1
contents start with your objectives
2
put your data to work
4
get the word out
6
all types of incentives
8
beyond basic prepaid cards
10
reporting that suits your needs
12
the smarter incentive Your incentive program can be smarter. We gather key market insights and use advanced data and technology to create solutions that exceed your objectives.
Our strategic solutions are designed to meet each client’s unique goals. We successfully deliver billions of dollars in rewards to millions of people worldwide.
1
start with your objectives
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together, we create a custom solution To meet your goals, an incentive program must be laser-focused on your objectives. And it has to be strategically grounded in industry insights, market research and an intimate knowledge of today’s promotional best practices. We begin by identifying your needs and determining your greatest opportunity for success. Then, leveraging our proven capabilities, we design a program to meet your business goals.
We provide one source for strategy, insights, technology, marketing, fulfillment and customer care.
we have over 15 years’ experience creating effective incentive programs for companies in diverse industries, including: automotive beverage cable & broadband CPG
electronics & technology
gifts
household appliances
energy & utilities
hardware & software
office products
fashion
home improvement
pet & vet
pharmaceutical retail telecommunications travel & leisure
3
put your data to work
let us do the heavy lifting Your data, blended with our applied logic and reward-rules validation, enhances program flexibility and enables seamless matching. We can import data from your systems — or create an online portal to collect information directly from your customers — automating your program and making it work smarter.
Our proprietary technology can match customer and company data for flexible, complex incentive programs.
we offer powerful, data-driven technology with creative marketing solutions for: awareness & social media rewards
purchase incentives
test drives & demos
bug bounties
referrals
travel rewards
loyalty programs
sales incentives
trials
new customer promotions
surveys
5
get the word out
world-class agency services From initial consumer research and analysis to program rollout, our marketing department is here to serve as your strategic advisory team. Plus, our full-service, in-house creative team ensures all elements of your program and supporting marketing materials align seamlessly with your brand.
Ad Age ranks us a top CRM, digital and promotional agency, offering experience that cuts across all disciplines, industries and media.
we can help you promote your program through a range of marketing channels, including: CRM
social media
contests
digital & mobile
gamification concepts
direct mail
branding
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all types of incentives
choose rewards that support your strategy There are multiple reward options for programs of every size and budget, and we can deliver them all. Among our most popular: branded prepaid cards Universally desired, prepaid cards offer maximum flexibility and brandability. Instant-spend capability — plus the ability to spend anywhere — has made them the number-one preferred reward option. merchant gift cards Gift cards are the perfect option when you want to offer your customers a reward choice and promote a specific brand. codes & eCodes Code rewards offer high perceived value at an affordable price. And they offer the added savings option of delivery via email or text message. We also offer PayPal™, ACH and BACS payments; gift-with-purchase offers; and checks.
Our dedicated team provides highly personal, responsive service — the kind that creates custom solutions.
branded prepaid cards offer added benefits, including: your brand in the cardholder’s wallet
acceptance at millions of locations worldwide
flexible card functions that support marketing strategies
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beyond basic prepaid cards
“prepaid” is only the tip of the iceberg There’s more than one type of prepaid card, and we can help you select the perfect one for your promotion. We offer a variety of powerful, brandable options that change path-to-purchase behaviors, including: • single-load cards Used for one-time payments. • reloadable cards Ideal for programs that require frequent, multiple awards over time. • limited-spend cards Also called Restricted Access Network (RAN) or filtered cards. Build your own network using any merchant categories or retailer location. • private label cards Create your own gift cards without altering your point of sale. • directed-spend cards Use these branded cards to direct spending back to you without restricting it. They offer creative options, including themed designs. • action-triggered cards Delivered with an offer message. Funds are loaded when the cardholder completes a specified action. Measurably increases direct mail conversion. • instant-issue cards Flexible, secure cards that are ideal for in-field promotions and general employee recognition. Loaded and/or activated when the recipient completes a required action.
We are the leading provider of single-load prepaid cards, issuing more than 8 million every year.
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reporting that suits your needs
information you need, when you need it With some programs, biweekly reporting is ideal. Others benefit from more of a “wait and see” approach. Whatever the requirements of your initiative, we have the reporting capability to support it. Want a dashboard to see how a promotion is faring in a particular region or ZIP Code? Done. Like to know if your promotion has successfully driven traffic to a particular purchase location? Easy. Need to have a comprehensive report pulled in time for a meeting? That’s why we’re here. You can download a report anytime, 24 hours a day, through your personal online portal. Or, call your Account Management team. They can typically turn around your customized report within a few hours.
