from people who are running similar events to you • Attend live online product demonstrations to familiarize yourself with basic functionality offered by different systems • With your team, create a basic checklist of what you would like the system to do in terms of registration form functionality, reporting, automation, and multiple meetings management • Schedule a call with the tech support (not just salespeople) at the companies you like most to get real answers on your checklist • Try out a smaller meeting or event on the system you like the most before you commit to one system
TECHNOLOGY INTEGRATION • The beauty of web-based registration systems is there is no need to install, maintain, or integrate software • Attend training before getting started • Use their support teams as much as possible to help you figure out your first meeting
Meetings Technology Expo 2008, San Francisco
61
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-INTERMEDIATE
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Meetings Technology Expo 2008, San Francisco
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Meetings Technology Expo 2008, San Francisco
63
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-INTERMEDIATE
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-INTERMEDIATE
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Meetings Technology Expo 2008, San Francisco
65
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-INTERMEDIATE
66
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-INTERMEDIATE .
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Meetings Technology Expo 2008, San Francisco
67
TUTORIAL GUIDELINE 10:30 AM - 11:30 AM WEB MEETING SOFTWARE
Olympic CHUCK MCPHERSON SENIOR CONSULTANT, FACILITATE.COM, SAN FRANCISCO, CA
SESSION DESCRIPTION Create high performance meetings that broaden participation, stimulate creativity and break through meeting logjams. This session will explore web meeting tools designed to increase the level of participation and interaction among participants in both face-to-face and online meetings. This session will demonstrate tools for brainstorming and idea generation, voting and prioritizing, surveys, action planning and documentation. We will share examples from large and small meetings and events from corporate, government and education sectors were these tools have significantly increased the level of attendee participation and collaboration. Whether in support of your planning team, getting participants engaged before a meeting or boosting the level of interaction during a large group event,
68
web meeting software brings new meaning to high performance meetings.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION Let the meeting process and objectives drive the selection of technology. • What are the objectives for our event? What kind of participant engagement would add value to our meeting? • How can we design participant interaction into the meeting agenda? • What collaboration tools will best support this level of collaboration and participant interaction? • How can we engage participants before the meeting? How will this support our objectives? • What are our hardware requirements? Does
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE WEB MEETING SOFTWARE every participant need a computer or laptop or should we have a note taker per table or virtual location? • Can participants easily access and use the software with a minimal amount of instruction? Is the interface intuitive and user-friendly. • Facilitators will need some training or support as they get started. Participants do not. • What is the server configuration? Do we have the IT support to host the software ourselves or should we use a hosted solution?
TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Thinking that it is all about the software – meeting process and people/dynamics are equally important to successful collaboration with technology. • We need to turn this into an electronic meeting – use the tools where they add value; use other collaboration methods where technology is overkill or people just need to sit down and talk. • We don’t need a facilitator – designing an agenda, creating a space, paying attention to group dynamics, managing the flow of the meeting are all important to a high performance meeting. • Thinking it’s rocket science – what we know about running good meetings also applies when we use collaborative technology or run virtual/online meetings; pay attention to the details and prepare well. • Paying by the minute or by the seat – unlimited licensing options are available that allow you to grow without additional costs.
TECHNOLOGY PRICING STRUCTURES • Different tools have different pricing models • By seat • By minute • Unlimited number of participants • Hosted solutions from $500 per day to $10,000 per year • Locally hosted solutions starting at $20,000 for any number of meetings and including training for facilitators
TECHNOLOGY IMPLEMENTATION • Web server software hosted locally or on the Internet. • Server requirements can be as simple as a PC running Windows XP Professional Edition or as robust as a Windows 2003 or Vista Server. • Participants and facilitators need only a standard web browser. • Consider options for SSL encryption and effective management of user ids and passwords.
TECHNOLOGY INTEGRATION • Use in conjunction with and as a complement to web conferencing, video conferencing and teleconferencing tools. • Link directly into a meeting, brainstorming topic or survey from an email or a web site. • Use hyperlinks directly from your conference web site or registration system.
Meetings Technology Expo 2008, San Francisco
69
PRESENTATION WEB MEETING SOFTWARE
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Meetings Technology Expo 2008, San Francisco
PRESENTATION WEB MEETING SOFTWARE
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PRESENTATION WEB MEETING SOFTWARE
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Meetings Technology Expo 2008, San Francisco
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Meetings Technology Expo 2008, San Francisco
PRESENTATION WEB MEETING SOFTWARE
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Meetings Technology Expo 2008, San Francisco
PRESENTATION WEB MEETING SOFTWARE
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Meetings Technology Expo 2008, San Francisco
77
TUTORIAL GUIDELINE 10:30 AM - 11:30 AM WEBCASTING/VIDEOCONFERENCING
Concordia CHANCE CARPENTER FOUNDER & CEO ESSENTIAL EVENT TECHNOLOGIES
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY With the rising cost of travel, globalization of the workplace, and incredibly busy schedules, getting your organization’s message out to your audience is becoming more challenging. Using the web for communicating to audiences in both intimate and large settings is easy and cost effective. This session will review some of the webcasting tools available in today’s the market, but more importantly the discussion will highlight ways to capitalize on the valuable content that your events are creating.
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Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE WEBCASTING/VIDEOCONFERENCING MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION Robust Internet connectivity. It is important to understand the capabilities of your audience in order to determine the best solution for your needs.
TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION Poor content. Even with the best technologies, it is important to have an engaging experience, whether it is a dynamic speaker or rich media elements, it is important to take full advantage of digital distribution by creating a sense of excitement and to motivate your audience.
TECHNOLOGY PRICING STRUCTURES As streaming technologies become more commoditized, the costs continue to decrease. It is important to understand the value added products that come with webcasting technologies. Can I record the meetings? After the meetings have been recorded, how are they managed? How can they be distributed or secured? What is my measurable ROI?
TECHNOLOGY IMPLEMENTATION Depending on what types of systems you intend to implement, getting up and running with webcasting could be as simple as opening a web browser to setting up co-located streaming servers.
Meetings Technology Expo 2008, San Francisco
79
PRESENTATION WEBCASTING/VIDEOCONFERENCING
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Meetings Technology Expo 2008, San Francisco
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Meetings Technology Expo 2008, San Francisco
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Meetings Technology Expo 2008, San Francisco
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Meetings Technology Expo 2008, San Francisco
85
TUTORIAL GUIDELINE 2:30 PM - 3:30 PM ATTENDEE MANAGEMENT REGISTRATION-ADVANCED
Metropolitan I BILL FLAGG PRESIDENT, REGONLINE
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY Web-based registrations systems have had the single biggest impact in terms of cutting workload and increasing the success of events, than the industry have ever seen. Organizations that have recently adopted web-based registration systems have seen huge improvements in their ability to capture, manipulate, and report registration data; increase the number of registrations; provide attendees with enhanced convenience; reduce costs and eliminate errors. We will explore the three levels of techno-
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logical capabilities to look for in registration systems.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Look for a robust feature set that gives you room for growth • Enterprise-level solutions built for multiple meeting management • Try before you buy (on a real meeting) Top items to avoid when evaluating this technology solution
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE ATTENDEE MANAGEMENT REGISTRATION-ADVANCED • Large upfront fees and long-term contracts • Upstart companies without history, security, and infrastructure to support you
TECHNOLOGY PRICING STRUCTURES • Typical cost: $2-$10 per registrant • Providers charge a variety of fees: upfront fees, per registrant fees, credit card processing fees, annual maintenance fees, reporting fees, per user fees. To compare different systems with different pricing structures add up all of the fees per year and divide by your total number of registrants per year
TECHNOLOGY IMPLEMENTATION • Get a couple of recommendations on systems from people who are running similar events to you • Attend live online product demonstrations to familiarize yourself with basic functionality offered by different systems • With your team, create a basic checklist of what you would like the system to do in terms of registration form functionality, reporting, automation, and multiple meetings management • Schedule a call with the tech support (not just salespeople) at the companies you like most to get real answers on your checklist • Try out a smaller meeting or event on the system you like the most before you commit to one system
TECHNOLOGY INTEGRATION • The beauty of web-based registration systems is there is no need to install, maintain, or integrate software • Attend training before getting started • Use their support teams as much as possible to help you figure out your first meeting
Meetings Technology Expo 2008, San Francisco
87
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED .
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Meetings Technology Expo 2008, San Francisco
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PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED .
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Meetings Technology Expo 2008, San Francisco
91
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED
92
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED .
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Meetings Technology Expo 2008, San Francisco
93
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED
94
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ATTENDEE MANAGEMENT REGISTRATION-ADVANCED
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Meetings Technology Expo 2008, San Francisco
95
TUTORIAL GUIDELINE 2:30 PM - 3:30 PM DATABASE MANAGEMENT TOOLS
Olympic DALE BECKLES PRESIDENT AND CEO, ARCANEO
ROLE OF THIS SPECIFIC TECHNOLOGY IN THE MEETINGS INDUSTRY An effective data management program will allow you to: • Gain visibility on meeting related activities throughout your enterprise • Enable compliance with regulations such as Sarbanes-Oxley and data privacy regulations • Access information on demand in order to implement and maintain effective meeting policies
96
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION Data management system should allow for: • Ease of data collection • Manual or automated • Ease of integration with other systems • Consistency in data usage • Context of data must be well understood/standardized • Mapped to organizational structure • Integration with meetings workflow
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE DATABASE MANAGEMENT TOOLS
• Trigger workflow via automated notifications • Persist workflow information for audit trails • Business Intelligence • Ability to visualize data • On-demand availability – for individual or multiple meetings
TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Use of multiple data stores (e.g. silos of MS Excel) that prevent access to real-time data • Inconsistent use of terminology resulting in “garbage in, garbage out” • Closed architecture/non-standard protocols which prevent easy integration between systems
TECHNOLOGY PRICING STRUCTURES • Reporting/data download capabilities should be included as part of your meetings tool/platform. Data integration between systems typically charged additionally and subject to scope of integration.
TECHNOLOGY IMPLEMENTATION • Define your strategic goals and objectives
• Identify the scope of your data management program • Develop desired metrics, key performance indicators, reports • Implement a process that allows you to collect relevant data • Sustain and improve your program via benchmarking and performance metrics
TECHNOLOGY INTEGRATION • Define scope of integration • What is the purpose of integration? • Which systems need to exchange data? • What data needs to be exchanged? • Where does the data go? • When does the exchange occur? • How will the data be transported? • Check for IT requirements including: • Availability of data exchange interfaces (APIs) • Ability for secure data exchange e.g. via secure FTP, Web Services • Permission for data exchange between internal and external systems i.e. IT department may not allow for internal systems (e.g. financial, HR, CRM) to interface with shared external systems (i.e. ASP deployments) • Incorporate automated data exchange within overall meetings process
Meetings Technology Expo 2008, San Francisco
97
PRESENTATION DATABASE MANAGEMENT TOOLS
ARCANEO?
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Meetings Technology Expo 2008, San Francisco
PRESENTATION DATABASE MANAGEMENT TOOLS
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Meetings Technology Expo 2008, San Francisco
99
PRESENTATION DATABASE MANAGEMENT TOOLS
100
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Meetings Technology Expo 2008, San Francisco
PRESENTATION DATABASE MANAGEMENT TOOLS .
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Meetings Technology Expo 2008, San Francisco 101
PRESENTATION 2:30 PM - 3:30 PM TRADESHOW TOOLS
Concordia RICH STONE CEO, ACT INC. / EXPOCAD
SESSION DESCRIPTION Learn what is new and upcoming in the field of tradeshow technology with a look at coming tech tools as meeting and exhibition planners move forward with implementation of future meetings- the next generation.
102
Meetings Technology Expo 2008, San Francisco
PRESENTATION .
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Meetings Technology Expo 2008, San Francisco 107
TUTORIAL GUIDELINE 3:30 PM - 4:30 PM STRATEGIC MEETINGS MANAGEMENT PART II
Metropolitan I MELISSA LOGAR SENIOR MEETING MANAGER, MEETING AND EVENTS SERVICES DEPARTMENT, PRICEWATERHOUSECOOPERS LLP
KARIN MILLIMAN SENIOR MEETING MANAGER, MEETING AND EVENTS SERVICES DEPARTMENT, PRICEWATERHOUSECOOPERS LLP
ROLE OF THE SESSION TECHNOLOGY IN THE MEETINGS INDUSTRY
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION
Technology plays a heavy role in all aspects of a Strategic Meetings Management Program. Technology is the enabler to success and can automate processes, facilitate knowledge sharing, eliminate paperwork, ensure retention and deliver efficiencies.
Before considering any technology, an organization must map out the a) current process and b) to-be process to understand where and how technology is currently being used and could potentially be used in the future. Consider using web services for meeting/event
108
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE STRATEGIC MEETINGS MANAGEMENT PART II sourcing and planning. In-house developers are not experts in meeting planning processes or the current ever-changing hospitality environment. Conduct a cost and service comparison of full featured products. Decision factors include: • Build vs. buy • Meets internal IT standards • Compatibility with existing systems • Scalability and deployment • Branding flexibility • User experience and customer service • Financial viability of the technology provider • Comprehensive functionality and scope
TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION Ask for similar size, similar industry references from technology suppliers. Ensure that your technology provider will meet your custom requirements in a timely manner. Ask them for upgrade/patch timelines and the potential implications of those upgrades. Learn about all the competitors in the industry as one day they may be a merged company and it is wise to know the best products from each supplier. Then, choose the one that best fits your requirements.
TECHNOLOGY PRICING STRUCTURES Pricing varies greatly among the vendors, features and services as well as the scope of use by the buyer.
TECHNOLOGY IMPLEMENTATION • Determine your meeting spend and data available today. • Speak to your stakeholders (especially IT), sourcers and planners to understand what processes must be automated first. As mentioned before, make sure the organization has documented thorough process maps for each step. • Brainstorm and create a list of features. • Conduct a Request for Information or Request for Proposal. • Evaluate the proposals and conduct interviews with the suppliers.
TECHNOLOGY INTEGRATION • Develop a comprehensive project plan with the supplier, stakeholders, sourcers and planners. • Add more time to the projected end date as it always takes longer than you think it will. • Ask a communications expert and/or change management expert to be a part of your project team. • Communicate and educate often. • Do beta-testing. • Do pilots. • Evaluate and correct any flaws in process or technology. • Go live. • Celebrate! and report savings and efficiencies often and to anyone who will listen.
Meetings Technology Expo 2008, San Francisco 109
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Meetings Technology Expo 2008, San Francisco 117
TUTORIAL GUIDELINE 3:30 PM - 4:30 AM RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS
Concordia KARL S. LUDWIG IT DIRECTOR, DIETZE ENTERPRISES, INC.
ROLE OF TECHNOLOGY IN THE MEETINGS INDUSTRY Exhibitor Lead Retrieval has been used for many years and has established itself as an indispensable feature of today’s tradeshow halls. Advances in technology have made the data collection process faster, simpler and more uniform over the years. Further, the aggregate total of the collected data from the exhibitors can be analyzed to establish attendee behavior patterns while on the tradeshow floor. Attendee verification has also become more and more important as technology has enabled this function. Tradeshow floor auditing/accountability and independent/electronic backup
118
of data for continuing professional development are two more recent applications of this technology.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION It is crucial to have a understanding of the technology features and limitations as well as an implementation plan of action. Know the information that you wish to collect and how it will be used post-event. Evaluate your in-house technical skills to determine if outside technical assistance will be needed. Try to find a provider who is an expert and who will fill-in the technical gaps.
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Solutions that are Completely Dependent on the Internet for Operation While Onsite • Solutions with Inflexible Reporting Capabilities • Solutions that Provide Data in a NonStandard Format • Solutions that Require Use of Customized or Hard to Find Equipment • Providers that Have Few or No Professional References in the Specific Technology
TECHNOLOGY PRICING STRUCTURES Generally, Exhibitor Lead Retrieval should come at virtually no cost to an organization. This cost is borne by the exhibitors individually. Optional equipment for Exhibitor Lead Retrieval may include custom-defined qualifiers/survey questions, a lead printer, and various data delivery options. Typically the pricing will vary from $250 to $500. Badge pricing can vary from pennies (for simple paper badge with a barcode) to several dollars (for RFID badges). Leads may be delivered via USB memory drive, via e-mail attachment or via secure internet login. Pricing for attendee tracking and verification will be based on several factors:
• Technology Used • Number of Locations ($300 to $1,500 per location) • Whether or Not a Local Area Network is Used • Onsite Technical Assistance • Reporting Requirements • Additional costs may be incurred for badge printers, badge printing services or badge printing software.
TECHNOLOGY IMPLEMENTATION To be sure that the technology will work for you it is best to have a real-life hands-on demonstration. Previous experience in using any technology will be invaluable in evaluating a new technology. Define an internal technical point of contact who will work with your provider. It is important that both sides have a mutual understanding and buy-in for the implementation process.
TECHNOLOGY INTEGRATION It may be possible to integrate improved technology into systems that are already in place. There are several standard software systems that can support 1-D and 2-D barcodes as well as RFID. Be sure your provider can work with you to determine the best approach in testing and integrating new technology.
