CoEstate Iman Allie & Eve DeAngelis
F*!# this
The Real Estate Investing Boy’s Club For generations, real estate has proven to be a critical way to build wealth and empower men. White, men.
Adult Composition of Home Buyers 2020 Married Couples
Single Females
Single Males
Unmarried Couples
Other
67% 64%
61%
65%
63%
61%
50%
21%
17%
14% 11%
9% 9%
5%
3%
All Buyers
12%
13% 2%
1% 22-29
30-39
11%
9% 8%
6%
40-54
22%
21%
17%
4% 3%
55-64
21%
10% 3% 2% 65-73
7%
3% 4%
74-94
The Racial Gap within the Gender Gap in Housing All Buyers
22-29
30-39
40-54
55-64
65-73
74-94
White
84%
83%
82%
78%
87%
91%
95%
Hispanic
7%
9%
9%
9%
4%
4%
2%
Asian
5%
7%
6%
5%
3%
2%
1%
Black
4%
3%
4%
7%
6%
2%
1%
Other
3%
4%
3%
3%
2%
2%
3%
National Association of Realtors’ Home Buyers and Sellers Generational Trends Report, 2020
The Racial Homeownership Gap: The Scale ●
In 2018, Black homeownership was as low as it was in 1968 (when housing discrimination was legal)
●
Within America’s 100 cities with the largest Black population, the racial homeownership gap ranges from 14.5% to 50%.
The Racial Homeownership Gap: The Factors ●
Lower median household income ($38,183 versus the white median income of $61,363 in 2017)
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Less access to educational opportunity
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33% of Black households with credit histories have insufficient credit or lack a credit score
●
Lower marriage rates
●
Parental homeownership & wealth
The Impact “Narrowing these gaps should be a priority for anyone concerned with securing equality of opportunity and financial security for all Americans.” - Urban Institute
Problem
What happens for WOC who are able to become homeowners?
Problem
Men’s earnings in real estate > Women’s earnings
Problem
What is The Gender Housing Gap?
Main Factors of the Gender Gap in Housing
Main Factors of the Gender Gap in Housing 1. Execution Prices
Main Factors of the Gender Gap in Housing 1. Execution Prices 2. WOC get worse mortgage rates.
Main Factors of the Gender Gap in Housing 1. Execution Prices 2. WOC get worse mortgage rates. 3. The (gendered) art of negotiation.
Main Factors of the Gender Gap in Housing
A P ER
D N GE
1. Execution Prices
2. WOC get worse mortgage rates.
E H T
P A YG
3. The (gendered) art of negotiation.
It's time to break into the boy's club and secure equality of opportunity for women of color.
Core User (s) 1
2
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Has some capital but doesn't know where to invest it
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Has capital and wants to invest it
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Priority: wealth building
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Priority: Saving
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Wants to buy property soon
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Is interested in buying property
3 -
Has a small amount of capital to invest, if any
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Priority: Debt repayment
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Is Interested in the idea of owning property but it’s very far off
MVP
CoEstate
What’s widening the racial + gender gaps?
What’s widening the racial + gender gaps? 1. An exclusionary process
What’s widening the racial + gender gaps? 1. An exclusionary process 2. A predatory system
What’s widening the racial + gender gaps? 1. An exclusionary process 2. A predatory system 3. A hard solo mission
What’s widening the racial + gender gaps? 1. An exclusionary process 2. A predatory system 3. A hard solo mission 4. A massive mountain to climb
Invest Later -
Education
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AI Consultant
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Events
Invest Now -
Landlady
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Primary Residence
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Mutual Fund
Business Model
Education Program Expert Speakers from Key Partner Organizations
Post Purchase: Video 03
Turning Your Spare Room into a Side Hustle
00:15 / 53:32
G2M 1. Build a Community Initiate conversation and around the gender gap in housing returns Grow public awareness Host digital conversations
2
4
4
1003
2. Host Events Collaborate with like-minded organizations Continue to grow public awareness Continue community building in person
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128
9,849
3,560
3. “Invest Later� Membership Share user-generated content from new members Convert community to service members
Introducing: The CoEstate Membership The CoEstate community rolling up
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4. “Invest Now� Membership
300 850
___ 50k__
1,056
Establish the platform as the home of real estate investment solutions. Introduce investment pool opportunity in partnership with Ellevest
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5. Options for Investment Become a full service real estate investment platform Optimize multiple investment instruments for our users
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