x
FROM CONTENT CREATORS TO COMMUNITY BUILDERS Redefining the learning landscape for Youth
IS1 MS-SDM | Spring 2022
THE EMERGENCE OF GRIME: SKEPTA
2000s —--------------------------------------------------------------------Today
BREAKTHROUGHS IN LOCAL UNDERREPRESENTED CULTURES
Sub cultures yet to be discovered
VICE can be the first to share them globally
ISSUES w/ CURRENT SOCIAL MEDIA TRENDS LACK OF AUTHENTICITY Content that only revolves around mainstream cultures and influencers
CONTENT FATIGUE Repetitiveness and few unique perspective/stories
LACK OF CREDIBILITY Misinformation is being spread on important and relevant topics
TODAY’S SOCIAL MEDIA TRENDS HAS LEAD TO LACK OF AUTHENTICITY
RECESS is a 3 month virtual learning experience for underrepresented content creators.
redefining
WHAT’S IN IT FOR YOU?
VALUE
●
Strengthen brand identity
●
Develop circular loop of content creators
●
Intellectual Property
YEAR 1 / IMMEDIATE
TIME
VALUE
●
Stronger connect with GenZ
●
Earned media for VICE across social media, media institutions and social change initiatives
YEAR 2 / MID TERM
●
Strengthen brand identity
●
Develop circular loop of content creators
●
Intellectual Property
YEAR 1 / IMMEDIATE
TIME
VALUE
●
Growing talent pool
●
Global community of content creators trained the VICE way
●
Better reach of channel partners globally
●
Access to new geographical regions for VICE expansion
YEAR 5 / LONG TERM
●
Stronger connect with GenZ
●
Earned media for VICE across social media, media institutions and social change initiatives
YEAR 2 / MID TERM
●
Strengthen brand identity
●
Develop circular loop of content creators
●
Intellectual Property
YEAR 1 / IMMEDIATE
TIME
YOUTH ≠ AGE
YOUTH = FREEDOM
“Youth is an emancipation from boredom, prescription, from tradition. It’s the fullness of potential, the ability to be the person you want to be. It’s about the freedom to choose how you relate; the freedom to choose how you understand; the freedom to try new things; the freedom to make mistakes.”
LET THESE IDEAS TAKE FLIGHT
Dhairya Sathvara dhairya@newschool.edu
Joana Simoes simoj178@newschool.edu
AND BUILD
Sara Rebelo rebes124@newschool.edu
Savvy Rajan rajas490@newschool.edu
WITH US!
Nimrah Khanyari nimrah@newschool.edu
THANK YOU! Questions & thoughts?