THE PARKER GROUP AT DOUGLAS ELLIMAN
Katherine & Alexander
KatherineandAlexanderParkeraretwoofSouthernCaliforniasmosttrustedandtop-sellingrealestateagents.AtDouglas Elliman theybothworkwithindividualsellers investors,anddevelopersinterestedinSo.Cal'smostcovetedproperties—witha particularfocusontheTemeculaValley,SanDiego,andOrangeCountyneighborhoods
KatherineandAlexanderareamongthemostsought-afterrealtorsinSouthernCaliforniaandhaverankedasthetop-selling agentsinSo.Calin2020accordingtotheSouthwestRegionTop100RealtorsRanking,withanannualincreaseofproduction a continuedhighlevelserviceexperience andabusinessthatincludesreturnandreferralbusinesstotalling70%-80%ofourannual total.High-touchseller'sagentsknownfortheirextensivemarketknowledgeandunmatcheddevotiontoclients Katherineand Alexander'ssuccessisbasedalmostexclusivelyonpositivereferrals.Theyearntherespectofhisclientsbyworkingtirelesslyon theirbehalfandbyalwaysofferingthemcandidadvice
Whentheyarenotworking,KatherineandAlexanderenjoywatchingmovieswiththefamily,traveling andarehugefoodies
Recognitions:
RankedinTop100Realtors-SouthwestRealProducers
PresidentsAwardRealEstateTeamByTransactions/VolumewithDouglasElliman(2023)
GoldAwardRealEstateTeamByTransactions/VolumewithDouglasElliman(2022 2021)
TopRealEstateAgentCompanyWidewithRe/Max(2018-2019)
TopRealEstateAgentsByTransactions/VolumewithKellerWilliamsRealty(2014-2016)
The Power of Elliman
KatherineandAlexanderhavehadtheopportunitytoexperiencethedifferenceinbrokeragesupport marketing strength,andadvertisingreach havingstartedtheircareerwith“singleoperator”franchisebrokerages priorto collaboratingwithDouglasEllimanRealEstatein2020
Franchisevs.Non-FranchiseBrokerageModel
Franchisebrokeragemodelsareindividuallyownedrealestateofficesthatoperateunderaknownrealestatename
Thesebrokeragemodelstendtohavelocalmarketingstrength butlackthenationalandinternationalmarketing powerfortheiragent’sindividuallistings.Theagentoperatingunderthistypeofbrokeragemodel,isonlyableto reachthemarkettheirowner/operatorcanaffordtomarketto.Therealestatemarketisnolongerjustaboutwhat youcandolocally-italsoincludeswhoyoucanreachnationally andevenmoreso,internationally Many brokerageswilltoutthattheyhavethemeansandthereachtoadvertiseinternationally,butunfortunatelythatis notthecase,whichcaninturn,hurtthemarketabilityofthepropertyandpossiblyleavemoneyonthetable
ThemarketingstrengthandreachofDouglasEllimanisoneofthestrongestintherealestatebusiness withover 6800realestateprofessionalsnationally andtheyhavecoupledthatstrengthbycreatingapartnershipwithour internationalrealestatepartners-KnightFrankResidential.Notonlydoesthisallowyourhometobefeaturedwithin thestrongestmarketsintheUnitedStates butwealsohavetheabilitytomarketinternationallytoover50territories over600offices,communicatingandmarketingtoover20,000realestateprofessionals,withoneofthelargest rolodexesofhighnetworth andultrahighnetworthindividuals.Anybuyer interestedinahomefittingyour property’scriteria,WILLSEETHISHOMEMARKETEDTOTHEM
Market Your Home STEPS
So what does the marketing strategy actually entail? Let’s take a look.
WETAKETHEFOLLOWINGACTIONSTEPSDURINGTHEPRE-MARKETINGANDMARKETINGPHASESTOENSURETHESTRONGESTMARKETABILITYOFYOURPROPERTY.
PremiumPhotography
Professionalinteriorandexteriorphotography,including aerialdronefootage,highlightingtheproperty'skey sellingpoints.
HighQualityVideography
High-qualityvideowalkthroughsprovideanimmersive experience,helpingprospectivebuyersenvision themselveslivinginthehome.
3DPropertyWalkthroughs
Thesepropertywalkthroughsofferprospectivebuyersan in-depthviewofthespace,functionallayout,andoverall livingexperience.
