Jardin de Jessica by Darcy Chou

CORPORATE IDENTITY SYSTEM BASIC ELEMENT STANDARDS GUIDE

IDENTITY SYSTEM DEVELOPMENT

THE FOUNDATIONAL DESIGN ELEMENTS

COMPLETE IDENTIFIER ORIGINAL STANDARDS

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

VISUAL IDENTITY DEVELOPMENT

SYMBOL ORIGINAL STANDARDS

OGOTYPE ORIGINAL STANDARDS

COLOURS ORIGINAL STANDARDS

PANTONE 2735 C C 100 M 95 K 3 R 23 G 31 B 102

PANTONE 3005 C C 100 M 34 K 2 G 99 B 164

IDENTITY SYSTEM DEVELOPMENT

THE FORMATION OF THE SYMBOL / ICON

COMPLETE IDENTIFIER ORIGINAL STANDARDS

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

VISUAL IDENTITY DEVELOPMENT

SYMBOL

ORIGINAL STANDARDS

LOGOTYPE

ORIGINAL STANDARDS

MONOTONE

COLOURS

ORIGINAL STANDARDS

PANTONE BLACK C C 13 M 49 K 98 R 13 G 13 B 4

PANTONE 2735 C C 100 M 95 K 3 R 23 G 31 B 102

PANTONE 3005 C C 100 M 34 K 2 G 99 B 164

IDENTITY SYSTEM DEVELOPMENT

COMPOSITION OF THE IDENTIFIER

COMPLETE IDENTIFIER ORIGINAL STANDARDS

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

VISUAL IDENTITY DEVELOPMENT

COMPLETE IDENTIFIER SYMBOL

PARTIAL IDENTIFIER LOGOTYPE

COMPLETE IDENTIFIER VERTICAL

PARTIAL IDENTIFIER HORIZONTAL

IDENTITY SYSTEM STANDARDS GUIDE

COLOUR FORMAT PRESENTATION OF THE IDENTIFIER_VERTICAL

ORIGINAL STANDARDS DRAFT VERTICAL

COPY DRAFT VERTICAL

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

BASIC STANDARDS

MONOTONE DRAFT VERTICAL

COPY DRAFT / LOGOTYPE OUTLINE VERTICAL

IDENTITY SYSTEM STANDARDS GUIDE

COLOUR FORMAT PRESENTATION OF THE IDENTIFIER_HORIZONTAL

MONOTONE DRAFT HORIZONTAL

COPY DRAFT HORIZONTAL

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

BASIC STANDARDS

MONOTONE DRAFT HORIZONTAL

COPY DRAFT HORIZONTAL

IDENTITY SYSTEM STANDARDS GUIDE

ALIGNMENT & PLACEMENT STANDARD OF THE LOGOTYPE

LOGOTYPE ORIGINAL STANDARDS

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE 8 1／11 A A

BASIC STANDARDS

8 1／11 A A

IDENTITY SYSTEM STANDARDS GUIDE

ALIGNMENT & PLACEMENT STANDARD OF THE SYMBOL

SYMBOL ORIGINAL STANDARDS

C Y

A X

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE

360 5 360 5

BASIC STANDARDS

C Y

A X

360 5 360 5

IDENTITY SYSTEM STANDARDS GUIDE

THE COLOUR STANDARDS / PRIMARY + COMPLIMENT

PRIMARY ORIGINAL STANDARDS

C100 M95 K3 R23 G31 B102

PANTONE 2735 C

10 0%

85%

65%

45%

25%

C100 M34 K2 G99 B164

PANTONE 3005 C

10 0%

85%

65%

45%

25%

COMPLIMENT ORIGINAL STANDARDS

C31 M42 Y72 K10 R137 G107 B65

PANTONE 10355 C

10 0%

85%

65%

45%

25%

K70 R78 G80 B79

GR AYS

10 0%

85%

65%

45%

25%

100% - 10%

PANTONE 2735 C C10 0 M95 K3 R 23 G31 K102

PANTONE 30 05 C C10 0 M34 K 2 G99 B164

PANTONE 10355 C C31 M42 Y72 K10 R137 G107 B65

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

GR AYS K70 R78 G80 B79

BASIC STANDARDS

BRAND COLOURS ORIGINAL STANDARDS

PANTONE 2735 C

100%

100% 10 0%

10 0%

60%

10%

PANTONE 3005 C

IDENTITY SYSTEM STANDARDS GUIDE

THE LOGO & BACKGROUND COLOUR STANDARDS

BRIGHTNESS ORIGINAL STANDARDS

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

BASIC STANDARDS

COLOUR ORIGINAL STANDARDS

IDENTITY SYSTEM STANDARDS GUIDE

THE BRAND SUPPORTING TYPEFACE

DIDON REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 ( ) { } [ ] \ | / - + — _ ~ ! @ # $ % ^ & *

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

BASIC STANDARDS

BANGLA MN REGULAR

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 ( ) { } [ ] \ | / - + — _ ~ ! @ # $ % ^ & *

IDENTITY SYSTEM STANDARDS GUIDE

PROHIBITED USAGE OF THE BASIC ELEMENTS

STANDARD & ACCEPTABLE ORIGINAL STANDARDS

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

BASIC STANDARDS

PROHIBITED & UNACCEPTABLE ORIGINAL STANDARDS

WRONG PROPORTION

WRONG POSITION

WRONG COLOR

DEFORMATION

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

BUSSINESS CARD DESIGN COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : 9 X 5.5 CM

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

1.6

5.5

0.6

1.1

0.4

1.5

Designer

Jessica Hsieh

JardĂn de Jessica Fine Jewelry Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

M +886 911 356 946 E jessica77313@gmail.com

5.5

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

ENVELOPE(S) COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : 23 X 12 CM

Jardín de Jessica Fine Jewelry Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

10.4

1.3

0.6 1.8

Jardín de Jessica Fine Jewelry Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

ENVELOPE(M) COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : 27.3 X 18.8 CM

Jardín de Jessica Fine Jewelry Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

1.1

1.5 0.8

6.7

1 2.1

Jardín de Jessica Fine Jewelry Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

8.7

1.3 18.8

27.3

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

ENVELOPE(L) COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : 36.4 X 24.5 CM

Jardín de Jessica Fine Jewelry Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

1.5

8.9

1.3 2.8

Jardín de Jessica Fine Jewelry Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

11.3

1.8

24.5

36.4

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

LETTER PAD COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : 21 X 29.7 CM

Jardín de Jessica Fine Jewelry

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

8.3

4.5

0.8

3.3

29.7

Jardín de Jessica Fine Jewelry

21 8.6

3.9

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

LETTERHEAD COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : 18 X 2 CM

Address - No.11, Taihe 1st. St., Beitun Dist.,

M +886 911 356 946

Taichung City, Taiwan (R.O.C) 40661

E jessica77313@gmail.com

Address - No.11, Taihe 1st. St., Beitun Dist.,

M +886 911 356 946

Taichung City, Taiwan (R.O.C) 40661

E jessica77313@gmail.com

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

EMAIL SIGNATURE EMAIL COLOR : ENTERPRISE STANDARD COLORS

DESIGNER /

JESSICA HSIEH Jardín de Jessica Fine Jewelry

Address - No.11, Taihe 1st. St., Beitun Dist., Taichung City, Taiwan (R.O.C) 40661

M +886 911 356 946 E jessica77313@gmail.com

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

PURCHASE PACKAGING PAPER CARRIER BAGS (S) COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : 17 X 18 X 13 CM

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

17 13

IDENTITY SYSTEM STANDARDS GUIDE

CORPORATE STATIONERY

PURCHASE PACKAGING LABEL STICKER COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : (A) 2 X 2.7 CM / (B) W1.5 CM

2.7

LETTR PRESS

1.5

ORIGINAL STANDARDS / SYMBOL & LOGOTYPE PANTONE 2735 C

PANTONE 3005 C

PANTONE 10355 C

PUBLIC RELATIONS(LAYOUT GUIDE & DESIGN)

HIGH QUALITY GIFT BOX COLOR : ENTERPRISE STANDARD COLORS UNIT : CM SIZE : (S) 8 X 9.5 CM (M) 13.5 X 10.5 CM (L) 20.5 X 10.5 CM