Dial-A-Park
Dial-A-Park is a dialogue between NYC Parks and the people who use them. We asked New Yorkers to overcome phone phobia, dial up a park, and leave an honest voicemail telling them what they love, what they hate, and what they wish were different. The aim of this project is to start a conversation, or ideally many conversations, about individual and community needs, how public spaces are, or are not, serving them today, and what a better future for our parks could look like.
How might we facilitate a conversation about public space with New Yorkers?
Our team aimed to facilitate a dialogue about public space in NYC. We designed "Dial-A-Park," an interactive website where users could leave voicemails or text messages for their parks. We collected 50+ unique perspectives, from which we created an audio collage, word cloud, and map of the parks. This project highlighted the importance of adaptation and embracing low-barrier formats to reach broader audiences.
Design Process
Ideation - Feedback - Iteration
● Identifying the right questions
● Setting up Speakpipe
● Setting up the website
○ Product Requirement Documents
○ Journey mapping
● Designing the visual language and poster
○ Creative direction
○ How to phrase the question
○ What is incentive
○ What should the poster communicate first
● How to disseminate information
○ Physical - Where to place the posters
○ Online
■ Social media
● Iteration
○ Added a Text Message option based on feedback
Insights
