MEDIA KIT
1 Boston Parent Media Kit | info@ParentsPress.com | BostonParentsPaper.com | 617.522.1515
TABLE OF CONTENTS
MEDIA KIT Family Reach..................................................................3 Integrated Media.............................................................4 Our Audience..................................................................5 Why Work with Us...........................................................7 Digital Marketing Options Email Marketing Options..........................................9 Group eBlast......................................................10 Dedicated eBlast................................................11 Premium Advertorial EDM Package.................12 Newsletter Options.................................................12 Newsletter Sponsored Story.............................14 Your Awesome Weekend Feature Event...........15 Specialty Newsletter Takeover.........................16 Newsletter Banner Ads.....................................17 Find the Right Educational Experience for your Child
Social Media Targeted Posts..................................18 Website Advertising................................................19 Site Scoop..........................................................20 Website Banner Ads..........................................21 Directory Listings..............................................22 Parent Engagement Platform...........................23 Digital Marketing Rates..........................................24 Print Advertising.....................................................26 Planning Calendar.............................................27 Print Distribution...............................................28 Monthly Magazine Print Rates..........................29 Print Specifications............................................30 Annual Guides....................................................31
AUGUST 2021
SEPTEMBER 2021
PRIVATE SCHOOLS
Why Consider Private Schools?
2021
Basic Timeline for Applying to a Private School FINANCIAL AID: Basic Information You Should Know
PRIVATE SCHOOL OPTIONS
Begins on page 18 25
No Stress Create a smoother
PICKS 1,000+ OF THE Top Places
school morning Expert Medical Advice About Going Back to School
5 Benefits of Extracurricular Activities
Have a Happy Birthday Without the Party
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
Reach 400,000 families each month Parents Press knows parenting. From the first days of caring for a newborn to the unpredictable teenage years, our content helps families navigate their journey.
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Integrated Media Integrated Media
TRUSTED RESOURCE • Parents Press Magazine • ParentsPress.com
ANNUAL GUIDES • Bay Area Regional Private School Guides • Childcare and Preschool Guides • Bay Area Summer Camp Guide • Special Needs Guide
COMMUNITY INTERGRATION • Readers Choice Awards • MOM-APPROVED Dentists • MOM-APPROVED Doctors • Virtual Summer Camp Fairs
WEBSITE MARKETING • Online Directories • Online Calendar • Web Banner Ads
OUTREACH MARKETING • Dedicated & Shared eBlasts • Email Marketing • Newsletters • Sponsored EDM Content
SOCIAL MEDIA • Facebook • Instagram • Twitter Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Our primary readers are active, educated, responsible, family decisions makers. They’re Moms.
89%
of our readers are female
56%
of our readers are ages 26≠44
69%
of our readers have children under the age of 5
79%
of our readers have children between 5≠12 years old
49%
of our readers have children between 13≠18 years old The average family income of our readers is
$149,000
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Our Stats 1.3 MILLION
Annual Page≠Views
650,000
Magazines Printed Each Year
32,000
Email Subscribers
175,000
Online and Social Media Audience
42
Years in Business
925
Distribution Partners
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Why work with Parents Press? Deeply established, trusted brand Creative, inspiring and informative editorial content Diverse advertising and campaign options for every budget Exclusive email database of engaged parents across the Bay Area Powerful print and digital audience reach
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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What We Offer
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Parents Press Email Marketing Options • Group eBlast • Dedicated eBlasts • Premium Advertorial EDM Package
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Group eBlast • Inclusion in themed eBlasts to 32,000+ engaged parents in the Bay Area
• Camps • Events • Preschools • Private Schools • STEAM
• Includes key visual thumbnail image, your important details and link to your website
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Dedicated eBlast • Reach our database of over 32,000 engaged parents in the Bay Area • 300-400 words (provided by you) about your promotion, launch, or event, including a key visual • 100% share of voice • Includes direct link to your website from eBlast