DetailedFloorPlans
Eachofourlistingsincludesdetailedfloorplans,enabling prospectivebuyerstovisualizetheirfurnitureplacement andunderstandthelayoutofwalls,walkways,anddoors withinthespace.
SocialMedia
Socialmediaisacrucialpartofourmarketingstrategy, fromreal-timepropertyvideowalkthroughsto informationalvideoshighlightingkeysellingpoints.Your propertywillbeshowcasednotonlyonourplatformsbut alsoacrossallbrokeragechannels,reachingoverhalfa millionpotentialbuyerswithinthefirstfewdaysof marketing.
OnlineAdvertisingandFollowUp
Withnearly90%ofhomebuyersstartingtheirsearch online,maintainingastrongdigitalpresenceisessential. Weworknumerousplatformstocreatetargetedonline adsusingGoogleAds,FacebookandInstagramAds, TikTok,andYouTube.Bymarketingyourhomeacross multipleplatforms,weincreaseitsvisibilityandpositionit higherinsearchresults,enhancingbuyerinterestinyour property.
MarketingEmailBlasts
DouglasElliman'spowerfulmarketingtoolsenableusto createcomprehensiveemailcampaignswhile identifyingandtargetingbrokerswithactiveor prospectivebuyersinthearea.Thesetoolscontinuously providethemwithupdatedinformationandinsights aboutyourproperty,keepingittopofmindasmore buyersbecomepre-approvedandenterthemarket.
BrokerToBrokerCalls
Wedontoverlooktraditionalmethods.Inadditionto targetingbuyersandbrokersonline,weactivelyreach outtobrokerslocally,nationally,andthroughour internationalpartners.Ouronlinemarketingtoolshelpus identifyinterestedbuyers,allowingustoconnectwith themortheiragentsdirectlytoarrangeopenhousesor privateshowings.
PersonalInvitesToCommunity
Often,thebuyerforyourpropertymaycomefromwithin yourcommunity.Wesendpersonalizedinvitationstothe surroundingarea,ensuringresidentscaninformfriends orfamilymemberslookingtomovenearby,maximizing everypotentialbuyeropportunity.
OpenHouse
Openhousesplayavitalroleinthehome-sellingprocess byprovidingprospectivebuyerswithafirsthand experienceofyourproperty.Theyallowpotentialbuyers toexplorethehomeattheirownpace,askquestions, andvisualizethemselveslivinginthespace.Open housesalsogeneratebuzzandcreateasenseof urgency,oftenleadingtoincreasedinterestandoffers. Byattractingabroadaudience,includingthosewho maynothavescheduledaprivateshowing,openhouses maximizeyourproperty'sexposureandenhanceits marketability.
PrivateShowings
Privateshowingsareessentialinthehome-selling processastheyofferapersonalizedandfocused experienceforseriousbuyers.Unlikeopenhouses, privateshowingsallowprospectivebuyerstoexplorethe propertyinamoreintimatesetting,freefrom distractions.
Our Promise To Our Clients
ansparency ansparencyisacornerstoneofourcommitmenttoourclients.Webelievethatopen honest mmunicationbuildstrust whichisessentialforasuccessfulrealestatetransaction.By ovidingclearandaccurateinformationateverystepoftheprocess weempowerourclientsto akeinformeddecisionswithconfidence Transparencyensuresthattherearenosurprises,as keepyoufullyinformedaboutmarketconditions,thestatusofyourlisting,feedbackfrom owings,andanypotentialchallengesthatmayarise Ourgoalistocreateapartnershipwhere ufeelsupported understood,andincontrol,knowingthatyourbestinterestsarealwaysour ppriority.
ommunication and Professionalism ectivecommunicationandprofessionalismareattheheartofourclientrelationships We derstandthatbuyingorsellingahomeisasignificantdecision andclear,consistent mmunicationiskeytoensuringasmoothandsuccessfulprocess Frompromptlyresponding inquiriestoprovidingregularupdates wekeepyouinformedandinvolvedeverystepofthe y Ourprofessionalismisreflectedinourattentiontodetail,respectforyourtime and mmitmenttodeliveringexceptionalservice Westrivetoexceedyourexpectationsby dressingyourneedswithexpertise,integrity,andaclient-firstapproach,ensuringthatyoufeel nfidentandsupportedthroughoutyourrealestatejourney
