Meetings Tech Expo 2014 Attendee Brochure

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CHICAGO ATTENDEE BROCHURE TUESDAY JUNE 3, 2014

Meetings Technology Expo 304 Park Ave South New York,NY 10010 - 212-956-4720 - info@ meetingstechexpo.com


MTE SESSIONS Full Circle Audience Engagement Technologies 8:30AM - 9:30AM The holy grail of any business is in finding the right set of tools which will keep your clients engaged with your company yearround. Unfortunately, in today’s market no one single device can yield such results. The good news is that in the meeting and event worlds, companies are finding success by piecing together various technology solutions to stay engaged. This session recreates that link of technology engagement through a panel of experts representing their respective technologies including: mobile applications, online event communities, social media tools, attendee management systems, on-site audience engagement and more. Join us as our panel demonstrates how the collection of various data points from multiple tools will help to personalize marketing messages, encourage engagement with industry colleagues and stay connected with your events. Session Take-aways • Learn why social media technology, big data and social data matter in achieving full-circle engagement • Understand the difficulties and opportunities in building an engaged community • See how event communities and year-round communities interact and how they create synergies • Learn the keys to successfully building year-round engagement Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education

Emerging Trends in Attendee Management 9:35AM-10:35AM The manner in which live events are being conducted changes everyday with the digital age. This year at MTE Chicago, our Emerging Trends in Attendee Management seminar will help you explore game-changing event technologies shaping how we manage attendees and conferences. Learn how to keep your meetings and events on pace by utilizing new technologies that improve event efficiency, increase attendance, enhance audience engagement and measure performance. Session Take-aways • Practice the beset methods in streamlining event registration • Better utilize attendee reports and analytics to make sure your hard earned data does not go to waste • Discover ways to increase and measure engangement with your participants Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner-Mid Level CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education

Event Technology Integration: How to Start Creating an Immersive Digital Experience for Your Attendees 9:35AM-10:35AM This year at MTE Chicago, our Event Technology Integration seminar will focus on teaching you how to create an integrated digital environment for your attendees. The methodology taught in this session will ensure a seamless digital experience before, during and after your event. The discussion will explore a variety of tools, including social media and display technologies, that once integrated will enhance the delivery of your message and fully engage your attendees. Session Take-aways • Gain insight on how to create an immersive digital experience and improve your ROI • Identify integration methods and requirements needed from vendors and attendees • Streamline technology integration among various tech platforms and solutions Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Mid Level CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education

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Geofencing, RFID and NFC: Location Based Tracking for Events 9:35AM-10:35AM

Developing a Strategy for Mobile Applications Pt.1 10:40AM-11:40AM

The meetings industry is inventing new ways of tracking attendee patterns and behaviors through the use of various location-based tracking tools. Badges that “talk” to one another, real-time heat mapping, attendee location devices and smartphone integrations are just a few of the ways that geofencing, RFID, NFC (Near Field Communication) and other proximity based technologies are changing the ways we analyze the flow of interactions at our future meetings.

Mobile applications are finding new and exciting ways to integrate event information, audience participation, sponsorships and more right into your attendees’ mobile devices. With so many options and features available to event planners you’ll likely require help developing a strategy before you jump into the world of event mobile applications. This session will provide you with the necessary questions to ask yourself including: what’s my timeline, budget, sponsorship goals and the big question: “Do I need an app for that?”

Session Take-aways • Learn what these location based tracking technologies are and how they can be used in an event space • Determine if you are leaving valuable attendee data “on the table” without a means to capture it • Learn to leverage proximity based data • Discover the many new revenue streams possible with location based data Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner • CMP-IS Domain: Designation Pending CAE credit for actual clock time of education

Session Take-aways • Gain an overview of the mobile app world • Understand the workload associated with creating, populating and updating your app • Identify must have features • Create checklist questions to ask mobile app vendors • Explore sponsorship and other revenue-generating options Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education

Gamification in Meetings & Events 9:35AM-10:35AM When 100’s of millions of people are engaging in gaming on a daily basis, there must be something to it. Gaming, now an $80 billion dollar industry, taps into an aspect of human nature where competitive and social needs collide. The meetings industry is now taking note. Planners are beginning to incorporate a multitude of techniques from the game industry to achieve various meeting goals. Session Take-aways • Learn how game mechanics can increase motivation, participation and engagement • Identify the drivers behind the gaming movement • Learn how to incorporate games via mobile applications • Quantify ROI and attendee satisfaction Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Mid-level to Advanced CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education

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MTE Sales Training 101: How to Sell Technology to Your Clients 10:40AM-11:40AM

On-Site Tech Tools 10:40AM-11:40AM

Now that you have a firm grasp on what a specific technology can offer your organization, the question remains, “Can you now identify and effectively sell those benefits to your clients?”. This new session looks at what it takes to present a technology to a prospective 3rd party client or department within your organization by providing a road map to 1.) identify needs 2.) formulate efficiencies and 3.) demonstrate how the right tech tool can fill the void in your client or department’s meetings and events.