Meetings Technology Expo 2008, San Francisco 119
PRESENTATION: RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION: RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS
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Meetings Technology Expo 2008, San Francisco 121
PRESENTATION: RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION: RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS
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Meetings Technology Expo 2008, San Francisco 123
PRESENTATION: RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION: RFID LEAD RETRIEVAL/ ATTENDANCE VERIFICATION TOOLS
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Meetings Technology Expo 2008, San Francisco 125
TUTORIAL GUIDELINE 3:30 PM - 4:30 PM HOUSING/ROOM BLOCK MANAGEMENT
Olympic DAHLIA EL GAZZAR CMP, DIRECTOR OF MARKETING, PASSKEY
ROLE OF THIS SPECIFIC TECHNOLOGY IN THE MEETINGS INDUSTRY Housing is still one of the most challenging aspects of meeting planning. In this tutorial we will discuss the different tools available to meeting planners today. This will include the tools that planners can purchase and also tools that hotels are offering. These tools provide more control over your housing process and can offer extensive reporting of critical information. We will explore how these tools can integrate to your registration process and enhance you ability to maximize your contracted room blocks.
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Customizable, easy-to-use user interface. • Ability for attendees to book and manage their reservations online. • Efficient room block management tools that fit your needs. • Secure environment. • 24/7/365 access to all your event data.
126
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE HOUSING/ROOM BLOCK MANAGEMENT • Secure-payment processing options. • Flexible, accurate reporting capabilities. • Capability of uploading room lists. • Ability to integrate with your internal systems.
TOP ITEMS TO AVOID WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Cost isn’t the most important deciding factor. • Lack of proper customer support. • No back-up systems or security measures in place. • Complicated user interface.
TECHNOLOGY PRICING STRUCTURES Usually are priced per transaction, but enterprise contracts are available. This is similar to registration software pricing. TECHNOLOGY IMPLEMENTATION • Involve your staff in the process. • Determine the skill set needed to use and maintain the new system. • Determine your internal goals. • Determine the functionality desired and prioritize your list. • Research – research – research. • Evaluate your vendor choices. • Set a product-implementation plan with deadlines, goals and measurable deliverables.
TECHNOLOGY INTEGRATION • Consider your current needs. • Consider your current systems. • Consider your future plans. • Consider timing and resources.
Meetings Technology Expo 2008, San Francisco 127
PRESENTATION HOUSING/ROOM BLOCK MANAGEMENT
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Meetings Technology Expo 2008, San Francisco
PRESENTATION HOUSING/ROOM BLOCK MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco
PRESENTATION HOUSING/ROOM BLOCK MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco 131
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Meetings Technology Expo 2008, San Francisco
PRESENTATION HOUSING/ROOM BLOCK MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco 133
PRESENTATION HOUSING/ROOM BLOCK MANAGEMENT
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Meetings Technology Expo 2008, San Francisco
PRESENTATION HOUSING/ROOM BLOCK MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco 135
PRESENTATION 4:30 PM - 5:30 PM THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT
Olympic E. J. SIWEK CMP, PRESIDENT FLASHPOINT TECHNOLOGIES, LLC
SESSION DESCRIPTION Discover how to improve your communications with vendors while enhancing your overall professionalism by using the recently released APEX Meeting & Event Planning Toolbox, a project of the Convention Industry Council. Learn what is on the horizon that will allow the industry to electronically transfer event management files.
136
Meetings Technology Expo 2008, San Francisco
PRESENTATION .
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Meetings Technology Expo 2008, San Francisco 137
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT
138
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Meetings Technology Expo 2008, San Francisco
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco 139
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT
140
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Meetings Technology Expo 2008, San Francisco
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco 141
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT
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Meetings Technology Expo 2008, San Francisco
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco 143
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT
144
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Meetings Technology Expo 2008, San Francisco
PRESENTATION: THE APEX TOOLBOX: BRINGING STANDARDS TO EVENT MANAGEMENT .
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Meetings Technology Expo 2008, San Francisco 145
TUTORIAL GUIDELINE 4:30 PM - 5:30 PM ONLINE TRAVEL SYSTEMS FOR MEETINGS
Concordia JULIE CASEY CORPORATE ON LINE ACCOUNT IMPLEMENTATION AND TRAINING MANAGER, OMEGA WORLD TRAVEL
ROLE OF THIS SPECIFIC TECHNOLOGY IN THE MEETINGS INDUSTRY Integration with an online travel system is the next technology push in online meeting planning. Significant cost-savings have been realized by many companies that have learned to integrate their meetings travel with their registration process. In addition, your attendees will enjoy the benefits of a one-stop shop when signing up for your next meeting. Role of technology in The meetings industry To provide meeting attendees with a means of booking travel reservations in conjunction with the registration process and to automate the process of capturing and reporting on travel information that is used for meeting administration – room block rooming lists and capacity tracking, arrival / departure reports, meeting travel spend.
146
Meetings Technology Expo 2008, San Francisco
TUTORIAL GUIDELINE ONLINE TRAVEL SYSTEMS FOR MEETINGS
MUST-HAVE ITEMS TO CONSIDER WHEN EVALUATING THIS TECHNOLOGY SOLUTION • Ease of use • Flexibility • Ability to handle different types of travelers • Employee travel, guest travel, companion travel • Access to content • Suppliers that do not sell their inventory through the GDS • Synchronization of online and offline booked data • International capabilities • Bonus – the ability to incorporate hotel blocks into the travel booking experience
ONLINE TRAVEL SOLUTION PRICING STRUCTURES • Base Transaction fee • Monthly Maintenance • One-time implementation fee • Training • Agency fulfillment fees - online and offline
IMPLEMENTATION • The booking tool is configured to work with your travel agency and your GDS • Load traveler profiles • Load any corporate discounts • Load Company Locations • Site configuration • Training
TOP ITEMS TO AVOID WHEN EVALU- INTEGRATION ATING THIS TECHNOLOGY SOLUTION •Work closely with your internal meetings • Hard to use interface • Lack of flexibility and customization • Basic approval workflow for corporate travel policy • Lack of admin control and administration
team, travel agency and technology partners • Identify your desired points of integration • Attendee profile information (travel identity) • Two types of technology integration
Meetings Technology Expo 2008, San Francisco 147
PRESENTATION ONLINE TRAVEL SYSTEMS FOR MEETINGS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ONLINE TRAVEL SYSTEMS FOR MEETINGS .
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Meetings Technology Expo 2008, San Francisco 149
PRESENTATION ONLINE TRAVEL SYSTEMS FOR MEETINGS
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PRESENTATION ONLINE TRAVEL SYSTEMS FOR MEETINGS .
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Meetings Technology Expo 2008, San Francisco 151
PRESENTATION ONLINE TRAVEL SYSTEMS FOR MEETINGS
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Meetings Technology Expo 2008, San Francisco
PRESENTATION ONLINE TRAVEL SYSTEMS FOR MEETINGS
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Meetings Technology Expo 2008, San Francisco 153
PRESENTATION 4:30 PM - 5:30 PM AUDIO VISUAL PRODUCTS & SERVICES
Metropolitan I CHANCE CARPENTER FOUNDER & CEO ESSENTIAL EVENT TECHNOLOGIES
SESSION DESCRIPTION Although a requirement at almost every meeting or event, yet audio visual products and services is perhaps the least understood technology aspect of your function. Learn how to unravel the AV complex and maximize the technology offerings within without getting burned. Lighting, projection, photography, staging, graphics and more will be discussed in this session.
154
Meetings Technology Expo 2008, San Francisco
PRESENTATION .
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Meetings Technology Expo 2008, San Francisco 155
PRESENTATION AUDIO VISUAL PRODUCTS & SERVICES
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Meetings Technology Expo 2008, San Francisco
PRESENTATION AUDIO VISUAL PRODUCTS & SERVICES .
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Meetings Technology Expo 2008, San Francisco 157
PRESENTATION AUDIO VISUAL PRODUCTS & SERVICES
158
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Meetings Technology Expo 2008, San Francisco
PRESENTATION AUDIO VISUAL PRODUCTS & SERVICES
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Meetings Technology Expo 2008, San Francisco 159
TECH DEMOS All presentations are 15 minutes and take place in the exhibit hall. Seating is first-come first-served.
11:40 am Regonline Join us for a live demo and we’ll show you how to make your life a whole lot easier with RegOnline’s automated online event registration.
12:00 pm Expocad Our technology demonstration will showcase EXPOCAD WEB and EXPOCAD GEOMAPS. EXPOCAD WEB is an interactive floor plan and marketplace showcase tool designed broaden your online event presence. EXPOCAD GEOMAPS is a new tool that highlights areas surrounding events like hotels, restaurants and more.
12:20 pm Acteva Maximizing Your Meetings & Events ROI with salesforce.com and ActevaRSVP With help from Salesforce and ActevaRSVP for AppExchange, every tradeshow, field marketing event, seminar, workshop or user group meeting is an opportunity to enhance relationships with existing clients and tap into new lead sources. During this live demo of ActevaRSVP for AppExchange you’ll see first hand how easy it is to create events, invite participants, and track RSVPs—without leaving the familiar interface of salesforce.com.
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Meetings Technology Expo 2008, San Francisco
TECH DEMOS
12:40 pm a2z, inc. The new exhibitorAdvantage tool from a2z provides exhibitors with unprecedented detailed attendee/buyer information before, during and after your event. Used in conjunction with the a2z matchmaking tool networkNow! your exhibitors can find their best matches complete with the key buyer demographic metrics as determined by the show organizer. Use this tool to promote your event plus deliver new value to your exhibitors!
1:00 pm MSInteractive Inspire Your Audience to Action: Integrating custom games. Who’s going to be the winner? It could be you! During this 20 minute demo, find out how integrating a well created custom game can be a great way to close an event and reinforce key messaging. Play along and win prizes!!
1:20 pm Passkey Your event management just got so much easier. One complete online group reservations management solution to help you manage your housing, attendee bookings, reduces your attrition exposure, alleviates book-around, saving you time and money. Let us show you how Passkey provides: • Customized event websites • Easy room list management • 24/6 access to event reports • Instant event activity updates/alerts • Seamless integration to preferred registration solution
Meetings Technology Expo 2008, San Francisco 161
TECH DEMOS 1:40 pm WingateWeb WingateWeb EventLink® Have you thought about or even tried to use social networking to promote and grow your event? Do you understand how you might use social networking to maintain interest in your event year-round? Have you thought about or even tried to use social networking to promote and grow your event? Do you understand how you might use social networking to maintain interest in your event year-round? WingateWeb’s presentation will engage in a discussion in the value of social networking and events. Come and share your thoughts as we explore the value of these new tools.
2:00 pm FacilitatePro.com FacilitatePro 10.0 – Web Meeting Software for High Performance Meetings FacilitatePro provides support to the group decision making process with tools that facilitate brainstorming, idea generation, organization, prioritization, and consensus development. This demo will show how web meeting tools can expand the level of participation at your meetings from groups of 5 to 500+, both face-to-face and over the Internet.
2:20 pm Elite Meetings International EliteMeetings.com is a revolutionary new tool for planning professionals to search for and communicate with North America’s finest hotels and resorts. Our complimentary Web site allows planners to search properties based not only on location, but also on a variety of customized specifications. EliteMeetings.com provides the best properties based on planners’ specific criteria. From there, submitting RFPs to multiple properties is a breeze. All communication is then organized and logged in each planner’s personal dashboard. Peer ratings, forums, blogs, industry articles, and more provide valuable insight into the high-end meetings and incentive industry. Join us for a brief demonstration and see how our Speed RFP web tool can turn you into a “power sourcer,” delivering results and saving you time!
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EXHIBITOR CASE STUDY FACILITATE.COM CLIENT: NANCY SETTLE-MURPHY, GUIDED INSIGHTS Boost your teams using “blended facilitation” Nancy Settle-Murphy, principal of Guided Insights is a sort-after virtual meeting facilitator. Two years ago, Nancy was looking for technology tools to support her meetings and international clients. She had used a variety of web conferencing tools and document sharing portals and they were useful as far as they went. But Nancy knows that for truly effective meetings, in a meeting room or online, it is essential to keep participants fully engaged and these tools just weren’t doing it. At the International Association of Facilitators conference, Nancy teamed up with Julia Young, Vice President of Facilitate.com, and began using their flagship web meeting tool, FacilitatePro (www.facilitate.com). With FacilitatePro, Nancy was able to refocus the meeting on pulling information IN from participants rather than only pushing information out. Shared flip charts allowed everyone to “talk” at once, adding ideas and commenting on each other’s ideas. Nancy found that options for anonymity created an interesting new dynamic in her virtual teams – allowing people to speak more openly and helping to break down cultural barriers around speaking up in public, interrupting or disagreeing with the boss. Nancy also made full use of FacilitatePro’s voting tools allowing her to quickly turn a brainstormed list of items into a group prioritization and decision-making exercise. But perhaps her favorite element was the one click meeting report that prevented any need for typing up minutes and helped keep the momen-
tum of the teams going at full pace. Here are some other lessons learned from Nancy’s article on “blended facilitation.” Let’s say you have a geographically dispersed team that’s pressured to deliver results within an absurdly tight timeframe. You’re challenged to tap everyone’s best thinking as efficiently and effectively as possible, keeping the team engaged and focused on shared goals. Some participants are able to convene face-to-face while others are forced to participate remotely. “Blended facilitation” enables members of a hybrid team to make the most out of their meeting time, wherever they are. By blended facilitation we mean using a combination of facilitation tools and approaches, either synchronously (in “real-time”), asynchronously (at different times) or both. There’s no single solution that applies to all situations, but consider these guidelines when determining how to plan the kind of conversations that will yield the richest results in the shortest time. • Think twice about having some people participate in person while others join remotely. If you must bring together colocated and remote members on a call, adapt the agenda to minimize the time the remote people must spend on the phone. • Plan your agendas to encourage engaging conversations that will accelerate time to results. This means no more tedious slide decks or extended report-outs on the call. Instead, send them out or post them
ahead of time. • Make use of asynchronous web meeting software such as FacilitatePro to augment same-time meetings. This works especially well when participants work across time zones and speak multiple languages. • Pair web-based tools with phone for a really productive working session. • Consider cultural differences when thinking through the facilitation options. Especially when people don’t gauge, providing multiple communication paths will elicit more participation from everyone. • Maintain momentum through frequent asynchronous communications. When teams work from a distance, out of sight really can be mean out of mind. Establish conventions about how, when, where and to whom vital group communications will take place. Find ways to keep members of the group working together between meetings and milestones by using multiple channels, both synchronous and asynchronous. Make use of shared portals to share progress, review and edit documents, raise issues, and generate ideas. Consider, for example, setting up a permanent asynchronous meeting area where you pose a topical question to the team every week or so and send via email. Once a critical mass of people has responded, you can share responses at team meetings, via email, or ask people to view online. This can help keep the team engaged and cross-pollinating knowledge and ideas even when they are not meeting in real-time. New virtual meeting possibilities with FacilitatePro 10.0
Meetings Technology Expo 2008, San Francisco 163
EXHIBITOR CASE STUDY REGONLINE CLIENT: JEANNIE BATTIN, CMP, CTSM, NATIONAL EDUCATION ASSOCIATION
SUMMARY
tration process quick and secure for attendees. More participants paid by credit card and received immediate confirma-
When NEA came to RegOnine, the group needed to cut
tion and receipts. The attendee’s hotel registration process
its budget and reduce time in the office while still providing
was simplified as well by linking directly from the registration
an incredible attendee experience. After using RegOnline,
to the hotel.
NEA blew away its expectations, reducing workload by 5 to
When it was time for the event all the attendee informa-
7 weeks of time for each conference and saving up to
tion was easily exported to badges and attendee’s meal
$10,000 in each region.
requests were sent to the caterer in one clean and simple report.
CHALLENGE
Post event reporting was available at the click of the mouse. Whether its demographics information or revenue
The National Education Association’s six regions were over-taxed by the cumbersome paper registration process. The paper process was not only difficult for the staff, but it
reports the NEA planners didn’t spend hours compiling information. They had the information they needed instantly. NEA also used RegOnines survey tool to notify attendees
created a more laborious process for the attendees to sub-
of post-event surveys, providing the organization with critical
mit their registration, payment, and make hotel arrange-
feedback to improve attendee satisfaction rates at each
ments.
event.
The NEA’s primary goals were to reduce workload, save money, and improve the attendee experience.
SOLUTION
RESULTS By applying RegOnline NEA was instantly able to reduce workload and cost for each conference. The organization
NEA was concerned with its budget overages in printing,
shaved 5-7 weeks of work time from every event immedi-
postage, man hours, and temporary staffing. So they turned
ately, and re-focused its meeting planners on activities that
to RegOnline’s event management solution to eliminate inef-
had a bigger impact on event attendance and attendee satis-
ficiencies from its event management process.
faction.
With RegOnline the organization was able to manage all paper processes online, and from there all payments, confir-
After using RegOnline for a year, NEA estimates that it saves $7,000 to $10,000 annually in every region.
mations, and reporting were automated. RegOnine’s event
Attendees have provided positive feedback on the new,
management solution instantly eliminated the need for tem-
simple registration process and secure payment options,
porary staff and freed up in house meeting planners to focus
and 35% of NEA event attendees now participate in post-
on other important details.
event surveys.
Using RegOnine’s registration tool, NEA made the regis-
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EXHIBITOR CASE STUDY PASSKEY
CLIENT: CORENET GLOBAL
Passkey Transforms Event Management at CoreNet Global Company Leverages Passkey at all Events to Maximize Revenue, Mitigate Attrition Risks, Minimize Labor and Automate Hotel Reservations Process “Passkey is a must-have for all our events. In fact, if I go to a property or city that isn’t Passkey-enabled, I encourage them to do just that, otherwise I use the Passkey services directly,” said Kevin Johnston, director of strategic events at
the meeting planning process was a massive undertaking. CoreNet Global members manage US
CoreNet Global, has seen a significant
$1.2 trillion in worldwide corporate assets
rise in the ROI for its events and increased
consisting of owned and leased office,
efficiency with all event housing manage-
industrial and other space.
