Auto Channel Issue 12

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ISSUE 12 APRIL 2019

THE VOICE OF THE NEW ZEALAND AUTOMOTIVE INDUSTRY

AUTO CHANNEL

COVERING OVER 90% OF THE NEW ZEALAND CAR PARC BRAKE PADS THAT MATCH

OE QUALITY & DEPENDABILITY

A GOOD WEBSITE WILL ENCOURAGE CUSTOMERS TO VISIT YOUR WORKSHOP

Available from these sellers

THE INTERNET IS BIGGER THAN EVER AND IT IS THE NUMBER-ONE RESEARCH TOOL FOR CUSTOMERS TO FIND WHAT THEY WANT, WHEN THEY WANT

H

ow often do you use Google to find

that they didn’t already see, read, and experience on

businesses that are close to your

your website, other than the personal experience, and

location? The way customers use the

services being as good as you said they would be.

internet to find nearby businesses

It is also crucial for your website to make a great first

is huge, and if you don’t have a well-functioning

impression. Research suggests users take only 0.05

website that shows up on the internet, the chance

seconds to form an opinion about your website that

of customers knowing about your existence is slim,

determines whether they will stay or leave.

unless they physically see your store, or are referred

Ideally you want them to spend us much time on your

to you.

website as possible to hopefully convert them through

Your website is not only the face of your business but

to making an enquiry, or visiting your premises. With

also the first interaction with your workshop for any

well over 60% of searches being made on mobile, your

prospective customers who looked you up to learn

customers’ experience with your website on their

a little more about your business and the services

smartphone is an important component to consider. It

they may be interested in. A good website plays an

is critical to ensure that the users’ mobile experience is

important part of the process in the customer journey

simple, easy, and informative, so be sure to have a fully

that influences the probability of them coming to you

responsive website that is mobile-friendly and easy to

to get work done on their vehicle.

navigate.

It’s important to note that your customer shouldn’t

In this day, when such a large percentage of browsing

learn anything new when they visit your workshop,

is done online, your website is there to act as a credible

IN A BOCW W DER WORETLH OVER $3 SEE PAGE 000 8

CONTINUED ON PAGE 4

ONE STEP PERMANENT

COOLANT LEAK REPAIR

NO DRAINING/NO ADVERT FLUSHING SEALS HOLES/CRACKS – JUST POUR & GO KSEAL.COM

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