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Probiotics were first introduced to Americans in 2003 as a functional ingredient in dairy products, breakfast cereals and snacks. Although Americans were initially skeptical about ingesting live bacteria, the benefits far superseded any reservations, causing probiotics sales to quickly grow. In 2008, the probiotics sector was valued at over $1.5 billion-a significant growth of 160 percent, according to DataMonitor, a global business information provider. Most people taking a probiotic supplement/drink do so for the sole purpose of supporting digestive health. Probiotics increase the colonization of beneficial bacteria in the intestines and limit the proliferation of pathogenic or disease-causing bacteria.1 An optimal intestinal microflora is believed not only to enhance digestion, but promote general health and boost immunity as well. Because of the growing evidence of research supporting its benefits, consumer interest in probiotics products and supplements continues to rise.2-9 Probiotics Offer More than Digestive Health Support Unknown to many, probiotics offer health benefits that go beyond the scope of supporting digestive health. Recent investigations show that specific strains of probiotics may be used to treat specific conditions. Here's a list of benefits that have well-documented scientific support: A well-balanced intestinal microflora may help to regulate healthy cholesterol levels.10 Probiotics, as part of a regular healthy diet, may help to support the immune system and mitigate illnesses. Probiotics may stimulate certain immune cells. This could help prevent stomach and respiratory infections in children as well as skin infections.11 The use of probiotics in uro-vaginal infections is well-supported by clinical trials and research.12 Probiotics may be used to promote oral health preventing tooth decay, particularly in children. Although this concept is relatively new, scientific support indicates probiotics therapy may hold a future in oral health.13 Probiotics may also be prescribed to treat conditions that have baffled conventional science, such as Crohn's disease, irritable bowel syndrome (IBS), lactose intolerance, certain allergies and skin infections.14 Combination of Probiotics with Other Ingredients Products that contain probiotics and a combination of other ingredients are gaining popularity since they offer wider benefits for health. Probiotics with Prebiotics15 The synbiotic combination of probiotics with prebiotics proliferates the growth of healthy microflora.