ISSUE 12 APRIL 2019
THE VOICE OF THE NEW ZEALAND AUTOMOTIVE INDUSTRY
AUTO CHANNEL
COVERING OVER 90% OF THE NEW ZEALAND CAR PARC BRAKE PADS THAT MATCH
OE QUALITY & DEPENDABILITY
A GOOD WEBSITE WILL ENCOURAGE CUSTOMERS TO VISIT YOUR WORKSHOP
Available from these sellers
THE INTERNET IS BIGGER THAN EVER AND IT IS THE NUMBER-ONE RESEARCH TOOL FOR CUSTOMERS TO FIND WHAT THEY WANT, WHEN THEY WANT
H
ow often do you use Google to find
that they didn’t already see, read, and experience on
businesses that are close to your
your website, other than the personal experience, and
location? The way customers use the
services being as good as you said they would be.
internet to find nearby businesses
It is also crucial for your website to make a great first
is huge, and if you don’t have a well-functioning
impression. Research suggests users take only 0.05
website that shows up on the internet, the chance
seconds to form an opinion about your website that
of customers knowing about your existence is slim,
determines whether they will stay or leave.
unless they physically see your store, or are referred
Ideally you want them to spend us much time on your
to you.
website as possible to hopefully convert them through
Your website is not only the face of your business but
to making an enquiry, or visiting your premises. With
also the first interaction with your workshop for any
well over 60% of searches being made on mobile, your
prospective customers who looked you up to learn
customers’ experience with your website on their
a little more about your business and the services
smartphone is an important component to consider. It
they may be interested in. A good website plays an
is critical to ensure that the users’ mobile experience is
important part of the process in the customer journey
simple, easy, and informative, so be sure to have a fully
that influences the probability of them coming to you
responsive website that is mobile-friendly and easy to
to get work done on their vehicle.
navigate.
It’s important to note that your customer shouldn’t
In this day, when such a large percentage of browsing
learn anything new when they visit your workshop,
is done online, your website is there to act as a credible
IN A BOCW W DER WORETLH OVER $3 SEE PAGE 000 8
CONTINUED ON PAGE 4
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