is food waste a big problem?
Feed | Your Everyday Food Assistant 6/29 Sana Karnawat The Problem
40% of annual food production in the US is discarded 39% of the food waste comes from households
$1,866 amount the average US household loses on wasted food per year 58% methane emissions from landfills that are from food waste
CO2 produced by food waste is right behind US & China as countries
2B no. of people we’d be able to feed if we stopped wasting all that food –UNFAO
Feed | Your Everyday Food Assistant 7/29 Sana Karnawat The Problem
FoodPrint, PlanetForward, UNEP, UNFAO
A pioneering transforming young adults' food waste habits, helping them save money while tackling waste and hunger in their communities. digital platform
Feed | Your Everyday Food Assistant 8/29 Sana
Concept Overview
Karnawat
What are the current issues that lead to food waste behaviors and how does aim to solve them?
Feed | Your Everyday Food Assistant 9/29 Sana Karnawat The Solution
Lack of convenient meal planning
Impulsive grocery shopping
No inventory management
Lack of social influence and norms
No immediate consequences
Lack of knowledge/ resources
Perceived abundance
Unaware of financial loss
Feed | Your Food Waste Solution 10/29 Sana Karnawat Current Issues
AI assisted meal planning & recipes
Planned grocery lists
Easy digital inventory management
Social encouragement + community
Reward system
Extensive resources & tips
Awareness reminders
Expenditure tracking & budgeting
Feed | Your Food Waste Solution 11/29 Sana Karnawat The Solution
Why Me?
Experience designer who loves creating meaningful & joyful journeys for users
BACKGROUND
Grew up following the religion of Jainism, according to which food waste is a form of violence
CULTURE
Reminded that around 10% of the global population, goes to bed hungry
UPBRINGING
When I started journaling my meals and food waste, my waste decreased by 83% in just 2 months
SELF-TESTED
Feed | Your Food Waste Solution 12/29
Why Me?
Sana Karnawat
Feed | Your Food Waste Solution 13/29 Sana
One-Pager
Karnawat
The Prob em Why Me The So tion
Feed | Your Everyday Food Assistant 14/29 Sana Karnawat Stakeholder Map App Users Tech Support Social Media
Ambassadors Food Rescue
Organizations Local Communities Waste Management
Companies Farmers & Producers Anti-Food Waste
Strategists Investors Grocery Stores High
Power Low
Power High
Interest Low
Interest
Feed | Your Everyday Food Assistant 15/29 Sana Karnawat Feedback Methodology FALL 2023 SPRING 2024 7 Interviews Potential App Users Sustainable Food
Entrepreneurs Social Media
Ambassadors 5 1 1 3 Surveys General
Survey Behavioral
Survey Feature Ranking
Survey 1 1 1 11 Emails Food Waste
Organizations Sustainable Food
Entrepreneurs Grocery
Stores 5 3 3 4 Groups Facebook
Groups LinkedIn
Groups 2 3
Expiration Reminders
most people struggle to keep up with expiration dates of their groceries
Low Effort Inventory
AI receipt scanners that enable users to update their inventory easily
Rewards /
Points
For anti-food waste activities while using the app (Ex: purchasing ingredients close to expiry)
Community Interaction
will make people more accountable, having a leaderboard can gamify the platform – Ex: Personal Groups
Meal Planner
AI-generated meal ideas based on ingredients in one’s pantry
Storage Tips
how to reuse ingredients for multiple recipes, store produce correctly, etc.
Feed | Your Everyday Food Assistant 16/29 Sana Karnawat User Insights
Market Size
Total Addressable Market
Serviceable Available Market
87.2% of the US population –grocery shops for their household
US young population that shops at large supermarkets like Whole Foods & Trader Joe’s
Serviceable Obtainable Market
1.9M
20-34 year olds in NYC, where grocery shopping frequency is high
Baruch, USDA
Feed | Your Everyday Food Assistant 17/29 Sana Karnawat Market Size
TAM
293M
SAM
94M
SOM
Sana Karnawat Landscape Analysis Feed | Your Food Waste Solution 18/29
Incentives
Provides financial incentives for antifood waste behaviors
Redeemable points for rewards like gift cards, discounts or donations
Effort
Community
Low effort; AI receipt scanner
Barcode scanner for each product
Save recipes and get automatic shopping lists
Upload photos of food no longer needed
Connect to existing apps like Health & FitBit
Share progress with friends, get featured on leaderboard
Cooking community for sharing recipes
Community for sharing food no longer needed
Partnerships
Partners with grocery stores & charitable food orgs
Partners with thirdparty apps that can use your food profile
Partners with existing tracking apps
Feed | Your Everyday Food Assistant 19/29 Sana Karnawat Competitor Analysis
