KPopHeal

KPOPHEAL

A healing place for Kpop fans

.

Increasing depression and anxiety problems among Gen-Zers:

Nine out of ten Gen Z with diagnosed mental health conditions struggle with anxiety, and nearly eight out of ten (78%) are battling depression

"GenZ is the most depressedgeneration."

Sugar Rush Ride by TXT released on 26th Jan

Lavender Haze by Taylor Swift released on 27th Jan

(By 3th March, 2023)

99 million

22 million

ENDORSEMENTS

"K-POP: A CURE FOR THE PANDEMIC BLUES" BY UNESCO

INTERVIEW QUOTES

“

Whenever I feel down or depressive I just listen to their songs and it really cheers me up. ”

“ If I had a really bad day, and I have all that negative emotions, and I watch their video, or check their moments … I suddenly just feel peaceful and relieved. ”

“ I like the positive vibe SEVETNEEN (a Kpop group) gives me…they are my family and provides me company and a sense of security. ”

THE IDEA

Increasing Depression and Anxiety Disorder among Gen Zers

Trending Kpop is Helping fans improving mental health +

Increasing Depression and Anxiety Disorder among Gen Zers

Trending Kpop is Helping fans improving mental health +

KpopHeal is a mental health app that oers Kpop culture related mental health services and practices for reducing despression and anxiety.

TARGET USERS

· Gender: mainly female

· Age: 11-26/Gen Z

· Location: New York - Global

· Positions: mainly students/interns/novices, etc.

· Purchasing habbits: tend/have habbit to regularly spend on Kpop-ralated products

· Preferences/Interests: Kpop

· Problem/Concern: struggling with mental illness

PERSONAS

"The to-do list and tasks kept piling up; I was so depressed that I could not even move my finger to unlock my phone. I feel like a failure."

Problems:

•

•

Constant lack of interest and energy in life. Depression condition is affecting school work, internship, and social life.

Basic Info:

• 21, NY, a university student with Dysthymia (persistent depressive disorder)

Needs:

•

More affordable and convenient approaches for coping with depression

•

Regain energy, interest, happiness

Viki

PERSONAS

"I feel like anxiety is holding me back in every aspect of my life, stealing away my career opportunities, productivity, and even my happiness andpeace of mind."

Problems:

• Constant anxiety jeopardizes productivity & job security and hinders life enjoyment

Harper

Basic Info:

Needs:

• 25, NY, a busy gig worker with anxiety disorder

• •

Quick & affordable ways to reduce anxiety level. Be more productive and efficient in work and enjoy a better life

THE WORKING SYSTEM OF KPOPHEAL

provides service give feedback

Users (Kpop fans)

THE WORKING SYSTEM OF KPOPHEAL

provides service give feedback

Kpop

Cooperations

Kpop Company manages

output content

idols

Users (Kpop fans)

THE WORKING SYSTEM OF KPOPHEAL

professional psychological orgs

collaborate

Kpop Cooperations

Kpop Company manages gcollaborate&provide uidance

output content

idols

provides service give feedback

Users (Kpop fans)

New positive mental health practices with different idols every week.

Situation: feeling pessimistic most of the time, lacking energy

FOLLOW INSTRUCTIONS TO FINISH CHALLENGE TASKS

Write down what makes you feel grateful today…

Write down what makes you feel grateful today…

Write down what makes you feel grateful today…

I had a tasty cheesy cake today

I had a tasty cheesy cake today

My dog we comed me when I got home|

My friend sent me flowers

My dog we comed me when I got home

My friend sent me f owers

The weather s rea ly we l today

Write down what makes you feel grateful today

I had a tasty cheesy cake today

My dog welcomed me when I got home| My friend sent me flowers

The weather is really well today

A good night's sleep

A warm shower

Beomgyu Guitar

Playing & Singing

- Soothing & Winding Down

“I will be here playing for you until you fall asleep. Have a good night.”

Yunjin's Confidence Talk

“We can be confident whether others love us or not.”

Nayeon's Voice MessagesDefeat Insecurity

“It's okay, I will always be here for you.”

"What if I can't handle so many tasks?

What if I accidentally dropped thepickles inglassjars?

What ifsome customersget so unsatisfied with me being so unhelpfuland filleda customer complaint?

How do you like this playlist?

Annual/monthly/weekly

campaigns (online & oline)

e.g. Self-Love & End Social

Stigma Week with BTS

Professional Psychologists/Therapists

Guests

e.g. Group Seventeen talk with psyhcologist X on managing pressure and anxiety during busy schedules

MARKET ANALYSIS

CURRENT MARKET LANDSCAPE

ack

articularly for Kpop

ns with mental issues.

Well categorized

Kpop + Mental Health

Content

Mental health practices with idols

Search for local Kpop community & Hold events

MINDSET AMINO WEVERSE

SPOTIFY CALM

COMPARISON WITH KEY COMPETITORS

Events specifically selected and created for Kpop fans and about mental health

Constantly updating new content and forms of weekly challenges of mental health practice tasks made with various idols and groups

Clearly categorized playlists for different situations and moods; quick filter search; idol made content for fans's mental health development

All events; no specific targetting

Fixed practices like positive notes, sending grateful notes, etc. Outdated UI design.

Hard to search for wanted content; scattered mental health and kpop content; random emotional playlists not designed for emotional improvement Only have medidtation & soothing music content; no content made specifically for Kpop fans

BUSINESS MODEL

MONETIZATION

Freemium : one ad for one day usage

In-App advertising: review ads

One purchase for all & forever: all features without ads

Sponsorship: collaborate with mental health brands & companies, institutions, etc.

Improve mental health

THE BENEFITS

For Entertainment

More engagement with fans - increase fans' connections and attachment

A new field to explore and monetize - the mental health

More engagement with loved idols

More opportunities to show personal traits and charm

Increase idols' influences on fans- increase chances for fans' purchases of other items, etc.