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contents why rebates?
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rebates rule
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consumer rebates & promotions
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reporting that suits your needs
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we know what your customers think
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proven resources
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we know consumer rebates & promotions we deliver custom rebate programs that inspire actions and impact results
• largest rebate provider in the world • the only global provider of rebate solutions, introducing rewards in 130 countries • deliver billions of dollars in rewards to millions of people worldwide • the world’s most comprehensive, single-source provider of rebates, partnering with more than 300 leading companies representing some of the largest and most respected brands in the world
Over the years, many Fortune 500 companies have turned to parago to help them drive customer engagement through tailored rebate and incentive programs.
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why rebates?
consumers love them In our shopper behavior study, a majority of consumers told us they actively search for rebates before shopping, and prefer rebates over instant discounts. Why? To get a deeper discount for what they view as a tiny bit of extra work that’s worth the effort.
rebates cost our clients less When it comes to rebates — versus a traditional discount — there’s no contest. Offer a rebate, and you’ll spend less on your promotion, while providing your customers with the deep discounts they’re looking for.
rebates offer benefits over instant discounts: • prepaid card rewards allow for follow-up marketing and spendback potential • collection of opt-in email addresses and other valuable customer data • online and mobile rebate sites drive traffic to your website
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rebates rule
“Complex” is a good way to describe the rebates of yesteryear, which are (thankfully) long gone. Today’s rebates are a whole new ballgame. Streamlined. Flexible. Loaded with benefits.
for customers, rebates can offer: · multiple submission options (mail-in, digital, mobile) ·
a choice of rewards
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fast reward delivery (typically 2 weeks or less)
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immediate spendability with prepaid cards
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status updates throughout processing
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follow-up targeted offers
for our clients, rebates can provide: ·
flexibility to react to market changes
·
customer opt-in email addresses
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branded rebate prepaid cards that keep retailer top of mind
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opportunities to drive web traffic
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spendback and repeat purchases
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campaign success measurement
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measurable and significant ROI
Rebates let you advertise a lower net price for your product – critical for attracting today’s price-conscious consumer.
our patented ClickChoiceSM solution gives our clients the ability to offer smarter reward options.
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consumer rebates & promotions
Looking to attract new customers, drive repeat purchases, combat showrooming or improve the performance of a particular brand or category? We’ll work with you to design a custom solution that meets your objectives — and exceeds your expectations.
a history of innovation • we are the only single-source program manager in the rebate space, providing the most seamless customer experience • we’ve introduced over 30 rebate firsts and hold 4 patents • we are the only global provider of rebate solutions, issuing rewards in over 130 countries • we are a founding member of the Network Branded Prepaid Card Association (NBPCA) and Board of Directors member
trust our experience • we are the largest provider of single-load consumer prepaid cards, issuing over $500 million in cards annually • we process an average of 200,000 rebates per day • we have the capacity to process 500,000 rebates per day • Ad Age ranks us one of the largest promotional, digital and CRM agencies
To date, we have processed more than 500 million rebates.
we have over 15 years’ experience working with retailers, manufacturers and service providers in diverse industries, including: automotive beverage cable & broadband CPG
electronics & technology energy & utilities fashion
gifts hardware & software home improvement
household appliances office products pet & vet
pharmaceutical retail telecommunications travel & leisure
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reporting that suits your needs
information you need, when you need it With some programs, biweekly reporting is ideal. Others benefit from more of a “wait and see” approach. Whatever the requirements of your initiative, parago has the reporting capability to support it. Want a dashboard to see how a promotion is faring in a particular region or ZIP Code? Done. Like to know if your rebate has successfully driven traffic to a particular purchase location? Easy. Want to figure out the sales lift you’ll get from your next rebate campaign? You got it. Need to have a comprehensive report pulled in time for a meeting? That’s why we’re here. You can download a report anytime, 24 hours a day, through your personal online portal. Or, call your Client Services team. They can typically turn around your customized report within a few hours.
Our dedicated Client Services teams provide highly personal, responsive service — the kind that creates lasting relationships.
TOTAL TOTAL PARTNER PARTNER PERFORMANCE PERFORMANCE
Q1 Q1 2013 2013 TOTALPARK PARTNER & PARK & CO. CO.
PERFORMANCE
Q1 2013 PARK & CO.
