Integrative Studio 2 SDM Program Pawat Napathorn napap247@newschool.edu
Timeline
Research - Fashion Industry Impacts - What is Sustainability? - Fashion Market - Define the problem - Target User - Competition - Expert Interviews
Ideation
Prototype & Testing
- 3 Sessions with target users - 3 Ideation exercises
- Visual Testings - Website Navigation Testings
Framework - Business Model Canvas - Value Proposition Canvas
- Competitor Landscape - SWOT Analysis
- Framing Hypotheses - Experience Map
Final Product
The fashion industry is the second most polluting industry in the world.
Environmental Impact
Categories ● ● ● ●
Water Pollution Water Consumption Microfibers in the Oceans Wastes Accumulation
● ● ● ●
Chemicals Addiction Greenhouse Gases Emissions Soils Degradation and desertification Rainforest Destruction
Consumption & Waste The U.S. alone sends about 21 billion pounds of textile waste to landfills every year 1 Garbage Truck of clothes are burned or landfilled every SECOND
Enough to fill 1.5 Empire State Buildings every DAY
= 5,787 lbs of clothing Source: Ellen MacArthur Foundation
My Focus
Create a sustainable fashion rating to impact millennial’s behavioral pattern
Target User
Millennial Shoppers (73 million in USA) ● ● ● ●
Both male and female From the age of 25 to 39 Love fashion Interested in sustainable fashion
Consumer Insights Pain points ● ● ● ● ●
Want the fashion industry to become more sustainable Overwhelmed by information from different sources No standard certification High demands for sustainability products Want to know and learn more about sustainability
Solution
An interactive rating online marketplace platform for sustainable fashion.
Solution Actors
Devices
Networks
A sociotechnical organization to address sustainability in fashion by bringing the actors, devices and network together.
Value Proposition
1. An Online store platform
2. Certification Program With QR code as our sustainability certification
Collect Credits
Share Ideas
Our Vision Beyond Product Life
Beyond Ourselves & Communities
Beyond Fashion
Think
Sustainability
Beyond Supply Chain
Business Model Canvas
Revenue Stream - Crowdsourcing - Product sale commission - Brand promotion fee - Advertising - Partnership and collaboration
Key Partner - Sustainable fashion brands - Delivery companies - Supporting organizations/ partners/ influencers
Cost - Technology development and R&D - Marketing - Salary - Office Rent
The Two Rating Systems 1. Our Rating (between the brands and our company)
Animal Material
Labor Practice
Environmental Impact
Packaging Material
Delivery Footprint
2. Customer Rating & Review
Product Quality
Shopping Experience
Sustainability Perception
Our Rating Criteria Animal Material
Labor Practice
Environmental Impact
Packaging Material
Delivery Footprint
Score Emoji Sustainable Somewhat Sustainable Average Somewhat Unsustainable Unsustainable
Buy Me
(Sustainable)
Consider Me (Average)
Avoid Me
(Unsustainable)
Who rates our system? Sustainability Team
Rating Team
Data Team
Head of Data Analysis
How we rate?
1. Identify the brands
6. Review
2. Determine the brand’s size
3. Collect Public Information
7. Upload
8. Notify
4. Verify
5. Algorithms & Systems
9. Ratings
Data Source 1. Certifications, accreditations and other standards systems 2. Independent third-party reports and ratings 3. Brand and parent company websites 4. Brand’s sustainability experts
How do we work with the brands?
Who?
What?
How?
Who Are The Brands?
What do we expect?
How to get in touch with us?
How to access the platform?
1. Website
2. Social Media
3. QR Code
Pawat Napathorn napap247@newschool.edu
Appendix
Full Website
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix