SCIENCE IS
#ScienceIsPersonal Team Thea
#ScienceIsPersonal
Campaign Overview
#ScienceIsPersonal
Microsite
The Village
#ScienceIs Personal
IG Lives Digital
CEO, Executive Leadership
Community
Billboards
Community Wellness Center
Patients Researchers & HCPs Influencers
Blue Table Talk
Pharmacies & Apotheca
Inspiration
The Spirit of Science Enlightenment
through
Digital Expression
We Speak Digital
Paul-Albert Besnard’s mural on the ceiling of Paris’ City Hall (1891), depicting an allegory of the spirit of science
Microsite
Digital Strategies
IG Live
Digital
Blue Table Talk
Digital Strategy
Microsite Building Pfizer’s Digital Footprint
Digital Strategy
Gen Z patients showing mistrust over vaccine
36%
33%
plan to get the vaccine
wait until long-term AEs are found
Albert Bourla x Barack & Michelle Obama
Instagram Lives
Lidia Fonseca x Tabitha Brown
Sally Susman x Dianna Cowern
Digital Strategy
Blue Table Talk with facebook Listening to patients and learning about their experiences can dramatically improve drug development, delivery, and accessibility, as well as patient support
Billboards
Community Strategies
Community
Community Wellness Center
Pharmacies & Apotheca
Community Strategy
Highway
Billboards in high traffic areas
Building
billboard
Times Square
Community Strategy
Community Wellness Center There’s an overarching mistrust around vaccination...They are not quick conversations...They are addressing someone’s personal experiences and their history of discrimination.
Vaccine Hesitancy among LGBTQ+ communities
58%
71%
of LGBTQ+ Adults
of Black LGBTQ+ Adults
- Anthony Fortenberry, Chief nursing officer of Callen-Lorde Community Health Center
62%
68%
of Bisexual Adults
of Bisexual Women
Community Strategy
Pharmacies & Apotheca Apotheca in Chelsea Chelsea resident of 10 years
Microsite
Billboards
Digital
Community Community Wellness Center
IG Live
Blue Table Talk
Pharmacies & Apotheca
Special Guest
Science is personal for me because I look to science to give me a stable quality of life.
#ScienceIsPersonal
Q&A