Selling Your Home The Next Move Is Yours
Step 1 Defining Success
Step 3 Introducing the Property
Outlining Your Objectives
Launching the Marketing Plan
• What is your motivation to sell?
• Creating the Perception of Value
• What is your timeline to move?
• Attracting & Qualifying Potential Buyers
• Where are you moving?
• Safe Showing
• What is most important for you?
• Monitor Interest
Understanding the Market • Market Dynamics: Macro v. Micro • Market Forces: Supply & Demand • The Numbers: Trends & Metrics • Analysis of Active, Pending, & Sold Transactions
• W eekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place Negotiating Strategies • Procure Written Offers • Qualify & Analyze the Merits of Each Offer
• Personal Timing & Seasonal Considerations
• Strategically Respond to Offers
Your Home: Strategic Planning
• Multiple Offer Process & Back-Up Offer Strategies
• Negotiate to Optimize Price & Terms
• Outline Features & Benefits • Determine Key Differentiators Based on Active Inventory • Establish Target Market & Buyer Profile • Create Profile-Based Buyer Attraction Strategy
Step 4 Escrow Process Execute the Contracts • Complete Disclosures
Step 2 Listing Details
• M eet Deadlines & Contingency Periods Fulfill Duties & Responsibilities Introductions to Relocation Concierge
Finalize Documentation & Contractual Agreements
Closing
• Complete Any Property Improvements
• Transitioning from the Property
• Engage Staging Consultant
• Final Documentation
• Engage Photography and Media Professional
• Closing & Celebrations
• Organize Trusted Advisor Meeting • Define Launch Timeline
Working Together Again
Marketing Preparations
• S taying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources
• Property Launch Collateral
• Feedback, Testimonials, & Referrals
• Traditional Advertising • Digital Marketing Plan • Social Media Strategy • Broker Network Exposure • Showing Strategy • Direct Mail & Community Approach • Cross Marketing • International Buyer Strategy • Public Relations
Our Scale Is Your Strength With over 7,000 agents and more than 100 offices in key markets across the country, we have the reach and resources to promote your property from coast to coast. Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.
One of the Largest
$29.6 Billion
Independent Residential
in Sales
Real Estate Brokerages in the U.S.
Strategic Partnerships
Direct Access to
7,000+
Agents Nationwide
150 EL CAMINO DRIVE, BEVERLY HILLS, CA 90212. 310.595.3888 © 2021 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY.