the
insider
luxury catagory
2019
KOL BIBLE Luxury Fashion Beauty Travel F& B Fitness Child & Parent Foreign
By
Luxury fashion
Personal styling Shopping ADVISER
beauty
Makeup skin care
fitness
YOGA bodybuilding
P10
P16 P28
P34 P54
P66 P72
travel
P82
food & beverage
P104
child & parent Kids’ Fashion Parenting Baby
FOREIGN
2
P114 P124 P130 P136
CONTRIBUTORS: Elijah Whaley / CMO Lea Mao / Art Director Grace Tao / CN Editor-in-Chief Daniel / EN Editor-in-Chief Yuki Lau / Graphic Designer Yunying Zhang / Illustration Artist Vivian Weng / Catalog Curator Zoe Liu / Catalog Curator Mini Lu / Catalog Curator Daisy Fang / Catalog Curator www.litao.lt / Translation
Partners:
thank you
Special
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K i m Leitzes founded PARKLU in 2011 because she knew there had t o b e a better way for brands to work with Chinese influencers. S i n c e then, global brands such as Apple, Unilever, Estée Lauder, L u l u l emon, Booking.com, and the NBA have all used PARKLU to l a u n c h h igh ly s uc c es s ful K OL market ing campaigns in China. T h e c ompany puts China’s top content creators all on one platform a n d adds comprehensive, real-time campaign tracking software and a n a l y tics. PARKLU regularly works with companies small and large, fr om i n depe n de n t labels to F ort une 100 mult inat ionals. W i t h PA RK LU’s platfor m, market ing t eams can save hours of res e a r c h, im pr ov e th e ir c ommunicat ion wit h KOL s, and t rack camp a i g n s automatically using marketing technology built in-house. The w e b - based platform and app compiles essential data from across all o f C hina’s social media ne tworks and lets you automate influencer p a y m ents, reporting and other time-consuming tasks. W e ’ r e proud to have been featured in The New York Times, Forbes, A d A ge, Campaign, CCTV, WWD, Retail in Asia, TechNode, and Jing Daily.
ww w . par k lu.c om s a l e s @par k lu.c om
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LUXURY CATALOG
01.gogoboi
Shanghai
Entertainment industry fashion commentator
10
Top mentioned brands: Gucci; Chanel Fashion; Victoria’s Secret Content types: Fashion Fans: 8.7M 8.5M WeChat account: gogoboi
02.江南BoyNam
Beijing
Fashionista passionate about fitness and food 04.左岸潇
Top mentioned brands: Gucci; Shanghai Fashion Week; Taobao Content types: Fashion; Makeup Fans: 3.6M WeChat account: 江南BoyNam
Beijing
Fashion blogger focused on fashion trends Top mentioned brands: Chanel Fashion; ZARA; Hermes Fashion Content types: Fashion Fans: 4M 3.7M WeChat account: 左岸潇
04 03.Dipsy迪西
Chongqing
High-end fashion insider who shares the latest on fashion
05.黎贝卡的异想世界
Guangzhou
Fashion influencer with a focus on personal style
Top mentioned brands: Chanel Fashion; Gucci; Christian Dior Fashion Content types: Fashion Fans: 5.8M 5.7M WeChat account: Dipsy迪西
Top mentioned brands: Beka; Gucci; Chanel Fashion
Content types: Fashion Fans:
3.2M
3.2M 黎贝卡的
WeChat account: 异想世界
03
05
luxury CATAlog 11
06.时尚主播linda
Shanghai
Model and TV host Top mentioned brands: Christian Dior Fashion; Dior Beauty; Roger Vivier Content types: Fashion; Travel Fans: 2.8M 126K
12
LUXURY CATALOG
07 07.吉良先生 08.扇子NO_FAN_NO_FUN
Fashion critic and writer
Overseas
Top mentioned brands: OXO; Gucci; Louis Vuitton Content types: Fashion Fans: 2.5M 2.5M
Celebrity makeup artist and stylist Top mentioned brands: Maybelline; Urban Decay; Tmall Content types: Fashion; Makeup Fans: 2.4M
Shanghai
08
09
09.原来是西门大嫂
Beijing
Travel and fashion blogger
10.DEMOGIRL_瀛子
Top mentioned brands: Nike; ZARA; Taobao Content types:Fashion; Travel; Food&Dining; Fans: 1.7M 1.6M WeChat account: 原来是西门大嫂
Shanghai
Top 5 Miss World Shanghai contestant and fashion blogger Top mentioned brands: Essie; HARE; Gucci Content types: Skincare; Travel; Home&Design Fans: 1.2M WeChat account: Jessie瀛子
10
11
11.刘筱bamboo
Shanghai
Fashion aficionado with a focus on art and aesthetics Top mentioned brands: UNIQLO; Chanel Fashion; Celine Content types:Fashion; Travel Fans: 353K 293K WeChat account: Bamboo 专栏
luxury CATAlog 13
LUXURY
CATALOG
12.深夜徐老师 Fashion blogger, photographer and visual designer
Top mentioned brands: Taobao; Gucci; Chanel Fashion
Content types: Makeup Fans:
3M
2.9M
WeChat accountt:
14
深夜发媸
13.Anacoco
Beijing
15.CC倪_
Blogger and freelance writer
Sina Weibo fashion and beauty expert
Top mentioned brands: Paris Fashion Week; Louis Vuitton Milan Fashion Week Content types: Fashion; Makeup Fans: 1.6M 1.3M WeChat account: 时尚生活派
14.桃巫奇edie
Beijing
Top mentioned brands: Gucci; Estee Lauder; Topshop Content types: Fashion; Travel Fans: 1.1M 354K WeChat accountt: CC倪_
16.蘑菇张-NKU
Shanghai
Beijing
Traveler and storyteller
Brand manager of her own clothing brand and fashion stylist
Top mentioned brands: OPPO; WHS; Taikoo Content types: Fashion; Travel Fans: 917K 901K
Top mentioned brands: FITS; Tmall; Lane Crawford Content types: Fashion; Makeup; Travel Fans: 1.2M 1.1M WeChat account: 桃巫奇edie
13
15
16
14
luxury CATAlog 15
KO
144
OL
145