Conscia Empowering younger generations to make a difference with every purchase

Meettheteam

Anushka Ansal

Neeraja Shidore Reem Alwajeeh

OurResearchinNumbers

Articles Read User Interviews Expert Interviews Hours Concept and Usability Phases

Conscious consumerism is on the rise

74% of consumers are willing to pay more for sustainable products.

Source: Bloomberg

Of the 74% Majority fall within the 20 - 30 year old group. They can be GenZ, they can be Millennials or in some cases they can be both. We are going to call them Trailblazers.

MeettheTrailblazers

EcoEve

21 years

University Student Gen Z

Discounts are a big motivator

Dedicated to creating positive change in the world and are passionate about living sustainably. They are optimistic and optimistic about the future, and are always looking for new ways to make a positive impact.

AdaptingAdam

32 years

Mid Level Manager

Millenial

Disposable Income

They are transforming themselves and their habits to become more sustainable, and are dedicated to creating a positive impact on the environment. They are adaptable and embrace change as an opportunity to make a difference.

Source:

I want to do better

I want to do better

Trailblazers show the most concern for the planet’s well-being and also influence others to make sustainability-first buying decisions.

Source:

But that is not their only major concern....

Trailblazers show the most concern for the planet’s well-being and also influence others to make sustainability-first buying decisions.

Financial insecurity is also a major stressor for the Trailblazers

Source: Fortune

money stress money

money stress money

I wish it was easier to save money... managing finances is so hard!

Industry White Space Strategic Insight

Eco-anxiety and Financial anxiety are major stressors for the Trailblazer's

Climate change is reshaping the way Trailblazers works

Actionable Insight

Trailblazers are searching for actionable solutions that enable them to address climate change through their spending habits and decisions.

TheChallenge

How might we empower Trailblazers to make a difference with every purchase?

Conscia Introducing,

The app that empowers and rewards users to make sustainable and ecofriendly purchases by connecting them with purpose-driven brands that share their values.

With Conscia,

users can easily browse and discover a wide variety of businesses that prioritize environmental responsibility, ethical sourcing, and social impact.

What makes Conscia different?

Conscia focuses on a niche that is not being catered to by key players in the current landscape -

It caters to a key value of our target users - Rewarding sustainable purchases.

Benefits

B-corp businesses partnership Gamified impact

By partnering with B Corps, we he help promote sustainable businesses and encourage users to support them through conscious spending.

Rewards for concious spending

Incentivize users for purchasing eco-friendly options. This can range from rewards to exclusive discounts on products from partner businesses.

By giving users the ability to create their own virtual farm and earn rewards for sustainable choices, it can encourage them to be more mindful of their environmental impact.

Explore Businesses

offers a diverse selection of ecofriendly brands. Users can browse through a variety of options, including well-known sustainable brands, local and many more.

Upload Reciepts

After shopping with our brand partners, upload your reciept and gain points (that eventually lead to rewards) as well as a new addition to your virtual farm

Upload Reciepts

After shopping with our brand partners, upload your reciept and gain points (that eventually lead to rewards) as well as a new addition to your virtual farm

Earn Rewards

Every purchase leads to better deals in the future, with discounts and gift cards that build loyalty with B-corp companies

Earn Rewards

Get Competitive

Logging in with a university, company or social ID automatically fills your leaderboard with relevant players and ranks. To encourage healthy competition and give ideas on where to shop, you can view others progress through their farm and recent activity.

Track Progress

See your personal farm grow with every reciept uploaded and track your transaction history

Thank you, Q&A Section