Town Welcome

Photo by: Glen Harrington

A display of American flags welcomes travelers to Paradise every Memorial Day, July 4, and Veterans’ Day.

Town welcomes new and returning businesses

By Colette Curtis

Assistant to Paradise Town Manager

The Town of Paradise, incorporated in 1979, is nestled in the foothills of California’s Sierra Nevada Mountains. Located on a ridge with elevations ranging from 2,000 to 2800 feet above sea level, Paradise is located twelve miles east of Chico and 90 miles north of Sacramento. Residents and visitors still enjoy tall pines and majestic oaks, cooler summertime temperatures, occasional winter snowfalls, and a compelling environment. Rich in history, innate beauty, and friendly people, Paradise is a fantastic place to raise a family, build a business, or just relax for a weekend in the pines. After the Camp Fire, our community bonded together to overcome hurdles we couldn’t comprehend at the time. The Long-Term Recovery Plan was created and adopted with community members in a broad and systematic exchange of ideas, input, feedback and refinement conducted during large-scale public meetings. Today, with the Long-Term Recovery Plan guiding us, we are moving forward more quickly than ever predicted. Exciting things are happening in the Paradise business community this year. After the double-disasters of the Camp Fire and COVID-19, we are seeing businesses re-open and open for the first time on the Ridge. Over the past year, we’ve seen several local favorites start the rebuilding process – Barney O’Rourke’s is full steam ahead on their rebuild and

Dolly O’s has pulled their permits, both are rebuilding in their original locations! Grocery Outlet opened in a new location on Skyway and we’ve welcomed new businesses to Town like Tractor Supply and will soon welcome Big Lots on Clark Road. The Town is working with a large clothing retailer who will hopefully occupy the space next to Tractor Supply soon! The Town is actively engaging with businesses to show them what Paradise has to offer – a supportive, close knit community, residents needing products and services, and the unique opportunity to be part of rebuilding a community from the ground up. So far business owners are responding. The Town is currently working with a bakery, a microbrewery, a distillery and a craft store interested in opening Photo by: Glen Harrington in Paradise. A display of American flags welcomes travelers to Paradise Town Council and staff Paradise every Memorial Day, July 4, and Veteran’s Day. are focused on rebuilding our local economy as our community rebuilds. With so much to offer, Paradise is well positioned for a strong economic recovery. Paradise is open for business and open to the pioneers who will build, work, and shop in them.

Town of Paradise 5555 Skyway, Paradise The Building Resource Center, BRC 6295 Skyway, Paradise 530-872-6291

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