With 7,000
ment in relation to its use of Passkey.
members representing large corporations
With Passkey, CoreNet has been able to
around
Global
shift over 80% its event hotel reservations
(www.corenetglobal.org) operates in five
online, manage its room blocks proactive-
global regions:
ly, reduce its workload and mitigate most
the
world,
CoreNet
Asia, Australia, Europe,
Latin America, and North America.
CHALLENGE
CoreNet Global. “Leveraging Passkey, we
While CoreNet Global relies on convention
aggressively negotiate clauses into our
and visitors bureaus in event locations to iden-
contracts that allow more flexibility in our
tify and retain local, temporary staff to handle
room blocks. In the end, we avoid attrition
onsite logistics, they make sure to go to
charges by having the ability to adjust to
Passkey-enabled venues in order to track the
any changes in the room block immediate-
event housing process in real time. With
ly. This real-time information is just too
events bringing in as much as half of the oper-
valuable not to have and I can’t imagine
ating revenue of the company, controlling
going back to the event housing process
these costs is a key concern.
without it.
The association needed a customerKevin Johnston
friendly solution for their members, as
President & CEO
well as visibility to their room block mate-
Advantage Event Group
CLIENT PROFILE
RESULTS
rialization to ensure attrition avoidance.
SOLUTION
attrition risk. CoreNet Global appreciates the instant access to reports and event information they can get from Passkey at their convenience. And the accuracy of the reports tends to make it much easier when negotiating contracts for their upcoming meetings. CoreNet Global is also planning on using Passkey’s RegLink capability to link their registration to Passkey housing, providing a one-stop shopping service to their attendees. The attendee will then be able to book their registration and housing in one seamless process, thus giving the planner more control over the attendee’s booking behavior. Passkey gives CoreNet Global: • Increased attendee satisfaction
Atlanta-based CoreNet Global is a glob-
Leveraging Passkey, CoreNet Global has
al organization with 7,000 members and
been able to decrease the hotel attrition
• Complete control over room blocks
eight regional offices across five conti-
risk, and help ensure the financial success
• 24/7 access to real-time reports
nents. Producing two large shows with
of each event. With two large shows, and
2,800 attendees every six months, the
the association growing each year, the
meetings program at CoreNet is consid-
internal housing management of their
ered one of the main revenue-generating
annual meetings started to become a
groups within the company. With only a
major concern for achieving event success,
team of four full-time meeting managers,
and maintaining member satisfaction.
• Reduction in attrition exposure and book-arounds • Ability to accurately forecast future events
Meetings Technology Expo 2008, San Francisco 165
EXHIBITOR CASE STUDY MSINTERACTIVE CLIENT: LEADING COMMERCIAL TRUCK MANUFACTURER Trucks for Sale!
PROBLEM One of North America’s leading commercial truck manu-
• INFORM the sales force of the company’s direction, features and benefits of their newest truck, competitive intelligence and effective selling techniques. • INVOLVE the sales force by asking questions and opinions, tracking results and awarding the top scholars with cold hard
facturers found themselves in an over-stock situation several
cash!!
months after the release of their newest truck. It became
• INSPIRE the sales force by engaging everyone in “Sale or
readily apparent to the manufacturer that they had a need for
No Sale”, a custom game designed to reinforce everything
in-depth sales training.
learned and test that new knowledge in a friendly, competitive environment.
This new truck is different from all others in the manufacturer’s line-up. The truck is smaller, has a lower price point
RESULTS
and is targeted to an entirely different customer base than the rest of their fleet. These three characteristics differ vastly from what their dealer network is used to. They knew that
SUCCESS!! As a result of the interactive training, the manufacturer gained a dealer network with…
in order to resolve this issue, they needed to: • 20% increased perception of how easy it is to sell the new • Educate their entire U.S. and Canadian sales force
truck
• Increase dealership support
• 20% increased overall perception of the level of support
• Motivate sales to sell, sell, sell!
the manufacturer offers its dealer representatives • an increased knowledge of the features and benefits of the
SOLUTION
truck • a clear understanding of the company’s direction
The manufacturer partnered with MSInteractive, a provider of interactive audience devices, for a 6 city Road
“Our sales force learned more during “Sale or No Sale”
Show throughout the U.S. and Canada. MSInteractive’s phi-
than the rest of the program put together. Well worth the
losophy for creating successful events is to INFORM,
investment. Thanks MSInteractive”! – Director of Sales
INVOLVE and INSPIRE. The manufacturer was eager to embrace this philosophy in their dealer network road show. Through the use of the Perception Analyzer®, MSInteractive proposed an event strategy that would:
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Meetings Technology Expo 2008, San Francisco
EXHIBITOR CASE STUDY A2Z, INC. CLIENT: HANLEY WOOD EXHIBITIONS Hanley Wood Exhibitions Synchs and Secures Data “The a2zShow exhibitions management system is the heart of our business. Everything runs through it… It enables us to take better care of our data, which is one of our key assets — that and our customers’ good will.” — Shawn Pierce, Director of Infrastructure, Hanley Wood Exhibitions
PROBLEM Hanley Wood Exhibitions produces industry-leading conferences and exhibitions such as World of Concrete, Surfaces and the International Pool & Spa Expo. The Irving, TX-based company is a division of housing and construction media giant Hanley Wood LLC. Up until 2003, the company used a combination of products for functions such as customer relationship management, CAD-based floor plan management and website content management. This conglomeration of systems was not only costly but also failed to link customer data across events. Each show was treated as an individual entity, making it difficult to track histories across shows and products. Simply identifying the top 100 customers would take a labor-intensive two weeks. When data security became an issue, finding a way to secure and consolidate customer data in one cost-effective system became imperative.
SOLUTION Hanley Wood selected a2zShow Enterprise because the product’s scalable architecture allowed it to accommodate the requirements of a multiple show organizer. The a2z system consolidated event management, floor planning, and inventory and financial management, as well as provided a platform for website content management. The implementation team converted sales to SalesLogix®, then integrated this application with a2zShow, so customer data is automatically synched and up to date. The six-month implementation process culminated in September 2004, when a2zShow went live in time to manage the 2005 International Roofing Expo. Each subsequent event rolled over to a2zShow, which now handles 15 events per year. In 2007, Hanley Wood implemented NetZone to connect people and generate additional revenue.
RESULTS The a2zShow system seamlessly integrates exhibition sales, marketing and management functions to provide data security, streamlined processes and cost savings across multiple shows. Reports that had been hand compiled are now automatically generated in seconds. The sales force can see complete customer histories and target market by industry, event and product. From the smallest show, with 60 exhibitors and 700 attendees, to the largest, with 1,800 exhibitors and 90,000 attendees, Hanley Wood has
experienced measurable results in nearly every functional area since implementing a2zShow Enterprise: • Increased exhibit sales — Cross-product sales have gone up in excess of 10 percent since 2004, due in part to the integration of SalesLogix and a2zShow, which gives sales visibility into customer buying patterns, • Decreased attendee marketing costs — Event websites, the No. 1 marketing vehicle, used to cost $25,000–$65,000 to deploy and maintain. Now, database- driven websites with deep content are created for every show at no added cost. • Enhanced exhibitor exposure — Exhibitors get immediate online access to the event website, where they can enter and update their directory profiles, and the information publishes instantly. • Expanded search capability — Floor plans are now linked to the event website to give users access to more searchable company and product data. • Streamlined financial management — Reporting procedures now take 30–40 percent less time, and custom reports can be saved and run automatically. • Lower IT licensing and maintenance costs — Fees have dropped from $150,000 per year to about $50,000 per year, enabling Hanley Wood to produce 50 percent more shows at one third the IT cost. • Reduced risk — Exhibitions account for a large portion of Hanley Wood’s bottom line. A major data loss incident would mean lost revenue. That risk has been eliminated.
Meetings Technology Expo 2008, San Francisco 167
EXHIBITOR CASE STUDY ACTEVA CLIENT: CLEVELAND CLINIC - JAMIE BELKIN EVENTS
CHALLENGE
ed to provide a simple, efficient way for a wide range of attendees to sign up, pay for the events and move on. And the more registration options avail-
Registering attendees had become a slow, time-consuming process.
SOLUTION Centralizing registrations for attendees from around the world.
RESULTS Multiple registration options and “anywhere, anytime” access to data.
able to them the better,” says Belkin. Another major challenge was the lack of an efficient solution for processing refunds, which was taking up to 40 days.
