Catalogue PAD 2011 LR 150 ppp

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CATALOGUE |



PAD is a new imprint that we have launched here at Parramón devoted to books on architecture, design and fashion. The wide scope of this new line establishes it as unique and clearly identifiable within the range of publications that currently exist on the market. The originality of each editorial project lies in our firm commitment to quality, a characteristic feature of the collection that is reflected in all aspects of our publications. Each title demonstrates our endeavour to explore design’s relationship with other disciplines. This premise generates a richer editorial content capable of reaching a wider public and reveals the interaction of creative processes with other aspects of society. The carefully selected contents of each title showcase the most recent and innovative projects, which are contrasted with the historical or theoretical framework of each book. The seriousness and clarity of our approach is conveyed visually through a flexible structure and original layout in each publication.


Architecture

HISTORICAL ATLAS OF ARCHITECTURE New York More than 300 diverse buildings depicted and discussed chronologically, by neighbourhood, and by structure type. Centuries of architectural history unfold in words and vivid images. Set in a useful timeline format, each entry includes a photograph and description, plus dates, architects, and other relevant data. Ten foldouts delve deeper into the history of some significant structures, and feature blueprints, interiors, and large color images.

Format: 230 x 290 mm Pages: 140 (120+20 folding) Binding: hardcover Color photos: 350 Historical illustrations: 122 City maps: 11 Location maps: 10 Architectural drawings: 50 Text: 240,000 characters

OTHER TITLES IN THE SAME COLLECTION:


Architecture

ANALOGIES Animal The design process of any project invariably draws references from our natural environment and finds inspiration in the behavior of plants, the structures of animals or the morphology of minerals. These analogies, which at times are consciously devised by the designer and at other times become apparent when analysed in parallel to the natural world, have been present throughout the history of architecture. This collection focuses on the relationship between architecture and nature in order to further explore how contemporary architects employ mechanisms of abstraction, representation and construction.

Format: 200 x 240 mm Pages: 192 Binding: paperback with flaps Color photos: 175 Illustrations: 40 Location maps: 20 Sketches and diagrams: 30 Architectural drawings: 80 Text: 105,000 characters

OTHER TITLES IN THE SAME COLLECTION:


Architecture

CORPORATE ARCHITECTURE Bind up (fashion, banks, telecom, automobile) Throughout human history, architecture has served to demonstrate the supremacy of institutions flaunting their financial, political and social power. Its communicative capacity provides a great opportunity to incorporate intangible elements into a firm’s corporate identity. This compilation features the most outstanding buildings to act as a channel of communication in the process of consolidating a corporate image, focusing on the four main fields of business currently using architecture as part of their marketing strategy: fashion, banking, telecommunications and the automobile industry. The kaleidoscopic overwiew presented here enables us to examine and ponder the allegorical power of architecture when used at the service of corporate communication.

Format: 210 x 275 mm Pages: 504 Binding: paperback with flaps Color photos: 570 Location maps: 52 Sketches and diagrams: 210 Architectural drawings: 420 Text: 280,000 characters Also available: Single titles

ALSO AVAILABLE AS SINGLE TITLES ON: Format: 210 x 275 mm Pages: 168 Cover: paperback with flaps Color photos: 190 Location maps: 16 Sketches and diagrams: 70 Architectural drawings: 140 Texts: 60,000 characters


Architecture

VERNACULAR | CONTEMPORARY Palafitte Vernacular architecture has always been a source of inspiration for architects and designers. This collection shows a monographic exploration of vernacular typologies from around the world, outlining their historical, social and environmental context as well as their technical aspects. It also offers a complementary range of contemporary projects that use similar techniques in their design, whether in terms of form, function or material. This comparison provides an in-depth view of these spontaneous construction techniques and their diverse interpretations and applications today.

Format: 220 x 220 mm Pages: 144 Binding: paperback with flaps Color photos: 195 Location maps: 15 Sketches and diagrams: 30 Architectural drawings: 50 Text: 80,000 characters

OTHER TITLES IN THE SAME COLLECTION:


Architecture

CONTEMPORARY HOUSING Remote Houses Since the origins of architecture up until today, housing continues to be one of the most fundamental aspects of this discipline. The social, geographic, climatic and economic conditions of every neighborhood, town or city generate a diverse range of housing typologies that respond to the characteristics of the site. The objective of this collection is to single out the most significant issues and trends in contemporary residential architecture, covering a wide variety of aspects from social to sustainable housing in the various typologies that exist today.

Format: 210 x 275 mm Pages: 192 Binding: paperback with flaps Color photos: 250 Location maps: 25 Scketches and diagrams: 40 Architectural drawings: 200 Text: 95,000 characters

OTHER TITLES IN THE SAME COLLECTION:


Architecture

REMATERIAL When Waste Becomes Architecture Every day, millions of tons of rubbish are dumped into landfills and driven into perpetual disuse. But when creativity meets resourcefulness in the form of an architect, someone else’s waste can become the next designer’s building material. This book explores the possibilities of recycling to create imaginative, attractive and efficient architecture, featuring projects that rescue discarded materials from paper cups to steel containers and transform them into buildings, notable for their sustainable approach to design as well as their contribution to the craft of architecture.