SALES SALES SNAPSHOT SNAPSHOT QUARTER-OVER-QUARTER QUARTER-OVER-QUARTER CHANGE CHANGE
Total Total sales sales value value
2.8%
$123,782 $123,782 Q1’13 Q1’13 $107,386 $107,386 Q4’12 Q4’12 $118,459 AVG AVG $118,459
SALES SNAPSHOT
Total sales Total Total units units sold sold
value
10/01/12—12/31/12 10/01/12—12/31/12 vs vs 01/01/13—3/31/13 01/01/13—3/31/13
Average Average sales sales size size
195
$123,782 Q1’13 Past Past 12Q 12Q $107,386 units Q4’12 units Average Average 174 174 $118,459 AVG
Previous Previous Maximum Maximum 271/Q2’10 271/Q2’10
Benefit trending Past 12Q Benefit trending
$37,369 427
$7,123 $7,123 spiff spiff reward reward
$10,123 MDF MDF $10,123
Previous Maximum 271/Q2’10
units
12 12 quarter quarter average average $32,123 $32,123
24
$37,369 $37,369 Q1’13 Q1’13
1
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Q4’12 Q4’12 $27,999 $27,999
Q2’12 Q2’12
Q3’12 Q3’12
Q4’12 Q4’12
Q1’13 Q1’13
10/01/12—12/31/12 10/01/12—12/31/12 vs vs 01/01/13—3/31/13 01/01/13—3/31/13
$20,123 rebates & discounts
inactive inactive 128 128
$7,123 spiff reward
50% 50% inside inside sales sales 30% 30% outside outside sales sales 20% 20% sales sales engineer engineer
4 40
PORTAL SNAPSHOT Total users
$37,369 427 $37,369 Q1’13
dashboard reports are at your fingertips 24/7. 12 quarter average $32,123
QUARTER-OVER-QUARTER CHANGE
2.3%
Q2’12
Q3’12
Q4’12
Q1’13
10/01/12—12/31/12 vs 01/01/13—3/31/13
enga 65 activ 234
inact 128
$50K
Q4’12 $27,999
$50K $40K $30K $20K $10K $0 Q1’12
1
$10,123 MDF
Benefit trending
page 1 of 2 prepared by Parago, Inc. 03/31/2013
Average sales / participant
User User role role distribution distribution
2.3%
Total quarter benefit Q1’12 Q1’12
10/01/12—12/31/12 vs 01/01/13—3/3
engaged engaged 65 65 active active 234 234
$50K $50K
FINANCIAL BENEFIT QUARTER-OVER-QUARTER QUARTER-OVER-QUARTER CHANGE CHANGE
$50K $50K $40K $40K $30K $30K $20K $20K $10K $10K $0 $0
10 10
PORTAL PORTAL SNAPSHOT SNAPSHOT Average sales size Total Total users users
195
Average 174
11
40 40
Total quarter benefit
$20,123 $20,123 rebates rebates & & discounts discounts
2.8%
4
11
FINANCIAL FINANCIAL BENEFIT BENEFIT TotalTotal quarterunits benefitsold
QUARTER-OVER-QUARTER CHAN
Average Average sales sales // participant participant
24
User role distribution
50% inside sales 30% outside sales 20% sales engineer
we know what your customers think
customers want price-match rebates parago knows what motivates your customers, because we ask them. In our recent shopper behavior study, we discovered that a retailer’s best weapon against showrooming is the price-match™ rebate. Customers get the price they want, and retailers protect their margins while building customer loyalty.
We regularly conduct shopper studies to identify emerging shopper trends. Some of our recent studies include: • Let’s Make a Deal: shopper behavior study • Dynamic Pricing in a Smartphone World: shopper showrooming study • People Prefer Prepaid: shopper reward preference study • Need for Speed: disrupting the omni-channel
Customers will buy more often from a store that matches online competitors’ prices with rebates.
• Time is Money: consumers report what their time is worth • CES: get smart walk through To request copies of our reports, call or email our US or UK sales teams using the contact information on the back cover of this brochure, or visit www.parago.com/reports.
parago’s shopper research shows 73% of consumers believe rebates deliver greater savings than any other type of promotion.
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proven resources
We partner with many of the largest brands in the world to develop programs that include: rebates We create branded, online and mobile rebate submission portals that align seamlessly with your brand, including flexible processing options and fully paperless submissions. We can even integrate with your point-of-sale system to pull in sales data. consumer promotions Our full-service, in-house creative agency provides a range of turnkey promotions to help build your net profits, including instant-win contests, social-media-sharing rewards, banner-based games and more. reward choices We’ll help you select the reward and delivery options that most appeal to your customers. Then, we’ll manage the fulfillment process, supported by our dedicated Client Services teams and award-winning customer care.
parago’s patented ClickChoice solution introduces a new level of flexibility to your rebate program.
we can deliver almost every conceivable type of reward, including: prepaid cards
merchandise
checks
gift cards
travel rewards
gift-with-purchase offers
codes & eCodes
unique experiences
wire transfers
charitable donations
international payments
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about parago
we create engaging solutions that inspire actions & impact results We are the world’s most comprehensive, single-source provider of incentives and engagement. Many of the largest brands in the world consider us a trusted partner. we offer: • consumer rebates & promotions • prepaid rewards & incentives • sales & channel management • energy rebates & incentives
United States sales@parago.com 866.219.7533
United Kingdom uksales@parago.com +44 118 374 4500
www.parago.com
© 2014 Parago, Inc. All rights reserved. 031214