Pfizer, Project 3

Page 1

SCIENCE IS

#ScienceIsPersonal Team Thea




#ScienceIsPersonal


Campaign Overview

#ScienceIsPersonal

Microsite

The Village

#ScienceIs Personal

IG Lives Digital

CEO, Executive Leadership

Community

Billboards

Community Wellness Center

Patients Researchers & HCPs Influencers

Blue Table Talk

Pharmacies & Apotheca


Inspiration

The Spirit of Science Enlightenment

through

Digital Expression

We Speak Digital

Paul-Albert Besnard’s mural on the ceiling of Paris’ City Hall (1891), depicting an allegory of the spirit of science


Microsite

Digital Strategies

IG Live

Digital

Blue Table Talk


Digital Strategy

Microsite Building Pfizer’s Digital Footprint


Digital Strategy

Gen Z patients showing mistrust over vaccine

36%

33%

plan to get the vaccine

wait until long-term AEs are found

Albert Bourla x Barack & Michelle Obama

Instagram Lives

Lidia Fonseca x Tabitha Brown

Sally Susman x Dianna Cowern


Digital Strategy

Blue Table Talk with facebook Listening to patients and learning about their experiences can dramatically improve drug development, delivery, and accessibility, as well as patient support


Billboards

Community Strategies

Community

Community Wellness Center

Pharmacies & Apotheca


Community Strategy

Highway

Billboards in high traffic areas

Building

billboard

Times Square


Community Strategy

Community Wellness Center There’s an overarching mistrust around vaccination...They are not quick conversations...They are addressing someone’s personal experiences and their history of discrimination.

Vaccine Hesitancy among LGBTQ+ communities

58%

71%

of LGBTQ+ Adults

of Black LGBTQ+ Adults

- Anthony Fortenberry, Chief nursing officer of Callen-Lorde Community Health Center

62%

68%

of Bisexual Adults

of Bisexual Women


Community Strategy

Pharmacies & Apotheca Apotheca in Chelsea Chelsea resident of 10 years


Microsite

Billboards

Digital

Community Community Wellness Center

IG Live

Blue Table Talk

Pharmacies & Apotheca


Special Guest

Science is personal for me because I look to science to give me a stable quality of life.


#ScienceIsPersonal

Q&A


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