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Premium Advertorial EDM Package • A Bespoke Advertorial EDM, up to 600 words, including a key visual and supporting visuals/video sent to our database of over 32,000 engaged parents in the Bay Area • Advertorial also features on the ParentsPress.com website including placement in the Homepage header • 100% share of voice • Includes direct link to your website from EDM and website post • Long-tail SEO impact from website post • Includes Facebook suite post
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Parents Press Newsletter Options • • • •
Newsletter Sponsored Story Your Awesome Weekend Featured Event Specialty Newsletter Takeover Newsletter Banner Ads
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Newsletter Sponsored Story • Inclusion in our popular Wednesday editorial newsletter as a second story, including a key visual, excerpt and a link to read the full story on ParentsPress.com • Site Scoop on ParentsPress.com (200-300 word sponsored advertorial post on our website) about your promotion, launch or event • Site Scoop includes link to your website. Long-tail SEO impact from being featured on our website
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Your Awesome Weekend Featured Event • Promote your upcoming event with a Featured Listing (first position) in our Your Awesome Weekend weekly digital feature, including your key visual on ParentsPress.com’s Homepage Header and direct link to your website • Your Awesome Weekend is also the first feature story in our Thursday newsletter and posted on our Facebook & Instagram pages. • Ask us about how your event can be the Monthly Featured Event in our print publication Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Specialty Newsletter Takeover • Sponsor one of our specialty Camps, Education, Enrichment, Events, STEAM or Issue Blast Newsletters and receive three banner ad placements for your promotion or brand • Includes a 100 word “Family Partner” advertorial to spread the news about your promotion or event, with a key visual and direct link to your website • 100% Share of voice
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Newsletter Banner Ads • We offer individual banner ads in our specialty and editorial newsletters with a direct link to your website • Ask us about our design services to help to craft your message
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Parents Press Social Media Targeted Social Posts • Shout out to our moms and dads on social, with a 50-100 word post (provided by you) on our Facebook and Instagram pages and Twitter feed including key visual and a link to your website
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Parents Press Website Advertising • Site Scoop • Website Banner Ads • Directory Listings
Boston ParentPress MediaMedia Kit | info@bostonparent.com | BostonParentsPaper.com | 617.522.1515 Parents Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Site Scoop • A 200-300 word sponsored advertorial post on ParentsPress.com’s Homepage (with content provided by you) about your promotion, launch or event • Includes a key visual • Includes link to your website • Long-tail SEO impact from being featured on our website
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Website Banner Ads We offer a range of banner ad placements on ParentsPress.com • Run of Site Leader board Ad
• Run of Site Bottom Overlay Ad
• Run of Site Wallpaper
• Rectangle and Square Banner Ads
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Directory Listings Directory listings are ideal for businesses looking to increase SEO and drive relevant traffic to their websites. We offer listings in the following categories: • Camps • Education • Activities & Enrichment • Birthday Parties • Special Needs • Health, Medical and Dental • Museums & Attractions Listings can include logos, photos, video, description, business details, client testimonials, social media feeds plus a direct link to your website. Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Parent Engagement Platform Reach specific audiences geographically. This platform allows you to run several different engagement campaigns such as: • Quizzes • Sweepstakes • Contests, etc. Each of these options allows you to ask specific targeted questions of entrants that provide you with targeted, interested leads.
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Parents Press Print Advertising • Bay Area moms and dads pick up our publications all over the area, including libraries, doctors’ offices, schools, preschools, healthclubs and enrichment centers and more. • We are the most widely distributed parenting lifestyle magazine in the Bay Area and have been trusted by parents for generations. • Bay Area families use our magazine to help them find activities and events, preschools, childcare, private schools, camps, medical services, enrichment programs, travel and great places to shop for local goods. Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Planning Calendar 2022
We offer in-depth special features, resource guides and award-winning content each month, making every issue of Parents Press a good place to advertise.
Editorial Calendar
AUG UST 202 1
2021
y Have a Happ thout Birthday Wi the Party
5 Benefits of ular Extracurric Activities
Find the Right Educational Experience for your Child
SEPTEMBER 2021
PRIVATE SCHOOLS
Why Consider Private Schools?