Explore the other side of event technology – the products that captivate, motivate, engage and entertain your audiences. In this session you’ll learn about how to bring your General Sessions to the next level with motion capture technology, text and Twitter screens, Projection Mapping, remote-controlled LED and interactive conversations. Check out new tools for high-tech team building, LED curtains, group-oriented smart phone and tablet games, touch-screen floors and décor, Augmented Reality and on-site social media strategies. You’ll learn about the latest cutting-edge technologies and what’s coming on the horizon.

Session Take-aways • Learn to identify technology gaps or needs • Present your case by showing efficiencies created by the technology solution • Demonstrate real number savings or revenue • Sharpen your tech understanding by being both the buyer and reseller - even if it is within your own organization Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education

Session Take-aways • Learn how to make your General Sessions more interactive and entertaining • Determine how to integrate experiential technologies into your events • Find out how easy and inexpensive it is to produce cuttingedge high-tech team building programs • Get up to speed on how outrageously popular Projection Mapping works • Examine how entertainment technologies can strengthen education, branding and messinging in your meetings and events Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education

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Webcasting, Content Capture & Digital Archives: Latest & Greatest Advancements 10:40AM-11:40AM

Crowdsourcing: Harness the Power of Your Attendees 3:15PM-4:15PM

This session will discuss the technologies behind webcasting, conferencing, and the creation of digital archives of meetings for multiple formats; including web and mobile — and how they may be applied to physical and virtual meetings. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels’—transforming events into on-going experiences and additional subscription/sponsorship opportunities.

Crowdsourcing, the practice of pooling and using collective intelligence and resources, is a hot trend in meetings today.This session will explore what crowdsourcing is and how to enhance your events by leveraging previously untapped communal assets.

Session Take-aways • Gain a better understanding of the changing models of content distribution • Develop checklists to evaluate and understand vendor options • Integrate these video technologies into a tool for e-learning and continuing education Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner - Mid Level

Session Take-aways • Learn what crowdsourcing is and what it isn’t • Recognize the areas of your meetings and events which could benefit from crowdsourcing • Identify crowdsourcing technologies and learn which will most benefit your events • Understand how and when to deploy your crowdsourcing strategies Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: B. Project Management, 1-hour CAE credit for actual clock time of education

CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education

Event Marketing Tools & Strategies in the New Instant World 3:15PM-4:15PM

Developing Strategy for Mobile Applications Pt.2 3:15PM-4:15PM

In today’s resource strained economy, it is more important than ever to provide evidence of the ROI of your events.Today’s affordable and easy-to-use online marketing tools provides meeting professionals the ability to engage and capture meaningful data about their audience resulting in stronger relationships, increased sales, and smarter event planning.

Now that your app is completed, how do you get your attendees to download and use it? This session will explore interaction strategies and different ways events have engaged their audiences through mobile apps. Session Take-aways • Learn strategies that will boost the download and adoption rate of your mobile app • Discover different ways your mobile app can be used to promote your past, current and future events • Explore what’s on the horizon or event mobile apps; multievent platforms, next-gen tech integrations and more Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: G. Meeting/Event Design 1-hour CAE credit for actual clock time of education

This session will discuss how to use today’s online marketing tools to develop a comprehensive, well-designed strategy that leverages social media and online communities to ensure the success of your events. Session Take-aways • Provide a high-resolution online experience to your event attendees. • Identify those features of online marketing tools that effectively help you save time and money when promoting and executing events. • How to integrate all your event marketing efforts to execute your strategy Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner-Mid Level

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Social Media Technology for Meetings & Events: Deciphering the Social Media Maze to Uncover What Works & What Doesn’t 4:20PM-5:20PM With the ever-expanding horizon of social media technologies, event professionals are feeling increased pressure to either get in the game or catch up with the latest must-have implementation. Regardless of your social media status, this session will put your mind at ease by creating a social media blueprint that will fit your event.

Meeting Infrastracture: The Internet, Wifi Rights and Woes 3:15PM-4:15PM Wifi capability is of paramount importance in the increasingly connected meetings industry. Smart phones, tablets, laptops, info kiosks; all of these require internet connections that are both easily accessible and high speed to be used at their maximum potential. In this session, planners will be exposed to the various options they have for providing wifi capability to their attendees, exhibitors and staff. Key terms will be defined, and the attendees will see what they need to look for when choosing a venue or choosing an internet provider for their events. They will also learn their rights and responsibilities vis-a-vis venues, and how to maximize value while minimizing costs. Session Take-aways • Discover what technology options are available to deliver wifi to your audiences • Define terms that are key to making sure users get the internet they need • Understand what rights you have in regards to venue internet policies • Learn about common issues, how to address them and what to look out for Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner CMP-IS Domain: B. Project Management CAE credit for actual clock time of education

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Session Take-aways • Determine which social media platforms your audience lives on • Understand the “event- value” of Twitter, Facebook & Linked-In • Learn specific deployment strategies that will yield immediate results • Quantify the return on investment of your time versus results when utilizing social media tools • Leave with a blueprint that you can implement for your • next event Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner CMP-IS Domain: A. Strategic Planning, 1-hour CAE credit for actual clock time of education


Data Management Tools & Tactics: Data Enrichment for Empowering Intelligent Events 4:20PM-5:20PM Data has become much more available and accessible as technology digitizes more and more elements of the meetings process. But the sheer amount of data available, as well as the many different sources from which it springs can be confusing. In this session, you will learn how to go beyond standard data collection to not only gather a deeper set of behavioral and activity data throughout your event, but enrich your event data by using techniques that will help you navigate your datastreams more easily. With the right approach, event professionals and marketers can architect smarter events that drive greater value and enhance the participant experience. Session Take-aways • Identify where the relevant data lies within your meetings & events • Zero in on attendee behavioral patterns and learn to leverage them into new revenue sources • Design more intelligent events that deliver a greater return for all stakeholders • Learn to incorporate a sponsorship plan by utilizing key data points Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: G. Meeting/Event Design, 1-hour CAE credit for actual clock time of education

Meeting Infrastructure: AV Toolbox and Site Inspections 4:20PM-5:20PM With technology becoming absolutely crucial to running a successful event, event professionals should be taking a careful look at the behind the scenes plan to get them incorporated into their next event. Understanding who you need to talk to about a given AV problem, as well as learning how to do basic AV troubleshooting on your own are great ways to save time and money. Furthermore, this session will teach you how to make sure in advance that a given venue is tech-friendly, examing infrastructure and capabilities that will make it easier or more difficult to run your events. Session Take-aways • Create an evaluation of your event’s tech needs and requirements • Develop a list of questions to ask your hotel or venue regarding what features they have that can make them tech-friendly • Learn basic terms and definitions that will make navigating the AV maze much easier • Calculate the true cost of implementing that new technology after factoring in logistics Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: All CMP-IS Domain: G. Meeting and Event Design, 1-hour CAE credit for actual clock time of education

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Virtual /Hybrid Events: Trends & Strategy 4:20PM-5:20PM With the increased availability of high speed internet, more and more events are moving from the solely physical to the virtual. Learn how you can use the virtual/hybrid event trend to lower barriers to entry, save on travel and lodging and maximize your audience size. Discover how you can add virtual elements to your physical event or even go completely online. Session Take-aways • Learn the basics and new trends for online events • Leverage your content to a broader audience • Measure your success-learning what to look for and what you can expect • Develop checklists to evaluate webcasting vendors Session Applicable to: • Planner/Business Type: Corporate, Association, Trade Show Organizers • Technology Level: Beginner- Midlevel CMP-IS Domain: G. Meeting/Event Design, 1-hour CAE credit for actual clock time of education

AN AMAZING...

$249 FULL-CONFERENCE UNTIL MAY 2nd $379 AFTER 5/2 Full-Conference includes: • All Educational Sessions (CMP & CAE Credits/ Hours) • All Tech Demos • Exhibit Hall Admission • 1-on-1 Appointments • Round Table Discussions • All Networking and F&B Functions • Access to Mobile Tech Buyer Guide & Show Directory Group Deal Offer Save 50% Want to bring a team? Register at the regular rate & any additional registrants from the same company get 50% off automatically.

CLICK HERE TO REGISTER Have questions? Contact us info@meetingstechexpo.com 212-956-4720

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