ACTEVA SOLUTION & RESULTS Acteva enabled the Innovations Department to customize and set up their account, publish their hosted registration page, and begin accepting registrations in less than 30 minutes—so that no registration or sales opportunities were missed. Implementing Acteva also gave Belkin instant access to data. “The fact that I can pull up all of the informa-
BACKGROUND & BUSINESS CHALLENGE
tion I need at the click of a button is great. Someone could call me and I’ve got registration data and preferences right in front of me.”
In 2005, Belkin added Acteva to help The Cleveland Clinic
Adding Acteva eliminated the liability exposure involved in
Innovations Department manage the annual Medical
collecting attendee credit card data. An additional benefit
Innovation Summit - an event that draws high-level atten-
was Acteva could handle any fraud, chargeback, and refund
dees and speakers ranging from medical device executives
requests – resulting in lower costs, time savings and mitiga-
to venture capitalists. Before Acteva, problems included
tion of risk. Since adding Acteva, the turnaround time for
operational inefficiency, limited registration options for atten-
refunds has been reduced to 24-48 hours. “It’s now a much
dees and concerns about the secure collection of payments.
more user-friendly process for them and we’ve received
VIP attendees also needed an online registration solution
nothing but positive feedback,” says Belkin.
that was available anytime, anywhere. “What they really
“Acteva’s service has been great for us. They’ve always
needed was 24/7 access so they could register at their con-
had the answers I needed, when I needed them,” says
venience,” says Belkin.
Belkin. With Acteva, she now has personalized service and
The department lacked customized, a-la-carte registration
support throughout the registration process - available at no
options – such as early bird registrations and one-day pass-
additional cost. “I don’t think I ever heard the word ‘No’ from
es – limiting key attendee options and reducing overall atten-
your service team.”
dance and event revenue. “Basically, the department want-
168
Meetings Technology Expo 2008, San Francisco
EXHIBITOR CASE STUDY DIETZE ENTERPRISES PROBLEM
plished in systems that use Microsoft Access and Microsoft .NET, as well as on the Macintosh operating Reporting,
systems (version 10 and higher). The badge scanning
Inefficiency in Awarding Continuing Education
equipment will vary depending on the application.
Credits, Difficulty in Badge Scanning by Event
Session attendance tracking may be accomplished
Managers and Exhibitors, and Inefficiency in
with either RFID Portals or hand-held portable scan-
Managing Ticketed Items and Events.
ners, depending on the quantity of attendees to be
Inaccurate
Session
Attendance
scanned and the Access Control rules to be applied.
SOLUTION
Exhibitor Lead Retrieval is accomplished using hand-held portable scanners. Special software in the
Dietze Enterprises has leveraged the capabilities of
scanners allows the exhibitor to immediately docu-
radio frequency identification (RFID) and engineered
ment the visitor’s interests and follow-up require-
systems that allow Event Managers the ability to take
ments by providing the ability to select up to 20 fol-
advantage of these capabilities. Dietze has developed
low-up codes and adding a short note. More options
the RFBadge™ and BadgeWare™ software for use at
are currently under development. The entire record of
meetings, conferences and tradeshows.
the booth visitors is provided to the exhibitor in a com-
The unique features of the RFBadge system are the following:
mon data format. Badge data from scanners used at session rooms
• It is easier and quicker to scan than other badge
is also provided in a common data format. The
technologies such as barcodes and magstripe cards;
date/time stamp along with the unit ID of the badge
• It does not require line-of-sight in order to be
reader gives event managers the ability to produce
scanned- only proximity to the badge reader;
accurate reports.
• The information contained in the RFBadge chip
Electronic ticketing and ticket punching is accom-
memory is re-writable;
plished due to the unique re-writable feature of the
• Individual data privacy is protected
RFBadge memory chip. This feature allows accurate reporting of ticketed events and item usage and pre-
Dietze Enterprises can provide either a turnkey
vents losses due to improper badge usage.
RFID badge printing with scanning system or can
The RFBadge and other RFID technology from
help organizations with the integration of RFID capa-
Dietze Enterprises has been used by many organiza-
bility into their existing systems. The result is that
tions in the last few years, including RFID World, the
RFID badges will be produced that are compatible
premier RFID technology conference and tradeshow,
with the RFID badge scanning equipment. Integration
CompTIA Breakaway Conference, the Avectra Users
of RFID capability had been successfully accom-
Conference and the Golf Industry Show.
Meetings Technology Expo 2008, San Francisco 169
EXHIBITOR CASE STUDY UNGERBOECK SYSTEMS INTERNATIONAL, INC. CLIENT: CORPORATE CONFERENCE MANAGER
PROBLEM MULTIPLE SOFTWARE PROGRAMS = LOW EFFICIENCY A corporate conference manager was using several different programs and systems to plan his meetings with a separate system for registration, event planning, and CRM. Unfortunately, none of these programs talked or interfaced with each other forcing the manager to re-key the same information into each database. The net result was a serious decreased in efficiency. time wasted, increased costs and inaccurate data analysis.
SOLUTION After attending an industry technology tradeshow and sending out numerous requests for proposals, the conference manager chose Ungerboeck’s aspire noting the overriding importance of its comprehensive, fully-integrated, yet modular business management system. In fact, it is the only system this manager found that offered the functionality needed while staying within budget. Among the many benefits cited, the conference manager expressed his preference for aspire’s monthly software subscription, so it didn't require a large initial investment.
ABOUT ASPIRE aspire brings together all the functions of conference managements into one system, thereby increasing ROI by reducing repetitive tasks and lost time from moving between several programs. Further, aspire ensures that data will be complete by eliminating data losses that can occur while transferring information between several systems. The success of conference managers can hinge on the ability to analyze data accurately and to the fullest extent possible. aspire provides high-level functionality and flexibility in data analysis, and thus more meaningful and accurate analyses of an organization's business, than that available using separate systems. With its unique pricing model, aspire provides world class functionality, usability and flexibility for small to mid-size organizations specializing in meeting planning & conference management while meeting their budgeting challenges.
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Meetings Technology Expo 2008, San Francisco
EXHIBITOR CASE STUDY WINGATEWEB CLIENT: AUTODESK company for exhibitor check-in at Autodesk
Smooth Sailing for Autodesk, Thanks to WingateWeb OASYS
University, although WingateWeb could have done it as well. The other company’s systems stopped working when connectivity was lost. This was a great
The 2007 Autodesk University was Autodesk’s biggest event ever, with 9,000 attendees expected.
example of the power and innovative technology provided by WingateWeb.
Like all events of this size, maintaining a smooth onsite check-in process with minimal wait times was a
“OASYS is a great example of our company’s com-
high priority for Autodesk. Unfortunately, Internet
mitment to providing real-world solutions to the
connectivity went down several times—including
events industry. We have learned from experience
during check in—for up to four hours each time.
that on-site networks can be problematic, but with OASYS, our customers can relax and know that criti-
For many event registration providers, this would effectively shut down all check-in and badge printing. But since
cal systems will continue functioning—even with spotty connectivity.”
Autodesk trusted WingateWeb Conference™ to handle attendee registration and check-in, it was a non-issue.
– Jason Mitchell, VP Product Management
With WingateWeb’s OASYS—Onsite Application System—attendees could check-in without a hitch
Want trouble-free attendee check-in? Get OASYS:
because once configured, OASYS works with or without
• Self-contained: A simple installation transforms any
Internet connectivity.
computer into an onsite server; complete with web application, database, and web server.
When it has a connection, OASYS syncs with the
• Never lose data: OASYS and Admin sync every
Conference Admin server once a minute to keep
minute to keep both systems up-to-date.
both systems up-to-date throughout the registration
• Fail safe: Without Internet, OASYS queues up
process. Should the connection between OASYS and
changed data and syncs as soon as it is able.
the Admin be lost, OASYS continues as usual, queu-
• Seamless: Even without Internet, attendees can
ing up all changed data and syncing as soon as con-
check in, receive their materials, and attend their ses-
nectivity returns. With spotty on-site networks, this
sions.
functionality is a necessity. OASYS made it possible for Autodesk University to
Stop by booth # 506 for more information.
quickly check in 9,000 attendees with minimal wait times. In contrast, Autodesk chose to use another
Meetings Technology Expo 2008, San Francisco 171
EXHIBITOR PROFILES
172
a2z, Inc.
Acteva
Booth #104 www.a2zinc.com
Booth # 102 www.acteva.com
a2z is the largest web-based event management software provider, powering over 400 shows worldwide per year, including over 3 dozen of TSW Top 200 shows. Comprehensive, flexible. enterprise-level exposition marketing and management solutions integrate seamlessly with over twenty leading AMS, CRM, registration systems, and other industry service providers to streamline your processes and improve the event profitability.
Acteva, the trusted leader in online event registration, ticketing and payment management, is currently used by more than 12,500 organizations, enabling you to easily register participants, sell tickets, accept donations and manage payments via your own website. Your registration or donation pages can be tailored to seamlessly integrate with the look and feel of your existing website or event promotion site. We help make your events a financial success by bringing your event registration and donation processing online.
