Care for Working Mothers
Basmah Algudiri & Sachino Taki
Meet the Group!
Basmah Algudiri
Saudi Arabia
Sachino Taki
Japan
Care Problem Statement / Analysis
Design Challenge
3-1. Our Focused Community
3-2. Research Methods and Insights
4. Concept Proposal
4-1. Our Approach
4-2. Our Impact
4-3. How Does It Work?
4-4. How to Make it Sustainable and Scalable?
4-5. Key Assumptions for Success
5. Next Step
1. Care-Problem Statement
Working Mothers face challenges in balancing work and caregiving responsibilities due to a lack of social support and financial resources
Source: Bloomberg
1. Care-Problem Statement
of highly qualified women* with children are leaving careers or off-ramping for a period of time
Source: The Atlantic
As a stay-at-home mom, I have struggled with guilt, boredom, and feeling overwhelmed, coupled with moments of intense gratitude for being able to be there for my kids.
*Women who possess a high level of education, skills, expertise, and experience in their field of work.
1. Care-Problem Statement
A new study of 134 countries finds that women’s labor market participation falls after childbirth almost everywhere.
80% of the gap between male and female labour-force participation
Source: The Economist
2. Design Challenge
How might we create a support system or community for working mothers who want to pursue their own careers and dreams while having their family and raising their children in NYC?
3-1. Our Focused Community
Working mothers who don’t receive family support in NYC
3-2. Research Methods
No.1 Public Tabling in Madison Square Park
(March 8th, Friday 12-4pm)
As a working mother in NYC, I feel supported IF ー
Working Mothers
#1 Public Tabling in Madison Square Park
3-2. Research Methods
In-Depth Interview 3 International Working Mothers
AIM-1: Unique Challenges in Managing Work and Motherhood
AIM-2: Unique Challenges in terms of Culture
AIM-3: Resources and Services that are Lacking
3-2. Findings - Areas of Need
Child-Friendly Environment:
Child-Friendly parks, stores, and restaurants
Gym with childcare
Safe street for children
Health and Safety:
Affordable Health insurance
Emergency Support
Affordable Childcare
Affordable babysitter / Trained nannies
Work-Life Balance and
Employment:
Flexible work schedule Understanding boss
Higher paid job
Family Support:
Husband support
Family/Parents in New York
Community Support:
Someone holds the door for me
Friendly neighbors
Sharing resources for kids like diapers
After School programs/services for children
3-2. Insights > Direction
“I can't rely on other mothers if I don't have a relationship with them. I prioritize relationships and looking for babysitters as well.”
“It took three years to get to know my neighbor. She also has a baby so I offered to babysit because we were in the same apartment. But I had to make an effort to make connection with my neighbors. ”
Community & Relational Support
“I used UrbanSitter to find someone who can take care of my kid during an important meeting, but the sitter couldn't calm my crying child. It's hard for children to bond with strangers. It would be easier with a sitter recommended by someone I know.”
“Compared to when I was in San Francisco, there is less mom’s community in NY. To get to know other moms, I made an effort to build a community by organizing Easter egg hunting events and other events by myself.”
3-2. Research Methods
Observation at a retail store in Upper East Side
I lost my spouse and I feel lonely.
I don’t know how to make myself busy...
I am so sorry to hear that. Just keep yourself busy.
3-2. Research Methods
No.2 Public Tabling in Central Park (April 14th, Sunday 1:30pm-4pm)
Survey + Interview
Working Mothers Experienced Mothers +
3-2. Research Methods
#1 Public Tabling in Central Park (April 14th, Sunday 1:30pm-4pm)
3-2. Survey Result from Working Mothers
(N=18)
Q1. Interest in Being Connected with a Senior Companion: Q2. Benefits of Participating in the Program:
3-2. Survey Result from Experienced Mothers (N=11)
Q1. Interest in Volunteering:
Q2. Benefits of Participating in the Program:
4. Concept Proposal
&
A platform to bring younger working mothers generation and senior generation to connect and create a supportive community to raise their kids beyond biological family.
Green
Gold
4-1. Our Approach
Connects mothers with seniors
Green & Gold
Sign-up
4.2 Concept Proposal
Wisdom
Maturity Wealth
Prosperity
Youthfulness Vitality
Community where people can gather and support each other
Green & Gold
4.3. How Does It Work?
Easy sign-up, basic info and preferences.
User Registration
Once a match is made, users can start communicating through the app's messaging feature.
Connecting Users
Provide feedback to improve matches and the overall experience.
Feedback Loop
Matching Algorithm
Pair users based on location, interests, and availability.
Resource Hub
Access articles, workshops, and tips on relevant topics.
Profile Match
Developing and maintaining an easyto-use app for seniors and working mothers.
Verify Trust
Register their age, ethnicity, culture, profession, and hobbies to find the perfect fit.
hello@reallygreatsite.com
Review System
Verify trust that they built at companies and schools to act as a reference
Regularly evaluating and adapting the program based on feedback
4-3. How Does It Work?
1. Download
VerificationForm
FullName: DateofBirth:
Address:
ReferenceInformation:
FullName:
RelationshiptoApplicant:
ContactInformation:
VerificationQuestions:
Doestheapplicanthaveaviolencerecord?[]Yes[] No
Doyouconsidertheapplicanttrustworthy?[]Yes[] No
Hastheapplicanteverbeenconvictedofafelony?[ ]Yes[]No
Wouldyouconsidertheapplicantreliable?[]Yes[] No
ReferenceConfirmation:
Iconfirmthattheinformationprovidedaboveistrue andaccuratetothebestofmyknowledge.
Verify Trust
2. Fill in the form and Approve
VerificationForm
FullName:SarahMark
DateofBirth:05-03-1958
Address:1234west 1234st
ReferenceInformation:
FullName:LauraJames
RelationshiptoApplicant:ExManager
ContactInformation:646-1111222333
VerificationQuestions:
Doestheapplicanthaveaviolencerecord?[]Yes[x]No
Doyouconsidertheapplicanttrustworthy?[]Yes[x]No
Hastheapplicanteverbeenconvictedofafelony?[]Yes[x]No
Wouldyouconsidertheapplicantreliable?[]Yes[x]No
ReferenceConfirmation:
I confirm that the information provided above is true and accuratetothebestofmyknowledge
ReferenceName:LauraJames
ReferenceSignature:
Date:05-07-2024
4-4. Our Impact
FOR MOTHERS:
Receiving emotional and practical support from senior generation by sharing responsibility for raising children within communities.
FOR SENIORS:
Building meaningful relationships with younger generation through sharing knowledge and experiences.
CUSTOMER SERVICE
COMMENTS AND LIKES
REGULAR EVALUATION
TEAM MEETING
RATING
4-5. How to Make the Platform Sustainable & Scalable?
GRANTS
SUBSCRIPTION FEES
FUNDING
INVESTMENTS
DONATIONS
4-5. How to Make the Platform Sustainable & Scalable?
SCHOOL
SENIOR CENTER
PRESCHOOL
PARTNERSHIPS
CHURCH
4-6. Key Assumptions for Success
There is a need and demand for such a platform among working mothers and seniors.
Working mothers are willing to connect with the senior generation to receive emotional and practical support.
Institutional partners are willing to collaborate.
The digital app is user-friendly and accessible. The program can attract and retain volunteers with complementary skills.
5. Next Step
Build trust verification system and make it happen!