Our custom solutions generate robust data to measure success.
TOTAL PARTNER TOTAL PARTNER PERFORMANCE PERFORMANCE
Q1 2013 Q1 2013 & CO. TOTALPARK PARTNER PARK & CO.
PERFORMANCE
Q1 2013 PARK & CO.
SALES SNAPSHOT SALES SNAPSHOT
QUARTER-OVER-QUARTER CHANGE QUARTER-OVER-QUARTER CHANGE
Total sales value Total sales value
2.8% 2.8%
$123,782 Q1’13 $123,782 Q4’12 Q1’13 $107,386
SALES SNAPSHOT
$107,386 $118,459 Q4’12 AVG $118,459 AVG
Total unitssales sold Total Total units sold
value
Average sales size Average sales size
195 195 Q4’12
Previous Maximum Previous 271/Q2’10 Maximum 271/Q2’10
units units
AVG
$20,123 rebates & discounts $20,123 rebates & discounts
$7,123 spiff reward $7,123 spiff reward
$10,123 MDF $10,123 MDF
Previous Maximum 271/Q2’10
units
12 quarter average $32,123 12 quarter average $32,123
Total users
$37,369 427 $37,369 427
24
$37,369 Q1’13 $37,369 Q1’13
1
inactive 128 inactive 128
Q4’12 $27,999 Q4’12 $27,999
2.3% 2.3%
Total quarter benefit
10/01/12—12/31/12 vs 01/01/13—3/31/13 10/01/12—12/31/12 vs 01/01/13—3/31/13
Q1’13 Q1’13
$20,123 rebates & discounts
4 40
$7,123 spiff reward
Total users
$37,369 427
$10,123 MDF
$37,369 Q1’13
dashboard reports are at your fingertips 24/7. 12 quarter average $32,123
QUARTER-OVER-QUARTER CHANGE
2.3%
Q2’12
Q3’12
Q4’12
Q1’13
10/01/12—12/31/12 vs 01/01/13—3/31/13
enga 65 activ 234
inac 128
$50K
Q4’12 $27,999
$50K $40K $30K $20K $10K $0 Q1’12
1
PORTAL SNAPSHOT
50% inside 50% sales inside sales 30% outside 30% sales outside sales 20% sales 20%engineer sales engineer
Benefit trending
page 1 of 2 prepared by Parago, Inc. 03/31/2013
Average sales / participant
User role distribution User role distribution
QUARTER-OVER-QUARTER CHANGE
Q2’12 Q3’12 Q4’12 Q2’12 Q3’12 Q4’12
10/01/12—12/31/12 vs 01/01/13—3/3
engaged 65 engaged active 65 234 active 234
$50K $50K
QUARTER-OVER-QUARTER CHANGE FINANCIAL BENEFIT
page 1 of 2 page 1 of 2 prepared by Parago, Inc. prepared by Parago, Inc. 03/31/2013 03/31/2013
$50K $40K $50K $30K $40K $20K $30K $10K $20K $0 $10K $0 Q1’12 Q1’12
10 10
PORTAL SNAPSHOT PORTAL SNAPSHOT Totalsize users Average sales
195
Average 174
1 1
40 40
Total quarter benefit
Benefit trending Past 12Q Benefit trending
2.8%
4 4
1 1
FINANCIAL BENEFIT FINANCIAL BENEFIT Total quarter benefit Total units sold
QUARTER-OVER-QUARTER CHA
Average sales / participant Average sales / participant
24 24
$123,782 Q1’13 Past 12Q Average $107,386 Past 12Q 174 Average 174 $118,459
10/01/12—12/31/12 vs 01/01/13—3/31/13 10/01/12—12/31/12 vs 01/01/13—3/31/13
User role distribution
50% inside sales 30% outside sales 20% sales engineer
about parago
we create engaging solutions that inspire actions & impact results We are the world’s most comprehensive, single-source provider of incentives and engagement. Many of the largest brands in the world consider us a trusted partner. parago offers: • prepaid rewards & incentives • consumer rebates & promotions • sales & channel management • energy rebates & incentives
United States sales@parago.com 866.219.7533
United Kingdom uksales@parago.com +44 118 374 4500
www.parago.com
© 2014 Parago, Inc. All rights reserved. 031214