Basic Timeline for Applying to a Private School FINANCIAL AID: Basic Information You Should Know
PRIVATE SCHOOL OPTIONS
Begins on page 18 25
APRIL
AUGUST
NOVEMBER
Education Catholic Schools Camp Countdown Teen Summer Programs Winter Activities/Classes Virtual Camp Fair* School Open Houses*
Arts and Music for Kids Summer Programs Spring Getaways Annual Childcare & Preschool Guide*
Family Favorites Winners Back to School Admissions and Schools
Holiday Event Guide National STEAM Day Skiing & Winter Destinations Boarding School Guide School Open Houses*
FEBRUARY
PICKS p Places 1,000+ OF THE To al Expert Medic ing t Go Advice Abou Back to School
JANUARY
No Stress
Create a smoother school morning
Day & Overnight Summer Camps Valentine’s Schools Mom-Approved Dentists Virtual Camp Fair*
MARCH STEAM/STEM Fun Summer Camps Spring Fun Guide Virtual Camp Fair* Annual Summer Camp Guide *
MAY Special Needs Museums & Attractions Summer Camps Annual Special Needs Guide* Annual Kids Love Museums and Attractions Guide*
JUNE Summer Fun Guide Last Minute Summer Camp & Programs Mom-Approved Doctors
JULY Birthday & Celebration Guide Summer STEAM Fun
SEPTEMBER Education College Admissions Plan After-School Activity Guide Fall Family Fun Activities Private School Guides* School Open Houses*
DECEMBER Holiday Fun Guide Bilingual Education Overnight Camps School Open Houses*
OCTOBER Early Education Healthy Family Halloween Fun School Open Houses* Annual Preschool School Guide*
+
Monthly Editorial Coverage and Departments • Good to Know • Family Fun Guide • For the Fridge
*Special advertising section or stand alone guide
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Parents Press Print Distribution Parents Press is available where families go regularly. Find us at public and private schools, childcare centers, grocery stores, medical offices, children’s retailers, entertainment venues, recreation centers, libraries, museums and more.
WHERE TO FIND PARENTS PRESS • Whole Foods Markets
• Health Clubs
• Bookstores
• Museums & Attractions
• Libraries
• Shopping Malls
• Private and Public Schools
• Chambers of Commerce
• Childcare & Preschools
• Real Estate Offices
• Hospitals & Medical Centers …and more! • Doctors & Dentists Offices • Retail Stores & Children’s Boutiques • Community Centers
30,000 Circulation More than 925 Targeted Distribution Points 30,000 per month| Numbers vary +/- 2% Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Parents Press Print Specifications Ad Dimensions
With Bleed
Trim
Non-bleed
15.5”w x 10.75”h
15”w x 10.25”h
14.25”w x 9.75”h
8”w x 10.75”h
7.5”w x 10.25”h
6.75”w x 9.75”h
HALF PAGE HORIZONTAL
6.75”w x 4.687”h
HALF PAGE VERTICAL
3.312”w x 9.5”h
THREE-EIGHTHS PAGE
3.312”w x 7.094”h
QUARTER PAGE
3.312”w x 4.687”h
EIGHTH PAGE
3.312”w x 2.281”h
DOUBLE PAGE SPREAD FULL PAGE
AD SPECS • Safety of .25” on all four sides is required for full page ads. • Keep live matter (text and logos) .5” from all sides DOUBLE PAGE SPREAD
FULL PAGE
HALF PAGE VERTICAL
• Bleed must extend at least .125” beyond trim at each edge and gutter • Do not include printers marks: crop marks, color bars, bleed marks etc. • Our special or annual publications use different print specs. Please ask for details on these.
HALF PAGE HORIZONTAL
THREE EIGHTHS-PAGE
QUARTER PAGE
EIGHTH PAGE
Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Annual Guides •
Pregnancy, Birth & Beyond digital - January
•
Family Fun Guides (by season)
•
Bay Area Summer Camp Guide, digital - March
•
Bay Area Special Needs Guide, digital - May
•
Kids Love Museums & Attractions, digital & in print - May
•
Regional Private School Guides, digital & in print October
•
Childcare and Preschool Guide, digital & in print October
•
Family Health and Wellness, digital - October
• Holiday Event and Activity Guide, digital & in print - November Annual publications may use different print specs. Please ask your rep for details. Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
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Marketing Programs that Acheive Results! Parents Press offers marketing solutions customized to achieve your goals. We look forward to creating an amazing campaign to fit your needs. In addition, we have the power of our local sister brands so that we can optimize our different audiences to grow yours.
• OaklandMagazine.com • AlamedaMagazine.com • TheMonthly.com
Let’s Grow Together! Parents Press Media Kit | info@parentspress.com | ParentsPress.com | 510.748.9122