Format: 210 x 245 mm Pages: 340 Binding: hardcover Color photos: 350 Location maps: 40 Sketches and diagrams: 200 Architectural drawings: 360 Text: 180,000 characters


Architecture

ARCHITECTURAL INTERVENTIONS IN THE LANDSCAPE look | walk | bathe Architecture not only manifests itself in the form of buildings but also as interventions born of their context. Our inextricable connection to nature has always prompted architects to intervene in the landscape as a way of marking, preserving or enhancing our surroundings and our relationship to them. This volume showcases a selection of contemporary structures inspired by the experiences derived from our interaction with the landscape—looking, walking and bathing—as proof of how architecture can both respectfully and elegantly strengthen our bond with nature.

Format: 260 x 220 mm Pages: 192 Binding: Die-cut flexibook Color photos: 250 Location maps: 25 Sketches and diagrams: 40 Architectural drawings: 150 Text: 90,000 characters


Architecture

HOUSE BY TYPE Patio Houses The single-family house is a critical theme in the field of architecture that draws the reflections and interpretations of every architect. House typologies serve as a starting point from which to generate the form of the building and the characteristics of its parts. Beginning with the patio house, this collection explores the most significant house types that have come to define the architectural composition of the single-family home, with an emphasis on their theoretical framework and formal experimentation.

Format: 230 x 250 mm Pages: 192 Binding: hardcover Color photos: 250 Location maps: 20 Scketches and diagrams: 160 Architectural drawings: 300 Text: 90,000 characters

OTHER TITLES IN THE SAME COLLECTION:


Architecture

WINDOW DISPLAY

The central theme of this publication is ephemeral architecture, a discipline in which designers must create life size models fusing art, technology, design and symbolism into one single project. The temporal nature of window displays, not only of the objects themselves but also how they are perceived, raises complex challenges specific to impermanent architecture. Cinematic dramatization, new forms of artistic expression, and the rise of social and ecological concerns are decisive factors that create a wealth of possibilities in the art of window display.

Format: 250 x 250 mm Pages: 176 Binding: hardcover Color photos: 230 Sketches and diagrams: 200 Architectural drawings: 260 Text: 70,000 characters


Architecture

LIGHT, COLOR, SOUND Sensorial Effects in Contemporary Architecture Light, Color and Sound are the three elements in architecture today capable of generating the greatest sensorial impact. Advanced technologies have made possible new ways of integrating color, lighting and acoustical systems into buildings and structures, transforming them into veritable mechanisms of interaction with their context and the public. This volume concentrates on each of these elements and explores the conceptual, aesthetic and technical implications of their application in architecture and of their integration into the very configurations of buildings themselves.

Format: 230 x 290 mm Pages: 336 Binding: hardcover Color photos: 700 Sketches and diagrams: Architectural drawings: 350 Text: 165,000 characters


Fashion

COOLHUNTING

Why is what’s cool so important? Do we understand what is cool? What is the key to recognize when something is cool? Is cool always synonymous of the most expensive, the most exotic or the most hidden? The figure of the coolhunter comes into play to answer all these questions and to give some advice for those who want to know what cool things are omnipresent nowadays.

Format: 220 x 240 mm Pages: 120 Binding: flexicover Text: 162,000 characters


Fashion

FASHION PRINT DESIGN From the Idea to the Final Print Designers work with a number of techniques and processes to build, shape, sculpt, decorate, draw or treat textiles. The book presents the different procedures designers follow and explains the different aspects they take into consideration in their work from the beginning (creation, development and manipulation of materials,‌) to the final print, when not only their skill and creativity but also their knowledge of existing techniques is required.

Format: 230 x 290 mm Pages: 192 Binding: hardcover Text: 126,000 characters


Fashion

FASHION DESIGN & NEW TECHNOLOGIES Design, Production, Marketing and Communication Technological advances gained ground among creatives of the fashion design industry throughout the 20th century. Several factors are the cause of this rapid expansion, one being the phenomenon of subcontracting or outsourcing. This brings with it a need to improve the communication channels between different creative teams. Another factor can be found in the consolidation of computer applications, which offer an extensive range of work possibilities in addition to better communication between the user and the computer. This book does not, in anyway, attempt to offer a manual of style or a computer tool. The essential focus of the project is to cover the different possibilities offered by technology industries that can be applied to design, reflecting how the creative reality of the fashion industry uses the computer to work in the 21st Century.

Format: 250 x 250 mm Pages: 192 Binding: paperback with flaps Text: 334,000 characters


Fashion

FASHION ACCESSORY DESIGN This book covers the entire process of creating a collection of fashion accessories, explaining the steps we need to take into account if we wish it to be successful. After an introduction on the role and the current market of fashion accessories, and an overview of the different stages the development of a collection is made of, the book focuses in detail on the creative process involved in the production of 5 major groups: shoes, handbags, hats, small accessories and artistic jewelry. An attractive book extensively illustrated with photos and drawings that accompany the text and provide additional information.

Format: 230 x 290 mm Pages: 192 Binding: hardcover Text: 236,000 characters



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