Izzi

From your Doorstep to Departure

Objective

Exploring NYC commuters' home-to-airport journey, pinpointing challenges, proposing practical solutions, & enhancing overall travel experiences.

DESIGN CAPSTONE 2024

Why did I choose this topic ?

Understanding how mobility impacts everyone's lives is crucial for creating a user-friendly experience that caters to both the positive and negative aspects of navigating journeys.

Did you know ?

Travelers worry most about simply getting to the airport – with traffic and public transport & other significant factors

61%

Agree that loosing their baggage is the most stressful part of airport travel,

DESIGN CAPSTONE 2024

The problem that commuters face ?

Traffic Congestion

High costs of Transportation

Luggage Handling Handling Documents

Unpredictable Weather

Lack of Real-Time Information about transit

Long Wait time Handling Kids

What do commuter’s prioritize during their trip ?

Leaving early from home

A seamless ride Cost is the second thing that commuters priortize.

DESIGN

Meet Jean.

Relocation : NYC to Seattle

Travels every 4 months to different countries (ie: Dubai)

Is anxious about relocating and travelling to new cities

32-year-old

Mother of 2 Kids, has to manage the 3 huge bags and also manage her kids

Unaware of Airport

Worried about navigating through unfamiliar airports

While also keeping in track of all the documents & bags

Curveball Taking care of the kids

Upon reaching the terminal, she is informed that she must reroute to another terminal due to ongoing construction.

Wants to relax

Due to handling so many things at once, she is looking if there is anyway that she can sit in silence, or if the credit card that she owns can grant her access to one of the airline lounges.

DESIGN CAPSTONE 2024

What is the context of airport anxiety

Individual Variations : Past experiences (e.g., missed flights), mental health conditions (e.g., anxiety disorder)

Consequences : Increased heart rate, difficulty breathing, stomachaches, negative thoughts, excessive planning, difficulty concentrating can impair decision-making

Triggers : Navigational anxiety, security anxiety, social anxiety, claustrophobia, potential delays, misplaced travel documents

Underlying Factors : Lack of control, fear of unknown, time, crowds & sensory overload

23 Participant Surveys Taken

I engaged with my potential users

13 In - Persons Interviews Taken.

2 Expert Interview Taken.

1 Commuters Journey Journal.

Occasional Traveler

Travels around 3 to 7 trips a year.

Age - 25 - 30

Have Airport Anxiety In NYC

Target Audience

Amount of users for this product/service

Don’t Travel at all

Use of product/service

Extensive Travelers

#1 Insights #2

Travelers are mainly focused on the scare of loosing their luggage & belonging. These things are directly proportional to their Anxiety and it starts affecting their trips.

Commute stresses people out, but familiar connections or being informed brings comfort . An occasional traveler might experience specific anxieties around unfamiliar elements like traffic or train delays.

#3 Airport Commutes are like a battle for our mind, as we go along the journey it evokes a primal instinct to win & get a reward (reaching the airport). Each individual copes uniquely; some remain relaxed, while others meticulously plan every detail.

Introducingizzi

What’s izzi about ?

Your commute assistant ensures a smooth journey to the airport by managing luggage, tracking documents & trips, & offering airport insights for stress-free travel. It keeps you informed about “that” next step of your journey, ensuring your comfort throughout the trip. DESIGN

Making sure you feel comfortable like this guy.

DESIGN CAPSTONE

Fea

DESIGN CAPSTONE 2024

Manage your belongings through an izzi partner

Know your airport before you reach there

Keep your trip on track with real time information

#1 : Manage your belongings

What if a trusted representative would help you with your belongings being checked in before you reach the your airport.

#1 : Manage your belongings

#2 : Know your airpor

What if you get informed about your terminal simplest way possible with all the tips and trick sometimes the hidden quirk of the airport

DESIGN CAPSTONE

#2 : Know your airport

#3 : Keep your trip on with real time inform

What if you keep a track of your trip in real tim that you dont forget your purpose of travelling

#3

:

Keep your trip on track with real time information

Competitive landscape

Izzi is placed in between the Travel concierge services and airport assistant apps and services.

Izzi's competitive edge lies in its unique approach compared to other services. While others treat users merely as information recipients, Izzi serves as a silent companion, offering both subconscious and conscious guidance throughout the journey. This empathetic design approach sets Izzi apart from competitors

DESIGN CAPSTONE 2024

Remember Jean.

DESIGN CAPSTONE 2024

Well,

she decided to use izzi...

Clear navigation

Navigation & real-time information helped her find the way around unfamiliar airports in NYC & Seattle with ease.

Reduce uncertainty Baggage Assistance

Features like wait time updates and flight information keeping her informed & help her plan her time effectively.

Jean opted for Izzi luggage assistance to handle her multiple suitcases, allowing her to focus on her kids.

What’s at the airport ?

Well, Jean finally got her answer she had an Chase Sapphire Reserve and turns out she can access the lounge

DESIGN CAPSTONE 2024

Ifyouknowit,it’sizzi

DEVASYA SHARMA

ThankYou

Feedbacktime

Go and check out izzi & drop your comments down on the first post.