Arcaneo
Certain Software速
Booth # 106 www.arcaneo.com
Booth # 400 www.certain.com
Arcaneo is a provider of best-of-breed technology to all stakeholders in the meetings value chain. Arcaneo's flagship product, Metron, is an Enterprise Meetings Management solution that is designed for use by Global 1000 enterprises. Meeting planners can better manage all aspects of meetings in areas including : suppliers, budgets, attendee management, venue selection, housing, travel and more, while enabling management to measure the impact of meetings across their enterprise and gain visibility into all meeting-related activities including meeting spend and human capital deployment.
Certain provides innovative technology enabling customers to register people and assets online. Its flagship product, Certain Registration, is the online registration solution used by Fortune 1000 companies and government agencies.
Meetings Technology Expo 2008, San Francisco
EXHIBITOR PROFILES CrowdVine
Dietze Enterprises, Inc.
Booth # 308 www.crowdvine.com
Booth # 700 www.dietzeenterprisesinc.com
Boost the networking value of your conference with CrowdVine! We provide an easy-to-use networking Website, customized for your event, that helps attendees quickly share information about themselves and find others.
Since 1989, Dietze Enterprises, Inc. has been providing advanced exhibitor lead retrieval and session tracking technology and services to exhibitors and tradeshow managers. As the first “lead retrieval services� company to enter the tradeshow market, Dietze has a strong tradition of offering affordable and technologically advanced lead collection systems that provide the flexibility tradeshow managers and exhibitors need for accurate, effective and efficient registration, session tracking and lead retrieval, regardless of the nature of the event.
Elite Meetings International
Essential Event Technologies
Booth # 302 www.elitemeetings.com
Booth # 100 www.essentialet.com
Through EliteMeetings.com, Elite Meetings International offers corporate planning professionals a user-friendly tool for researching luxury resorts and hotels for high-end conferences, events and incentive retreats. Its SpeedRFP program provides near-instantaneous responses from any number of luxury properties. Together with Elite Meetings magazine and the Elite Meetings Alliance, EliteMeetings.com provides comprehensive and complimentary resources for high-end planners, and targeted vehicles for the luxury hoteliers who want to reach them.
Essential Event Technologies specialize in transforming live meetings and presentations into engaging Rich Media learning experiences, delivered live or on-demand, which facilitate enhanced communication and expanded learning opportunities. We are also a provider of premier audio visual production and corporate staging services. The combination of these disciplines enable us to ensure the maximum impact from every dollar spent on the presentation, capture and delivery of your meetings content.
Meetings Technology Expo 2008, San Francisco 173
EXHIBITOR PROFILES A.C.T./EXPOCAD
Facilitate.com
Booth # 600 www.expocad.com
Booth # 202 www.Facilitate.com
A.C.T. provides the EXPOCAD family of products to manage and promote events from the desktop to the internet. Visit our web site at www.expocad.com for more information or to set up a private presentation.
Facilitate.com is the developer of FacilitatePro 9.5, web meeting software designed to enhance innovative thinking and decision making. Since 1992, this California-based company has provided collaborative software and techniques to a broad range of clients in industry, government and education, around the world.
Lenos Software
Leverage Software
Booth # 702 www.lenos.com Lenos Software is a sophisticated Platform for meeting consolidation and the creation of featurerich custom branded microsites. Automated reporting capabilities provide insight and business intelligence for lead and revenue generation, trend analysis, compliance and logistics management with a centralized Dashboard. Whether you are a global advertising agency or a corporation trying to consolidate meeting management to dramatically reduce operational costs and compliance, Lenos Software offers the most comprehensive while easy to use solutions.
174
Booth # 406 www.leveragesoftware.com Leverage Software provides an online community solution for events and conferences. Attendees can meet, match, and network online, transforming your event from a one-way discussion into a many-to-many peer networking experience through profiling, calendaring, discussions, file sharing, blogs, polling, chat, and more.
Meetings Technology Expo 2008, San Francisco
EXHIBITOR PROFILES Las Vegas CVA
Passkey
Booth # 508 www.lvcva.com
Booth # 502 www.passkey.com
With more than 9.5 million square feet of convention and exhibit space, more than 133,000 hotel rooms, and expertise in hosting groups of all sizes and descriptions, Las Vegas is the world's premier meetings destination. Events held in Las Vegas regularly enjoy record-breaking attendance, due in part to the availability of unparalleled dining and entertainment options. Take advantage of the many LVCVA offerings designed to make your meeting unforgettable eRFP system, housing assistance and registration services to name a few.
Passkey offers planners a better hotel booking experience. With Passkey, event attendees can make their hotel reservations online in the contracted block, while planners can drop off their rooming lists anytime at a secure web location, and access real-time reports and alerts, leading to higher block pick-up and lower attrition exposure. Passkey is offered at leading hotels and destinations at no cost to planners.
Peopleware
MSInteractive
Booth # 300 www.peopleware.com
Booth # 602 www.perceptionanalyzer.com
Peopleware is a global organization with offices in the USA, Australia and the United Kingdom. With more than 3,000 clients in over 50 countries, Peopleware maintains its position as one of the leading technology suppliers to the meetings, continuing education and events industries. Peopleware provides 24/7 global telephone support, 365 days a year. Peopleware's software has driven world events including APEC 2007, 2007 Rugby World Cup and Athens 2004 Olympics.
Does your audience have a voice? Together, we empower you to open up the dialogue and make your events more interactive and engaging. With the Perception Analyzer速, create an experience for your audience. Know what they really think, increase retention, measure ROO and have fun along the way. Inform. Involve. Inspire.
Meetings Technology Expo 2008, San Francisco 175
EXHIBITOR PROFILES RegOnline
Swank Audio Visuals
Booth # 500 www.regonline.com
Booth # 200 www.swankav.com
RegOnline is the industry leader in web-based, online registration software for meeting and event professionals. Since its inception in 1996, RegOnline’s software has registered over 4 million people for over 55,000 events worldwide. RegOnline can be found on the web at www.RegOnline.com.
Swank Audio Visuals has been “setting the stage” in meeting, convention and special events production for more than 70 years. Take advantage of the cutting-edge technical insight and industry best practices only Swank Audio Visuals can provide. Our goal is to exceed your expectations in every area by delivering “Flawless Execution” with a hospitality approach. Together, we can transform your next meeting into an extraordinary event.
Ungerboeck Systems International
VisionTree Software, Inc. Booth # 306 www.visiontree.com
Booth # 408 www.ungerboeck.com USI's Event Business Management Software (EBMS) is the world-leading integrated software for conference managers, meeting professionals and exhibition organizers. EBMS covers the entire business spectrum from Customer Relationship Management, Event Management, Floor Plans, Calendar of Events, Attendee Registration and Housing, Speaker and Abstract Management through Event Budgeting and Full Financials (AP/AR/GL). EBMS is available in five languages including English, Spanish, Chinese, French and German.
176
VisionTree Software, Inc. is the leader in webbased, interactive communication and data collection technologies for the meetings and events industry. The VisionTree Conference platform delivers mobile solutions for real-time audience response, live Q&A, paperless meetings and ROI/ROE modules using any web-enabled device (Cell phone, PDA, Laptop).
Meetings Technology Expo 2008, San Francisco
EXHIBITOR PROFILES .
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. . . . is . the . leading . . . . . of. end-to. . WingateWeb provider end . event . . management . . . . technology . . . that's . .suitable . . for and . large, . . content . . heavy . . conferences . . . . . smaller . . meetings alike. Our Web-based technology is used . . . . . . . . . . . . . . and trusted by many of the Fortune 500 technolo. . . We . are . a. true . all-in-one . . . technology . . . gy. companies. . . for . your . . event . programs. . . . . . . . . solution
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Meetings Technology Expo 2008, San Francisco 177
EXHIBITOR BY CATEGORY ABSTRACT MANAGEMENT EDUCATIONAL CONTENT TOOLS a2z, Inc. Elite Meetings International Ungerboeck Systems International WingateWeb
APPOINTMENT SCHEDULING TOOLS a2z, Inc. Peopleware Ungerboeck Systems International
AUDIENCE POLLING INTERACTIVE RESPONSE TOOLS MSInteractive VisionTree Software, Inc.
AUDIO VISUAL PRODUCTS & SERVICES
Arcaneo Lenos Software Peopleware Ungerboeck Systems International
EVENT DATA MANAGEMENT SYSTEM Arcaneo Certain Software Lenos Software Peopleware Ungerboeck Systems International WingateWeb
EVENT MARKETING & COMMUNICATION TOOLS A.C.T. Inc./EXPOCAD a2z, Inc. Acteva Arcaneo Certain Software Elite Meetings International Peopleware RegOnline Ungerboeck Systems International
Essential Event Technologies SWANK Audio Visuals
BADGE MAKING TOOLS Certain Software Dietze Enterprises Peopleware RegOnline Ungerboeck Systems International WingateWeb
EVENT/EXHIBITION MANAGEMENT A.C.T. Inc./EXPOCAD a2z, Inc. Arcaneo Peopleware Ungerboeck Systems International WingateWeb
EVENT BUDGETING TOOLS 178
Meetings Technology Expo 2008, San Francisco
EXHIBITION SERVICE TOOLS
EXHIBITOR BY CATEGORY A.C.T. Inc./EXPOCAD a2z, Inc. Peopleware
CrowdVine Leverage Software Peopleware Ungerboeck Systems International WingateWeb
EXPENSE REPORTING
MEETINGS SPEND MANAGEMENT/CONSOLIDATION TOOLS
Arcaneo Peopleware
Arcaneo Lenos Software
FLOOR PLAN MGMT.- BOOTH SALES TOOLS A.C.T. Inc./EXPOCAD a2z, Inc. Arcaneo Peopleware Ungerboeck Systems International WingateWeb
MOBILE TECHNOLOGY TOOLS a2z, Inc. Ungerboeck Systems International WingateWeb
HOTEL & FACILITY MANAGEMENT TOOLS Arcaneo Ungerboeck Systems International
Lenos Software Peopleware
INTERNET CONNECTIVITY PROVIDERS
ONLINE REGISTRATION
Peopleware
Acteva Arcaneo Certain Software Elite Meetings International Lenos Software Peopleware RegOnline
LEAD RETRIEVAL - ACCESS VERIFICATION SYSTEM Dietze Enterprises WingateWeb
MATCHMAKING & NETWORKING TOOLS a2z, Inc.
ONLINE BOOKING SYSTEM FOR TRAVEL
ONLINE REGISTRATION (CONTINUED) Ungerboeck Systems International
Meetings Technology Expo 2008, San Francisco 179
EXHIBITOR BY CATEGORY WingateWeb
SURVEY SYSTEMS
PROJECT / TASK MANAGEMENT TOOLS Arcaneo Lenos Software Peopleware Ungerboeck Systems International WingateWeb
Acteva Arcaneo Elite Meetings International Lenos Software MSInteractive Ungerboeck Systems International
RICH MEDIA CONTENT CAPTURE AND DELIVERY SERVICES Essential Event Technologies
RFP MANAGEMENT PRODUCT
VIRTUAL MEETINGS SERVICES A.C.T. Inc./EXPOCAD a2z, Inc. Elite Meetings International Essential Event Technologies Facilitate.com
Arcaneo Elite Meetings International Las Vegas CVA Lenos Software
ROOM BLOCK/HOUSING MANAGEMENT TOOLS Arcaneo Certain Software Las Vegas CVA Lenos Software Passkey Ungerboeck Systems International
WEB DESIGN SYSTEMS Arcaneo Essential Event Technologies Lenos Software Peopleware Ungerboeck Systems International
WEBCASTING AND VIDEO CONFERENCING SERVICES Essential Event Technologies
ROOM DIAGRAMMING - FLOOR PLANS a2z, Inc. Arcaneo
180
Meetings Technology Expo, San Francisco 2008
EXHIBITOR BY CATEGORY EXHIBITOR BY ALPHA Company
EXHIBITOR BY BOOTH Booth
Company
Booth
A.C.T. / EXPOCAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600
Essential Event Technologies . . . . . . . . . . . . . . . . . . . . . 100
a2z, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Acteva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Acteva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
a2z, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Arcaneo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
Arcaneo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
Certain Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400
Swank Audio Visuals. . . . . . . . . . . . . . . . . . . . . . . . . . . . 200
CrowdVine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 308
Facilitate.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
Dietze Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 700
Peopleware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
Elite Meetings International . . . . . . . . . . . . . . . . . . . . . . 302
Elite Meetings International . . . . . . . . . . . . . . . . . . . . . . 302
Essential Event Technologies . . . . . . . . . . . . . . . . . . . . . 100
VisionTree Software, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 306
Facilitate.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
CrowdVine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 308
Las Vegas Convention & Visitors Authority . . . . . . . . . . 508
Certain Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400
Lenos Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 702
Leverage Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 406
Leverage Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 406
Ungerboeck Systems International, Inc. . . . . . . . . . . . . . 408
MSInteractive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 602
RegOnline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500
Passkey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 502
Passkey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 502
Peopleware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
Wingate Web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 506
RegOnline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500
Las Vegas Convention & Visitors Authority . . . . . . . . . . 508
Swank Audio Visuals. . . . . . . . . . . . . . . . . . . . . . . . . . . . 200
A.C.T. Inc./EXPOCAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600
Ungerboeck Systems International, Inc. . . . . . . . . . . . . . 408
MSInteractive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 602
VisionTree Software, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 306
Dietze Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 700
Wingate Web . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 506
Lenos Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 702
Meetings Technology Expo 2008, San Francisco 181
AT-SHOW DEALS Acteva www.acteva.com • Booth #102 1. FREE – Visit our booth (# 102) and receive a free copy of The Event Marketing Handbook. 2. FREE – 100%-Off Your First Event Activation Fee (a $100 value). 3. FREE – 100%-Off Setup of Acteva’s Ticketing Option in Your Account ($250 Value).
CrowdVine Social Networks www.crowdvine.com • Booth #308 25% off any professional package.
Dietze Enterprises, Inc. www.dietzeenterprisesinc.com • Booth #700 Ask us about free RFID!
Passkey www.passkey.com • Booth #502 Passkey your next event on us!! Any event up to 500 net reservations* with online training, event set-up, integration with preferred registration system*, room list management, 24/7 access to reports.
($7,000 value) 2 winners will be drawn to receive a free Passkey event. *Passkey RegLink will be free of charge if registration integration already exists.
Costs for new integrations will not be waived. If event has more than 500 net reservations, extra reservations will be subject to current 2008 pricing.
a2z inc. www.a2zinc.com • Booth #104
Receive one free optional module with any a2z product package purchased within 30 days of the Meetings Technology Expo event in San Francisco. Come by our booth for details!
182
Meetings Technology Expo, San Francisco 2008
Next Generation Audience Response
VisionTree Conference Benefits of VisionTree Conference • • • • • • •
Use For:
Next generation technology engages your audience Feedback forms, CME’s, Live Q&A, Polls all paperless Measure learning and knowledge retention Real-time, web-based results with integrated reporting Easy-to-use, works on any device, no software No integration into PowerPoint, anonymous or profile ROI and ROE modules to determine impact and results Reports Export to Excel, PDF, JPEG
• • • • • •
Product Launch/Development Sales Training Remote Meetings Strategy & Investigator Meetings Customer Focused Events Leadership Retreats
Over 250,000 Users!
Use Any Device! Rental Devices Available
Go Green! Entire Meeting Content is Paperless!
VisionTree Software, Inc.
www.visiontree.com
sales@visiontree.com
619.295.2800
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Meetings Technology Expo, San Francisco 2008
SPONSORS REGISTRATION SERVICES
HOUSING MANAGEMENT SERVICES
www.regonline.com
www.passkey.com
RegOnline is the industry leader in webbased online registration software for meeting and event professionals. Since its inception in 1996, RegOnline's software has registered nearly 1.3 million people for over 15,000 events worldwide.
The complete online group reservations management solution reduces attrition exposure and alleviates bookaround by automating manual processes. Passkey provides a centralized, shared-access system, and the capability to easily upload room lists, download real-time reports, and link to any preferred registration solution.
FLOOR PLAN ATTENDEE TOTE BAG www.certain.com Certain Software®, Inc. provides innovative technology enabling our customers to register people and assets online. Its flagship product, Certain Registration, is the online registration solution used by Fortune 1000 corporations, universities, associations and government agencies. Certain Registration delivers meeting and event professionals control, flexibility and value through key online registration features covering program, hotel, travel, finance, email communications and reporting. Headquartered in San Francisco , California with an office in Washington D.C. and distributors in the United Kingdom , Certain has been a leader in the registration technology industry since 1994.
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www.expocad.com ACT, Inc. produces the popular EXPOCAD series of software and will soon be celebrating its 20th year. With over 2000 trained users, EXPOCAD is considered the industry standard in event management and estimated at managing over $200 million in on-site and on-line space assignments.
LEAD RETRIEVAL www.dietzeenterprisesinc.com Since 1989, Dietze Enterprises, Inc. has been providing advanced exhibitor lead retrieval and session tracking technology and services to exhibitors and tradeshow managers. As the first “lead retrieval services” company to enter the tradeshow market, Dietze has a strong tradition of offering affordable and technologically advanced lead collection systems that provide the flexibility tradeshow managers and exhibitors need for accurate, effective and efficient registration, session tracking and lead retrieval, regardless of the nature of the event.
Meetings Technology Expo, San Francisco 2008
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