The Beginning of a New Century

ICONIC BATTERY MANUFACTURER AND SUPPLIER CENTURY BATTERIES CONTINUES TO POWER AHEAD IN 2023 WITH THE ROLL OUT OF AN EXCITING NEW PRODUCT RANGE AND EXTENDED WARRANTY OFFER AS PART OF THE COMPANY’S COMMITMENT TO THE NEW ZEALAND AUTOMOTIVE INDUSTRY

Century Yuasa is New Zealand’s foremost battery supplier with a portfolio of advanced products supported with an industry leading sales and distribution network. Since inception the company has continued to invest significantly in the areas of new product development, brand awareness, and market research to ensure their product range and market offer continues to meet the changing demands of today’s consumers and the New Zealand carparc.

In line with this commitment, Century has unveiled a new ‘Go to Market’ offer which encompasses a range of enhancements to its product portfolio, including a series of new product introductions, improved performance specifications, new branding, and extended warranties across the majority of the Century product range.

This means the top-selling Ultra Hi Performance car and passenger vehicle range will now come with a 40-month warranty (up from 36 months) and the increasingly popular Idle Stop Start AGM range is now backed by a 36-month warranty (up from 24 months).

Century Batteries’ Australasian marketing manager (automotive), Andrew Bottoms, explains that they worked extensively with focus groups and industry specialists to develop this exciting new market offer.

“Both our resellers and our customers can be assured this is a true product warranty. At Century we continually review the design, quality, and performance of our products and because of this end users, stockists, and resellers can be confident that our products will last and last.

“Our new branding is sharper than ever, promotes our heritage, and provides consumers with all the information needed to make an informed purchase decision for their intended application,” says Andrew.

“In addition, we have undertaken an extensive review of all product categories resulting in a series of new products and improvements to some of our existing product ranges,” he continues. “This includes new DIN AGM and EFB products for the growing Stop/Start vehicle market, an exciting new range of marine products and the launch of a new Dual-Purpose AGM range, the Dual Force+, focused towards the growing recreational market.”

To launch all of this to New Zealand’s motoring public, Century has commissioned an extensive advertising campaign encompassing a range of media including radio, BVOD, YouTube, social media, and print, all strategically timed to maximise impact and awareness.

For more information on the new and improved range of Century Batteries and to understand how your business can benefit from becoming a Century stockist, visit centurybatteries.co.nz or call 0800 93 93 93.